Feature/OPED
MultiChoice’s Subscriber Base Dip Reflects Difficult Consumer Environment
A business news item with some prominence last week was the interim financial results of the pay television company, MultiChoice Group, with Nigeria being one of its most significant markets. The most arresting item in the results is the announcement of the loss of 243,000 subscribers on MultiChoice’s DStv and GOtv services within the six months (April to September 2024) covered by the result released last week.
Also of public interest, albeit to a lesser extent domestically, is MultiChoice’s loss of 298,000 subscribers in its Zambian market, which was attributed to persistent power outages induced by drought. Although there were declines in the company’s other markets in the Rest of Africa (RoA) and South Africa, they were relatively low at 25% and 5%, respectively.
Also reflected in the results was the $21 million trapped in the distressed Heritage Bank, which has had its license revoked by the Central Bank of Nigeria. This splurge of negative information understandably sparked a mix of reactions, notably wildly unreasoned but with a smattering of clear-headed ones. The previous analysis, which focused only on subscriber losses and the $21 million, ignored other aspects of the results and reached an apocalyptic conclusion.
That strain of analysis blamed the subscriber base decline on the tariffs charged by the company. It was indifferent to the local economic conditions, which have significantly diminished purchasing power not only among MultiChoice subscribers but also for users of other services and goods.
It could not have been otherwise, given that the country’s inflation rate has been consistently above 30% for over a year, with the latest figure of 33.88%. The inflationary pressures have been aggravated by the drastic and continuous dip in the value of the naira, which caused huge foreign exchange losses for businesses, including MultiChoice. The pay television company’s losses from a dollar-denominated intergroup loan stood at 2.1 billion Rands within the period covered by the results.
It is quite clear that during tough economic times, consumers reduce spending on non-essential items, the category into which pay television services are included. This is supported by the recent CBN Household Expectations Survey, which stated that at this time, Nigerians focus on food, household necessities, education, transportation, electricity, and medical care.
“The Buying Condition Index for high-ticket items like consumer durables, motor vehicles, and real estate suggests that most respondents believe the current month is unfavourable for purchasing these items. Additionally, consumers do not anticipate the next three to six months will be ideal for acquiring such products,” the report noted.
There is ample evidence that businesses are bleeding on account of the rough economic weather. Guinness Nigeria Plc reported a net loss of N12.2 billion for Q1 2025 (ending September 30, 2024). This represents a dramatic 568% decline from the N2.6 billion net profit recorded during the same period the previous year. The company cited declining sales volumes, a reduced gross profit margin, and foreign exchange revaluation losses amounting to N8.4 billion as the primary causes.
Nestlé Nigeria Plc reported a significant pre-tax loss of N255.4 billion for the first nine months of 2024. This represents a 381% increase in losses compared to the N56.65 billion loss recorded during the same period in 2023. Meanwhile, Airtel Group generated revenue of $2.37 billion for the half-year ending September 30, 2024, marking a 10% decline from $2.62 billion in the same period in 2023. The company’s operating profit fell by 20%, and it faced a $151 million loss attributed to the devaluation of the naira. These figures highlight the decline in consumer spending on calls and data services.
Some analysts, who seemingly paid inadequate attention to the results and/or heard voices in their heads, attributed the outcomes recorded by MultiChoice to the increasing consumer adoption of streaming services like Netflix and Prime and MultiChoice’s failure to diversify.
Neither, going by the results, has any factual basis. While no debate streaming services are rising in popularity, Showmax, MultiChoice’s subscription video-on-demand (SVOD) service platform is enjoying popularity, reporting 50% year-on-year growth and a 30% increase in paying subscribers. This is attributed to its transition to the Peacock technology stack, which has allowed it to establish partnerships with major distributors like Kenya’s M-PESA and South Africa’s Capitec to enhance adoption. The tariffs of the streaming services have similarly been affected by local economic conditions. Netflix, for example, has hiked the tariff of its premium package to N7,000 from N4,000 monthly.
The results, contrary to the claim that MultiChoice has focused solely on traditional pay television, show forethought and bold diversification footprints.
“We are proactive in our focus on right-sizing the business for the current economic realities and industry changes. We have successfully been implementing our strategy over the past few years, achieving key milestones such as our investment in KingMakers [MultiChoice’s gaming division],” Calvo Mawela, CEO of MultiChoice Group, stated.
MultiChoice is expanding into the insurance and financial services sectors through a partnership with Sanlam. The partnership is expected to spawn an accounting gain of between $144.4 million and $182.9 million. Moment, the company’s fintech venture, is also experiencing significant growth, as it currently processes nearly 30% of MultiChoice’s total payments, achieving payment volumes of $242 million across 40 African countries since it was launched.
In the gaming industry, BetKing Nigeria has risen to the second position in the online betting sector. Though the industry experienced a 48% revenue decrease, Betking’s overall revenue rose by 10%. Irdeto, MultiChoice’s global technology division, has shown the capability to make significant contributions through the expansion of It offers digital security services to address the increasing demands of online and streaming platforms.
The alarming predictions made by certain analysts and doomsayers fail to recognize that the economic conditions in Nigeria, particularly the soaring inflation, have forced consumers to tighten their belts. As a result, consumer behaviour has shifted significantly. Days of wine and roses are no longer around. For now, at least.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
Feature/OPED
NNPC Versus Dangote Refinery
By Kingsley Omose
The drama playing out in the oil and gas sector between the Nigerian National Petroleum Company (NNPC) Limited and Dangote Refinery LPZ in a way mirrors the clash going on in the political arena between the advocates of the status quo and those who want to chart a new way forward, and this has implications for the future of Nigeria.
For decades, Nigeria used earnings from its vast oil and gas resources to fund a consumptive lifestyle for its people. While the politicians in power, and the military before them were left to spend government revenues as they liked, they responded by having policies which were literarily bribes to Nigerians.
These bribes constituted of the provision of subsidised petroleum products and electricity, and with a near abscence of tax collection from Nigerians who in turn expected free health care, free education, security, and good infrasture as the bare minimum from their leaders whether military or political.
And because the oil and gas production was there to provide US Dollars that had no bearing on the productivity or unproductivity of the Nigerian people, importation became the norm to satisfy the love of Nigerians for the good things of life that money can buy.
Like the proverbial ostrich that buries its head in the sand and is oblivious to the realities, no one bothered to plan for the future and so as the Nigerian population grew exponentially, revenues from oil and gas production became increasingly unable to fund Nigeria’s consumptive economy.
Resort to local and external borrowings by government including the printing of tens of trillions of Naira in an effort to continue to keep afloat Nigeria’s consumptive economy have only succeed in worsening the quality of life of Nigerians and made living conditions in the country hellish.
Violent groups mostly made up of young people whether as cultists, militants, terrorists, armed robbers, kidnappers, agitators, 419ers, or thugs, have sprung up and are charting their part, and along with the abuses in the corridors of power and the failings in the security services, all these make for a very combustible environment.
There are those who believe ramping up oil production to at least 4 million barrels of oil per day and increased monetisation of vast gas resources even if this is done at the expense of Niger Deltans, will increase US Dollar earnings to refloat Nigeria’s consumptive economy and it will be business as usual.
This is unrealistic because there is no other country in the world like Nigeria with a monoproduct economy that has over 210 million people where 70% are below the age of 30, 42% are under the age of 15, and that has the largest population of young people in the world with a median age of 18 years.
As the Word of God says, Where there is no revelation, the people cast off restraint (Proverbs 29:18). This is the crux of the matter, that there are not enough productive activities going on in Nigeria to adequately engage the productive energies of at least 70% of Nigerians. In other words, for those we regard as the energy of the future, Nigerians below 15 years of age who constitute 42% of the population, their future is characterised by even greater HUSTLE.
This is the context in which to view the conflict between the poster child of Nigeria’s consumptive economy, NNPC Ltd with close to 6000 employees that on the average earn N100 million each going by its yearly N600 billion wage bill, and Dangote Refinery with over 15,000 employees that can produce petroleum products both for local and international consumption.
What Nigerians need to understand is that while Dangote Refinery may have had a long gestation period, an ecosystem was created in Lagos State that enabled this poster child for Nigeria’s emerging production economy to see the light of day, and principal to that was the political stability in Lagos State.
It is with this understanding that Nigerians should welcome and endure the twin pains of petroleum products pricing deregulation and the floating of the local currency, the Naira which have caused inflation to hit hard the pockets of Nigerians. Nigerians must endure this transition to secure the future of their children.
It is with this understanding that Nigerians should endure the regular collapse of the national power grid and power outages despite increased electricity rates because the country is transitioning from a consumptive to a productive economy in order to productively engage those who have the energy of the future.
The need for the passage of the following pending bills in the National Assembly: the Ministry of Finance Incorporated (Establishment) Bill, 2023, the Investments and Securities (Repeal and Enactment) Bill 2024, the Joint Revenue Board of Nigeria (Establishment) Bill, the Nigeria Revenue Service (Establishment) Bill; the Nigeria Tax Administration Bill, and the Nigeria Tax Bill, should also be viewed with this understanding.
Additional reforms will be required in the mining sector to attract the big players while local steel manufacturing will be needed to meet the developing demands of a productive economy for rail tracks, trains, bridges, skyscrapers, automobiles, aircrafts, ships, and much more.
In time, the reforms will shift to governance and electoral reforms, educational and healthcare reforms and such as will be required to reposition this tithe of the blackrace in a changing world where the instability released into the global order from January 20, 2025 will fundamentally change the world order as we know it today.
Feature/OPED
A Policy Blueprint for New Era of African Innovation
By Doron Avni
The dawn of the AI age presents a unique opportunity for Africa. With the right policies, the continent can experience accelerated socio-economic progress. According to a recent study by Public First, AI could increase the Sub-Saharan African economy by over $30 billion annually and is already revolutionizing various African sectors.
For instance, AI-powered ultrasound checks are accessible in remote areas, AI combined with satellite imagery helps assess village electrification, and AI and cloud connect youth with jobs via mobile search.
As the AU Commissioner for Infrastructure and Energy, Dr Amani Abou-Zeid wrote in the introduction to the recently adopted Continental AI Strategy: AI “is seen as a driving force for positive change, socio-economic transformation, and cultural renaissance.”
Strong government policy is crucial for unlocking Africa’s AI potential, and new research confirms this critical link. The Google-commissioned AI Policy Blueprint for Africa report by Nextrade Group, which surveyed over 2,000 African students, businesses, and organizations, reveals a striking connection between policy readiness and AI adoption.
The report demonstrates a clear correlation: African countries with established, pro-AI digital policy frameworks also have significantly higher AI adoption rates than their peers with less mature policy frameworks. This is especially timely as governments across the continent are actively working on AI strategies at the national level, with some already having adopted them. This data underscores the vital role governments play in creating an environment where AI can flourish.
To guide this crucial government leadership, the AI Policy Blueprint report provides a practical roadmap. Building upon the foundational recommendations from Google’s AI Sprinters report, this blueprint offers specific policy guidance across four key pillars: infrastructure, skills development, investment in innovation, and responsible AI regulation.
For each pillar, the blueprint outlines specific policy actions African nations can take to accelerate AI adoption and maximize its benefits for their citizens. The report was designed to help policymakers in the task of translating the exciting vision of the recent AU Continental AI Strategy into practical policies aimed at achieving it.
One of the most important recommendations the report makes is on data readiness. The blueprint emphasizes the importance of ensuring access to high-quality datasets that reflect Africa’s diversity.
Governments can achieve this by opening up non-sensitive public data for AI development, promoting data transfer across borders, and encouraging the use of privacy-enhancing technologies (PETs). The blueprint also stresses the importance of harmonized data protection frameworks to ensure privacy and security as AI systems are deployed.
Crucially, the blueprint advocates for a “cloud-first” approach in the public sector, where governments prioritize cloud-based solutions for data storage and service delivery.
By migrating to the cloud, governments can effectively manage and process the vast amounts of data required for AI, unlocking its potential to improve public services and address critical challenges. The report, scanning the global horizon for AI policies, mentions Singapore as a prime example, where the government has issued guidelines that allow for greater flexibility in using personal data for AI development while still protecting privacy.
This call for government leadership is echoed by the very people who stand to benefit most from AI. The report reveals a groundswell of excitement among African businesses, especially fast-growing firms, with many seeing AI as “absolutely transformative” for their operations and predicting significant revenue gains—as much as 20% annually.
In fact, almost 90% are already applying AI to research, data analysis, marketing content creation, and even coding. Moreover, a majority of Africans believe AI can boost productivity and accelerate national development. These individuals and businesses expressed hope that governments will proactively support this progress by ensuring AI is used safely and responsibly, equipping young people with essential AI skills, and helping small businesses leverage this powerful technology.
Governments must also lead by example, actively adopting AI within their own operations to demonstrate its value and build public trust. The report found overwhelming support for this approach, with over 80% of respondents agreeing that governments should invest in AI to improve public service delivery.
The adoption of AI by governments not only improves government efficiency but also inspires confidence in AI across all sectors, encouraging wider adoption.
At Google, we are committed to being a steadfast partner for African governments, businesses, and individuals on their journey to capture the vast opportunities presented by AI. We believe in the power of technology to drive progress and improve lives, and we are dedicated to supporting Africa’s digital transformation.
Our recent announcements, including a $5.8 million commitment to AI skills development and the expansion of speech technology to include 15 more African languages, demonstrate our ongoing investment in the continent’s future.
We are committed to working with African governments as they embrace AI, not just as policymakers but as active users, demonstrating its transformative potential to their citizens and the world. We are confident that by working together, we can unlock Africa’s immense potential and build a future where AI empowers everyone.
Doron Avni is the VP of Public Policy and Government Affairs for Emerging Markets at Google
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