Business Post Contributor
As Muslims around the world get ready to celebrate the holy month of Ramadan, Aleph (formerly known as Ad Dynamo by Aleph) presents insights for businesses on how best to leverage Meta platforms for business growth.
Did you know that…
Ramadan’s focus on community and connection also enables brands to connect in a unique way with the audience?
The research also shows that 91% of social media users in Nigeria like to see content that promotes community and togetherness on Facebook and Instagram. Advertising that respects and highlights Ramadan’s traditions, businesses can enter the conversation in a new and positive way – according to YouGov’s research commissioned by Meta, 72% of shoppers and Ramadan observers explore different product categories during Ramadan.
It’s also a time of increased spending by social media users, with Meta’s research showing that nearly two-thirds (65%) spend more time watching videos during Ramadan and Eid. That makes it even more important for brands to engage with customers at this special time of the year.
Meta, and in extension, Aleph as a Meta Authorized Sales Partner, offers advertisers unparalleled opportunities and support in leveraging the potential of Meta platforms for their campaigns. Their upcoming, free Virtual Event on February 22 2024, will showcase best practices and provide the opportunity to have questions answered on the sport.
With Aleph’s local market knowledge and hands-on support, brands are having the best possible opportunity to engage meaningfully with customers. That’s true during Ramadan and through the rest of the year too.
“We know that Facebook and Instagram are strategically placed right at the intersection of two of the most influential regions of interest: connection and entertainment,” says Jesudetan Onasanya, Meta Nigeria Lead for Aleph. As local Meta Authorized Sales Partners our team of experts in Lagos stands ready to support advertisers across the country to enable new connections during the month of kindness”.
The unique position of Meta provides powerful opportunities for businesses and advertisers. With Meta’s technologies, across the entire consumer journey, brands can reach people, across Meta’s 3.7 billion-strong plus ecosystem of surfaces, experiences, and connection opportunities. With the Discovery Commerce solution, Meta and Aleph are supporting products to find people.
