Economy
What Makes A Good Sales Coaching Training Program
If you were recently wondering what could lead to an improvement in your sales and in the process of building a great customer base, I might have an answer for you. Its proper management combined with the right sales coaching. I suppose you knew this already, though, since you have probably been running your business for at least some time now. If you’re new to the game, though, then you should certainly take some time to learn more about the significance of sales coaching.
Fortunately for you, the sales coaching process is precisely what we are going to be talking about today. Instead of focusing on its importance, however, we are going to focus on something a bit more specific that you should definitely know. This is because you are most likely already aware of the importance of this type of coaching, so there is no need for me to waste time talking about it.
So, since we won’t be talking about the importance of sales coaching, you are now probably wondering what it is that we will be talking about. Well, in short, I am going to help you find the perfect sales training program for your business. You probably understand that great coaching depends on two things – the quality of the training program and the quality of the actual coaches.
This is common knowledge and I am sure that you knew that already. Well, it’s time for you to learn something that’s probably new to you and that is certainly of utmost importance when it comes to choosing these programs. To put it simply, you need to understand what it is that makes a good sales coaching training program, so that you can then choose the best one for your business.
If you’re still unsure of the benefits of these programs, you should read this: https://www.business2community.com/sales-management/10-benefits-sales-coaching-01974013
As explained previously, you should do your best to choose the right coaching program for your company and you won’t be able to do that unless you know precisely what it is that makes a good program. That is why I have decided to shift our focus towards that today and thus lead you towards understanding how to pick the right training program for you. So, let us start the learning process right away.
It Should Be Aligned With The Specific Selling Strategies
Every single business has its own selling strategy, doesn’t it? I am pretty sure that you already knew this. No two businesses are the same and your company certainly employs some strategies that are different from the ones employed by some other companies. This is basically common sense. While all businesses rely on certain premises, the actual strategies are certainly different.
What does this have to do with anything, though? Well, in plain words, the training program that you will end up choosing should be properly aligned with the specific selling strategies that you are using. That way, you will avoid confusing your employees by adding certain things that aren’t a part of your strategy to the coaching process. Thus, the first thing you should think about is whether the training program is aligned with your selling strategies.
It Should Get People Acquainted With Your Precise Products & Services
Since it needs to be specifically tailored to your particular needs, it goes without saying that the sales coaching training program you’ll end up choosing needs to get your employees perfectly acquainted with the precise products and services that your company is offering. Of course, they probably have some knowledge on this already. Yet, through these courses, you can deepen their knowledge and help them comprehend exactly what they have to focus on in order to successfully sell those products and services that you are offering.
It Should Address Specific Sales Barriers
Every single sales process will come across certain barriers and setbacks, and yours won’t be any different. If your employees don’t quite know what to do when they come across a barrier, that will have a negative impact on your entire business. Well, this is precisely why the training program you will choose should address those specific sales barriers and setbacks that you are known for experiencing. Make sure to always check if those setbacks are addressed in the course you are thinking of using.
The Coach Has To Be Committed
As mentioned above, the success of these programs will depend on its content and quality, as well as on the commitment of the actual coach. This is why you should always carefully think about who it is that should conduct these trainings in your company. Remember, you want to choose someone experienced, capable of transferring the necessary knowledge and, most of all, committed to the idea of properly training your staff on the entire sales process.
By Dipo Olowookere
A leading investment banking and capital markets solutions provider, Stanbic IBTC Capital, has been commended for its role in the Mandatory Takeover Offer (MTO) of minority shareholders of Guinness Nigeria Plc by Tolaram.
The deal underscored Stanbic IBTC Capital’s expertise in advising on complex transactions and delivering comprehensive financial solutions to clients.
Tolaram, acting through N Seven Nigeria Limited, contracted the services of Stanbic IBTC Capital as financial adviser for the transaction.
After acquiring a 58.02 per cent stake in Guinness Nigeria in 2024, Tolaram moved to take over the shares of minority investors of the brewery giant.
To make the minority equity boyout successful and meet regulatory requirements, Stanbic IBTC Capital provided comprehensive end-to-end support across both transactions, delivering a full suite of investment banking and capital markets solutions to facilitate the successful completion of this complex corporate action.
This helped Tolaram to, on May 20, 2025, to complete the purchase of the 283,099,431 shares held by minority investors for N22.94 billion, raising its shareholding in Guinness Nigeria to 70.85 per cent.
“We are grateful for the end-to-end support Stanbic IBTC Capital provided Tolaram throughout the MTO process.
“Their on-the-ground presence and expertise was invaluable in navigating the regulatory landscape and ensuring that interested Guinness Nigeria minorities were given the opportunity to sell their shares at the same price that Tolaram acquired the Guinness Nigeria stake from Diageo Plc.
“Guinness Nigeria has sufficient free float despite the MTO and Tolaram intends to continue to maintain Guinness Nigeria’s listing on Nigerian Exchange Limited,” the Group Finance Director of Tolaram, Mr Dinesh Rathi, stated.
In his remarks, the chief executive of Stanbic IBTC Capital, Mr Oladele Sotubo, said, “We thank Tolaram for the longstanding partnership and for trusting Stanbic IBTC Capital to handle this important MTO, having also advised Tolaram on its acquisition of Guinness Nigeria last year.”
By Adedapo Adesanya
Global payments solutions platform, Verto, has launched a new solution which will allow businesses to secure optimal foreign exchange (FX) rates automatically.
According to a statement shared with Business Post, Auto Exchange, as the new feature is called, was designed to help rate-sensitive customers secure their target FX rates without constant monitoring.
As a platform, Verto simplifies international money transfers and currency exchange for businesses of all sizes. With a focus on transparency, speed, and cost-effectiveness, Verto empowers businesses to thrive in the global marketplace.
The new tool allows users to set their desired exchange rate and trade amount within the Verto platform, enabling automatic execution when the Verto rate reaches their specified level.
Verto has automating the monitoring and execution process, empowering customers to capture their target rates even when they are not actively logged into the platform. It says this will allow many businesses prioritize achieving the most favorable exchange rates amid market fluctuations.
Auto Exchange provides a seamless and efficient solution, thereby making users can optimise their time and reducing missed opportunities.
“We’re thrilled to introduce Auto Exchange, a feature designed to bring both efficiency and peace of mind to our customers’ FX operations,” says Verto Product Director, Mr Tomasz Bilakiewicz, adding that “No more constant refreshing or fear of missing a target rate. With Auto Exchange, businesses can set their parameters and trust Verto to execute automatically, allowing them to focus on what truly matters – growing their business.”
Verto users can easily set up Auto Exchange orders within the platform by specifying the currency pair for exchange, their desired target exchange rate, the amount they wish to exchange, as well as the direction of the exchange (e.g., GBP to USD).
Auto Exchange is part of a suit of FX solutions offered by cross-border payment platform Verto. With the ability to exchange with bank-beating rates across 49 currencies, Verto is revolutionising cross-border payments with a focus one merging markets.
By Adedapo Adesanya
The Nigerian Upstream Petroleum Regulatory Commission (NUPRC) has said that the nation’s oil production rig has witnessed a 475 per cent rise from eight in 2021 to 46 in July 2025.
The chief executive of the agency, Mr Gbenga Komolafe, disclosed this on Wednesday in Abuja at the inauguration of a media workshop organised for journalists covering the oil and gas sector.
The rig countis a key metric for measuring vibrancy and performance in the oil and gas industry.
The rig which is a key equipment on which the oil is drilled reveals the level of vibrancy and the activities in the industry.
According to the commission’s data, about 46 active rigs are driving the current oil production in Nigeria.
Mr Komolafe, however, attributed the steady growth in the rig count to the Petroleum Industry Act (PIA) enactment in 2021, and the commission’s commitment geared towards increasing oil production in the country.
He said the NUPRC through its Project One Million Barrels initiative had scaled up Nigeria’s oil production from one million barrels per day, oscillating around 1.7 million barrels.
The NUPRC boss said the initiative which was inaugurated in October 2024, was expected to increase oil production by one million additional units per year, adding that about 300,000 barrels of oil per day has been achieved since the inauguration of the programme.
He commended President Bola Tinubu for the Executive Orders 40, 41, and 42, which encouraged tax incentives and tax remission as well as redefined the contracting circle and the threshold in the industry.
Mr Komolafe said the 2024 Executive Orders: 40 on fiscal incentives, 41 on local content, and 42 on cost efficiency and contract timelines, had catalysed massive investment inflows.
“These have yielded positive results in terms of the Final Investment Decisions (FIDs) that have attracted huge amounts of money, billions of dollars to the country,” he said.
He urged the media practitioners to report the commission activities professionally in such a way that Nigerians would appreciate and understand its operations.
“As a regulator, we are wrongly perceived, often times people fail to understand the difference between a regulator and an operator.
“As a regulator, our activities put us in a quasi-judicial position, in position to mediate, it is an omnibus job,” he said
He reiterated that the commission will continue to play its role in Nigeria’s oil and gas development.
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