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What Makes A Good Sales Coaching Training Program

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Sales Coaching Training Program

If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.

Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.

So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.

This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.

If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013

As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.

Sales Coaching Training Program1

It Should Be Aligned With The Specific Selling Strategies

Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.

What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.

It Should Get People Acquainted With Your Precise Products & Services

Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.

It Should Address Specific Sales Barriers

Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.

The Coach Has To Be Committed

As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Economy

OPEC Crude Output Falls to 37-Year Low Amid Iran Disruptions

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OPEC output cut

By Adedapo Adesanya

Crude production under the collective Organisation of the Petroleum Exporting Countries (OPEC ) fell in May to its lowest level in at least 37 years as the blockade of Iran by the United States and disruptions in the Persian Gulf, continued to limit output.

According to a Bloomberg survey released on Friday, output from the organisation’s 11 current members, including Nigeria, dropped by 1.22 million barrels per day to 16.33 million barrels per day last month.

Iran accounted for more than half of the decline. The data excludes the United Arab Emirates (UAE), which departed the cartel last month after six decades of membership.

War between a US-Israeli alliance and Iran has reduced oil supplies from the Middle East, largely closing the Strait of Hormuz waterway. Saudi Arabia, Iraq, the UAE and Kuwait have been forced to cut crude production. Iranian shipments face additional pressure following a US blockade of its ports imposed in mid-April.

Iranian output fell by 710,000 barrels per day to a five-year low of 2.34 million barrels per day in May, the survey showed. Central Command reported that US forces have redirected 127 commercial vessels to enforce the blockade of all maritime traffic entering and exiting Iranian ports.

Kuwait recorded the second-largest decline last month, with production falling by 310,000 barrels per day to 490,000 barrels per day, less than one-fifth of pre-war levels. Saudi Arabia, the group’s leader, saw output decrease by 240,000 barrels per day to 6.57 million barrels per day.

The production reductions have not prevented OPEC and its allies from raising quotas over recent months, continuing a year-long process of restoring output halted several years ago.

This comes ahead of a meeting scheduled to be held on Sunday, June 7, where a sub-group of seven members is expected to increase targets by 188,000 barrels again in July. The session is one of four online meetings OPEC and its partners plan to hold that day.

Delegates indicated the alliance has plans for two additional monthly quota increases in August and September. UAE output rose by 300,000 barrels per day to 2.44 million barrels per day in May, according to the survey.

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Economy

Debt Repayments: FG Overshoots Budget Allocation by 18%

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total debt stock

By Aduragbemi Omiyale

The 2025 third quarter Budget Implementation Report from the Budget Office of the Federation has shown that the federal government exceeded the funds allocation for repayment of debts for the first nine months of the fiscal year by about 18 per cent.

In a report by Punch, the sum of N10.74 trillion was budgeted for debt servicing between January and September 2025, but the government used N12.63 trillion for the purpose, N1.90 trillion or 17.65 per cent more than the allocation for the year.

The funds were spent on domestic debts, foreign debts and sinking fund by the central government in nine months.

Business Post reports that for the whole year, the amount approved by the National Assembly and signed by President Bola Tinubu for debt repayments was N14.31 trillion.

Looking at the nine-month figures, domestic debt service gulped N6.23 trillion, exceeding its N5.39 trillion provision, while foreign debt service was N6.30 trillion versus the budget provision of N5.06 trillion.

According to the report, the figures indicated that 67.2 per cent of the federal government’s retained revenue of N18.63 trillion was spent on debt service in the first nine months of 2025. When the sinking fund is included, debt-related payments consumed about 67.8 per cent of revenue.

It was also observed that aggregate federal government revenue underperformed the budget by N12.03 trillion or 39.24 per cent, as actual revenue of N18.63 trillion fell short of the N30.67 trillion projected for the first three quarters.

In the third quarter alone, the government generated N7.70 trillion versus the quarterly target of N10.22 trillion as a result of persistent oil revenue shortfalls, despite stronger non-oil collections.

The debt burden also crowded out capital spending, as total capital expenditure was N3.10 trillion in the first nine months compared with the N17.58 trillion budgeted for the period, indicating that actual debt-related payments were more than four times capital expenditure.

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Economy

Unlisted Stock Investors’ Wealth Shrinks N30bn

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unlisted stock investors

By Adedapo Adesanya

The NASD Over-the-Counter (OTC) Securities Exchange recorded a loss of 1.13 per cent on Thursday, June 4, shrinking the market capitalisation by N30.03 billion to N2.630 trillion from N2.660 trillion on Wednesday.

Similarly, this brought down the NASD Unlisted Security Index (NSI) by 50.19 points to 4,396.08 points from the 4,446.27 points recorded a day earlier.

The loss was influenced by the overpowering of the bulls by the bears, after the bourse closed with two price gainers and three price losers, led by FrieslandCampina Wamco Nigeria Plc, which slumped by N20.03 to sell at N190.38 per unit compared with midweek’s N210.41 per unit. Food Concepts Plc declined by 25 Kobo to trade at N2.50 per share versus the previous day’s N3.00 per share, and Acorn Petroleum Plc crumbled by 2 Kobo to end at N1.32 per unit, in contrast to the preceding session’s N1.34 per unit.

For the gainers, Central Securities Clearing System (CSCS) Plc added N2.93 to close at N78.34 per share compared with the previous price of N75.41 per share, and Afriland Properties Plc gained 80 Kobo to settle at N16.80 per unit versus N16.00 per unit.

There was a slip in the volume of transactions yesterday by 46.8 per cent to 280,714 units from 527,221 units, as the value of trades dropped 66.5 per cent to N21.8 million from the preceding session’s N64.2 million, and the number of deals fell by 8.7 per cent to 42 deals from 46 deals.

Great Nigeria Insurance (GNI) Plc ended the session as the most traded stock by value on a year-to-date basis with 3.4 billion units worth N8.4 billion, followed by Infrastructure Credit Guarantee (Infracredit) Plc with 2.3 billion units sold for N6.5 billion, and CSCS Plc with 64.7 million units traded for N4.4 billion.

GNI Plc also finished the day as the most traded stock by volume on a year-to-date basis with 3.4 billion units valued at N8.4 billion, followed by Infracredit Plc with 2.3 billion units exchanged for N6.5 billion, and Resourcery Plc with 1.1 billion units transacted for N415.7 million.

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