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Building Trade Synergy for Nigerian Development

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trade synergy

International trade, over the years, has been recognised as one of the major factors in building global economies. Involving the movement of goods and services across national boundaries facilitates globalisation. As a vital part of a nation’s economic activity, international trade also improves a nation’s economic scale as well as its gross domestic product (GDP).

Being able to trade on an international level allows nations to obtain products they cannot produce on their own, thus improving the macroeconomic status of the country.

Despite the benefits of international trade, several barriers exist that hinder trade among countries. A few of them include linguistic and communication difficulties, unfavourable terms of trade, international liquidity problems, and import and export restrictions, amongst others. These challenges have continued to mitigate the economic development of underdeveloped and developing countries.

For Nigerian businesses, these challenges are highly problematic, as they encounter regulatory barriers, currency, and logistic concerns, thus limiting their negotiating power and hindering economic development.

Furthermore, communication difficulties have made international trade cumbersome. A good example is the trade relationship between Nigeria and China, one of Nigeria’s closest trade partners. Relations between Nigeria and China have expanded on growing bilateral trade and strategic cooperation but have not been fully optimised. China is also considered one of Nigeria’s important trading and export partners.

Regardless, communication barriers, trade deficits and restrictions have hampered trade and hindered opportunities that could be harnessed between the two nations.

To mitigate the impact of these barriers, Stanbic IBTC Bank, a subsidiary of Stanbic IBTC Holdings PLC, recently held an African Trade Expo focused on providing solutions to these issues. Themed: Synergy for Growth, the expo featured a panel session and a masterclass.

The masterclass, featuring Seun Ogundolapo, Head, Trade, Transactional Products and Services, Stanbic IBTC Bank, centred on the opportunities to be harnessed in Nigeria’s untapped non-oil exports and solutions that ease trade offered by Stanbic IBTC.

Analysis from the masterclass revealed that total trade between Nigeria and Asia in 2020 amounted to N14.12 trillion ($37.15 billion), while the total import trade resulted in N9.81trillion ($25.81billion). Export Trade stood at N4.31 trillion ($11.34 billion), and trade balance is N5.50 trillion ($14.48 billion).

The session also addressed the opportunities in the agro-allied and agricultural sectors, with the facilitator speaking about agricultural produce and the export potential Nigeria has.

“Nigeria has an arable land area of 34 million hectares: 6.5 million hectares for permanent crops and 28.6 million hectares on meadows and pastures. Agriculture accounts for about 24 per cent of Nigeria’s GDP and is key in driving Nigeria’s development,” Seun said.

“From the National Bureau of Statistics (NBS) data, apart from aluminium alloy and urea, market results have shown that most Nigerian exports to China and other parts of the world in 2021 remained raw, unprocessed products like crude oil, cocoa, and sesame seeds.”

“Lack of value addition to the nation’s agricultural products has resulted in significant losses in earnings accountable to the country over the years. Agriculture is a worthwhile investment that could generate higher returns, allow penetration of a new, potentially high-value market, and create employment.”

According to Seun, “Stanbic IBTC offers the Africa China Trade Solutions (ACTS). We connect individuals to a Chinese trade agent to negotiate the best prices and trade conditions for our clients. Dedicated translators are available to facilitate trade discussions where required. Our Chinese trade agent connects businesses to the right suppliers, and we make exports seamless.”

During the masterclass, the Central Bank of Nigeria’s (CBN) RT200 FX policy was addressed. Seun remarked that the road to the $200 billion policy promises to be a great strategy to shore up the nation’s exchange rate and boost the foreign exchange reserves.

Associated with Nigeria’s international trade relations is access to finance and credit. Leveraging its global network, the Stanbic IBTC Africa China Expo 2022 showcased the financial services structured payment system as well as providing access to an array of the credit system to African importers.

He said: “The RT200 is a non-oil export proceeds repatriation scheme that is part of the apex bank’s effort to reduce exposure to volatile sources of FX and to earn more stable and sustainable inflows of FX into the country. With the increasing call for an alternative source of government’s revenue from oil, we are at the forefront of advocating Nigeria’s diversification from crude oil to the non-oil sectors.”

As Nigeria continues to seek increased synergy with its international trade partners, such as China, for economic growth and development, the Stanbic IBTC Africa China Expo 2022 remains a verifiable avenue for enhancing trade synergy.

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From Struggle to Stability: How FinTech is Helping Nigerian SMEs Overcome Cash Flow Challenges

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From Struggle to Stability

When Mrs Agbaje started her school in Ibadan twelve years ago, she didn’t envision a tech-enabled future. Her dream was simple—provide affordable, quality education to children in her community. For the most part, she made it work. But as the school grew, a new challenge took root. It wasn’t infrastructure. It wasn’t teacher retention. It was something far more basic: getting paid.

Each new term brings the same pattern. Parents promise to pay fees “by next week.” Some follow through. Many don’t. As the term wears on, Mrs Agbaje finds herself juggling spreadsheets, reminder texts, and awkward conversations in car parks or at school gates. Meanwhile, salaries must be paid, books restocked, diesel bought. More often than not, she dips into personal savings to keep things running.

Her story is common across Nigeria. Small businesses—whether they’re schools, salons, logistics firms, or cooperative groups—are constantly navigating the emotional and financial toll of delayed payments. And it’s not just a matter of inconvenience. A recent study by MacTay Consulting found that Nigerian SMEs wait between 60 to 120 days on average to receive payment for services or products already delivered. That kind of delay is more than a hiccup. It threatens livelihoods. It blocks growth. It’s a silent killer.

For Chuks, who runs a car hire service in Enugu, the issue is tied to his bigger corporate clients. They insist on “net 30” or “net 60” terms—industry-speak for “we’ll pay you in a month or two.” That might be manageable for a large fleet with strong cash reserves, but for someone like Chuks, every week matters. With fuel prices rising and maintenance bills stacking up, he’s often forced to park cars because he doesn’t have the cash to fix them—even when work is lined up.

What links these stories is the reality that small businesses operate in a system where money is constantly in motion but rarely on time. Customers often mean well, but their own financial instability creates a domino effect. And the existing tools to manage payments—handwritten ledgers, POS machines, WhatsApp reminders—were never designed for structure. They’re patched solutions to a systemic problem.

Even digital banking, for all its advancement in Nigeria, hasn’t solved this issue. Many SMEs still operate informally, managing finances through personal bank accounts or apps not tailored to business needs. The result is a messy web of follow-ups, reconciliations, and emotional strain. Business owners become debt collectors, chasing down what they’ve already earned, time and time again.

What’s often missed in conversations about entrepreneurship is just how deeply this problem cuts. Payment delays mean rent can’t be paid on time. It means holding off on hiring a new staff member, or letting go of a part-time assistant. It means saying no to growth opportunities, not because they’re not viable, but because the cash flow isn’t predictable enough to take the risk.

And when you zoom out, the implications are national. Small businesses make up over 90% of enterprises in Nigeria. They contribute nearly half of the country’s GDP and employ a significant portion of the workforce. Yet, their greatest enemy isn’t market competition—it’s irregular income. This is a structural inefficiency that deserves far more attention than it gets.

Slowly, however, change is beginning to show. A quiet revolution is underway—one where technology is stepping in not as a trend, but as a tool for financial stability. More SMEs are beginning to explore digital solutions that streamline payments and reduce friction between businesses and customers.

Among these solutions is PaywithAccount, a new tool launched by Nigerian fintech company OnePipe. Designed specifically for businesses with recurring payments—schools, cooperatives, service providers—it allows them to automate collections directly from customers’ bank accounts. With full consent and transparency, payments can be scheduled, reducing the need for repeated follow-ups or awkward reminders.

For Mrs Agbaje, this has made a significant difference. Parents receive structured payment plans, reminders go out automatically, and debits happen based on prior agreement. She now spends less time tracking who has paid and more time planning curriculum upgrades and engaging with teachers.

The benefit isn’t just financial—it’s emotional. When business owners don’t have to chase payments, they gain time, clarity, and confidence. They can plan ahead, restock inventory, or finally invest in that expansion they’ve put off for years. And for customers, the experience feels more professional, more trustworthy. Everyone wins.

Technology won’t solve every problem for Nigerian SMEs. But smart, well-designed financial tools are starting to remove some of the biggest roadblocks—quietly and effectively. And that’s the point. The best systems aren’t flashy. They work in the background, reducing stress, restoring dignity, and enabling business owners to focus on what truly matters.

For Ope Adeoye, founder of OnePipe, the issue is personal. “Every Nigerian knows someone who runs a business—a cousin, a friend, a neighbour. When they suffer from late payments, it affects whole families and communities. Fixing this isn’t just a business goal—it’s a social one.”

In a country as dynamic and entrepreneurial as Nigeria, the challenge is rarely about lack of ideas. It’s about systems that help those ideas survive. And one of the most overlooked systems is the way money flows—or fails to.

As more SMEs embrace tools that put payment on autopilot, a future of stability—rather than constant survival—starts to feel possible. And in a nation powered by small businesses, that kind of shift could move mountains.

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How AI is Revolutionizing Sales and Business Development for Future Growth

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Olubunmi aina

By Olubunmi Aina

Many experts have highlighted the growing impact of Artificial Intelligence (AI) across the financial industry, and I would like to share my perspective on a key functional area that typically drives business growth and profitability— sales and business development professionals and how AI is impacting their work.

Sales and business development professionals are often regarded as the engine room of an organization, thanks to their eye for business opportunities, ideation and conceptualization, market engagement and penetration expertise.

AI is enabling sales and business development professionals to automate tasks, take meeting notes, analyze data, and personalize customer experiences, all of which are embedded within CRM (Customer Relationship Management) systems. A CRM with an AI tool is what forward-thinking businesses are leveraging to manage leads, customer data, customer interactions, notify and remind professionals to take action when due, drive growth and profitability.

This is why it is crucial for these professionals to invest heavily in AI knowledge to remain globally competitive. This can be achieved through self-study, attending industry events, or consulting with leading technology companies that have embraced AI, such as Interswitch Group, AI In Nigeria, and Revwit.

Most importantly, to maximize the potential of AI, sales and business development professionals must pay close attention to customer interactions. and ensure they collect high-quality data. Feeding the data repository or CRM Systems with valuable insights and data from real customer engagement is key to getting AI to produce near accurate insight for effective results.

AI will continue to be a key driver of business growth and decision-making in the years ahead. If you are yet to embrace it, now is the time. Keep learning!

Olubunmi Aina is the Vice President, Sales and Account Management at  Interswitch Group

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Mother’s Day: Bridging Dreams and Burdens With Global Marketplace Success

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Motherhood in Nigeria is a dynamic force fueled by strength, resilience, and unwavering love. As Mother’s Day approaches, we celebrate the women who carry the weight of their families and communities, often while nurturing their dreams. From bustling market traders to ambitious entrepreneurs, Nigerian mothers are a force to be reckoned with.

However, the reality is that balancing these roles can be incredibly challenging. The daily hustle, coupled with the rising cost of living, often leaves little time or resources for personal aspirations. This is where the digital marketplace and platforms like Temu are beginning to play a significant role, not just in Nigeria but globally.

For Stephanie, a Nigerian hair and beauty influencer navigating the demands of work and motherhood, the ease of online shopping became invaluable. She discovered that purchasing baby necessities, like baby high chairs from Temu, from the comfort of her home significantly simplified her life, granting her more time to dedicate to her family and professional pursuits.

Beyond convenience, digital platforms are also fueling entrepreneurial success for women. Caterina Tarantola, a mother of three, achieved the remarkable feat of opening her translation and interpretation office in just 15 days. Her secret weapon was also Temu. Initially skeptical of online shopping, she found it to be a personal advisor, providing everything from office furniture to decor, delivered swiftly and affordably. This kind of direct access is precisely what can empower many Nigerian mothers who strive to maximise their resources and time.

Similarly, Lourdes Betancourt, who left Venezuela to start a new life in Berlin, turned to Temu when launching her hair salon. By sourcing essential supplies directly from manufacturers, she avoided costly markups and secured the tools she needed to turn her vision into reality.

Since Temu entered the Nigerian market last November, more Nigerian mothers have embraced the platform to access quality, affordable products. By shopping online instead of spending hours at physical markets, they can reclaim valuable time for their businesses, families, and personal growth.

This shift reflects a global trend as consumers worldwide seek convenience and affordability. In response, Temu has rapidly grown into one of the most visited e-commerce sites and was recognized as a top Apple-recommended app of 2024.

                                 

The digital marketplace, while still developing in a place like Nigeria, presents a significant opportunity for empowerment. The progress made thus far highlights the tremendous potential for positive impact.

This Mother’s Day, we celebrate Nigerian mothers’ strength and adaptability. Like Stephanie, Caterina, and Lourdes, they are turning challenges into opportunities—building brighter futures for themselves and their families with the support of innovative online platforms like Temu.

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