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Zoho One Records 115% Growth in Nigeria in One Year

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Zoho One

By Modupe Gbadeyanka

One of the products of Zoho Corporation, Zoho One, witnessed a 115.2 per cent growth in Nigeria from 2020 to 2021, data from the leading global technology company has shown.

Over the past two years alone, the platform has grown 150 per cent, with 37.5 per cent of new Zoho One customers coming from mid-market and enterprise businesses.

In addition, the application now supports about 50,000 organisations across more than 160 countries, with license upgrades by customers increasing by 92 per cent.

These figures spotlight the market’s move away from static legacy applications and toward end-to-end solutions that empower organisations to be agile, scale, and adapt to changes in their industries.

According to the President of Zoho Corporation in the MEA region, Mr Hyther Nizam, “Nearly half of Zoho One customers use 20 or more apps across functions, integrating their organisation and reporting higher returns.”

“SMEs and startups especially benefit from an all-in-one solution that allows them to scale without data silos, integration hassles or multi-vendor contracts and also bring down the total cost of ownership,” he added.

Launched in 2017 as a first-of-its-kind suite with 35 integrated applications, Zoho One now offers a comprehensive, scalable platform comprising 45 unified applications with end-to-end services, including AI, business intelligence, contextual communication, and unified search, allowing businesses to run every aspect of their organisation from sales and marketing to finance, HR, and analytics.

“Siloed systems cause business silos,” Mr Nizam stated, adding that, “An integrated organisation, therefore, is typically a reflection of integrated systems underneath. This is what we see with our own customers.

Expansion and unification

Over the last five years, Zoho One has added 10 new apps and countless services in dialogue with businesses to meet their evolving needs while acutely reducing customers’ total cost of ownership in adopting and maintaining the platform. It has the scope and power to run any business out of the box while carrying the tools necessary for organisations to customise the solution to fit their requirements.

Zoho One is built entirely in-house on a single technology stack, resulting in a truly unified, end-to-end platform with hundreds of integration points across its applications. Consistent, ground-up unification provides businesses with a deeper connection between sales, marketing, customer support, accounting, human resources, and other functions. Its upmarket growth is made possible by the platform’s capacity to integrate tightly with third-party solutions without causing data and operational silos or impacting the efficiency of a business’s existing system.

Pricing and Availability

Zoho One is available immediately with a flexible user price of N19,500/month or an employee pricing of N7,800/month.

Zoho Privacy Pledge

Zoho respects user privacy and does not have an ad-revenue model in any part of its business, including its free products. The company owns and operates its data centres, ensuring complete oversight of customer data, privacy, and security. More than 80 million users around the world, across hundreds of thousands of companies, rely on Zoho every day to run their businesses, including Zoho itself.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Economy

Nigeria’s Foreign Reserves Add $364m in Two Weeks

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Reserves

By Adedapo Adesanya

Nigeria’s external reserves recorded an increase of 0.96 per cent or $364 million between April 30 and May 14, marking a potential turning point in the nation’s foreign currency position.

The Central Bank of Nigeria (CBN) reported that gross reserves climbed from $37.934 billion to $38.298 billion during the two-week period, after months of steady decline since their peak of $40.92 billion on January 6, 2025.

This rebound follows a challenging period triggered by pressure from external debt repayments, falling oil production, and volatile forex demand.

By the end of April, Nigeria had lost approximately $2.62 billion in reserves over four months, making this recent uptick a noteworthy shift in the country’s external accounts trajectory.

The rise in reserves reflects growing confidence in the CBN’s renewed FX market liberalization policies and efforts to boost transparency.

The bank’s pivot from aggressive currency defense to a more market-driven exchange rate management has curbed speculative demand and hoarding, conserving reserves for critical needs.

Also, efforts such as enhanced digital monitoring of FX flows and tighter oversight of foreign exchange usage and Bureau de Change operators have also limited leakages, promoting a more sustainable forex environment.

This has helped stabilise the Naira between N1,590 and N1,610 this year.

The Governor of the central bank, Mr Yemi Cardoso, highlighted the deliberate nature of the progress, stating, “This improvement in our net reserves is not accidental; it is the outcome of deliberate policy choices aimed at rebuilding confidence, reducing vulnerabilities, and laying the foundation for long-term stability.”

The country will be looking to oil prices further increasing to help bolster the nation’s reserves. Oil, which is Nigeria’s main export, account for more than 60 per cent of earnings while remittances and foreign capital investment among others account for the remaining.

Stakeholders have called for significant efforts from fiscal authorities to complement their monetary authority counterparts to help the country’s economy.

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Economy

Research Shows 80% of Forex Advice on TikTok May be Misleading

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Forex Advice on TikTok

By Modupe Gbadeyanka

A new study conducted by forex broker experts at BrokerChooser has revealed that 80 per cent of advice relating to FX trading by some financial influencers, fondly called fin-fluencers, on TikTok, could be misleading, putting their audience at risk of losing their hard-earned money.

In the research, about 33 per cent of traders said they have been influenced by fin-fluencers to make trading decisions, with 49 per cent of consumers depending on fin-fluencer recommendations.

The experts analysed 100 of the best performing TikTok videos across a range of forex topics to uncover the scale of misinformation. What they uncovered was alarming—from a major lack of disclaimers to a high volume of videos focused solely on flaunting wealth and lifestyle, with little to no trading context.

It was discovered that only 6 per cent of forex advice on TikTok encouraged viewers to do their research, and of the top-performing videos, 60 per cent of content came from male fin-fluencers, 35 per cent from female fin-fluencers and 5 per cent came from unspecified or AI produced content.

Further, only one in seven videos (13 per cent) analysed included relevant disclaimers, such as clarifying the risks involved in forex trading or stating that the content was not financial advice. This lack of transparency is particularly concerning given that one in five videos were actively promoting or selling a product or service, raising ethical concerns about the motivations behind the content being shared.

Disturbingly, the researchers uncovered that half of the forex related content on TikTok (50 per cent) was fin-fluencers boasting about their money made or their lifestyle with no relevant or trading context. Only 9 per cent of videos which included brags about money or lifestyle—fewer than one in 10—came with context as to how they achieved it.

Also, about 23 per cent of forex related content on TikTok contained actual forex trading information. Instead, videos often focused on lifestyle imagery, vague motivational claims or promises of quick wealth. This was often done without disclosing risks or from creators without verifiable credentials, creating a misleading impression of forex trading as a guaranteed route to financial freedom as opposed to a complex, high risk activity.

“The findings of our study are deeply concerning as they shine a light on the overwhelming majority of forex-related content on TikTok as potentially misleading or harmful. The research uncovered that very few creators encourage their viewers to do their own research or provide any meaningful trading information.

“Instead, it seems that the platform is saturated with individuals flaunting their wealth and lavish lifestyle without offering any transparency or context, which could leave viewers vulnerable to false expectations and financial risk.

“This is particularly concerning as a recent SEC report suggested that around 70 per cent of retail forex day traders lost money each quarter and two out of three forex customers lose money overall,” the Content Editor Head at BrokerChooser, Edith Balazs, stated in a report made available to Business Post.

“If you’re serious about learning to trade, TikTok is not the place to start. Reliable forex education should come from regulator accredited sources, such as financial institutions, professional trading platforms, or certified training providers, and not from fin-fluencers trying to sell you a dream.

“Always practice due diligence: question the source, verify credentials, and never take financial advice at face value. Critical thinking, combined with research and regulated education, is the only safe way to approach financial markets,” Balazs added.

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Economy

CBN Likely to Retain Interest Rate at 27.50% as MPC Meeting Begins

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Cardoso MPC meeting

By Adedapo Adesanya

The Monetary Policy Committee (MPC) of the Central Bank of Nigeria (CBN) will likely maintain its key rate at 27.50 per cent for a second successive meeting amid cooling inflation.

Inflation cooled to 23.71 per cent in April 2025, according to the latest report by the National Bureau of Statistics (NBS).

Members of the committee started their meeting in Abuja today, Monday, May 19, 2025, and the outcome will be announced by the Governor of the apex bank, Mr Yemi Cardoso, on Tuesday.

At 23.71 per cent, the inflation levels remain elevated and strains on the Naira have only recently abated after an initial selloff in April caused by a slump in the price of oil, the country’s main export.

The World Bank had recently projected that Nigeria’s inflation may moderate to 22.1 per cent, higher than the 15 per cent targeted by the Bola Tinubu-led administration.

Despite this, market analysts expect that the MPC may choose to hold the rate steady to allow for more slowing of inflation, which was only rebased in January 2025.

Nigeria will likely join Zambia, Angola and Ghana to leave theirs at current levels and may start easing in the second half of the year as disinflation gathers pace. Others key African economies like Egypt, South Africa, and Mozambique, are expected to cut their rates this month.

According to Bloomberg, Nigeria may see “some room for the CBN to cut rates” in the second half of the year as disinflation is expected, citing Mr Gbolahan Taiwo, an analyst at JPMorgan Chase & Co.’s in a client note.

The MPC meeting will be the first rate-setting meeting since the US imposed a 10 per cent universal tariff and slapped China, Africa’s largest trading partner — with a 145 per cent levy before reducing it to 30 per cent for 90 days.

The International Monetary Fund (IMF) in April downgraded its 2025 economic growth forecasts for Nigeria to 3.0 per cent in 2025 amid global uncertainty.

The global lender cited “lower external demand, subdued commodity prices, and tighter financial conditions, with more significant downgrades for commodity exporters and countries with larger trade exposures to the US,” as major threats to Nigeria and other African countries’ growth this year.

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