Connect with us

General

Aleph Now Spotify’s Advertising Sales Partner in Over 80 Markets

Published

on

aleph advertising spotify

By Modupe Gbadeyanka

The advertising sales partnership between Aleph and Spotify has been expanded to include more than 80 markets across the globe, providing access to 20,000+ advertisers.

With this, Aleph’s teams will have access to Spotify’s Ads Manager to guide advertisers and agencies to leverage the platform’s full potential of advertising formats and targeting capabilities to ensure they can reach listeners during key moments, such as workout sessions, focused work periods and commuting to provide advertisers and brands with unique opportunities to connect with their target audience when they’re highly engaged and help reach their marketing goals.

In 2013, when both parties first sealed the partnership deal, it covered just four countries, but, due to trust and growth recorded in over a decade, they have reached over 80 countries.

The newly signed partnership brings Aleph’s comprehensive suite of services—including local media sales, payment solutions, creative support, and performance-driven automation—to effectively monetise Spotify’s advertising inventory and connect the brand with advertisers, streamlining and scaling Spotify’s ad solutions to 80+ markets.

Spotify Advertising has been modernising its ad tech, strengthening its partnerships and deepening its human expertise to make it easier for advertisers to buy, create, measure, and get clear results on Spotify’s ad platform.

Spotify’s efforts reflect a significant step forward in automated buying and creative innovation for the ad platform and the broader digital audio industry.

Most notably, Spotify is continuing to innovate its self-serve platform, Spotify Ads Manager, with more advanced targeting capabilities, new 1P & 3P measurement solutions, and new outcome-based objectives to help advertisers of all sizes create, optimise, and measure their Spotify campaigns, including Spotify Pixel, Custom Audiences, key third-party partnerships and a new App Installs objective.

“We are thrilled to partner with Spotify on a global scale, and especially excited and happy to extend the partnership to include Sub-Saharan Africa, namely in South Africa, Kenya, Ghana, Tanzania and Uganda.

“Our shared commitment to innovation and delivering exceptional value for advertisers makes this a natural partnership,” the Managing Director for Sub-Saharan Africa at Aleph, Mr Stephen Newton, stated.

Also, the Global Head of Emerging & Scaled at Spotify, Mr Sam Bevan, said, “As we continue to grow our ads business, I’m excited to share that we’ve partnered with Aleph to streamline our operations, offer better solutions to advertisers and scale our business more efficiently.

“With the launch of our more automated solutions and Aleph’s exceptional global network and deep local expertise, we’re now able to offer advertisers around the world new tools and resources that will help them reach their campaign goals.”

Aleph is a global network of digital experts innovating at the intersection of media and payments, and Spotify is the world’s most popular audio streaming subscription service.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

NECA’s Annual Retreat for Business Managers, Executives Holds April 16

Published

on

NECA Adewale Smatt-Oyerinde

By Aduragbemi Omiyale

The annual retreat for business managers and executives organised by the Nigeria Employers’ Consultative Association (NECA) will take place from April 16 to 18, 2026, at the AAE & T Hotel, Kuto, Abeokuta, Ogun State.

This year’s edition is themed The Resilient Enterprise, People and Systems: Building and Managing Businesses that Outlive Seasons, Cycles and Crises.

The programme aims to equip leaders with the insights, tools, and networks required to build resilient organisations in an increasingly complex business environment.

It will provide a unique platform for executive-level engagement through high-level conversations, peer learning sessions with experienced leaders, strategy reflection workshops, and curated networking opportunities.

Expected to attend are industry leaders, senior executives, and business managers from across sectors. They will explore strategies for sustaining organisational performance through leadership transitions, economic cycles, regulatory shifts, and market disruptions.

Participants will also benefit from interactive discussions focused on strengthening corporate governance, developing agile leadership capabilities, and building organisational systems that can withstand periods of uncertainty and transformation.

A notice from NECA said the event is open to both members and non-members, with participation fees set at N300,000 for members and N320,000 for non-members. Discounts will also be available for Gold and Silver members, subject to applicable terms and conditions.

Interested participants are encouraged to register via the official registration link to secure their place at the retreat, which promises to deliver valuable insights and connections for executives seeking to build enterprises capable of thriving through seasons of change and uncertainty.

The Director-General of NECA, Mr Adewale Smatt-Oyerinde, noted that by convening business managers and senior executives in a collaborative learning environment, the association aims to contribute to the development of stronger, future-ready enterprises that can drive economic growth, create jobs, and support national development even in the face of evolving global and local challenges.

He added that the retreat will provide executives with the opportunity to step away from daily operational demands and engage in deeper strategic conversations with peers and industry experts.

“The theme of this year’s retreat speaks directly to the realities businesses face today. Across sectors, organisations are navigating leadership transitions, regulatory shifts, economic pressures, and technological disruption.

“What distinguishes enduring enterprises is their ability to build strong systems, develop capable leaders, and create organisational cultures that can adapt and respond effectively to change,” the NECA chief said.

Continue Reading

General

Egbin Power Commissions 80 New Staff Housing Units

Published

on

Egbin Power 80 New Staff Housing Units

By Modupe Gbadeyanka

In further demonstration of its unwavering commitment to its workforce, Nigeria’s foremost power generation company, Egbin Power Plc, has unveiled 80 new residential housing units for employees within its plant premises in Egbin, Lagos State.

This comprises 40 fully furnished three-bedroom apartments and 40 furnished studio apartments, all designed to contemporary standards.

The units feature modern infrastructure and thoughtfully planned utilities, creating a safe, comfortable, and conducive living environment that supports both employee productivity and family well-being.

This strategic investment underscores the company’s philosophy that a well-supported workforce is fundamental to sustained operational excellence.

The new housing units are part of a holistic strategy to cultivate a stable, motivated, and future-ready workforce.

This strategy extends beyond infrastructure to encompass robust career development and recognition. Over the past three years, Egbin Power has promoted 112 employees across various cadres, reinforcing a culture that rewards merit, performance, and long-term dedication

“At Egbin Power, our people are our most valuable asset. Even amidst the prevailing liquidity and operational realities within the broader power sector, our focus on employee welfare has remained deliberate and consistent.

“This significant expansion of our residential estate is a tangible expression of that commitment.

“It is one of several key initiatives aimed at ensuring our employees feel genuinely supported, allowing them to thrive both personally and professionally,” the chief executive of Egbin Power, Mr Mokhtar Bounour, said.

Initiated in 2025 and completed in January 2026, this project is the latest milestone in Egbin Power’s structured and ongoing approach to enhancing employee welfare. It reflects the energy firm’s dedication to fostering a culture where every team member feels valued, secure, and motivated.

Continue Reading

General

NGX Group, CSCS, WIMBIZ to Ring Bell for Gender Equality

Published

on

Ring Bell for Gender Equality

By Aduragbemi Omiyale

On Tuesday, March 10, 2026, at the Nigerian Exchange Group House in Lagos, the role of capital markets in promoting gender equality will be reemphasised through the closing gong ceremony in commemoration of International Women’s Day 2026.

The ceremony is part of the global Ring the Bell for Gender Equality campaign, which mobilises stock exchanges worldwide to expand women’s participation in the economy and advance gender-inclusive practices.

In Nigeria, the NGX Group is partnering with the Central Securities Clearing System (CSCS) Plc and Women in Management, Business and Public Service (WIMBIZ) to make it memorable under the theme Rights. Justice. Action. For ALL Women and Girls.

Dignitaries expected at the ceremony include the Minister of State for Foreign Affairs, Mrs Bianca Odumegwu-Ojukwu; the First Lady of Imo State, Mrs Chioma Uzodimma; the Executive Commissioner for Legal and Enforcement at the Securities and Exchange Commission (SEC), Ms Frana Chukwuogor; foremost actor, Ms Funke Akindele; a Director at the NGX Group, Ms Ojinnika Olaghere; and another staffer of NGX Group, Mrs Fatima Wali-Abdulrahman, alongside board members of NGX Group, regulators, capital market stakeholders, and industry leaders.

NGX Group is joining other exchanges worldwide in sounding the NGX Gong to underscore the importance of inclusive leadership, equal opportunities, and stronger market accountability in advancing gender equality.

Continue Reading

Trending