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Africa: Unemployment, Sport Participation and Social Change

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Timi Olubiyi business strategy

By Timi Olubiyi, Ph.D

Africa’s youth unemployment problem has been the subject of so many debates in recent years because youth unemployment is prevalent.

The youth unemployment rate refers to the percentage of the unemployed in the age group of 18 to 35 years as compared to the total labour force.

In Nigeria, for instance, the unemployment rate is often higher than overall Africa’s average due to the country’s total population.

According to reliable data, by demographics, over 60% of the population of Nigeria are youths. However, the majority of these youths are without gainful employment, many of them vulnerable and out of any significant social welfare system. This situation also exists in many African countries such as Namibia, Angola, South Africa, and Mozambique, to mention a few.

With the novel coronavirus (COVID-19) outbreak economic outlook of countries has been dampened, and there are an economic recession and the higher unemployment rates in many countries. Because the numbers of cases continue to escalate through community transmission, the uncertainty of the situation keeps increasing within the populace, particularly in Africa.

Therefore, in addition to the life-threatening and health risks of the pandemic, the socio-economic impact is real, most importantly with many workers likely to face a looming job loss, job cuts, job loss, salary cuts, low-income or no-income and redundancy.

In fact, the actual rate of unemployment could be another massive shock if the COVID-19 outbreak persists beyond the year 2020. The projected combined consequences of COVID-19 and youth unemployment is severe and damaging to any nation.

For instance, before now, unemployment has been a rising phenomenon in Nigeria, as many of the youths are jobless, to the extent that the Government itself may not know the rate of youth unemployment precisely.

Therefore, with the global risk COVID-19 outbreak portends, now in the year 2020, it is inevitable that the unemployment rate as well as the poverty rate will go further up and might be on a steady path of growth. However, the eventual scale of growth or outcome will depend on how fast the Government contains the widespread of the virus in Africa.

Grippingly opportunities for jobs for these youths are hardly available due to the high population, inadequate qualifications, and economic recession, which are some of the factors that have prevented these young people from finding gainful employment. With the COVID-19 outbreak, this unemployment rate is expected to increase exponentially.

This is also likely to escalate the already staggering unemployment data on the continent. It may even lead to social exclusion, lack of confidence, poorer health, and a rise in depression amongst the youths. These are but a few of the negative aspects associated with young people being out of work.

This is a huge concern and a precarious situation for the countries in Africa and their Governments because the pandemic is already triggering an economic crisis, and it would compound the already high unemployment rate on the continent.

It is recognized that there have been many initiatives by governments and heads of nations in Africa to address the increased youth unemployment.

However, to avoid the impacts of unemployment coupled with COVID -19 consequences, which include a surge in the prevalence rate of crimes and criminality, it is recommended that sports participation be encouraged by African Governments and policymakers. The participation of young people in economic and social areas will have a great significance for the countries development and improvement.

Africa needs to see sport as a business and also a way to promote healthy and promising citizens. Sports, more importantly, is one of the easiest avenues for young men to quit the poverty lane and unemployment.

It’s important to note that with sports, the teeming youths can become athletes and be gainfully employed. Besides, there will be more job opportunities and commercialization on the continent for companies, investors, talent scouts, agents, coaches, referees, trainers, sports analysts, media companies, facilities management companies, sport wears companies, and merchandisers.

A pleasant sports environment will equally encourage partnerships between businesses and sporting entities such as what is visible with stadia bearing the names of companies and sponsorships deals with company logos appearing on athletes’ clothing and equipment and so on in the developed countries around the world.

Studies have shown that sports can provide a reduced risk from alcohol use, smoking, terrorism, criminality, and illicit drug use amongst young people versus those who do not indulge in sports.

That said, in the world today, it is quite challenging to estimate the exact number of sports or games around the world. However, a reliable report has shown that there are more than 8000 sports in the world. Yet, there are roughly 200 sports that have international recognition through a reliable international governing body.

Nonetheless, the Olympics, which is the pinnacle of sports, has only validated 28 sports as of 2016. To give a general idea of some of the most participated sports using available data from the Olympics, we have adventure Sports (kayaking, canoeing), aquatic sports (swimming, bodyboarding), strength, and agility sports. (aerobics, gymnastics), ball sports (baseball, basketball, football), mountain sports (climbing, cross-country cycling),and motorised sports (formula racing).

Most of these sporting events are seen as lucrative career options, and in most developed countries, so much effort and resources are channelled into it. From a European perspective, sports-related employment represents a significant percentage of total employment on the continent.

The amount of investment and cash that several sports stars earn around the world is mind-blowing. From football to tennis, basketball, motorsport, and boxing, to name a few.

Excellent examples from Nigeria are Anthony Oluwafemi Joshua Nigerian-born British boxer (world heavyweight boxing champion), who commands more than £30 million for every fight. This is apart from several endorsements he enjoys.

Another athlete is Divine Oduduru, the second-fastest African athlete earning around N180 million yearly. Nigeria’s top table tennis player, Aruna Quadri, has started the year 2020 as the 18th best player in the world and doing well with the sport. Likewise, John Obi Mikel, Odion Jude Ighalo, Victor Moses, Wilfred Ndidi, Victor Osimhen who are earners to reckon with in football.

In ultimate fighting championship (UFC) and kickboxing career, the following Nigerian born individuals Kamoru Usman, Isreal Adesanya, Sodiq Yusuff, and Kennedy Nzechukwu are active and dominance in the sport.

According to the National Basketball Association (NBA) four of the players have Nigerian origin, and they are Al-Farouq Aminu, Giannis Antetokounmpo, Chimezie Metu, and Josh Okogie.

Interestingly, these sportsmen get additional income from endorsements and sponsorships all over, which leads to additional millions of dollars in earnings. This situation is not only applicable to Nigerians but to other well-meaning African nationals. The point is that money will always flow to where the attention of the masses is, such as sports, particularly football, basketball, and boxing.

In the same vein, according to compiled data by Forbes magazine, some of the wealthiest athletes globally, are as follows: Floyd Mayweather (boxing), Tiger Woods (Golf), Lionel Messi (football), Cristiano Ronaldo (football), Conor McGregor (kickboxing), Neymar (football). It is imperative to state categorically that most of these athletes probably never registered any startup businesses to gain prominence, but they are undeniably talented in what they do because of consistency and dedication. While talents are essential, a lot of seriousness, concentration, and motivation need to go into it to become a great successful athlete.

Therefore, for millions of African youths, particularly Nigerian youths, energies can be channelled into mastering and pursuing careers in several sports, just like we have seen in the entertainment and music industry. Without a doubt, it could lead to a strong sports culture and competitiveness in both domestic and foreign markets.

Admittedly, sport is a veritable outlet that can offer a pro-active solution to youth unemployment in Africa. This is because sport skills can be learned, developed, and made a professional career, and it can provide a considerable positive impact.

Nonetheless, for these to come into fusion, policymakers, sports associations, and the Government need to make decisive and responsive policies to encourage aggressive youth participation in sports and learning programmes. This will give the needed encouragement and guidance to sports interest and development in Africa.

Besides, if a more professional approach is adopted in the sports industry, the government, too, will benefit and generate consistent income. It can even provide a new source of national economic growth, and reduce sports tourism in developed countries.

Supportably, the various sports associations should be designed to run professionally, with a competent governing board just like any major global corporation. This will ensure adequate structure to guarantee adequate followership, which eventually will lead to huge sponsorship, great athletes, and substantial marketing revenues, among others.

Many to stakeholders -fans, advertisers, TV stations, investors, collaborators can equally benefit. Many of the functions within the sports industries are service-based, which means it will be a labour-intensive industry.

In conclusion, sports can make a positive contribution in helping to increase Africa’s labour numbers, eventually leading to the creation of sports that can provide a cost-effective tool to address political agendas such as unemployment and health. It can also be an avenue to promote a healthier lifestyle amongst the teeming youths.

Governments can develop sport policies and situate community hubs across cities to bridge the unemployment gap, where young people could come and improve their sports skills and become professional athletes.

Therefore, I see a tremendous opportunity for African countries and the citizens if they can adopt these principles and begin to design systems around sport and create well-paying jobs for millions of young people to strive.  Good Luck!

How may you obtain advice or further information on the article?

Dr Timi Olubiyi is an Entrepreneurship and Small Business Management expert. He is a prolific investment coach, business engineer, Chartered Member of the Chartered Institute for Securities & Investment (CISI), and a financial literacy specialist. He can be reached on the twitter handle @drtimiolubiyi and via email: dr***********@***il.com, for any questions, reactions, and comments.

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Stocks vs Forex: Which is Better for Beginners in 2026?

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Stocks vs Forex

By Onah Ishioma Adaeze

As a beginner, choosing between stocks and forex for your investment goals in 2026 can feel overwhelming. Before investing your hard-earned money, it is important to understand how both markets work.

While both markets present investors with opportunities to grow their wealth, they also differ in terms of volatility, liquidity, market hours, and leverage. Stocks involve owning portions of a company, while forex has to do with trading a base currency against a quote currency.

In this article, we will be going through the basics of stocks and forex, pointing out their differences, and helping you decide which asset better suits your investment journey in 2026.

What is Stock Trading?

When it comes to stock trading, you are buying shares of a company, which makes you a shareholder of that company. As a shareholder, you may be entitled to receive dividends whenever the company decides to pay dividends.

As for those companies that do not pay dividends, there are other benefits a shareholder may enjoy, like being called upon to attend shareholder meetings and having voting rights on certain company matters.

On a global scale, over $100 trillion worth of shares are traded annually. Also, the rising popularity of AI companies and technological innovations continues to drive investor participation and market growth.

If you’re an investor looking to buy and hold capital assets, then stock trading is definitely for you, as it allows for short-term, medium-term and long-term investment goals.

When you buy shares of a company and the company performs well, your shares increase in value. Another benefit of stock trading is access to index funds and ETFs.

These funds consist of companies that are grouped under an index. They are carefully selected and monitored under the fund, sparing the investor the stress of actively tracking the fund.

They can be a way of building a long-term, diversified portfolio, and some of these funds may pay dividends.

What is Forex Trading?

Forex trading has to do with buying one currency and selling another. With a pair like USD/JPY, USD is the base currency being bought against JPY, which is the quote currency.

In order to execute a trade in the forex market, you have to analyse and make predictions based on price movement, as well as pay attention to what’s going on in the global news scene.

The forex market runs twenty-four hours every weekday, with over $9 trillion traded in the market every day. Being the largest financial market in the world, there is very high liquidity.

Forex trading involves buying one currency against another, making predictions based on price movements on the forex charts. Price moves based on the activities of large institutions like hedge funds, big banks, the government, etc.

The forex market runs 24 hours a day, every weekday, with global forex turnover reaching $9 trillion per day in the BIS 2025 survey. Being the largest financial market in the world, there is very high volatility and price fluctuations.

At the same time, there is high liquidity in the market, which means that currency pairs can easily be bought and sold without hassle. Highly liquid instruments that are traded regularly include: EUR/USD, USD/JPY, GBP/USD, and gold (XAU/USD).

As a retail trader, knowing when to enter and exit the market is important. As easy as it is to make profits from price fluctuations, it is also very easy to lose money if the market moves against you. This is why it is important to set stop losses and take profits. This helps manage your trading capital.

Major Differences Between Stocks and Forex

While investing in stocks and forex can yield great capital gains, there are lots of ways in which they differ.

As a beginner, stock trading provides opportunities for long-term investments, ensuring slow but consistent returns for wealth building. But if you are looking for an active, short-term style of investment, then forex trading is for you, as it allows you to enter and exit the market within a shorter time frame.

Which is Better in 2026?

Choosing an asset to invest in all boils down to personal preference. At the same time, if you are not averse to risk, nor opposed to asset diversification, then it’s okay to invest in both.

For beginner investors in 2026, stock trading is easier to understand and get into, especially because of mutual funds, index funds and ETFs. With those funds, you don’t have to be an expert to start investing. You can just buy a fund that suits your needs and hold it over a long period of time.

If you are an investor who enjoys technical analysis, highly volatile and liquid markets, as well as trading under short time frames, then forex trading is the right pick for you.

Conclusion 

You do not need to put all your eggs in one basket. There are investors who invest in both stocks and forex simultaneously. When starting out, you can start investing in stocks while learning forex. Take calculated risks and do not invest above your means. Diversify your investments and remember, when starting out, you should prioritise acquiring knowledge over profits.

Onah Ishioma Adaeze is a finance writer who is passionate about simplifying complex concepts into easily digestible pieces. Her hobbies are reading and watching anime

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Building 234 Solutions: A Response to Everyday Workforce Challenges

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Owoloye Emmanuel 234 Solutions

By Owoloye Emmanuel

Every business starts with a problem. For us, that problem was hiding in plain sight.

Across organisations, we kept seeing HR professionals, payroll teams, and business leaders spend significant time navigating processes that should be simpler. Employee records sat across multiple systems, payroll processes required manual intervention, and routine workforce tasks often became more complicated than they needed to be.

As businesses grow, workforce operations naturally become more complex. Yet many organisations still rely on disconnected tools and workflows that create unnecessary friction for both employers and employees.

The consequence is more than operational inefficiency. HR teams spend valuable time managing systems instead of supporting people. Business leaders struggle to access timely workforce insights, while employees experience delays in processes that should be seamless.

These weren’t isolated challenges. They were recurring realities across workplaces, regardless of industry or size.

That observation led us to a simple question: what if workforce management could be easier?

What if HR, payroll, and workforce operations could work together within a single, connected experience?

That question became the foundation for 234 Solutions.

We are building 234 Solutions with a clear belief that workplace technology should reduce complexity, not add to it. Our goal is to help organisations spend less time navigating processes and more time focusing on productivity, growth, and people.

As we prepare for launch, our focus remains simple: building practical solutions for real workplace challenges and helping organisations create better experiences for the people who power them every day.

Owoloye Emmanuel is the founder of 234 Solutions

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The Role of TV in Preserving African Stories and Identity

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Preserving African Stories

Scroll through social media today, and you will notice something interesting: everyone is either reacting to a series, quoting a movie line, or debating a character as though they personally know them. Beneath the memes and binge-watch culture, however, lies something deeper. Television remains one of the most powerful tools shaping how Africans see themselves, remember their history, and tell their own stories. In a continent as diverse and expressive as Africa, that matters more than ever.

TV as a Cultural Archive, Not Just Entertainment

Long before streaming algorithms began shaping our viewing habits, television was already preserving African identity. From Nollywood dramas that capture the rhythm of everyday Lagos life to documentaries exploring Maasai traditions and Ghanaian folklore, TV has served as a living archive of the continent’s stories.

It preserves more than entertainment; it preserves language, culture, humour, values, and shared experiences. Unlike fleeting social media content, television allows stories to unfold with depth, exploring the realities of family, tradition, ambition, and modern African life without reducing them to stereotypes. That is the power of TV: preserving not just stories, but perspective.

Why Representation on TV Still Matters

There is a subtle but important truth: if people do not see themselves on screen, they may begin to believe their stories are not worth telling. This is why African TV content is more than entertainment; it is affirmation.

Seeing a character who speaks like you, struggles like you, or celebrates like your community does something powerful. It validates identity and challenges outdated narratives that have historically defined Africa through external lenses.

This is where MultiChoice Group, through platforms such as DStv and GOtv, plays an important role. They do not simply broadcast content; they help distribute cultural memory at scale.

GOtv, DStv, and the Everyday African Viewer

Think about a typical evening in many African homes: the TV is on in the background, someone is laughing at a comedy show, another person is watching a local series, and someone else is catching up on the news. That shared viewing experience remains very real.

Through platforms such as DStv and GOtv, African households are exposed to a blend of local storytelling and global content. More importantly, they have helped amplify African-produced content by bringing Nollywood films, African reality shows, talk shows, and documentaries into mainstream rotation.

It is not just about access. It is about visibility.

A young filmmaker in Lagos today is more likely to believe their story matters because they have seen similar stories broadcast widely. A child in Accra grows up hearing familiar accents and seeing environments that look like their own on screen, not as exceptions, but as the norm.

TV Is Also Shaping Modern African Identity

African identity is not static; it is evolving. Television reflects that evolution in real time.

Today, audiences see:

  • Young Africans balancing tradition and modern dating culture

  • Stories tackling mental health in African households

  • Fashion and music influences spreading through TV series

  • Political satire shaping public conversation

Conversations that were once confined to homes are now being explored on screen, giving audiences the language to discuss issues that were previously unspoken.

In many ways, television is doing what oral tradition has always done: passing stories, values, humour, warnings, and history from one generation to the next. The difference is that today’s griots are writers, directors, and broadcasters.

The Future: From Watching to Owning Our Narratives

The next stage of African storytelling is not just about being seen; it is about ownership.

As more African creators produce content and platforms continue to invest in regional storytelling, television becomes more than a mirror. It becomes a tool for shaping how Africa is represented to itself and to the world.

While streaming continues to grow, television, particularly accessible platforms such as GOtv, remains one of the most effective ways to reach everyday audiences across different income levels and regions. After all, storytelling only matters if people can access it.

African stories are not new. They have always existed in families, on streets, in markets, in history books, and through oral traditions. What television has done, and continues to do, is give those stories a stage wide enough for millions to experience them at once.

The next time you watch a local series or documentary on DStv or GOtv, remember that you are not just being entertained. You are participating in the preservation of African identity itself.

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