General
25 million Nigerians Risk Hunger This Year—UN
By Adedapo Adesanya
A new projection sponsored by the United Nations Children’s Fund (UNICEF) has said that nearly 25 million Nigerians are at risk of facing hunger between June and August 2023 (lean season) if urgent action is not taken.
According to the October 2022 Cadre Harmonisé, a government-led and UN-supported food and nutrition analysis carried out twice a year, this is a projected increase from the estimated 17 million people currently at risk of food insecurity.
The report noted that continued conflict, climate change, inflation and rising food prices are key drivers of this alarming trend.
Also, food access has been affected by persistent violence in the north-east states of Borno, Adamawa and Yobe (BAY) and armed banditry and kidnapping in states such as Katsina, Sokoto, Kaduna, Benue and Niger.
According to the National Emergency Management Agency (NEMA), widespread flooding in the 2022 rainy season damaged more than 676,000 hectares of farmlands, which diminished harvests and increased the risk of food insecurity for families across the country. Flooding is one of the effects of climate change and variability impacting Nigeria. More extreme weather patterns affecting food security are anticipated in the future.
Of the 17 million people who are currently food insecure, 3 million are in the northeast BAY states. Without immediate action, this figure is expected to increase to 4.4 million in the lean season. This includes highly vulnerable displaced populations and returnees who are already struggling to survive a large-scale humanitarian crisis in which 8.3 million people need assistance.
Speaking on this, Mr Matthias Schmale, the UN Resident and Humanitarian Coordinator for Nigeria, said the food security and nutrition situation across Nigeria is deeply concerning.
“I have visited nutrition stabilization centres filled with children who are fighting to stay alive. We must act now to ensure they and others get the lifesaving support they need,” he stated.
It was revealed that children are the most vulnerable to food insecurity. Approximately 6 of the 17 million food-insecure Nigerians today are children under five living in Borno, Adamawa, Yobe, Sokoto, Katsina and Zamfara states.
“There is a serious risk of mortality among children attributed to acute malnutrition. In the BAY states alone, the number of children suffering from acute malnutrition is expected to increase from 1.74 million in 2022 to 2 million in 2023,” it said.
UNICEF, working with the government and partners such as MSF and ALIMA, is investing in scaling up preventive nutrition interventions while ensuring that vulnerable children have access to life-saving nutrition services. In 2022, UNICEF, with partners, was able to reach approximately 650,000 children with life-saving nutrition services across the six states mentioned above.
The northwest region, around Katsina, Zamfara and Sokoto states, is an increasing food insecurity and malnutrition hotspot. An estimated 2.9 million people are currently critically food insecure (Cadre Harmonisé Phase 3 or worse.) This figure is projected to increase to 4.3 million in the lean season if urgent action is not taken.
Through the Food and Agriculture Organisation (FAO), it has been supporting the government in restoring livelihoods in the northeast and northwest regions. This includes livestock production, crop production, homestead micro gardening, value chain development and aquaculture.
However, the UN called on the Nigerian government, the donor community, and public and private stakeholders to urgently commit resources and implement mitigation measures to save lives and prevent a potentially catastrophic food security and nutrition situation.
“Support for vulnerable families across the country is needed today, not tomorrow,” it advocated.
General
Kwara Governor Removes Deputy Chief of Staff, Others in Minor Shake-up
By Aduragbemi Omiyale
The Governor of Kwara State, Mr AbdulRahman AbdulRazaq, has removed his Deputy Chief of Staff and the Principal Private Secretary.
In a statement on Monday by his Deputy Chief Press Secretary, Mr Mashood AbdulRafiu Agboola, it was disclosed that the Governor also removed all Special Advisers, Advisers, Senior Special Assistants, and Special Assistants in the “minor cabinet shake-up.
It was explained that the action was to extend opportunities to more party members and inject fresh energy into the administration.
Mr AbdulRazaq directed them to hand over all government properties in their custody to the Office of the Secretary to the State Government.
He thanked the affected appointees for selfless service to the state and his administration, wishing them well in their future endeavours.
“His Excellency expresses his gratitude to all the appointees for their priceless service to the state. He wishes them the best in their future endeavours,” the statement noted.
General
Xenophobia: FG Evacuates More Nigerians as South Africa Protests Loom
By Adedapo Adesanya
The federal government has announced that another batch of Nigerians will be evacuated from South Africa on Tuesday as part of ongoing efforts to safeguard citizens ahead of planned anti-immigrant protests in the country.
Anti-immigrant groups in South Africa have set a June 30 deadline for immigrants to leave the country, planning widespread demonstrations on that date and threatening a national shutdown if the country’s government does not take significant action on immigration.
According to the spokesperson for the Ministry of Foreign Affairs, Mr Kimiebi Ebienfa, an Air Peace aircraft departed Nigeria on Monday and is expected to return to Lagos on Tuesday morning with another group of Nigerians who opted for voluntary evacuation.
The latest operation comes as anti-immigration groups prepare to stage demonstrations from June 30. The government has continued its evacuation programme for Nigerians who have indicated a willingness to return home.
Providing details of the latest flight, Mr Ebienfa said, “Nigeria will resume the evacuation of our nationals from South Africa today.
“Air Peace aircraft will depart Nigeria today, Monday, June 29, 2026, at 3:00 pm and is expected to arrive in South Africa at approximately 9:00 pm local time.
“The return flight is scheduled to depart South Africa at 12:00 midnight and is expected to arrive at Murtala Mohammed International Airport, Lagos, on Tuesday morning.”
He added that 271 Nigerians are expected to arrive on the evacuation flight.
President Tinubu approved the voluntary evacuation programme earlier this month to enable Nigerians willing to leave South Africa to return home safely.
Earlier in June, the federal government disclosed that five Air Peace evacuation flights had been approved after more than 500 Nigerians were screened for repatriation. The Ministry of Foreign Affairs said the flights were intended to ensure that all registered Nigerians who wished to return would be evacuated safely.
Before the latest operation, 328 Nigerians had already been repatriated in two batches. The first flight, which landed on June 11, brought back 262 returnees, while a second batch of 66 arrived in Lagos on June 25.
The evacuation exercise is being coordinated by the Federal Government in partnership with Air Peace and other relevant agencies.
General
Why Ad Platform Policy Changes Are a Hidden Risk in Every Outsourced Paid Media Relationship
The rules governing digital advertising landscapes are never set in stone. Major platforms like Google, Meta, and TikTok frequently update their privacy frameworks, compliance requirements, and algorithmic bidding logic without giving agencies much time to prepare. When a marketing team decides to delegate its active campaigns to an external production partner, these sudden policy shifts can introduce a major element of vulnerability into the relationship. Integrating a professional white label ppc management structure allows your business to scale production and tap into high-level optimization talent without building a massive internal department. However, if your fulfillment partner is not built to monitor, interpret, and rapidly deploy adjustments in response to changing platform guidelines, your clients risk facing sudden account suspensions or massive spikes in customer acquisition costs.
Decoupling Technical Adaptability from Account Ownership
When an advertising platform changes its rules, the changes need to be made away in the live ad accounts. This is so the ads do not stop working. Sometimes there is a problem when one team thinks another team is taking care of making sure the ads follow the rules. The team that is supposed to make sure everything is working thinks the other team is doing this job. This can cause problems like missing information and ads that do not work. To keep your clients happy, you need a plan that says who is in charge of checking for rule changes, who updates the ad information, and who updates the ad text rules when the advertising platform changes its rules. You need to know who does what so everything runs smoothly. Advertising platforms and ad accounts are important for your clients.
Managing the Financial Fallouts of Compliance Delays
The real-world financial cost of failing to adapt to sudden policy changes can ruin an agency’s reputation and cause high client turnover. If an automated ad platform updates its rules for a specific industry—such as healthcare, real estate, or finance—and your campaign structure fails to adjust within the grace period, entire accounts can be paused overnight. While your backend team works to fix the errors, your client loses valuable inbound leads while their fixed overhead costs remain. Agencies must make sure their fulfillment partners don’t just focus on basic optimization but also maintain a proactive stance toward platform compliance to prevent budget waste and operational downtime.
Maintaining Strategic Alignment Through Platform Shifts
Relying on a partner to manage the daily execution of your paid media means you must remain highly aligned on how macro-level platform changes alter your broader strategy. When networks restrict traditional targeting methods, your backend white label ppc management team must quickly pivot to alternative solutions, such as first-party data loops or contextual targeting systems. If your vendor operates on autopilot without adjusting to these shifts, your campaigns will slowly lose efficiency as the old targeting methods become obsolete. Regular strategy sessions are essential to confirm that your optimization partners are actively adjusting their setups to remain effective beneath the latest network rules.
Building a Resilient Operations Partnership
To do well with ad networks, you need to work together with your partners and be able to change quickly. You also need to be open with each other. Ad agencies can not just set up their paid media. Forget about it. They need to keep an eye on it and make changes when needed. If you work closely with the company that provides your white-label service, you can protect your business from losing money. You should expect this company to tell you about changes to the network rules and to take action. The best partnerships are the ones where people work together all the time and make changes fast. This helps your clients make money consistently from their investments even when the rules of the ad networks change. Modern ad networks are always changing, so you need to be able to change with them to do well. Modern ad networks require a lot of work to navigate successfully.
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