Feature/OPED
Africa: Unemployment, Sport Participation and Social Change
By Timi Olubiyi, Ph.D
Africa’s youth unemployment problem has been the subject of so many debates in recent years because youth unemployment is prevalent.
The youth unemployment rate refers to the percentage of the unemployed in the age group of 18 to 35 years as compared to the total labour force.
In Nigeria, for instance, the unemployment rate is often higher than overall Africa’s average due to the country’s total population.
According to reliable data, by demographics, over 60% of the population of Nigeria are youths. However, the majority of these youths are without gainful employment, many of them vulnerable and out of any significant social welfare system. This situation also exists in many African countries such as Namibia, Angola, South Africa, and Mozambique, to mention a few.
With the novel coronavirus (COVID-19) outbreak economic outlook of countries has been dampened, and there are an economic recession and the higher unemployment rates in many countries. Because the numbers of cases continue to escalate through community transmission, the uncertainty of the situation keeps increasing within the populace, particularly in Africa.
Therefore, in addition to the life-threatening and health risks of the pandemic, the socio-economic impact is real, most importantly with many workers likely to face a looming job loss, job cuts, job loss, salary cuts, low-income or no-income and redundancy.
In fact, the actual rate of unemployment could be another massive shock if the COVID-19 outbreak persists beyond the year 2020. The projected combined consequences of COVID-19 and youth unemployment is severe and damaging to any nation.
For instance, before now, unemployment has been a rising phenomenon in Nigeria, as many of the youths are jobless, to the extent that the Government itself may not know the rate of youth unemployment precisely.
Therefore, with the global risk COVID-19 outbreak portends, now in the year 2020, it is inevitable that the unemployment rate as well as the poverty rate will go further up and might be on a steady path of growth. However, the eventual scale of growth or outcome will depend on how fast the Government contains the widespread of the virus in Africa.
Grippingly opportunities for jobs for these youths are hardly available due to the high population, inadequate qualifications, and economic recession, which are some of the factors that have prevented these young people from finding gainful employment. With the COVID-19 outbreak, this unemployment rate is expected to increase exponentially.
This is also likely to escalate the already staggering unemployment data on the continent. It may even lead to social exclusion, lack of confidence, poorer health, and a rise in depression amongst the youths. These are but a few of the negative aspects associated with young people being out of work.
This is a huge concern and a precarious situation for the countries in Africa and their Governments because the pandemic is already triggering an economic crisis, and it would compound the already high unemployment rate on the continent.
It is recognized that there have been many initiatives by governments and heads of nations in Africa to address the increased youth unemployment.
However, to avoid the impacts of unemployment coupled with COVID -19 consequences, which include a surge in the prevalence rate of crimes and criminality, it is recommended that sports participation be encouraged by African Governments and policymakers. The participation of young people in economic and social areas will have a great significance for the countries development and improvement.
Africa needs to see sport as a business and also a way to promote healthy and promising citizens. Sports, more importantly, is one of the easiest avenues for young men to quit the poverty lane and unemployment.
It’s important to note that with sports, the teeming youths can become athletes and be gainfully employed. Besides, there will be more job opportunities and commercialization on the continent for companies, investors, talent scouts, agents, coaches, referees, trainers, sports analysts, media companies, facilities management companies, sport wears companies, and merchandisers.
A pleasant sports environment will equally encourage partnerships between businesses and sporting entities such as what is visible with stadia bearing the names of companies and sponsorships deals with company logos appearing on athletes’ clothing and equipment and so on in the developed countries around the world.
Studies have shown that sports can provide a reduced risk from alcohol use, smoking, terrorism, criminality, and illicit drug use amongst young people versus those who do not indulge in sports.
That said, in the world today, it is quite challenging to estimate the exact number of sports or games around the world. However, a reliable report has shown that there are more than 8000 sports in the world. Yet, there are roughly 200 sports that have international recognition through a reliable international governing body.
Nonetheless, the Olympics, which is the pinnacle of sports, has only validated 28 sports as of 2016. To give a general idea of some of the most participated sports using available data from the Olympics, we have adventure Sports (kayaking, canoeing), aquatic sports (swimming, bodyboarding), strength, and agility sports. (aerobics, gymnastics), ball sports (baseball, basketball, football), mountain sports (climbing, cross-country cycling),and motorised sports (formula racing).
Most of these sporting events are seen as lucrative career options, and in most developed countries, so much effort and resources are channelled into it. From a European perspective, sports-related employment represents a significant percentage of total employment on the continent.
The amount of investment and cash that several sports stars earn around the world is mind-blowing. From football to tennis, basketball, motorsport, and boxing, to name a few.
Excellent examples from Nigeria are Anthony Oluwafemi Joshua Nigerian-born British boxer (world heavyweight boxing champion), who commands more than £30 million for every fight. This is apart from several endorsements he enjoys.
Another athlete is Divine Oduduru, the second-fastest African athlete earning around N180 million yearly. Nigeria’s top table tennis player, Aruna Quadri, has started the year 2020 as the 18th best player in the world and doing well with the sport. Likewise, John Obi Mikel, Odion Jude Ighalo, Victor Moses, Wilfred Ndidi, Victor Osimhen who are earners to reckon with in football.
In ultimate fighting championship (UFC) and kickboxing career, the following Nigerian born individuals Kamoru Usman, Isreal Adesanya, Sodiq Yusuff, and Kennedy Nzechukwu are active and dominance in the sport.
According to the National Basketball Association (NBA) four of the players have Nigerian origin, and they are Al-Farouq Aminu, Giannis Antetokounmpo, Chimezie Metu, and Josh Okogie.
Interestingly, these sportsmen get additional income from endorsements and sponsorships all over, which leads to additional millions of dollars in earnings. This situation is not only applicable to Nigerians but to other well-meaning African nationals. The point is that money will always flow to where the attention of the masses is, such as sports, particularly football, basketball, and boxing.
In the same vein, according to compiled data by Forbes magazine, some of the wealthiest athletes globally, are as follows: Floyd Mayweather (boxing), Tiger Woods (Golf), Lionel Messi (football), Cristiano Ronaldo (football), Conor McGregor (kickboxing), Neymar (football). It is imperative to state categorically that most of these athletes probably never registered any startup businesses to gain prominence, but they are undeniably talented in what they do because of consistency and dedication. While talents are essential, a lot of seriousness, concentration, and motivation need to go into it to become a great successful athlete.
Therefore, for millions of African youths, particularly Nigerian youths, energies can be channelled into mastering and pursuing careers in several sports, just like we have seen in the entertainment and music industry. Without a doubt, it could lead to a strong sports culture and competitiveness in both domestic and foreign markets.
Admittedly, sport is a veritable outlet that can offer a pro-active solution to youth unemployment in Africa. This is because sport skills can be learned, developed, and made a professional career, and it can provide a considerable positive impact.
Nonetheless, for these to come into fusion, policymakers, sports associations, and the Government need to make decisive and responsive policies to encourage aggressive youth participation in sports and learning programmes. This will give the needed encouragement and guidance to sports interest and development in Africa.
Besides, if a more professional approach is adopted in the sports industry, the government, too, will benefit and generate consistent income. It can even provide a new source of national economic growth, and reduce sports tourism in developed countries.
Supportably, the various sports associations should be designed to run professionally, with a competent governing board just like any major global corporation. This will ensure adequate structure to guarantee adequate followership, which eventually will lead to huge sponsorship, great athletes, and substantial marketing revenues, among others.
Many to stakeholders -fans, advertisers, TV stations, investors, collaborators can equally benefit. Many of the functions within the sports industries are service-based, which means it will be a labour-intensive industry.
In conclusion, sports can make a positive contribution in helping to increase Africa’s labour numbers, eventually leading to the creation of sports that can provide a cost-effective tool to address political agendas such as unemployment and health. It can also be an avenue to promote a healthier lifestyle amongst the teeming youths.
Governments can develop sport policies and situate community hubs across cities to bridge the unemployment gap, where young people could come and improve their sports skills and become professional athletes.
Therefore, I see a tremendous opportunity for African countries and the citizens if they can adopt these principles and begin to design systems around sport and create well-paying jobs for millions of young people to strive. Good Luck!
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Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: [email protected], for any questions, reactions, and comments.
Feature/OPED
Unlocking Full Human Potential: Growth, Diversity, and Purpose
In Nigeria’s diverse workforce, the conversation around diversity and inclusion (DEI) extends beyond gender to address tribal diversity, socioeconomic representation, and other cultural nuances. Policies that promote inclusivity are crucial for fostering collaboration in Nigeria’s multicultural corporate environment.
“An organisation is only as good as its people. Ensuring those people perform to their best is the role of human capital. Today, the field has a range of tools to ensure real-time engagement and agile interventions for optimal job satisfaction and performance”, – Catia Teixeira, MultiChoice Africa Holdings Group Executive Head of Human Capital.
In both our professional and personal lives, we all strive for growth and development. These opportunities are deeply rewarding, supporting the kind of self-actualisation that makes life most fulfilling. In the Nigerian workplace, where career growth often intertwines with societal expectations and the drive for self-improvement, human capital plays an even more significant role. Opportunities to grow are not just fulfilling but are deeply rooted in our collective ambition for a better future.
Employee engagement is a reflection of how actualised individuals feel in their roles. Engaged employees are more likely to perform at their peak and contribute positively to the workplace. In Nigeria, where the “hustle culture” is celebrated, organizations must create environments that not only nurture growth but also recognize and reward the efforts of their people.
When employees feel enriched and their work aligns with their aspirations, the results are transformative. Growth and development are not just personal milestones—they are the foundation of a thriving organization and, by extension, a more productive society.
Identifying Growth Opportunities
In every workplace, some employees stand out from the first day, while others take time to grow into their potential. Talent management processes must cater to both. For instance, a twice-yearly organizational talent review can help Nigerian companies identify where employees excel and where they need support.
Interactions within the workplace also play a crucial role. In Nigeria’s highly networked professional landscape, creating opportunities for cross-departmental collaboration can open new doors for employees. Systematic development plans, supported by tailored training, ensure that these opportunities translate into tangible growth.
Take the MultiChoice Academy, for example, which offers over 4,000 online courses spanning finance, HR, marketing, and other fields. This mirrors the Nigerian appetite for continuous learning, especially as industries rapidly embrace digital transformation. While face-to-face training remains valuable, customized e-learning platforms are pivotal in bridging knowledge gaps and preparing employees for the future of work.
For any training program, balance is key. Organizations must align employee development with business goals while ensuring individuals feel empowered to pursue their aspirations. In Nigeria, induction programs that connect new hires with company visions and purpose are critical to building this alignment.
One of the most rewarding aspects of human capital management is witnessing success stories unfold. In a country like Nigeria, where talent is abundant, but opportunities may be unevenly distributed, developing talent internally can make a significant impact. Long-term employees bring invaluable institutional knowledge, and nurturing their growth ensures they continue to drive organizational success.
At MultiChoice, we are deeply committed to equipping our workforce with the skills and confidence needed to excel. Whether it’s training young leaders, empowering women in leadership, or developing heads of departments, every investment in our people enhances their value – as individuals and as indispensable assets to the company.
What Diversity Means
At MultiChoice, gender equity remains a key focus. Women make up 46% of our workforce, and 46% of leadership roles are held by women—a significant achievement in a society where women often juggle professional aspirations with traditional family roles. Our promotions policy is designed to push these numbers to 50%, ensuring equity across all levels of the organization.
When entering new markets, MultiChoice intentionally applies its culture of inclusion, empowering women to excel in leadership positions. This commitment extends to addressing barriers unique to Nigeria, such as access to resources and mentorship for women in underrepresented fields.
Data Drives Change
To drive meaningful change, data is indispensable. Nigerian companies often face challenges like high employee turnover and workplace inefficiencies. By leveraging data, organizations can address these issues strategically.
MultiChoice uses platforms like Office Vibe to generate insights into employee engagement, satisfaction, and work-life balance. Weekly surveys and random polls provide actionable feedback, enabling quick interventions and fostering a culture of continuous improvement.
In Nigeria, where trust in leadership significantly influences workplace morale, data can also help bridge gaps between management and employees. Regular focus groups, coupled with robust analytics, ensure employees feel heard and supported. When organizations align employee needs with business goals, the result is a workforce driven by purpose and achievement.
The Collective Goal
In Nigeria, where community and collective growth are deeply valued, human capital strategies should emphasize the power of shared purpose. By investing in people, organizations contribute to a larger vision of national development.
At MultiChoice, every success story is a testament to this philosophy. From training young leaders to empowering women in leadership, the organization demonstrates that growth is a journey best undertaken together. For Nigeria, this represents a powerful blueprint for building a future where individuals and organizations thrive in harmony.
Feature/OPED
Between Governor Bala and the Presidency
Abba Dukawa
Although I’ve never met Governor Bala Muhammad in person, only seeing him on television, his recent outburst against the federal government’s economic policies resonates deeply with poor citizens’ view.
His concerns stem from empathy for the citizens’ going through unbearable hardships, which have worsened due to the economic situation where millions of citizens struggling with high cost of living, poverty and hardship, reflecting the reality on the ground where citizens face significant economic challenges.
His view resonated with the people in respect of political affiliations have praised Governor Bala for speaking truth to power, acknowledging that the economic policies aren’t working. But his outburst of the economic policies has sparked a heated response from presidency.
Even though President Bola Tinubu claims to have no regrets about his economic policies, aiming to strengthen the country’s economy, policies must be empathetic.
The Tax Reform Bills, in particular, have generated widespread concern, with experts warning of negative implications and advising the government to postpone the bill and engage in further consultations.
The National Economic Council, comprising 36 state governors and led by the Vice President, had expressed reservations about the bill, emphasizing the need for adequate consultation with stakeholders.
However, the Presidency swiftly rejected the NEC’s advice, stressing that the bill is crucial for supporting President Tinubu’s administration in bolstering the country’s fiscal institutions.
Governor Bala Muhammad’s expressed his concerns when hosting Sheikh Yahaya Jangir, a frontline campaigner for the Muslim-Muslim presidency, at the Bauchi Government House.
The governor urged President Tinubu to listen to Nigerians and correct his errors, stating that it’s his duty as a leader to tell the truth.
As Governor Mohammed noted, “I am sure you have heard that we are quarrelling with the president. Yes, it is true we are quarrelling because our people are suffering, and the president has refused to listen to us.”
His comments should not be seen as a critique of the president’s policies, not a personal attack. It’s essential for President Tinubu’s administration to understand the growing concern among Nigerians about the country’s economic direction and the need for effective strategies to address the current economic hardship.
The Presidency, through his Special Adviser, Sunday Dare, responded by urging Governor Mohammed to prioritize the welfare of Bauchi citizens instead of engaging in political posturing. Dare emphasized that the President’s administration is focused on national development and collaboration with state leaders.
It’s worth noting that Governor Mohammed has implemented various poverty alleviation programs, including the Kaura Economic Empowerment Programme (KEEP), to reduce the state’s high poverty rate. He has also prioritized education, with a focus on reducing the number of out-of-school children in the state.
Additionally, Governor Mohammed has taken steps to improve the state’s healthcare system, His administration’s efforts to address these challenges echo the experiences of poor citizens in Bauchi State and across Nigeria.
Overall, Governor Mohammed’s commitment to addressing the pressing issues faced by his state and its citizens resonates deeply with the experiences of poor Nigerians..
Dukawa write it from Abuja can be reached at [email protected]
Feature/OPED
Tinubu’s Titanic Wahala
By Tony Ogunlowo
‘Titanic’ can mean something that is very big, gigantic or enormous and it was also the name of a ship that sank on its maiden voyage.
When the Titanic sank in 1912 it sank due to a number of avoidable factors: a ship deemed unsinkable that wasn’t fitted with watertight compartments, a ‘unprofessional’ seasoned captain who was apparently bullied into going at full speed through known ice-berg strewn waters, lack of common binoculars for the deck watch and the unavailability of enough life boats for all the passengers.
This all put together, as they say, was a recipe for disaster. Red flags were ignored.
Translating this to President Tinubu’s modern-day Nigeria, the avoidable factors that can sink the country are way too obvious.
Nigerians have long enjoyed the benefits of fuel subsidy. Costly as it is to maintain it’s enabled the economy to keep running by keeping the cost of things low. It’s removal, as can be seen, has created a domino effect, as the experts predicted, resulting in the prices of even the basic commodities skyrocketing as everyone passes on the additional costs.
With inflation currently at 32.7% and still rising, things are only going to keep on getting more and more expensive. As a result, the new minimum wage of N70,000 will have less purchasing power than the previous 2021 minimum wage of N30,000. If fuel subsidy removal was meant to boost the economy it has done the opposite and will stagnate any efforts to kickstart it.
The governments inability to control corruption or severely punish corrupt officials which is robbing the country’s coffers of billions and billions of Naira every year is a stumbling block for development.
If a corrupt government official who built 750 houses with stolen funds or an ex-governor accused of misappropriating N80 billion are allowed to walk around freely, supposedly on bail, without fear of eventual conviction it questions the message the government is sending out to future looters: if the culprits were in Russia or China the outcome will be totally different.
Even though an austerity economic policy may seem harsh like it was designed to rob Peter to pay Paul, it should be short, sharp hardship with green pastures in the foreseeable future – not ever! A good start will be to cut down on the number of foreign loans being obtained every year as their repayment can take a huge chunk out of the country’s annual income.
The new tax laws are long overdue and it should include that VAT earned in a state stays in that state: so, if your state doesn’t generate any VAT (- such as from the sale of alcohol products) you don’t get to share in what other states have collected.
Insecurity in the country is not something that started yesterday. Previous governments have blood on their hands for not nipping these insurrections in the bud before they grew to become monstrosities. You don’t pat yourself on the back, like the Nigerian Army likes to do believing you have the threat ‘under control’ – you eliminate the threat completely using what ever means necessary.
Unless the order (given by ‘Somebody’) is not to destroy them completely and to quote the late Sani Abacha,”…any insurgency that lasts more than 24 hours, a government official has a hand in it..”, no wonder Boko Haram continues to flourish and bandits like Turji Bello continue to taut the government. When the armed robber Lawrence Anini did something similar in 1986 he was fished out within months, tried and executed.
As I’ve written before the Nigerian Police Force is long past its sell by date and considering the ever growing population of Nigeria with its associated acts of anti-social behaviour its time to seriously consider devolving the NPF into state-run outfits. The growing popularity of state-run security outfits, such as Amotekun, proves this is feasible and effective.
Considering the fact the country is going through severe economic hardship the President, himself, should curb frivolous spending where possible: no more new Presidential yachts or planes ( – that includes the new one for the VP), a cap on ridiculous-no-real-job SA and SSA appointments and most important of all a cap on ALL politicians salaries and perks (which is to say if politicians are patriotic enough they’ll agree to a pay cut, forgo some of their benefits and pay for their own jaunts abroad).
Implementing the Steve Oronsaye Report which recommends merging and closing of ministries etc that has been passed over by every President since President Goodluck commissioned it in 2011 will cut government operating costs even further. This should not just be at Presidential level but extended to all the states: this will not just streamline the bloated and largely inefficient civil service but will also weed out ghost workers and white elephant project.
The ‘japa’ movement which the government is trying to discourage should be allowed to continue. It’s morally wrong for a government that can’t provide suitable employment for its citizens to try and prevent them from seeking opportunities abroad : ‘japa’ is not just limited to Nigerians, it’s a worldwide phenomenon.
People, British, American, Filipinos, are migrating worldwide to where ever there are opportunities for them to prosper. That’s the way the world works now: nobody is going to stay in a ‘sh*t-hole’ country if there are no opportunities for them to grow. Scr3w patriotism! It’s every man for himself! So, if a country can’t provide adequate employment opportunities people will pack their bags and ‘japa’! And if you restrict them from leaving the country what are they going to do? Get up to mischief – 419, cultism, kidnapping!
These same people send money back to their home countries all the time: Nigerians in diaspora in 2023 alone sent home more than $19.5 Billion Dollars. This is a huge injection of foreign currency for a country that desperately needs it.
So, just like the Titanic the warning signs are there and the inevitable that will happen should they be ignored. The question is which way is President Tinubu going to go. This is what I call the ‘Titanic Wahala’, ignore the obvious and the proverbial will hit the fan, sooner or later.
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