Feature/OPED
Criticism Highlights Russia’s Media Weakness in Africa
By Kester Kenn Klomegah
In her weekly media briefing July 23, Russia’s Foreign Ministry Spokeswoman, Maria Zakharova, criticised the United States support for educational programs, media and NGOs in Africa.
In addition, Zakharova said, “the allocation of grants fits into the White House’s efforts to promote the idea that there is no alternative to Western concepts regarding state governance and the imposition of alien values on sovereign states, and this represents another manifestation of neo-colonialism and an element of covertly formalizing inequality in the overall system of international ties.”
Russia’s position as contained in her briefing is available on the official website, and part of which is quoted here: “We have no choice but to comment and explain why we perceive this as Washington’s striving to eliminate the favourable regional socio-political background with regard to Russia that became particularly obvious following the Russia-Africa Summit in Sochi in October 2019.
“It appears that the United States is deliberately encouraging anti-Russia publications in some African media outlets and is trying to portray Russia as a destabilizing force. We are confident that such methods of unfair competition and misinformation show that there is no hard evidence confirming the so-called Russian policy of propaganda and misinformation, and this is also the consequence of weak US approaches in the field of public diplomacy.”
That well-said of the United States, it is equally important to note that since the Soviet collapse in 1991, the question of media representation both ways, in Russia and in Africa, has attracted unprecedented concerns and discussions.
Over the years, nearly 30 years after the Soviet era, Russia has not encouraged African media, especially those from south of Sahara, to operate in the Russian Federation.
On the other hand, Russian media resources are largely far from eminent in Africa, and these include the media conglomerate popularly referred to as Rossiya Sevogdnya (RIA Novosti, Voice of Russia and Russia Today), TASS News Agency and Interfax Information Service.
These are powerful and reputable Russian brands, compared to most well-known Western and European media organizations that operate in and cooperate with Africa.
Even not quite long, that was in November 2018, the State Duma, the lower house of parliamentarians, called for an increased Russian media presence in African countries, while Russia has closed its doors in offering opportunities for Africa media representation in the Russian Federation.
During the meeting that was scheduled to brainstorm for fresh views and ideas on the current Russia-African relations, State Duma Chairman Vyacheslav Volodin told Ambassadors from African countries: “it is necessary to take certain steps together for the Russian media to work on the African continent.”
“You know that the Russian media provide broadcasting in various languages, they work in many countries, although it is certainly impossible to compare this presence with the presence of the media of the United States, United Kingdom and Germany,” Volodin said, and promised that the State Duma would create the necessary legal basis for this long-term media cooperation.
Experts say that neither Russia has an African media face nor Africa has a Russian media face. Thus, in the absence of suitable alternative sources, African political leaders and corporate business directors depend on western media reports about developments in Russia and from the developed world.
Interestingly, the Russian Foreign Ministry’s Information and Press Department has accredited media from Latin America, the United States, Europe and Asian countries, and only two African media came from the Maghreb region (Morocco and Egypt) in North Africa.
The official information presented during the first Russia-Africa Summit, held in October 2019, explicitly showed the degree of priority given to African media.
Some 300 media bureaus from 60 countries are currently operating in Russia, including 800 foreign correspondents while there are only two African news bureaus from Egypt and Morocco, according to Artem Kozhin, who represented the Russian Foreign Ministry’s Information and Press Department, at the panel discussion on media.
According to his interpretation, this extremely low representation of African media hardly meets the level of current dynamically developing relations between Russia and Africa.
“We invite all interested parties to open news bureaus and expand media cooperation with Russia,” Kozhin said at the gathering, inviting Africa media to Moscow.
Nearly all the panellists noted precisely that western media dominates in Africa. “Oftentimes, unique news offerings created by the Russian media simply do not make to the users and viewers in many regions, including Africa.
“Evidently, this vacuum gets filled with one-sided information from other players in the media market. This information can be biased, or outright hostile towards Russia and residents of other countries,” said Mikhail Bogdanov, Deputy Minister of Foreign Affairs of the Russian Federation and Special Presidential Representative for the Middle East and Africa.
During the Russia-Africa Summit, Professor Alexey Vasiliev, the first appointed Special Representative of Russian President for Relations with Africa (2006-2011) and currently the Head of the Center for African and Arab Studies at the Peoples’ Friendship University of Russia (2013-2020), told the audience there in Sochi: “Africa is largely unaware of Russia since African media mainly consumes information the Western media sources and then replicates them. And all the fake news, the Rusophobia and anti-Russian propaganda, spread by the western media, are repeated in the African media.”
“Measures are needed to enable us to better understand each other,” suggested Professor Vasiliev, who regularly advises the Presidential Administration, the Government of the Russian Federation, both chambers of the Federal Assembly, and the Russian Foreign Ministry.
Some experts have consistently argued that Russia has discriminated against the media from sub-Saharan Africa. That trend remains unchanged even after the first Russia-Africa Summit, held in Sochi with the primary aim of helping identify new areas and forms of cooperation, put forward promising initiatives that would bring collaboration between Russia and Africa to a qualitatively new level and contribute to strengthening multifaceted cooperation between the two regions.
Let that be the acceptable case, but both Russia and Africa have basic questions that still need quick answers. The questions raised at the panel discussion on media in Russia-Africa gathering: What issues are currently encountered in the formation of the modern media landscape? What role does the media play in Russian-African relations? What are the prospects for collaboration in the information sphere? What needs to be done to develop a Russian media agenda in Africa? What is the role and place of Russia in the information space of Africa today? What role can African media play in promoting further Russia’s image in Africa?
In practical terms, the highly successful spade-work was the first Russia-Africa Summit. The Russian Ministry of Foreign Affairs has to layout some new mechanisms and adopt a more favourable approach that could readily attract African media to operate in the Russian Federation.
Russia and Africa need to examine every sphere based on shared partnership interests and redefine a practical approach to realizing whatever plans on media cooperation. Media and NGOs, as instruments for improving adequately public knowledge, especially on developments and emerging opportunities, have not been persuaded to match the desired future objectives and policy goals.
The stark reality is that Russia needs Africa media and Africa needs Russian media, in order for them to enlighten ties in the economic spheres, to promote a better understanding among African elites and the middle class through media reports. The middle class is twice Russia’s population and almost the size the population of the United States.
Professor Vladimir Shubin, the former Deputy Director of the Institute for African Studies, explained in an interview with me that political relations between Russia and Africa, as well as the economic cooperation, would continue to attract more and more academic discussions. Such scholarly contributions, in essence, would help deepen understanding of the problems that impede building solid relationship or partnership with Russia.
In order to maintain this relationship, both Russia and Africa have to pay high attention to and take significant steps in promoting their achievements and highlighting the most development needs in a comprehensive way for mutual benefits using appropriately the media, according to Professor Shubin.
“African leaders do their best in developing bilateral relations,” he added. “Truly and passionately, they come to Russia more often than ten years ago, but a lot still has to be done; both Russian and African media, in this case, have a huge role to play.”
Perhaps, one of the reasons why some African leaders appear to have “written off” Russia has been lack of adequate information about Russia, or rather plenty of distorted information they have received from the Western media coverage of Russia, Professor Shubin concluded.
“Russian media write very little about Africa, what is going on there, what are the social and political dynamics in different parts of the continent. Media and NGOs should make big efforts to increase the level of mutual knowledge, which can stimulate interest for each other and lead to increased economic interaction as well,” said Fyodor Lukyanov, Editor-in-Chief of the Journal ‘Russia in Global Affairs’ and also the Chairman of the State Council on Foreign and Defense Policy.
“To a certain extent,” Lukyanov said, “the intensification of non-political contacts may contribute to increased interest. But in Russia’s case, the main drivers of any cooperation are more traditional rather than the political interests of the state and economic interests of big companies. Soft power has never been a strong side of Russian policy in the post-Soviet era.”
Similarly, Bunn Nagara, a Senior Fellow of the Institute of Strategic and International Studies, member of the Valdai Discussion Club, has observed that “Russian businesses face a number of challenges. First, there is little information available internationally about the opportunities and possibilities for partnerships between Russian and foreign businesses.”
“Russia is a large country spanning both Europe and Asia. So, it can do much to bring Asian and European business linkages together and build on them. Better public relations and improved information dissemination are very important. To do this, it needs to do more in spreading more and better information about its achievements, the progress so far, its future plans, and the opportunities available,” Bunn Nagara said.
Early October 2019, the Valdai Discussion Club released an ebook titled “Russia’s Return to Africa: Strategy and Prospects” jointly or collectively authored by Vadim Balytnikov, Oleg Barabanov, Andrei Yemelyanov, Dmitry Poletaev, Igor Sid and Natalia Zaiser.
The Valdai Discussion Club was established in 2004, with a goal is to promote dialogue between Russian and international intellectual elite and to make an independent, unbiased scientific analysis of political, economic and social events in Russia and the rest of the world.
The authors explicitly suggested the need to take steps in countering Western anti-Russia clichés that are spreading in Africa and shaping a narrative whereby only dictators and outcast partner with Russians. Therefore, efforts to improve Russia’s image must target not only the continent’s elite but also a broader public opinion. It would be advisable to create and develop appropriate media tools to this effect.
Media and NGOs, working with the civil society, have to support official efforts in pushing for building a positive image and in strengthening diplomacy. Displaying an attentive and caring attitude towards the African diaspora in Russia, the key objective is to overcome racist stereotypes that persist in marginal segments of Russian society. Helping highly qualified educated African migrants to integrate through employment. This will, in addition, showcase and shape public opinion about Africa in the Russian Federation.
According to the authors, building a more and consistent positive public opinion within Russia and Africa should be considered extremely important at this stage of relations between Russia and Africa. Should Russia assist other countries for political purposes only? Will the recipient countries be willing to lend Russia their political support, and can they be trusted? Should Russia build its partnerships exclusively based on the principle of economic expediency?
The authors wrote: “Russia will have to answer these questions as it moves towards implementing its African strategy. Its experience in working with public opinion and governments across Eurasia to shape public perceptions will come in handy in Africa.”
In the context of these existing challenges, leaders on both sides have to draw a roadmap. Inside Africa, Africans have had enough of all these public debates. The time has come to make progressive changes to the current approach, create a new outlook or simply call it “media facelift” instead of maintaining the old status quo. It, therefore, means taking concrete practical steps toward an effective media cooperation, this will substantially not only broaden but deepen two-way understanding of current developments in Russia and in Africa.
The irreversible fact is that there is the need to have an informed African society, and this has to be done largely, systematically and necessarily through the media. Africa has the largest number of young people, who look at the world with open eyes and are ready for cooperation with partner countries. This is a good opportunity to inform the young generation, bring them together through knowledge from Russia, Eurasia, and Africa. According to UN forecasts, Africa’s middle class, constitutes a very huge vibrant information-consuming market, will exceed 350 million by 2025.
Kester Kenn Klomegah writes frequently about Russia, Africa and the BRICS. Most of his well-resourced articles are reprinted elsewhere in a number of reputable foreign media.
By Blaise Udunze
Nigeria’s refining crisis is one of the country’s most enduring economic contradictions. Africa’s largest crude oil producer, strategically located on the Atlantic coast and home to over 200 million people, has for decades depended on imported refined petroleum products. This illogicality has drained foreign exchange, weakened the naira, distorted investment incentives, and hollowed out state institutions. Instead of catalysing industrialisation, Nigeria’s oil wealth became a mechanism for capital flight, rent-seeking, and institutional decay.
With the challenges surrounding the refining of crude oil, the establishment of Dangote Refinery signifies an important historic moment. The refinery promises to reduce fuel imports to a bare minimum, sustain foreign exchange growth, ensure there is constant fuel domestically, and strategically position Nigeria as a regional exporter of refined oil products if functioned at full capacity. Dangote Refinery symbolises what private capital, technology, and ambition can achieve in Africa following years of fuel queues, subsidy scandals, and global embarrassment.
Nigerians must have a rethink in the cause of celebration. Nigeria’s refining problem is not simply about capacity; it is about systems. Without addressing the policy failures and institutional weaknesses that made Dangote an exception rather than the rule, the country risks replacing one failure with another, this time cloaked in private-sector success.
For a fact, Nigeria desperately needs the emergence of Dangote refinery, and its success is in the national interest. Hence, this is not an argument against the Dangote Refinery. But history warns that structural failures are not solved by scale alone. Over the year, situations have shown that without competition and strong institutions, concentrated market power, whether public or private, can undermine price stability, energy security, and consumer welfare.
The Long Silence of Refinery Investments
Perhaps the most troubling question in Nigeria’s oil history is why none of the global oil majors like Shell, ExxonMobil, Chevron, Total, or Agip has built a major refinery in Nigeria for over four decades. These companies operated profitably in Nigeria, extracted their crude, and sold refined products back to the country, yet never committed capital to domestic refining.
Over the period, it has been shown that policy incoherence has been the cause, not a matter of technical incapacity, such as price controls, resistant licensing processes, subsidy arrears, frequent regulatory changes, and political interference, which made refining an unattractive investment. Importation, by contrast, offered quick returns, lower political risk, and guaranteed margins, often backed by government subsidies.
Nigeria carelessly designed a system that rather rewarded importers and punished refiners. Dangote did not succeed because the system improved; he succeeded despite it. His refinery exists largely because of the concessions from the government, exceptional financial capacity, political access, and a willingness to absorb risks that institutions should ordinarily mitigate. This raises a deeper concern; when institutions fail, progress becomes dependent on extraordinary individuals rather than predictable systems.
The Tragedy of NNPC Refineries
If private investors stayed away, Nigeria’s state-owned refineries should have filled the gap. Instead, the Port Harcourt, Warri, and Kaduna refineries became monuments to mismanagement. Records have shown that between 2010 and 2025, Nigeria reportedly wasted between $18 billion and $25 billion, over N11 trillion, just for Turn Around Maintenance and rehabilitation. Kaduna Refinery alone is estimated to have consumed over N2.2 trillion in a decade.
Despite these expenditures, output remained negligible. This was not merely a technical failure but a governance one. Contracts were poorly monitored, accountability was absent, and consequences were nonexistent. In functional systems, such outcomes trigger investigations, sanctions, and reforms. In Nigeria, the cycle simply repeated itself, eroding public trust and deepening dependence on imports.
Where Is BUA?
Dangote is not the only Nigerian conglomerate to announce refinery ambitions. In 2020, BUA Group unveiled plans for a 200,000-barrels-per-day refinery. Years later, progress remains unclear, timelines have shifted, and execution appears stalled.
This pattern is revealing. When multiple large investors struggle to translate plans into reality, the issue is not ambition but environment. Refinery projects in Nigeria appear viable only at a massive scale and with extraordinary political leverage. Smaller or mid-sized players are effectively crowded out, not by market forces, but by systemic dysfunction.
Policy Failure and the Singapore Comparison
Nigeria often aspires to emulate Singapore’s refining and petrochemical success. The comparison is instructive. Singapore has no crude oil, yet built one of the world’s most sophisticated refining hubs through consistent policy, investor protection, infrastructure planning, and regulatory certainty.
Nigeria chose a different path: price controls, subsidies, weak contract enforcement, and politically motivated policy reversals. Refineries became tools of patronage rather than productivity. Capital exited, infrastructure decayed, and import dependence deepened. The outcome was predictable.
The Cost of Import Dependence
For years, Nigeria spent billions of dollars annually importing petrol, diesel, and aviation fuel. This placed constant pressure on foreign reserves and the naira. Petrol subsidies alone were estimated at N4-N6 trillion per year, often exceeding national spending on health, education, or infrastructure.
Even after subsidy removal, legacy costs remain: distorted consumption patterns, weakened public finances, and entrenched interests built around importation. These interests did not disappear quietly.
Who Really Benefited from the Subsidy?
Although framed as pro-poor, fuel subsidies disproportionately benefited importers, traders, shipping firms, depot owners, financiers, and politically connected intermediaries. Smuggling across borders meant Nigerians subsidised fuel consumption in neighbouring countries.
Ordinary citizens received marginal relief at the pump but paid far more through inflation, deteriorating infrastructure, and underfunded public services. The subsidy system functioned less as social protection and more as elite redistribution.
The Traders’ Dilemma
Why did major fuel marketers like Oando invest in refineries abroad but not in Nigeria? Again, incentives explain behaviour. Importation offered faster returns, lower capital requirements, and political insulation. Domestic refining demanded long-term investment under unstable rules.
In an irrational system, rational actors optimise accordingly. Importation thrived not because it was efficient, but because policy made it so.
FDI and the Confidence Problem
Sustainable Foreign Direct Investment follows domestic confidence. When local investors, who best understand political and regulatory risks, avoid long-term industrial projects, foreign investors take note. Capital flows to environments with predictable pricing, rule of law, and policy consistency.
Nigeria’s challenge is not attracting speculative capital, but building conditions for patient, productive investment.
Dangote and the Monopoly Question
Dangote Refinery deserves credit. But scale brings power, and power demands oversight. If importers exit and no competing refineries emerge, Dangote could dominate refining, pricing, and supply. Nigeria’s experience with cement, where domestic production rose but prices soared due to limited competition, offers a cautionary tale.
Markets function best with competition. Without it, price manipulation, supply risks, and weakened energy security become real dangers, especially in countries with fragile regulatory institutions.
The Way Forward: Competition, Not Replacement
Nigeria does not need to weaken Dangote; it needs to multiply Dangotes. The goal should be a competitive refining ecosystem, not a replacement of a public monopoly with a private monopoly.
This requires transparent crude allocation, open access to pipelines and storage, fair pricing mechanisms, and strong antitrust enforcement. State refineries must either be professionally concessional or decisively restructured. Stalled projects like BUA’s should be unblocked, and modular refineries should be supported.
The Litmus Test
Nigeria’s refining crisis was decades in the making and cannot be solved by one refinery, however large. Dangote Refinery is a turning point, but only if embedded within systemic reform. Otherwise, Nigeria risks trading one form of dependency for another.
The true test is not whether Nigeria can refine fuel, but whether it can build fair, open, and resilient institutions that serve the public interest. In refining, as in democracy, excessive concentration of power is dangerous. Competition remains the strongest safeguard.
Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]
By Linda Saunders
Intro: In many small businesses, the owner often starts out as the bookkeeper, the customer-service desk, the IT technician and the person who steps in when a delivery goes wrong. With so many balls up in the air – and such little room for error – one dropped ball can derail the entire day and trigger a chain of problems that’s hard to recover from. Unlike larger companies that have the luxury of spreading the load across dedicated teams and systems, SMEs carry it all on a few shoulders.
South Africa’s SME sector carries significant weight, contributing around 19% of GDP and a third of formal employment, according to the latest available Trade & Industrial Policy Strategies (TIPS) 2024 review. That is causing persistent constraints, including tight margins, erratic demand, high administrative load, and limited internal capacity.
This is not unique to South Africa. Many smaller businesses across the continent still rely on manual processes. It is common to find sales records kept separately from customer notes, or inventory data that is updated only occasionally. The result is slow turnaround times, duplicated effort and a lack of visibility across the business. Given that SMEs have such a huge influence on national economies, accounting for over 90% of all businesses, between 20-40% of GDP in some African countries, and a major source of employment, providing around 80% of jobs, these operational constraints have a broad impact on economies.
What has changed in recent years is that digital tools once seen as the preserve of larger companies have become more attainable for smaller operators. They do not remove the structural challenges SMEs face, but they can ease the load. Better systems do not replace judgement, experience or customer relationships; they simply give small companies more room to work with.
Cloud-based systems, automation and integrated customer-management tools have become more affordable and easier to deploy. They do not remove the structural pressures facing small businesses, but they can ease the operational load and create more space for productive work.
Doing more with the teams SMEs already have
Small teams often end up wearing several hats. One person might take customer calls, update stock records, handle service issues and manage follow-ups. When demand rises, these manual processes become harder to sustain. Local surveys regularly point to this strain, showing that smaller companies spend significant portions of the week on paperwork, compliance and routine administrative tasks – work that adds little value but cannot be ignored.
This is where automation is proving useful. Routine tasks such as onboarding new customers, checking documents, routing queries to the right person, logging interactions and sending follow-ups can now run quietly in the background. In larger companies, whole departments handle this work. In small businesses, the same burden has traditionally fallen on one or two people. When these processes run reliably without constant attention, a business with 10 employees can manage busier periods without rushed outsourcing or slipping service standards.
The point is not to replace staff, but to reduce the operational drag that limits what small teams can deliver. Structured workflows give SMEs a level of steadiness they have rarely had the time or money to build themselves.
Using better data to make better decisions
A second constraint facing SMEs is disorganised information. When customer details are lost in email, sales notes in chat groups, stock figures in spreadsheets and queries in separate systems, decisions depend on whatever information happens to be at hand. Forecasting becomes guesswork, and early warning signs are easy to miss.
Putting all this information in a single place changes the quality of decision-making. When sales, service and stock data can be viewed together, patterns become easier to spot: which products are moving, which customers are becoming less active, where delays tend to occur, and which periods consistently drive higher demand.
Importantly, SMEs do not need corporate analytics teams for this. Modern CRM platforms can organise information automatically and surface basic trends. For retailers preparing for 2026, this can help avoid over – or under – stocking. For service businesses, it can highlight customers who may be at risk of leaving, prompting earlier intervention. In competitive markets, having clearer information is a practical advantage.
Building a foundation before the pressure arrives
Rapid growth can be as destabilising for SMEs as an economic downturn. When orders increase, manual processes quickly reach their limit. Errors are more likely, staff become overwhelmed and the customer experience suffers. Many small businesses only upgrade their systems once these problems appear, by which time the cost, both financial and reputational, is already significant.
Putting basic workflow tools and a unified customer record in place early provides a useful buffer. Tasks follow the same steps every time, reducing inconsistency. Customers reach the right person more quickly. Staff spend less time checking or re-entering information and more time on work that matters. These small operational gains compound over time, especially during busy periods.
This is not about chasing every new technology. It is about avoiding a common pattern in the SME sector: when demand rises, systems buckle, and growth becomes more difficult.
Confidence matters as much as capability
Smaller companies understandably worry about risk when adopting new systems. Data protection, monitoring, and compliance can feel daunting without an IT department. The advantage of modern platforms is that many of these protections, like encryption, audit trails, and event monitoring, are built in. Transparent design also helps SMEs understand how automated decisions are made and how customer data is handled.
This reassurance is important because SMEs should not have to choose between improving their operations and protecting their customers’ information.
2026 will reward readiness
Technology will not replace the qualities that give SMEs their edge: personal service, flexibility, and the ability to respond quickly to customer needs. What it can do is relieve the administrative load that prevents those strengths from being fully used.
SMEs that invest in simple automation and better data practices now will enter 2026 with greater capacity and clearer insight. They won’t be competing with larger companies by matching their resources, but by removing the disadvantages that have traditionally held them back.
In the year ahead, the most competitive businesses will not be the biggest; they’ll be the ones that prepared early for the year ahead.
Linda Saunders is the Country Manager & Senior Director Solution Engineering for Africa at Salesforce
By Cyprian Rono
Africa’s quest to trade with itself has never been more urgent. With the African Continental Free Trade Area (AfCFTA) gaining momentum, governments are working to deepen intra-African commerce. The idea of “One African Market” is no longer aspirational; it is emerging as a strategic pathway for economic growth, job creation, and industrial competitiveness. Yet even as infrastructure and regulatory reforms advance, one fundamental question remains; how will Africa finance its cross-border trade, across markets with diverse currencies, regulations, and standards?
Today, only 15 to 18 percent of Africa’s internal trade happens within the continent, compared to 68 percent in Europe and 59 percent in Asia. Closing this gap is essential if AfCFTA is to deliver prosperity to Africa’s 1.3 billion people.
A major constraint is the continent’s huge trade finance deficit, which exceeds USD 81 billion annually, according to the African Development Bank. Small and medium-sized enterprises (SMEs), which provide more than 80 percent of the continent’s jobs, are the most affected. Many struggle with insufficient collateral, stringent risk profiling and compliance requirements that mirror international banking standards rather than the realities of African business.
To build integrated value chains, exporters and importers must operate within trusted, predictable, and interconnected financial systems. This requires strong pan-African financial institutions with both local knowledge and continental reach.
Homegrown trade finance is therefore indispensable. Pan-African banks combine deep domestic roots with extensive regional reach, making them the most credible engines for financing trade integration. By retaining financial activity within the continent, homegrown lenders reduce exposure to external shocks and keep liquidity circulating locally. They also strengthen existing regional payment infrastructure such as the Pan-African Payment and Settlement System (PAPSS), developed by the Africa Export-Import Bank (Afreximbank) and backed by the African Continental Free Trade Area (AfCFTA) Secretariat, enabling faster, cheaper and seamless cross-border payments across the continent.
Digital transformation amplifies this advantage. Real-time payments, seamless Know-Your-Customer (KYC) verification, automated credit scoring and consistent service delivery across markets are essential for intra-African trade. Institutions such as Ecobank, operating in 34 African countries with integrated core banking systems, demonstrate how such digital ecosystems can enable continent-wide commerce.
Platforms such as Ecobank’s Omni, Rapidtransfer and RapidCollect, together with digital account-opening services, make it much easier for traders to operate across borders. Rapidtransfer enables instant, secure payments across Ecobank’s 34-country network, reducing delays in regional trade, while RapidCollect gives cross-border enterprises the ability to receive payments from multiple African countries into a single account with real-time confirmation and automated reconciliation. Together, these solutions create an integrated digital ecosystem that lowers friction, accelerates payments, and strengthens intra-African commerce.
Trust, however, remains a significant barrier. Cross-border commerce depends on the confidence that partners will honour contracts, deliver goods as promised, pay on time, and present authentic documentation. Traders often lack reliable information on potential partners, operate under different regulatory regimes, and exchange documents that are difficult to verify across borders. This heightens the risk of fraud, non-payment, and contractual disputes, discouraging businesss from expanding beyond familiar markets.
Technology is closing this trust gap. Artificial Intelligence enables lenders to assess risk using alternative data for SMEs without formal credit histories. Distributed ledger tools make shipping documents, certificates of origin, and inspection reports tamper-proof. In addition, supply-chain visibility platforms enable real-time tracking of goods and cross-border digital KYC ensures that both buyers and sellers are verified before any transaction occurs.
Ecobank’s Single Trade Hub embodies this trust infrastructure by offering a secure digital marketplace where buyers and sellers can trade with confidence, even in markets where no prior relationships exist. The platform’s Trade Intelligence suite provides customers instant access to market data from customs information and product classification tools across 133 countries.
Through its unique features such as the classification of best import/export markets, over 25,000 market and industry reports, customs duty calculators, and local and universal customs classification codes, businesses can accurately assess market opportunities, anticipate trends, reduce compliance risks, and optimise supply chains, ultimately helping them compete and grow in regional and global markets.
SMEs need more than financing. Many operate in cash-heavy cycles where suppliers and logistics providers require upfront payment. Lenders can support these businesses with advisory services, business intelligence, compliance guidance, and platforms for secure partner verification, contract negotiation, and secure settlement of payments. Trade fairs, industry forums, and partnerships with chambers of commerce further build the trust networks needed for cross-border trade.
Ultimately, Africa’s path toward meaningful trade integration begins with financial integration. AfCFTA’s promise will only be realised when enterprises can trade with confidence, knowing that payments will be honoured, partners verified, and disputes resolved. This requires collaboration between banks, regulators, and trade institutions, alongside harmonised financial regulations, interoperable payment systems, and continent-wide verification networks.
Africa can no longer rely on external actors to finance its trade. Its economic transformation depends on strong, trusted, and digitally enabled African financial institutions that understand Africa’s unique risks and opportunities. By building an African-led trade finance ecosystem, the continent can unlock liquidity, reduce dependence on external currencies, empower SMEs, and retain more value locally. Africa’s trade revolution will accelerate when its financing is driven by African institutions, African systems, and African ambition.
Cyprian Rono is the Director of Corporate and Investment Banking for Kenya and EAC at Ecobank Kenya
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