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Aisha Buhari And That BBC Interview

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By Reuben Abati

Public communication is one of the most delicate challenges that people in public life face, either in the corporate or the public sector.

Many people suddenly find themselves in high places, and they become a source of news, a potential interview subject, and they get chased around by journalists and other media figures who want a story, in fact, not just a story, but a scoop.

I used to explain in communication coaching classes and to the bosses whose media I managed, at one point or the other that they should never feel obliged to say things they do not want to say. No matter how aggressive the journalist may be, they should be careful what they say.

A journalist would make you feel at home, he or she may even reassure you that whatever you don’t want published could be edited out, and that if you don’t feel comfortable with a question, you should feel free to keep quiet. But a good journalist knows how to push you into a corner and get you, through follow up questions, to say things you may not ordinarily want to say. By the time the tape starts rolling, and you are encouraged to feel like a star, and your own tongue starts rolling, you’d be surprised the kind of emphasis, what you consider an innocent remark, would receive when it is published.

Point is: journalists, while on duty, are not working for politicians or big men and women; they are working for organizations that need stories that can sell. They want scoops that can make the headlines. That is what makes them journalists: getting the good story, the good comments, the good shots.

After reading the interview granted by First Lady Aisha Buhari on BBC Hausa Service, I was tempted to conclude that this is what may have happened. She could have said the same things in a more delicately phrased manner.

I have always held the view that anybody at all in a public position should be sent for media training (including how to deliver speeches, poise, pronunciation skills, even basic grammar lessons) before they are unleashed on a Nigerian public that has learnt to subject the lives of public officials to utmost scrutiny.

The Aisha Buhari interview also fell short in this regard. She just gave the BBC Hausa service a scoop, which in my view has done more damage to her husband’s politics than good.

Given the enormous effect that the interview has had on the public, I would have expected that by now, she would perhaps have tactically disowned it, put a spin on it somehow, and make it clear that it is not intended in any way to discredit, or criticize her husband’s administration. But nothing of such has happened. And what does that mean? That the interview was deliberate and that she is standing by every word she said.

She has been called the “good lady in the Villa.” She has been praised for being a modern wife who can speak up, and exercise her right to free speech. She has been called fearless and assertive. The only thing I have not heard from some of the hypocritical commentators is that she would be a good Presidential candidate for 2019.

I have also been told that she must have spoken out of frustration and that her public outburst about the existence of a cabal in the Villa, which determines who gets what appointment, to the disadvantage of members of the All Progressives Congress is making APC members who feel left out of the power-sharing process, very unhappy.

But her outburst is nothing but a poor understanding of power politics. There will always be cabals around the seat of power. Power is so potent the people around the corridor will never leave it alone to the President.

And if it is true that this cabal or the President has recruited non-APC members into the government, then that is a positive thing, it is also a positive thing that the President does not know many of the people he has appointed. He doesn’t need to know them personally as long as they come from all parts of Nigeria and they are competent men who can get the job done.

The First Lady seems to assume that only card-carrying members of the APC should work for the Buhari administration. On a positive note, however, she doesn’t want anybody to hijack her husband’s Presidency and she believes those who are trying to do so do not mean well. But what does that say about her husband?

The First Lady is also of the view that if the present trend continues, she cannot campaign for her husband in 2019 should he decide to seek re-election. She sounded pleased with what is being done to ensure security in the North East, but she gave the impression that she doesn’t think her husband has done enough to merit a second term in 2019.

Hear her: “What I fear is the uprising of 15.4 million people”. And consider this: “…Nobody thought it is going to be like this. But now that it is so…Sometimes when one is doing something wrong without him knowing, but when people talk to them, they should listen”. Who is that person doing something wrong and who does not listen?

Altogether, Mrs Aisha Buhari has passed the equivalent of a vote of no confidence in her husband, and the people around him. This is a kind of “home trouble” brought to the public. The biggest challenge a man can face is to have his own wife “fight” him in public. And what has happened is both unprecedented and significant considering that a Hausa-Fulani couple is involved.  It is probably the first time a lady in this position would publicly upbraid her husband and his team. Is she furious because she has been scorned, ignored, rendered powerless?

Well, even if we were not privy to other details, she was publicly scorned when her husband sent a volcanic message from Germany that she should go back to her place in the “kitchen, the living room and the other room.”

Feminists and critics of misogyny have protested over this, quite rightly too, at a time when women are leading countries and corporations, it is incorrect and insensitive to say that the best place for a First Lady is to be a cook, a living-room-soap opera-watching detainee and a bedroom object.

But given the cultural circumstances involved, this may well be the future Aso Villa fate of First Lady Aisha Buhari. She could be marked out as an ambitious woman who wants to share power with her husband, and as a threat to her husband’s politics.

See how much damage has been caused already by the President’s counter-response: The German Chancellor glared at our President when she heard that comment about “the kitchen, the living room and the other room.”  She quickly ended their press conference.

Angela Merkel is married, and she is Chancellor, but I don’t think her husband would dare tell her she is best fit for the kitchen and the other room. And imagine if Theresa May, Ngozi Okonjo-Iweala, Oby Ezekwesili, Grace Alele-Williams, Omobola Johnson, Chimamanda Adichie, Joke Jacobs… had all been chained down in the “other room”.

No wonder, President Buhari’s local opponents are already making big political capital out of his un-Presidential comments, and the German public is shocked that any world leader could be so politically incorrect.

The number of jokes and memes that have been designed around this husband-wife exchange are thoroughly amusing. Mrs Buhari has also handed over to critics of this administration, speaking points that would be exploited all the way till 2019, and she may well end up not as a powerful force in the Villa but as a strong voice for women’s rights.

It is possible she may be advised soon to recruit spin-doctors to do damage control, but she may have left that rather late already.

On the other hand, there is no amount of damage control that the President’s spin-doctors can sell to anyone. Whatever happens, she is cultivating a reputation as a different kind of First Lady.

Since independence, every Nigerian Head of State or President has enjoyed the support of his wife while in office: strong, fanatical support.

Mrs Maryam Abacha was so supportive of her husband, while everybody condemned him, and long after his death, she has continued to celebrate his memory.

Before her, Mrs Maryam Babangida brought greater colour and celebrity status to the Office of the First Lady and added much value to her husband’s tenure.

Mrs Fati Abubakar was a dignified presence behind her husband, the same with Mrs Margaret Shonekan. President Olusegun Obasanjo had as First Lady, the very elegant and beautiful Stella Obasanjo who mobilized support and goodwill for her husband. Turai Yar’Adua, wife of the late President Umaru Musa Yar’Adua was also so devoted to her husband’s cause, she was declared the head of the Aso Rock cabal. No one doubted her determination to protect her husband’s interest during those critical moments. You all know Mrs Patience Jonathan. She was as First Lady, her husband’s most vocal supporter. This brought her at loggerheads with some sections of the public who objected to her prominence and controversial statements, but not once did she or the other First Ladies before her, criticize their husbands in public.

Elsewhere, First Ladies also support their husbands. With all the reported cases of dalliance and cuckoldry during the Bill Clinton Presidency, Hillary Clinton stood by her husband.  Michelle Obama has also proven to be a very good role model in this regard.

Certain positions require careful grooming. Any form of tension in the home could distract a political leader and make him seem vulnerable in the eyes of the public.

Mrs Aisha Buhari may have spoken her mind, but she should not make a habit of assuming the role of a radical, in-house critic, throwing her husband under the wheels. She ought to be thoroughly embarrassed by all the fun being poked at her husband because of that BBC Hausa interview she granted. How this matter is resolved between their kitchen and “the other room” is a family affair into which we cannot dabble.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Preventing Financial Crimes Amid Mounting Insecurity: Why Following the Money is Now a Survival Imperative

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Preventing Financial Crimes

By Blaise Udunze

Nigeria today faces a sobering dual reality: a deepening security crisis and an entrenched financial-crime ecosystem that quietly feeds, sustains, and normalises that crisis. Across the North, Middle Belt, and parts of the South, kidnappers, bandits, insurgent cells, political actors, compromised security agents, and a complex chain of financial facilitators operate within a shadow economy of violence, one that generates billions, claims thousands of lives, and steadily erodes the authority of the state.

For over a decade, security experts and Nigeria’s international partners have warned that no meaningful progress will be made against insecurity unless the financial oxygen sustaining violence is cut off. Yet the country continues to prosecute its anti-terrorism efforts largely through military responses, as though the conflict could be resolved solely on the battlefield. What remains missing is a decisive, transparent, and politically courageous confrontation with the economic networks that make insecurity profitable.

This war is not only about guns and bullets. It is about money.

Money moves fighters.

Money buys weapons.

Money fuels political desperation.

Money underwrites chaos.

Until Nigeria addresses the financial pipelines behind its insecurity, the crisis will continue to reproduce itself.

Kidnapping: The Lucrative ‘War Fund’ Sustaining Insurgency

The rise in mass kidnappings is neither accidental nor spontaneous. It has evolved into a rational, structured, revenue-generating enterprise.

Appearing on Channels TV’s Politics Today in October 2025, Yusuf Datti Baba-Ahmed warned that insurgent and bandit groups now treat ransom payments as reliable “war funds.” The data support his claim.

A 2024 survey by the National Bureau of Statistics (NBS) found that Nigerians paid N2.2 trillion in ransom between May 2023 and April 2024. This astonishing sum does not account for unreported payments made through informal negotiators, mobile transfers, or unregulated community channels.

Kidnapping has matured into a fully formed economy with well-defined roles: negotiators, informants, logistics providers, cash couriers, and security collaborators. Proceeds are reinvested in weapons, motorcycles, communication devices, safe houses, and even land acquisitions.

In the words of a security analyst, “Every successful kidnapping is a fundraiser.”

Sabotage from Within: Keffi’s Explosive Memo and a System Built to Fail

If Nigeria’s external security threats are troubling, the internal compromises are even more alarming.

A leaked memo by Major General Mohammed Ali Keffi accused senior government and military officials of diverting billions of naira earmarked for arms procurement under former Chief of Army Staff, Lt. Gen. Tukur Buratai. Keffi’s allegations included:

–       Weapons paid for but never delivered

–       Falsified battlefield reports

–       Civilian casualties mislabelled to justify inflated expenditures

–       Political interference obstructing investigations into terror financing

His claims echoed the earlier warning by Gen. T.Y. Danjuma, who accused sections of the military of working in concert with armed groups and abandoning vulnerable communities.

Keffi’s memo became even more consequential following the 2025 detention of former Attorney General Abubakar Malami by the EFCC over allegations of money laundering, terrorism financing and suspicious financial activity linked to 46 bank accounts.

Together, these revelations paint a disturbing picture: even as Nigerians endure mass abductions, elements within the political and security elite appear to be enabling or shielding the financial networks behind the violence.

Why the Crisis Persists: A Financial Crime Lens

Nigeria’s insecurity cannot be divorced from the environment in which illicit finance thrives. Key enablers include:

  1. Informal Economies and Unregulated Cash Flows

With over 70 percent of rural transactions still cash-based, terror groups exploit:

–       Hawala networks

–       POS and mobile-money agents

–       Cattle markets and mining sites

–       Barter systems centred on livestock and grains

These channels operate beyond the reach of AML/CFT systems.

  1. Identity Fraud and Weak KYC Enforcement

–       Criminal networks routinely open accounts with:

–       Fake NINs

–       Compromised SIM cards

–       Recycled BVNs

–       Mule identities

  1. Collusion within Financial Institutions

The EFCC estimates that up to 70 percent of financial crimes involve bank personnel, primarily through:

–       Unauthorised cash withdrawals

–       Suppressed Suspicious Transaction Reports (STRs)

–       Manipulated internal alerts

  1. Weak Prosecution and Political Interference

Cases drag on for years, and many evaporate entirely before reaching court often due to political considerations.

  1. Ungoverned Spaces

Large territories across the North serve as hubs for:

–       Arms trafficking

–       Illegal mining

–       Kidnap-for-ransom camps

–       Cross-border smuggling

Public Patience Thins: NLC Moves to the Streets

Public frustration is reaching a boiling point. On December 10, the Nigeria Labour Congress (NLC) announced a nationwide protest scheduled for December 17, citing the “degenerating security situation” and the rise in mass abductions.

The NLC condemned the November 17 abduction of female students in Kebbi, noting that security personnel had been withdrawn from the school shortly before the attack. The union called the act “dastardly and criminal” and directed all affiliates and civil-society partners to fully mobilise for the protest.

This marks a significant shift. For the first time in years, Nigeria’s most influential labour body is placing insecurity at the centre of national mobilization, further underscoring the argument that the current crisis is not simply a security failure but a systemic breakdown of governance, accountability, and financial integrity.

The Financial Engine of Terror: The 23 Suspects Who Moved Billions

A Sahara Reporters investigation uncovered a network of 20 Nigerians and three foreign nationals allegedly linked to the financing of Boko Haram and ISWAP. Their transactions, running into hundreds of billions, were quietly channeled through personal and corporate accounts.

Among those named:

–       Alhaji Saidu Ahmed, Zaria businessman: N4.8bn inflows

–       Usaini Adamu, Kano trader with 111 accounts: N43bn inflows, N50bn outflows

–       Muhammad Sani Adam, forex and precious stones dealer: N54bn across 41 accounts

–       Yusuf Ghazali, a forex trader linked to UAE-convicted terrorists, operated 385 accounts

–       Ladan Ibrahim, a Sokoto official, is accused of diverting public funds

–       Foreign actors included the late Tribert Ayabatwa (N67bn inflows) and Nigerien arms dealer Aboubacar Hima, who moved over $1.19 million.

Strikingly, several of the suspects arrested in 2021 were quietly released without trial, continuing a pattern of impervious investigations and political bottlenecks.

This network confirms a painful truth: Nigeria’s insecurity is not driven solely by men wielding rifles in the bush. It is sustained by individuals in cities, businesses, and bureaucracies, people with access, influence, and remarkable financial mobility.

The Political Dimension: Irabor’s Revelation and the Unnamed Sponsors

The political undertone of Nigeria’s insecurity was reinforced by the former Chief of Defence Staff, Gen. Lucky Irabor (rtd), who admitted that politicians were among those financing terror groups. According to him, some trials were conducted “away from public consumption.”

His statement revived key questions:

–       Why is the state shielding the identities of terror sponsors?

–       Who benefits from the secrecy?

–       What political consequences are being avoided?

Security sources told TruthNigeria that Nigeria’s published list of 19 terror financiers in 2024 represented only a fraction of the full network.

Baba-Ahmed’s accusation that former Kaduna Governor Nasir El-Rufai was part of the political forces that aggravated Northern insecurity, an accusation the former governor has previously denied, adds further urgency to demands for transparency.

The Human Cost: Expanding Killing Fields

Despite repeated assurances, violence continues to spread:

–       303 students and 12 teachers abducted in Niger State

–       38 worshippers kidnapped in Kwara

–       Simultaneous raids across Plateau, Kaduna, Benue, and Niger

–       Whole communities uprooted by weekly attacks

As Amnesty International observed, “In many rural communities, only the graveyards are expanding.”

SBM Intelligence now describes large portions of the North as “open killing fields,” areas where the state’s influence has collapsed, and community vigilantes have become the default security providers.

Expert Voices: Why Nigeria Must Finally Follow the Money

Security experts converge on a single message: Nigeria cannot defeat terrorism without dismantling its financial infrastructure. Dr. Friday Agbo, a security researcher, disclosed, “Terror groups survive because their financial lifelines remain untouched.”

Jonathan Asake, analyst and former SOKAPU president, said, “Publish the full Dubai list. Without transparency, impunity will remain the norm.”

Gen. Irabor (rtd.) revealed, “There are politicians involved. The conflict is multi-layered: ideology, criminality, and political manipulation.”

These assessments underscore one reality: ideology is secondary. Money is primary. It is the oxygen of Nigeria’s terror landscape.

What Must Change

Nigeria must elevate financial crime to the level of a national-security emergency. Key reforms include:

–       Integrating BVN-NIN-SIM identity databases and upgrading real-time monitoring

–       Targeting illicit markets: illegal mining hubs, cattle markets, unregulated border posts

–       Deploying AI-driven analytics to detect layered transactions, mule networks, and ransom flows

–       Strengthening bank compliance units and protecting whistleblowers

–       Improving inter-agency intelligence sharing (EFCC, NFIU, DSS, NDLEA, Police, CBN)

–       Criminalising unexplained wealth, especially in conflict zones

–       Investing in safe-school infrastructure, rural policing, and local reporting channels

Choosing Truth Over Convenience

Nigeria’s two-front war is neither mysterious nor new. It is a well-documented, financially engineered crisis protected by silence, vested interests, and institutional decay. The NLC’s mobilisation signals a turning point; citizens are unwilling to accept official evasions while insecurity intensifies. To end this crisis, Nigeria must:

–       Expose and prosecute terror financiers

–       Purge corrupt insiders in the security system

–       Dismantle ransom economies

–       Strengthen financial intelligence

–       End political protection for criminal networks

Until these reforms are pursued with integrity, billions will continue to move, weapons will continue to flow, and Nigeria will continue to bleed.

Blaise, a journalist and PR professional, writes from Lagos, can be reached via: [email protected]

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Championing Ethical Sourcing Within Dairy Communities

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Arla Nigeria

Human Rights Day often centres on themes of dignity, equity, and freedom. Yet for many Nigerians, these rights are not debated in courtrooms they are expressed in the ability to access nutritious food, build meaningful livelihoods, and secure a healthy future for their families. Nutrition, in this sense, becomes a fundamental human right.

Despite a growing population and rising nutrition needs, Nigeria faces a pressing dairy reality. The country remains heavily dependent on dairy imports, leaving nutritional access vulnerable and local capacity underdeveloped. This is not just an economic concern; it is a human one. When families cannot easily access affordable, high-quality dairy, the foundations of health and development are weakened.

It is within this context that Arla Nigeria operates not merely as a dairy company, but as a nutrition powerhouse committed to nourishing a nation. Our ambition extends beyond selling products. We are working to build the foundations of a stronger, more resilient local dairy sector that supports food security, economic participation, and national progress.

At the heart of our efforts is the Damau Integrated Dairy Farm in Kaduna Statea fully operational modern farm designed to demonstrate what responsible, efficient, and scalable dairy production can look like in Nigeria. Arla Nigeria produces its own milk on-site, ensuring quality, safety, and consistency as we continue building the systems required for a sustainable local value chain. In fact, until our yoghurt factory launches, the reverse is true: some stakeholders purchase milk from us.

But infrastructure alone is not the story. What truly matters is the human impact surrounding the farm.

Arla Nigeria has been intentional about engaging and empowering the communities around Damau. By creating employment opportunities for local residents, providing skills development, and contributing to community growth, we are ensuring that the benefits of dairy development extend beyond production lines. This is development rooted in people where progress is measured in livelihoods improved and opportunities created.

As Arla Nigeria continues to expand operations, our long-term commitment remains clear: to contribute meaningfully to local milk sourcing and value chain development, strengthening Nigeria’s capacity to feed itself. Backward integration is not a slogan for Arla Foods; it is a structured pathway with building responsibly and sustainably. From farm systems to future household milk initiatives, the goal is to create a model that supports farmers, enhances productivity, and drives economic inclusion in the years ahead.

On Human Rights Day, the conversation often revolves around preventing harm avoiding exploitation, ensuring fair labour, and upholding ethical standards. These are essential, but they are only the beginning. True respect for human rights means creating enabling systems that allow people to thrive.

With Arla Foods, that begins with nutrition. Milk is a super food, rich in essential nutrients that support growth and development. Ensuring access to such nutrition contributes directly to national well-being and productivity. When we help secure a healthier population, we strengthen the foundation for education, economic participation, and long-term prosperity.

This is why Arla believes that dairy is not just food it is nutrition, livelihood, and progress. By investing in sustainable production, community development, and future local sourcing capabilities, Arla Nigeria is contributing to food security and economic growth in a tangible, measurable way.

Ultimately, ethical business is not defined by corporate language or labels. It is defined by the stability, nourishment, and dignity it brings to people’s lives. As Nigeria celebrates Human Rights Day, let us recognise that the right to nutrition and the opportunity to build a better future are among the most powerful rights we can help protect.

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In Praise of Nigeria’s Elite Memory Loss Clinic

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By Busayo Cole

There’s an unacknowledged marvel in Nigeria, a national institution so revered and influential that its very mention invokes awe; and not a small dose of amnesia. I’m speaking, of course, about the glorious Memory Loss Clinic for the Elite, a facility where unsolved corruption cases go to receive a lifetime membership in our collective oblivion.

Take a walk down the memory lane of scandals past, and you’ll encounter a magical fog. Who remembers the details of the N2.5 billion pension fund scam? Anyone? No? Good. That’s exactly how the clinic works. Through a combination of political gymnastics, endless court adjournments, and public desensitisation, these cases are carefully wrapped in a blanket of vagueness. Brilliant, isn’t it?

The beauty of this clinic lies in its inclusivity. From the infamous Dasukigate, which popularised the phrase “arms deal” in Nigeria without actually arming anything, to the less publicised but equally mystifying NDDC palliative fund saga, the clinic accepts all cases with the same efficiency. Once enrolled, each scandal receives a standard treatment: strategic denial, temporary outrage, and finally, oblivion.

Not to be overlooked are the esteemed practitioners at this clinic: our very own politicians and public officials. Their commitment to forgetting is nothing short of Nobel-worthy. Have you noticed how effortlessly some officials transition from answering allegations one week to delivering keynote speeches on accountability the next? It’s an art form.

Then there’s the media, always ready to lend a hand. Investigative journalists dig up cases, splash them across headlines for a week or two, and then move on to the next crisis, leaving the current scandal to the skilled hands of the clinic’s erasure team. No one does closure better than us. Or rather, the lack thereof.

And let’s not forget the loyal citizens, the true heroes of this operation. We rant on social media, organise a protest or two, and then poof! Our collective short attention span is the lifeblood of the Memory Loss Clinic. Why insist on justice when you can unlook?

Take, for example, the Halliburton Scandal. In 2009, a Board of Inquiry was established under the leadership of Inspector-General of Police, Mike Okiro, to investigate allegations of a $182 million bribery scheme involving the American company Halliburton and some former Nigerian Heads of State. Despite Halliburton admitting to paying the bribes to secure a $6 billion contract for a natural gas plant, the case remains unresolved. The United States fined the companies involved, but in Nigeria, the victims of the corruption: ordinary citizens, received no compensation, and no one was brought to justice. The investigation, it seems, was yet another patient admitted to the clinic.

Or consider the Petroleum Trust Fund Probe, which unraveled in the late 1990s. Established during General Sani Abacha’s regime and managed by Major-General Muhammadu Buhari, the PTF’s operations were scrutinised when Chief Olusegun Obasanjo assumed office in 1999. The winding-down process uncovered allegations of mismanagement, dubious dealings, and a sudden, dramatic death of a key figure, Salihijo Ahmad, the head of the PTF’s sole management consultant. Despite the drama and the revelations, the case quietly faded into obscurity, leaving Nigerians with more questions than answers.

Then there is the colossal case of under-remittance of oil and gas royalties and taxes. The Federal Government, through the Special Presidential Investigatory Panel (SPIP), accused oil giants like Shell, Agip, and the NNPC of diverting billions of dollars meant for public coffers. Allegations ranged from falsified production figures to outright embezzlement. Despite detailed accusations and court proceedings, the cases were abandoned after the SPIP’s disbandment in 2019. As usual, the trail of accountability disappeared into thin air, leaving the funds unaccounted for and the public betrayed yet again.

Of course, this institution isn’t without its critics. Some stubborn Nigerians still insist on remembering. Creating spreadsheets, tracking cases, and daring to demand accountability. To these radicals, I say: why fight the tide? Embrace the convenience of selective amnesia. Life is easier when you don’t worry about where billions disappeared to or why someone’s cousin’s uncle’s housemaid’s driver has an oil block.

As World Anti-Corruption Day comes and goes, let us celebrate the true innovation of our time. While other nations are busy prosecuting offenders and recovering stolen funds, we have mastered the fine art of forgetting. Who needs convictions when you have a clinic this efficient? Oh, I almost forgot the anti-corruption day as I sent my draft to a correspondent very late. Don’t blame me, I am just a regular at the clinic.

So, here’s to Nigeria’s Memory Loss Clinic, a shining beacon of how to “move on” without actually moving forward. May it continue to thrive, because let’s face it: without it, what would we do with all these unsolved corruption cases? Demand justice? That’s asking a lot. Better to forget and focus on the next election season. Who knows? We might even re-elect a client of the clinic. Wouldn’t that be poetic?

Now, if you’ll excuse me, I have a new scandal to ignore.

Busayo Cole is a Branding and Communications Manager who transforms abstract corporate goals into actionable, sparkling messaging. It’s rumored that 90% of his strategic clarity is powered by triple-shot espresso, and the remaining 10% is sheer panic. He can be reached via busayo@busayocole.com. 

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