Economy
What Makes A Good Sales Coaching Training Program
If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.
Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.
So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.
This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.
If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013
As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.
It Should Be Aligned With The Specific Selling Strategies
Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.
What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.
It Should Get People Acquainted With Your Precise Products & Services
Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.
It Should Address Specific Sales Barriers
Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.
The Coach Has To Be Committed
As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.
By Adedapo Adesanya
The NASD Over-the-Counter (OTC) Securities Exchange further appreciated by 0.23 per cent on Thursday, April 23, with the Unlisted Security Index (NSI) adding 8.99 points to close at 3,969.96 points against the previous day’s 3,968 points.
The rise in the share price of Central Securities Clearing System (CSCS) Plc by N2.86 to N69.34 per unit from N66.48 per unit raised the market capitalisation of the NASD bourse by N5.38 billion to N2.380 trillion from N2.375 trillion.
Yesterday, there were two price losers, led by Food Concepts Plc, which lost 29 Kobo to sell at N2.65 per share versus N2.94 per share, while UBN Property Plc dipped by 22 Kobo to N2.03 per unit from N2.25 per unit.
During the session, the volume of securities traded declined by 97.9 per cent to 451,522 units from 21.5 million units on Wednesday, the value of securities depreciated by 52.32 per cent to N23.6 million from N49.5 million, and the number of deals depreciated by 3.6 per cent to 27 deals from 28 deals.
At the close of business, Great Nigeria Insurance (GNI) Plc remained the most active stock by value on a year-to-date basis with 3.4 billion units valued at N8.4 billion, followed by CSCS Plc with 59.5 million units exchanged for N4.0 billion, and Okitipupa Plc with 27.8 million units traded for N1.9 billion.
GNI Plc also closed the day as the most traded stock by volume on a year-to-date basis with 3.4 billion units worth N8.4 billion, trailed by Resourcery Plc with 1.1 billion units transacted for N415.7 million, and Infrastructure Guarantee Credit Plc with 400 million units sold for N1.2 billion.
By Adedapo Adesanya
Fresh foreign exchange (forex) demand pressure saw the Naira depreciate against the United States Dollar in the Nigerian Autonomous Foreign Exchange Market (NAFEX) on Thursday, April 22, by N5.46 or 0.4 per cent to trade at N1,353.91/$1 compared with the preceding day’s value of N1,348.45/$1.
It was the same outcome for the local currency in the official market after it depreciated against the Pound Sterling by N4.13 to close at N1,825.88/£1, in contrast to the preceding session’s N1,821.75/£1, and against the Euro, it dropped 72 Kobo to finish at N1,582.72/€1 versus N1,582.00/€1.
But the Nigerian Naira appreciated against the US Dollar at the GTBank FX desk by N2 during the session to quote at N1,361/$1 compared with Wednesday’s closing price of N1,361/$1, and at the parallel market, it closed flat at N1,375/$1.
FX Pressure came as data showed that NFEM interbank turnover was N28.117 million, lower than the N66.084 million recorded the previous day.
Concerns over liquidity pressures, policy transparency, and confidence in Nigeria’s FX market continue to grip the market while the country’s foreign reserve declines further, even as the Central Bank of Nigeria (CBN) recently said that the recent decline in Nigeria’s external reserves should not be a cause for concern.
Global developments also played a significant role, as rising geopolitical tensions boosted demand for the US Dollar, further weakening emerging market currencies, including the Naira.
As for the cryptocurrency market, there was a mixed outcome as traders reacted to rising geopolitical tensions from the Iran war and fresh inflation data from Japan.
Japanese inflation ticked higher in March, stoking expectations that the Bank of Japan may soon signal rate hikes, which could strengthen the yen and unsettle global risk assets.
The Iran conflict has disrupted oil flows through the Strait of Hormuz, raising energy costs and inflation risks worldwide and potentially complicating efforts by the Federal Reserve to cut interest rates.
Ethereum (ETH) declined by 1.8 per cent to $2,316.53, Bitcoin (BTC) lost 0.6 per cent to sell at $77,935.53, Solana (SOL) fell by 0.5 per cent to $85.67, and Binance Coin (BNB) dropped 0.4 per cent to sell for $634.85.
However, Dogecoin (DOGE) appreciated by 1.4 per cent to $0.0976, Ripple (XRP) grew by 0.7 per cent to $1.43, Cardano (ADA) expanded by 0.6 per cent to $0.2493, and TRON (TRX) improved by 0.2 per cent to $0.3279, while the US Dollar Tether (USDT) and the US Dollar Coin (USDC) traded flat at $1.00 each.
By Aduragbemi Omiyale
The resilience shown by Nigerian Breweries Plc in the 2025 fiscal year, despite a volatile macroeconomic environment, which consumed several businesses, has not got without notice.
Shareholders of the brewery giant applauded the board and management for the strong recovery and improved profitability recorded in the year.
At the company’s 80th Annual General Meeting (AGM) on Wednesday, April 22, 2026, in Lagos, they attributed these achievements to disciplined cost management and a significant reduction in finance expenses.
“We are proud of how the company has withstood the ups and downs of a challenging environment. The return to profitability and the reversal of the negative cash position recorded in the previous two financial years are commendable,” a member of the Noble Shareholders Association, Mr Owolabi Opeyemi, said at the gathering.
Also, the immediate past Secretary of the Independent Shareholders Association of Nigeria (ISAN), Mr Eke Emmanuel, noted that the company’s resilience reflects strong leadership and a sound strategic direction.
“It is good news that we have been here for 80 years. There is no reason why we will not be here for the next 80 years with what we have achieved. To return to this level of profitability and cash position shows the Board has done an enormous amount of work,” he said.
Addressing investors at the AGM, the board chairman, Mrs Juliet Anammah, expressed confidence that the company is firmly on a recovery path following the net losses recorded in the past two years due to macroeconomic pressures and fiscal reforms.
She thanked shareholders for their continued support and reaffirmed that the company will build on its 2025 performance as it accelerates growth ambitions.
“We have a solid foundation built over eight decades, anchored on a strong portfolio of brands, an extensive nationwide sales and supply chain network, ongoing digital transformation, and most importantly, our people. These strengths remain critical to sustaining our leadership position,” the former chief executive of Jumia Nigeria said.
Ms Anammah also addressed the company’s dividend position, noting that the decision not to declare a dividend reflects the need to rebuild retained earnings impacted by prior macroeconomic shocks, particularly foreign exchange-related losses.
“We recognise the importance of dividend payments to our shareholders and sincerely appreciate your continued understanding. While we are not declaring a dividend at this time due to negative retained earnings, we are working diligently to restore the company’s financial position and return to dividend payments as soon as it is sustainable to do so,” she added.
She further noted that the board remains vigilant to external risks, including the Middle East crisis and broader macroeconomic challenges, which may impact the pace of improvement in the 2026 financial year.
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