Feature/OPED
Six e-Commerce Website Features to Help You Find Best Products Online
By Olukayode Kolawole
eCommerce and its continuous explosion – thanks to the internet – has forever changed the way we shop for products and services. We have witnessed – in the last 6 years of eCommerce debut in Nigeria – many impactful changes, such as the rise of online marketplaces; the seamless shift to using mobile devices for online shopping; the incredible growth of online and digital marketing and advertising; and the use of digital modifications in sales and mainstream consumer shopping.
Despite this remarkable innovation, many still find it very challenging to use these eCommerce platforms because they hardly understand how the features of these platforms work.
This article explains some common 6 features of eCommerce platforms that can assist shoppers find the best products online. Please note that some of these features are ONLY peculiar to Jumia, Nigeria’s no.1 online shopping platform.
Star Rating (Seller’s Score)
Star Rating, also known as Seller’s Score, provides a first hand description of previous buyers experience with a product and/or seller. If the previous buyers’ experience with a product or seller was subpar, the rating might be very poor, almost between 1 & 2-star. Jumia has activated this review to prevent new buyers from buying a product or interacting with a seller with low quality products, and to assist new or returning buyers to find good products.
When you are shopping on Jumia, endeavour to – at all times – check the review score of each seller. More importantly, check for the number of shoppers per star rating. For instance, if 3 shoppers rated a seller 5-star, and about 16 shoppers rated same seller 2-star for the same product, you might want to avoid buying from such seller. When you shop on Jumia next time, endeavour to rate the seller based on the product quality and experience with the seller. This will guide other shoppers in making an informed decision on which seller to patronise.
Number of Successful Sales
Vendors do not sign up on eCommerce websites just for fun. They want to make sales and of course, Jumia has provided a platform for them to achieve this aim. So, for customers who want to find the best products, the number of successful sales is one of the points to look out for. The rule here is very simple: the higher the sales, the better the quality of products and/or customer experience with the seller, and vice versa. For Jumia, the number of successful sales is clearly shown on the website to enable customers make their buying decisions.
Warranty
A warranty describes the conditions under, and period during, which the producer or vendor will repair, replace, or compensate for a defective item without cost to the buyer or user. The caveat for the repair is that the damage must not be as a result of the buyer’s actions. This said, warranty generally give buyers the confidence that in the case of any fault, they are guaranteed repair or replacement at no cost. Hence, always look out for sellers who provide warranty for their products before shopping for an item. However, warranty does not apply to all products.
Delivery Speed
There is nothing like ordering a product and it is delivered same day. Fortunately, Jumia has decentralised its delivery process as you now have the option of same day delivery through Jumia Express depending on your location, provided you purchased the item before 12pm. Jumia Express also offers free delivery to Lagos, Abuja, Port Harcourt, Ibadan and Abeokuta on orders above N15,000 (excluding large items). Compared to others, Jumia Express provides the quickest delivery in Nigeria compared to other logistic companies. So, if a product sold by a vendor on Jumia has Jumia Express on it (as shown in the image below), it means the product will be delivered same day you made the order and free of charge.
Written Reviews (Sort By)
This is arguably one of the easiest ways for online shoppers to make a buying decision. Whenever you buy a product on Jumia, you are always prompted to review whatever you bought. This will help other buyers determine whether to buy from a particular vendor or not. Due to the strict vetting process by Jumia, most of our vendors have very good reviews. Reviews are sorted by best and worst rating.
Free Return Policy (Within 7 Days)
Returning a product at no cost is one of the ways to know where to find best products online. This is because customers are more likely to shop on a platform that offers free returns within 7 days. This is exactly why Jumia is unique, as customers have a 7-day time frame to return a product at no cost.
Olukayode Kolawole is the Head, PR and Communications at Jumia Group Nigeria as well as the Head of Social Media and Offline Marketing at Jumia Travel.
Feature/OPED
The Future of Payments: Key Trends to Watch in 2025
By Luke Kyohere
The global payments landscape is undergoing a rapid transformation. New technologies coupled with the rising demand for seamless, secure, and efficient transactions has spurred on an exciting new era of innovation and growth. With 2025 fast approaching, here are important trends that will shape the future of payments:
1. The rise of real-time payments
Until recently, real-time payments have been used in Africa for cross-border mobile money payments, but less so for traditional payments. We are seeing companies like Mastercard investing in this area, as well as central banks in Africa putting focus on this.
2. Cashless payments will increase
In 2025, we will see the continued acceleration of cashless payments across Africa. B2B payments in particular will also increase. Digital payments began between individuals but are now becoming commonplace for larger corporate transactions.
3. Digital currency will hit mainstream
In the cryptocurrency space, we will see an increase in the use of stablecoins like United States Digital Currency (USDC) and Tether (USDT) which are linked to US dollars. These will come to replace traditional cryptocurrencies as their price point is more stable. This year, many countries will begin preparing for Central Bank Digital Currencies (CBDCs), government-backed digital currencies which use blockchain.
The increased uptake of digital currencies reflects the maturity of distributed ledger technology and improved API availability.
4. Increased government oversight
As adoption of digital currencies will increase, governments will also put more focus into monitoring these flows. In particular, this will centre on companies and banks rather than individuals. The goal of this will be to control and occasionally curb runaway foreign exchange (FX) rates.
5. Business leaders buy into AI technology
In 2025, we will see many business leaders buying into AI through respected providers relying on well-researched platforms and huge data sets. Most companies don’t have the budget to invest in their own research and development in AI, so many are now opting to ‘buy’ into the technology rather than ‘build’ it themselves. Moreover, many businesses are concerned about the risks associated with data ownership and accuracy so buying software is another way to avoid this risk.
6. Continued AI Adoption in Payments
In payments, the proliferation of AI will continue to improve user experience and increase security. To detect fraud, AI is used to track patterns and payment flows in real-time. If unusual activity is detected, the technology can be used to flag or even block payments which may be fraudulent.
When it comes to user experience, we will also see AI being used to improve the interface design of payment platforms. The technology will also increasingly be used for translation for international payment platforms.
7. Rise of Super Apps
To get more from their platforms, mobile network operators are building comprehensive service platforms, integrating multiple payment experiences into a single app. This reflects the shift of many users moving from text-based services to mobile apps. Rather than offering a single service, super apps are packing many other services into a single app. For example, apps which may have previously been used primarily for lending, now have options for saving and paying bills.
8. Business strategy shift
Recent major technological changes will force business leaders to focus on much shorter prediction and reaction cycles. Because the rate of change has been unprecedented in the past year, this will force decision-makers to adapt quickly, be decisive and nimble.
As the payments space evolves, businesses, banks, and governments must continually embrace innovation, collaboration, and prioritise customer needs. These efforts build a more inclusive, secure, and efficient payment system that supports local to global economic growth – enabling true financial inclusion across borders.
Luke Kyohere is the Group Chief Product and Innovation Officer at Onafriq
Feature/OPED
Ghana’s Democratic Triumph: A Call to Action for Nigeria’s 2027 Elections
In a heartfelt statement released today, the Conference of Nigeria Political Parties (CNPP) has extended its warmest congratulations to Ghana’s President-Elect, emphasizing the importance of learning from Ghana’s recent electoral success as Nigeria gears up for its 2027 general elections.
In a statement signed by its Deputy National Publicity Secretary, Comrade James Ezema, the CNPP highlighted the need for Nigeria to reclaim its status as a leader in democratic governance in Africa.
“The recent victory of Ghana’s President-Elect is a testament to the maturity and resilience of Ghana’s democracy,” the CNPP stated. “As we celebrate this achievement, we must reflect on the lessons that Nigeria can learn from our West African neighbour.”
The CNPP’s message underscored the significance of free, fair, and credible elections, a standard that Ghana has set and one that Nigeria has previously achieved under former President Goodluck Jonathan in 2015. “It is high time for Nigeria to reclaim its position as a beacon of democracy in Africa,” the CNPP asserted, calling for a renewed commitment to the electoral process.
Central to CNPP’s message is the insistence that “the will of the people must be supreme in Nigeria’s electoral processes.” The umbrella body of all registered political parties and political associations in Nigeria CNPP emphasized the necessity of an electoral system that genuinely reflects the wishes of the Nigerian populace. “We must strive to create an environment where elections are free from manipulation, violence, and intimidation,” the CNPP urged, calling on the Independent National Electoral Commission (INEC) to take decisive action to ensure the integrity of the electoral process.
The CNPP also expressed concern over premature declarations regarding the 2027 elections, stating, “It is disheartening to note that some individuals are already announcing that there is no vacancy in Aso Rock in 2027. This kind of statement not only undermines the democratic principles that our nation holds dear but also distracts from the pressing need for the current administration to earn the trust of the electorate.”
The CNPP viewed the upcoming elections as a pivotal moment for Nigeria. “The 2027 general elections present a unique opportunity for Nigeria to reclaim its position as a leader in democratic governance in Africa,” it remarked. The body called on all stakeholders — including the executive, legislature, judiciary, the Independent National Electoral Commission (INEC), and civil society organisations — to collaborate in ensuring that elections are transparent, credible, and reflective of the will of the Nigerian people.
As the most populous African country prepares for the 2027 elections, the CNPP urged all Nigerians to remain vigilant and committed to democratic principles. “We must work together to ensure that our elections are free from violence, intimidation, and manipulation,” the statement stated, reaffirming the CNPP’s commitment to promoting a peaceful and credible electoral process.
In conclusion, the CNPP congratulated the President-Elect of Ghana and the Ghanaian people on their remarkable achievements.
“We look forward to learning from their experience and working together to strengthen democracy in our region,” the CNPP concluded.
Feature/OPED
The Need to Promote Equality, Equity and Fairness in Nigeria’s Proposed Tax Reforms
By Kenechukwu Aguolu
The proposed tax reform, involving four tax bills introduced by the Federal Government, has received significant criticism. Notably, it was rejected by the Governors’ Forum but was still forwarded to the National Assembly. Unlike the various bold economic decisions made by this government, concessions will likely need to be made on these tax reforms, which involve legislative amendments and therefore cannot be imposed by the executive. This article highlights the purposes of taxation, the qualities of a good tax system, and some of the implications of the proposed tax reforms.
One of the major purposes of taxation is to generate revenue for the government to finance its activities. A good tax system should raise sufficient revenue for the government to fund its operations, and support economic and infrastructural development. For any country to achieve meaningful progress, its tax-to-GDP ratio should be at least 15%. Currently, Nigeria’s tax-to-GDP ratio is less than 11%. The proposed tax reforms aim to increase this ratio to 18% within the next three years.
A good tax system should also promote income redistribution and equality by implementing progressive tax policies. In line with this, the proposed tax reforms favour low-income earners. For example, individuals earning less than one million naira annually are exempted from personal income tax. Additionally, essential goods and services such as food, accommodation, and transportation, which constitute a significant portion of household consumption for low- and middle-income groups, are to be exempted from VAT.
In addition to equality, a good tax system should ensure equity and fairness, a key area of contention surrounding the proposed reforms. If implemented, the amendments to the Value Added Tax could lead to a significant reduction in the federal allocation for some states; impairing their ability to finance government operations and development projects. The VAT amendments should be holistically revisited to promote fairness and national unity.
The establishment of a single agency to collect government taxes, the Nigeria Revenue Service, could reduce loopholes that have previously resulted in revenue losses, provided proper controls are put in place. It is logically easier to monitor revenue collection by one agency than by multiple agencies. However, this is not a magical solution. With automation, revenue collection can be seamless whether it is managed by one agency or several, as long as monitoring and accountability measures are implemented effectively.
The proposed tax reforms by the Federal Government are well-intentioned. However, all concerns raised by Nigerians should be looked into, and concessions should be made where necessary. Policies are more effective when they are adapted to suit the unique characteristics of a nation, rather than adopted wholesale. A good tax system should aim to raise sufficient revenue, ensure equitable income distribution, and promote equality, equity, and fairness.
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