Feature/OPED
ISOPADEC: NULGE, Opiah, Irona and Many Unanswered Questions
By Walter Duru, Ph.D
Last week, the Imo State branch of the National Union of Local Government Employees (NULGE), while addressing journalists in Owerri, called for the arrest and prosecution of the immediate past Deputy Governor of Imo State, Engr. Gerald Irona.
The group centred its call on what it described as alleged mismanagement of funds belonging to the Imo State Oil Producing Areas Development Commission (ISOPADEC).
Similarly, Special Adviser to the Governor of Imo State on Oil and Gas, Mr Goodluck Opiah, added his voice to the call by NULGE in the state.
According to him, “things started getting bad from 2011, and during the time of Mr Gerald Irona as the Deputy Governor, there was nothing to show from ISOPADEC because it became a conduit pipe for looting. It became a place to enrich themselves, cronies and families.”
Mr Opiah alleged that the commission started witnessing misappropriation of funds since 2011, noting that “it became worst during the tenure of Ihedioha who appointed his former deputy to head the place.”
I have been searching the books to see when the former Deputy Governor, Engr. Gerald Irona was appointed head of ISOPADEC and cannot see.
No records – past and present suggest same; or is this part of the political witch hunt? Should we just call a dog a bad name in order to hang it? If the former Speaker of the Imo State House of Assembly has advanced in age, one may have been tempted to consider his position as the product of senility.
I have also carefully studied the law establishing ISOPADEC but find no part thereof that suggests that the Deputy Governor of Imo State should head ISOPADEC.
From all indications, the NULGE press briefing was clearly sponsored, as part of a broader campaign, just to malign the person of the immediate past Deputy Governor. Who really is afraid of Mr Irona? Or, is this all about the 2023 elections?
By the way, what really does NULGE represent? What is Imo NULGE’s raison d’être, apart from the vow of its present leadership to sabotage the collective interests and abrogate the rights of Local Government workers in the state, for a fee.
When one considers that NULGE (national) is uniquely positioned as an umbrella organization that champions the cause, welfare and interest of all workers employed in local government areas in Nigeria, can anyone in all fairness rightly say that the Imo State branch of the union has not lost its way?
In Imo State today, Local Government workers are being owed several months of salary arrears, and still counting. Up till this moment, NULGE in the state has not said a word in defence or support of her beleaguered members, some of whom are dying of hunger.
The fate of our senior citizens that retired from the local government service is even more pitiable, with some of them owed arrears of pension ranging from four to six months, with no respite on the horizon.
Pensioners in the state have been protesting the non-payment of their entitlements. Many of them are dying of hunger, lack and disease, yet NULGE in the state has refused to say a word in solidarity.
At a period of dire stress, compounded by the COVID-19 pandemic, while majority of the local government employees in Imo State lament over government’s insensitivity and insincerity, a few of the members of the state executive of the NULGE continue to luxuriate in the patronage of some members of Imo state executive council, executing a range of hatchet jobs on their behalf, while showing zero remorse for the betrayal of the trust reposed in them by their hapless members. Is it not a case of slaves being in love with their chains?
Where on earth does a chicken take issue with the cooking pot, while carefully exculpating the knife that slit its throat? Should a labour union that ought to be fully focused on holding the government to account, while fighting for a better welfare package for her members; instead concern itself with receiving peanuts from the same government officials responsible for the impoverishment. How does Imo State NULGE’s current preoccupation differ from that of a receiver of blood money?
As we speak, available reports show that at least two different audit exercises have been conducted in ISOPADEC in the last four months with none indicting the administration of Chief Emeka Ihedioha.
Instead, it’s being reported, on good authority that the Ihedioha/Irona administration mainstreamed transparency in public service in the state. That enviable legacy is one of the touchstones that certain persons who are not friends of the citizens are struggling to tarnish, or ultimately destroy.
During that short period of that administration, communities in Ohaji/Egbema and Oguta that had been cut off from the national electric power grid for over 10 years were reconnected.
Some other communities that had never witnessed electricity since the creation of the world suddenly became drafted onto the power map, with quick-fire electrification projects commenced and underway in their areas.
The perennial security challenges in those same areas were equally addressed. Stakeholders in the oil-rich areas confessed that they never had it that good.
I recall vividly the exact words of former Commissioner representing Imo State on the Board of the Niger Delta Development Commission, His Royal Highness Eze Emmanuel Assor, during one of the former Deputy Governor’s consultative meetings with stakeholders on the electrification project of Awarra Court Area.
He said and I quote: “We are excited that we are no longer invited to meetings for, and over killings in our area. We are now invited to discuss developmental projects in our area.”
More so, practical steps were taken to ensure that thousands of youth from oil producing communities in the state were put on the path to attaining sustainable sources of livelihood.
This is unlike in the past, where ISOPADEC funds were diverted to private purses while phantom empowerment programmes were fervently promoted.
Those turning history on its head refused to tell the world the pioneering role Engr. Gerald Irona played in birthing ISOPADEC. At least, Dr. Goddy Esom Obodo is still alive. Thank God that history never dies.
Meanwhile, an elaborate audit was conducted on the affairs of the Commission by the Hon. Ihedioha-led administration, which revealed colossal looting and mismanagement of the Commission’s finances. Incidentally, one of those calling for the head of Engr. Irona today was indicted in the audit report. This is a story for another day.
There is no doubt that the main sin of the former Deputy Governor, Engr. Gerald Irona is that he ensured that ISOPADEC funds were no longer shared by a few persons, but were used in working for the people of Oil Producing communities of the state. Sadly, ISOPADEC is back to the dark days.
To make matters worse, ISOPADEC’s allocation from FAAC in the last five months totaling more than three billion naira (N3bn) cannot be accounted for.
Why is no one talking about it? Where is the forty percent (40%) of the state’s 13% allocation statutorily meant for ISOPADEC? Why is AUPCTRE, the staff union of ISOPADEC silent over this, or have they succeeded in cowing everyone? Or, did they hire NULGE to speak for them? What are the youth of the oil producing communities of the state doing? What of Ohaji/Egbema/Oguta/Oru West league of professionals?
Why has ISOPADEC’s Board not been constituted, five months into the life of the present administration in the State? Where is the One Hundred and Fourteen million (N114m) paid by Waltersmith Petroleum for the electrification of Awarra Court Area which the Ihedioha administration left in the United Bank for Africa – UBA Plc account of ISOPADEC? What about the over One Hundred and Eighty million (N180m) left in ISOPADEC account in UBA Plc by the Ihedioha administration? On the 14th of August 2020, the Governor Uzodinma-led administration in Imo State will be seven months old and Imo people will be able to compare between the present and the Ihedioha-led government in the state.
As Dietrich Bonhoeffer puts it, “silence in the face of evil is itself evil: God will not hold us guiltless.” Those who earn their livelihood fron suppressing the people are out once again, in typical fashion, to distract stakeholders with false claims, using a few persons that have no business whatsoever with ISOPADEC. Every true patriot must speak out at this point. We must refuse to be distracted, but ask questions about why ISOPADEC funds are no longer used in working for the people. Staff of the Commission are owed for about four months now, yet, the Commission’s funds that run into billions cannot be accounted for. Who, really is a friend of the people, bearing in mind that while the Emeka Ihedioha-led administration was in place, Imo workers, including those of ISOPADEC were paid regularly?
As for NULGE, there is no doubt that the union’s present leadership in the state is a complete disaster. They have betrayed the confidence reposed in them.
They have completely derailed and have no business remaining in office as representatives of local government employees in the state. Their best bet is to resign from service and join the ruling All Progressives Congress in the state, instead of masquerading as union leaders.
More so, both the individuals that authored, and those acting the anti-Irona script must realize that no one has monopoly of mischief making. We are presently studying previous reports on ISOPADEC, including those covering the era 2007 to 2011 and will make our findings known soon.
A word is enough for the wise!
Dr Walter Duru is a Communication expert and a Public Affairs analyst. He can be reached on: [email protected]
Feature/OPED
Preventing Financial Crimes Amid Mounting Insecurity: Why Following the Money is Now a Survival Imperative
By Blaise Udunze
Nigeria today faces a sobering dual reality: a deepening security crisis and an entrenched financial-crime ecosystem that quietly feeds, sustains, and normalises that crisis. Across the North, Middle Belt, and parts of the South, kidnappers, bandits, insurgent cells, political actors, compromised security agents, and a complex chain of financial facilitators operate within a shadow economy of violence, one that generates billions, claims thousands of lives, and steadily erodes the authority of the state.
For over a decade, security experts and Nigeria’s international partners have warned that no meaningful progress will be made against insecurity unless the financial oxygen sustaining violence is cut off. Yet the country continues to prosecute its anti-terrorism efforts largely through military responses, as though the conflict could be resolved solely on the battlefield. What remains missing is a decisive, transparent, and politically courageous confrontation with the economic networks that make insecurity profitable.
This war is not only about guns and bullets. It is about money.
Money moves fighters.
Money buys weapons.
Money fuels political desperation.
Money underwrites chaos.
Until Nigeria addresses the financial pipelines behind its insecurity, the crisis will continue to reproduce itself.
Kidnapping: The Lucrative ‘War Fund’ Sustaining Insurgency
The rise in mass kidnappings is neither accidental nor spontaneous. It has evolved into a rational, structured, revenue-generating enterprise.
Appearing on Channels TV’s Politics Today in October 2025, Yusuf Datti Baba-Ahmed warned that insurgent and bandit groups now treat ransom payments as reliable “war funds.” The data support his claim.
A 2024 survey by the National Bureau of Statistics (NBS) found that Nigerians paid N2.2 trillion in ransom between May 2023 and April 2024. This astonishing sum does not account for unreported payments made through informal negotiators, mobile transfers, or unregulated community channels.
Kidnapping has matured into a fully formed economy with well-defined roles: negotiators, informants, logistics providers, cash couriers, and security collaborators. Proceeds are reinvested in weapons, motorcycles, communication devices, safe houses, and even land acquisitions.
In the words of a security analyst, “Every successful kidnapping is a fundraiser.”
Sabotage from Within: Keffi’s Explosive Memo and a System Built to Fail
If Nigeria’s external security threats are troubling, the internal compromises are even more alarming.
A leaked memo by Major General Mohammed Ali Keffi accused senior government and military officials of diverting billions of naira earmarked for arms procurement under former Chief of Army Staff, Lt. Gen. Tukur Buratai. Keffi’s allegations included:
– Weapons paid for but never delivered
– Falsified battlefield reports
– Civilian casualties mislabelled to justify inflated expenditures
– Political interference obstructing investigations into terror financing
His claims echoed the earlier warning by Gen. T.Y. Danjuma, who accused sections of the military of working in concert with armed groups and abandoning vulnerable communities.
Keffi’s memo became even more consequential following the 2025 detention of former Attorney General Abubakar Malami by the EFCC over allegations of money laundering, terrorism financing and suspicious financial activity linked to 46 bank accounts.
Together, these revelations paint a disturbing picture: even as Nigerians endure mass abductions, elements within the political and security elite appear to be enabling or shielding the financial networks behind the violence.
Why the Crisis Persists: A Financial Crime Lens
Nigeria’s insecurity cannot be divorced from the environment in which illicit finance thrives. Key enablers include:
- Informal Economies and Unregulated Cash Flows
With over 70 percent of rural transactions still cash-based, terror groups exploit:
– Hawala networks
– POS and mobile-money agents
– Cattle markets and mining sites
– Barter systems centred on livestock and grains
These channels operate beyond the reach of AML/CFT systems.
- Identity Fraud and Weak KYC Enforcement
– Criminal networks routinely open accounts with:
– Fake NINs
– Compromised SIM cards
– Recycled BVNs
– Mule identities
- Collusion within Financial Institutions
The EFCC estimates that up to 70 percent of financial crimes involve bank personnel, primarily through:
– Unauthorised cash withdrawals
– Suppressed Suspicious Transaction Reports (STRs)
– Manipulated internal alerts
- Weak Prosecution and Political Interference
Cases drag on for years, and many evaporate entirely before reaching court often due to political considerations.
- Ungoverned Spaces
Large territories across the North serve as hubs for:
– Arms trafficking
– Illegal mining
– Kidnap-for-ransom camps
– Cross-border smuggling
Public Patience Thins: NLC Moves to the Streets
Public frustration is reaching a boiling point. On December 10, the Nigeria Labour Congress (NLC) announced a nationwide protest scheduled for December 17, citing the “degenerating security situation” and the rise in mass abductions.
The NLC condemned the November 17 abduction of female students in Kebbi, noting that security personnel had been withdrawn from the school shortly before the attack. The union called the act “dastardly and criminal” and directed all affiliates and civil-society partners to fully mobilise for the protest.
This marks a significant shift. For the first time in years, Nigeria’s most influential labour body is placing insecurity at the centre of national mobilization, further underscoring the argument that the current crisis is not simply a security failure but a systemic breakdown of governance, accountability, and financial integrity.
The Financial Engine of Terror: The 23 Suspects Who Moved Billions
A Sahara Reporters investigation uncovered a network of 20 Nigerians and three foreign nationals allegedly linked to the financing of Boko Haram and ISWAP. Their transactions, running into hundreds of billions, were quietly channeled through personal and corporate accounts.
Among those named:
– Alhaji Saidu Ahmed, Zaria businessman: N4.8bn inflows
– Usaini Adamu, Kano trader with 111 accounts: N43bn inflows, N50bn outflows
– Muhammad Sani Adam, forex and precious stones dealer: N54bn across 41 accounts
– Yusuf Ghazali, a forex trader linked to UAE-convicted terrorists, operated 385 accounts
– Ladan Ibrahim, a Sokoto official, is accused of diverting public funds
– Foreign actors included the late Tribert Ayabatwa (N67bn inflows) and Nigerien arms dealer Aboubacar Hima, who moved over $1.19 million.
Strikingly, several of the suspects arrested in 2021 were quietly released without trial, continuing a pattern of impervious investigations and political bottlenecks.
This network confirms a painful truth: Nigeria’s insecurity is not driven solely by men wielding rifles in the bush. It is sustained by individuals in cities, businesses, and bureaucracies, people with access, influence, and remarkable financial mobility.
The Political Dimension: Irabor’s Revelation and the Unnamed Sponsors
The political undertone of Nigeria’s insecurity was reinforced by the former Chief of Defence Staff, Gen. Lucky Irabor (rtd), who admitted that politicians were among those financing terror groups. According to him, some trials were conducted “away from public consumption.”
His statement revived key questions:
– Why is the state shielding the identities of terror sponsors?
– Who benefits from the secrecy?
– What political consequences are being avoided?
Security sources told TruthNigeria that Nigeria’s published list of 19 terror financiers in 2024 represented only a fraction of the full network.
Baba-Ahmed’s accusation that former Kaduna Governor Nasir El-Rufai was part of the political forces that aggravated Northern insecurity, an accusation the former governor has previously denied, adds further urgency to demands for transparency.
The Human Cost: Expanding Killing Fields
Despite repeated assurances, violence continues to spread:
– 303 students and 12 teachers abducted in Niger State
– 38 worshippers kidnapped in Kwara
– Simultaneous raids across Plateau, Kaduna, Benue, and Niger
– Whole communities uprooted by weekly attacks
As Amnesty International observed, “In many rural communities, only the graveyards are expanding.”
SBM Intelligence now describes large portions of the North as “open killing fields,” areas where the state’s influence has collapsed, and community vigilantes have become the default security providers.
Expert Voices: Why Nigeria Must Finally Follow the Money
Security experts converge on a single message: Nigeria cannot defeat terrorism without dismantling its financial infrastructure. Dr. Friday Agbo, a security researcher, disclosed, “Terror groups survive because their financial lifelines remain untouched.”
Jonathan Asake, analyst and former SOKAPU president, said, “Publish the full Dubai list. Without transparency, impunity will remain the norm.”
Gen. Irabor (rtd.) revealed, “There are politicians involved. The conflict is multi-layered: ideology, criminality, and political manipulation.”
These assessments underscore one reality: ideology is secondary. Money is primary. It is the oxygen of Nigeria’s terror landscape.
What Must Change
Nigeria must elevate financial crime to the level of a national-security emergency. Key reforms include:
– Integrating BVN-NIN-SIM identity databases and upgrading real-time monitoring
– Targeting illicit markets: illegal mining hubs, cattle markets, unregulated border posts
– Deploying AI-driven analytics to detect layered transactions, mule networks, and ransom flows
– Strengthening bank compliance units and protecting whistleblowers
– Improving inter-agency intelligence sharing (EFCC, NFIU, DSS, NDLEA, Police, CBN)
– Criminalising unexplained wealth, especially in conflict zones
– Investing in safe-school infrastructure, rural policing, and local reporting channels
Choosing Truth Over Convenience
Nigeria’s two-front war is neither mysterious nor new. It is a well-documented, financially engineered crisis protected by silence, vested interests, and institutional decay. The NLC’s mobilisation signals a turning point; citizens are unwilling to accept official evasions while insecurity intensifies. To end this crisis, Nigeria must:
– Expose and prosecute terror financiers
– Purge corrupt insiders in the security system
– Dismantle ransom economies
– Strengthen financial intelligence
– End political protection for criminal networks
Until these reforms are pursued with integrity, billions will continue to move, weapons will continue to flow, and Nigeria will continue to bleed.
Blaise, a journalist and PR professional, writes from Lagos, can be reached via: [email protected]
Feature/OPED
Championing Ethical Sourcing Within Dairy Communities
Human Rights Day often centres on themes of dignity, equity, and freedom. Yet for many Nigerians, these rights are not debated in courtrooms they are expressed in the ability to access nutritious food, build meaningful livelihoods, and secure a healthy future for their families. Nutrition, in this sense, becomes a fundamental human right.
Despite a growing population and rising nutrition needs, Nigeria faces a pressing dairy reality. The country remains heavily dependent on dairy imports, leaving nutritional access vulnerable and local capacity underdeveloped. This is not just an economic concern; it is a human one. When families cannot easily access affordable, high-quality dairy, the foundations of health and development are weakened.
It is within this context that Arla Nigeria operates not merely as a dairy company, but as a nutrition powerhouse committed to nourishing a nation. Our ambition extends beyond selling products. We are working to build the foundations of a stronger, more resilient local dairy sector that supports food security, economic participation, and national progress.
At the heart of our efforts is the Damau Integrated Dairy Farm in Kaduna Statea fully operational modern farm designed to demonstrate what responsible, efficient, and scalable dairy production can look like in Nigeria. Arla Nigeria produces its own milk on-site, ensuring quality, safety, and consistency as we continue building the systems required for a sustainable local value chain. In fact, until our yoghurt factory launches, the reverse is true: some stakeholders purchase milk from us.
But infrastructure alone is not the story. What truly matters is the human impact surrounding the farm.
Arla Nigeria has been intentional about engaging and empowering the communities around Damau. By creating employment opportunities for local residents, providing skills development, and contributing to community growth, we are ensuring that the benefits of dairy development extend beyond production lines. This is development rooted in people where progress is measured in livelihoods improved and opportunities created.
As Arla Nigeria continues to expand operations, our long-term commitment remains clear: to contribute meaningfully to local milk sourcing and value chain development, strengthening Nigeria’s capacity to feed itself. Backward integration is not a slogan for Arla Foods; it is a structured pathway with building responsibly and sustainably. From farm systems to future household milk initiatives, the goal is to create a model that supports farmers, enhances productivity, and drives economic inclusion in the years ahead.
On Human Rights Day, the conversation often revolves around preventing harm avoiding exploitation, ensuring fair labour, and upholding ethical standards. These are essential, but they are only the beginning. True respect for human rights means creating enabling systems that allow people to thrive.
With Arla Foods, that begins with nutrition. Milk is a super food, rich in essential nutrients that support growth and development. Ensuring access to such nutrition contributes directly to national well-being and productivity. When we help secure a healthier population, we strengthen the foundation for education, economic participation, and long-term prosperity.
This is why Arla believes that dairy is not just food it is nutrition, livelihood, and progress. By investing in sustainable production, community development, and future local sourcing capabilities, Arla Nigeria is contributing to food security and economic growth in a tangible, measurable way.
Ultimately, ethical business is not defined by corporate language or labels. It is defined by the stability, nourishment, and dignity it brings to people’s lives. As Nigeria celebrates Human Rights Day, let us recognise that the right to nutrition and the opportunity to build a better future are among the most powerful rights we can help protect.
Feature/OPED
In Praise of Nigeria’s Elite Memory Loss Clinic
By Busayo Cole
There’s an unacknowledged marvel in Nigeria, a national institution so revered and influential that its very mention invokes awe; and not a small dose of amnesia. I’m speaking, of course, about the glorious Memory Loss Clinic for the Elite, a facility where unsolved corruption cases go to receive a lifetime membership in our collective oblivion.
Take a walk down the memory lane of scandals past, and you’ll encounter a magical fog. Who remembers the details of the N2.5 billion pension fund scam? Anyone? No? Good. That’s exactly how the clinic works. Through a combination of political gymnastics, endless court adjournments, and public desensitisation, these cases are carefully wrapped in a blanket of vagueness. Brilliant, isn’t it?
The beauty of this clinic lies in its inclusivity. From the infamous Dasukigate, which popularised the phrase “arms deal” in Nigeria without actually arming anything, to the less publicised but equally mystifying NDDC palliative fund saga, the clinic accepts all cases with the same efficiency. Once enrolled, each scandal receives a standard treatment: strategic denial, temporary outrage, and finally, oblivion.
Not to be overlooked are the esteemed practitioners at this clinic: our very own politicians and public officials. Their commitment to forgetting is nothing short of Nobel-worthy. Have you noticed how effortlessly some officials transition from answering allegations one week to delivering keynote speeches on accountability the next? It’s an art form.
Then there’s the media, always ready to lend a hand. Investigative journalists dig up cases, splash them across headlines for a week or two, and then move on to the next crisis, leaving the current scandal to the skilled hands of the clinic’s erasure team. No one does closure better than us. Or rather, the lack thereof.
And let’s not forget the loyal citizens, the true heroes of this operation. We rant on social media, organise a protest or two, and then poof! Our collective short attention span is the lifeblood of the Memory Loss Clinic. Why insist on justice when you can unlook?
Take, for example, the Halliburton Scandal. In 2009, a Board of Inquiry was established under the leadership of Inspector-General of Police, Mike Okiro, to investigate allegations of a $182 million bribery scheme involving the American company Halliburton and some former Nigerian Heads of State. Despite Halliburton admitting to paying the bribes to secure a $6 billion contract for a natural gas plant, the case remains unresolved. The United States fined the companies involved, but in Nigeria, the victims of the corruption: ordinary citizens, received no compensation, and no one was brought to justice. The investigation, it seems, was yet another patient admitted to the clinic.
Or consider the Petroleum Trust Fund Probe, which unraveled in the late 1990s. Established during General Sani Abacha’s regime and managed by Major-General Muhammadu Buhari, the PTF’s operations were scrutinised when Chief Olusegun Obasanjo assumed office in 1999. The winding-down process uncovered allegations of mismanagement, dubious dealings, and a sudden, dramatic death of a key figure, Salihijo Ahmad, the head of the PTF’s sole management consultant. Despite the drama and the revelations, the case quietly faded into obscurity, leaving Nigerians with more questions than answers.
Then there is the colossal case of under-remittance of oil and gas royalties and taxes. The Federal Government, through the Special Presidential Investigatory Panel (SPIP), accused oil giants like Shell, Agip, and the NNPC of diverting billions of dollars meant for public coffers. Allegations ranged from falsified production figures to outright embezzlement. Despite detailed accusations and court proceedings, the cases were abandoned after the SPIP’s disbandment in 2019. As usual, the trail of accountability disappeared into thin air, leaving the funds unaccounted for and the public betrayed yet again.
Of course, this institution isn’t without its critics. Some stubborn Nigerians still insist on remembering. Creating spreadsheets, tracking cases, and daring to demand accountability. To these radicals, I say: why fight the tide? Embrace the convenience of selective amnesia. Life is easier when you don’t worry about where billions disappeared to or why someone’s cousin’s uncle’s housemaid’s driver has an oil block.
As World Anti-Corruption Day comes and goes, let us celebrate the true innovation of our time. While other nations are busy prosecuting offenders and recovering stolen funds, we have mastered the fine art of forgetting. Who needs convictions when you have a clinic this efficient? Oh, I almost forgot the anti-corruption day as I sent my draft to a correspondent very late. Don’t blame me, I am just a regular at the clinic.
So, here’s to Nigeria’s Memory Loss Clinic, a shining beacon of how to “move on” without actually moving forward. May it continue to thrive, because let’s face it: without it, what would we do with all these unsolved corruption cases? Demand justice? That’s asking a lot. Better to forget and focus on the next election season. Who knows? We might even re-elect a client of the clinic. Wouldn’t that be poetic?
Now, if you’ll excuse me, I have a new scandal to ignore.
Busayo Cole is a Branding and Communications Manager who transforms abstract corporate goals into actionable, sparkling messaging. It’s rumored that 90% of his strategic clarity is powered by triple-shot espresso, and the remaining 10% is sheer panic. He can be reached via busayo@busayocole.com.
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