Connect with us

General

ASBON Partners Jiji to Promote 50 Women-led Businesses

Published

on

Jiji ASBON

By Modupe Gbadeyanka

Over 50 women will have their businesses enjoy more visibility online this month via a popular online marketplace, Jiji.

This has been made possible by the collaboration between Jiji and the Association of Small Business Owners of Nigeria (ASBON).

The digital entrepreneurship is under the Biz Queens run the world on Jiji campaign designed to accelerate economic empowerment for female entrepreneurs.

This campaign aligns with the theme for International Women’s Day 2025 Accelerate action and is set to support women in business by providing them with digital tools to scale their ventures.

The female entrepreneurs will have access to essential business tools like a brand new laptops, smartphones, or free business boost on Jiji to help them establish a strong online presence.

The month-long initiative (from March 1 – 31, 2025) encourages female entrepreneurs across the country to grow their businesses online by simply registering on Jiji, posting at least one ad, and filling in their business details.

“This month of International Women’s Day, we celebrate the incredible role of digital transformation in empowering women entrepreneurs.

“Initiatives like Jiji Nigeria are pivotal in helping women-led SMEs thrive in today’s digital economy.

“At ASBON, we are proud to support these women in their journey to success, ensuring they have the tools and resources to lead and innovate,” the president of ASBON, Femi Egbesola, said.

Also, the Regional Head of PR and Marketing at Jiji, Majolie Obaje, said, “At Jiji, we’re firm believers that when women thrive in business, the economy thrives.

“This initiative isn’t just about celebrating female entrepreneurs, but giving these business queens the confidence and tools to succeed in the digital marketplace.

“When they list their products and services on our platform, they gain visibility, credibility, and direct access to millions of potential clients.”

With Nigeria’s SMEs contributing nearly 48 per cent to the nation’s GDP, and women led businesses raking in around 33 per cent to the total number of SMEs in Nigeria, according to reports by PWC, the challenge remains that many female entrepreneurs lack access to digital opportunities that can amplify their reach and profitability.

According to a 2024 research by Genderdigital marketplacepedia, 60 per cent of informal businesses in Nigeria are owned and run by women, which limit their potential for expansion.

The initiative aims to shift this narrative by equipping women with online business tools that would enable them to build sustainable and profitable businesses in digital commerce.

To be part of it, intending participants must register for free on Jiji, post at least one ad showcasing their product or service, and complete their biz details for better visibility on the Jiji platform. Businesses who gain access to these tools would be announced every Friday in March and April 1, 2025 on Jiji’s platforms.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

FG Tasks Bloggers, Content Creators on Ethical Journalism, Nation Building

Published

on

bloggers content creators

By Aduragbemi Omiyale

Young bloggers, online content creators and digital influencers have been charged to embrace ethical journalism, responsible storytelling and fact-based reporting as they shape public opinion in the digital age.

This task was given by the Minister of Information and National Orientation, Mr Mohammed Idris, during the Niger State Bloggers, Online Publishers and Content Developers Forum on Monday in Abuja.

In a statement on Tuesday by his Special Assistant on Media, Mr Rabiu Ibrahim, the Minister said digital platforms offer enormous opportunities for innovation and civic engagement but must be used responsibly to promote truth, national unity and constructive public discourse.

He urged bloggers and content creators to verify information before publication, reject misinformation and disinformation, avoid sensationalism, and use their platforms to educate, inspire and promote national development.

Mr Idris also encouraged young Nigerians to see digital content creation not only as a source of income but also as a tool for civic engagement and nation-building, stressing that ethical communication is essential to strengthening democracy and public trust.

He further encouraged aspiring bloggers and digital entrepreneurs to continue developing their skills and uphold professional standards that will strengthen the credibility of Nigeria’s online media ecosystem.

“There is no democracy that can thrive without a responsible media. You cannot carry freedom and abandon responsibility,” he stated, adding that the government remains committed to protecting press freedom while encouraging ethical journalism.

The Minister also highlighted the establishment of the International Media and Information Literacy Institute (IMILI), the world’s first UNESCO Category 2 Institute dedicated exclusively to Media and Information Literacy, describing it as a major step in promoting digital literacy and responsible online engagement.

Continue Reading

General

2027: Obi Signs One-Term Agreement With Kwankwaso, NDC

Published

on

obi kwankwaso

By Adedapo Adesanya

The vice-presidential candidate of the Nigeria Democratic Congress (NDC), Mr Rabiu Kwankwaso, disclosed that Mr Peter Obi, the party’s presidential candidate, signed agreements committing himself to serving only one four-year term if elected in 2027.

Mr Kwankwaso explained that the documents comprised a formal agreement involving the political party and a separate personal accord between himself and Mr Obi.

According to Mr Kwankwaso, the deal stipulates that the presidency will return to Northern Nigeria in 2031 upon the completion of an Obi-led administration’s four-year tenure, if elected next year.

“We have agreed to formalise it in writing,” Mr Kwankwaso stated. “We have executed one document for the party and another between the two of us,” he revealed during an appearance on Channels Television’s Politics Today late on Monday.

He reiterated that Mr Obi would honour his pledge and resist pressure to seek a second term, expressing confidence in the former Anambra State governor, noting that his interactions had convinced him that he would respect the agreement.

“I personally believe him, and, based on what I now know about him, I do not believe he will change his mind when the time comes,” he said. “We are all gentlemen.”

Mr Kwankwaso added that he and Mr Obi would continue to collaborate after the proposed administration completes its term.

“The agreement is that after four years, we will continue to work together as a group, as a party, and as friends and brothers,” he said. “After our four-year term, from 2027 to 2031, power returns to the North. That is the consensus.”

The former defence minister did not state that he would be the NDC presidential candidate in 2031; his comments referred broadly to the presidency returning to the North, rather than to his personal political ambitions.

Mr Obi has repeatedly pledged to serve only one term if elected; however, he has yet to publicly confirm the specific details of the documents described by Mr Kwankwaso.

In the 2023 Presidential polls, Mr Obi was the Labour Party presidential candidate while Mr Kwankwaso contested on the platform of the New Nigeria Peoples Party (NNPP).

Continue Reading

General

Nigeria Plants 1.5 million Trees, Restores 1.14 million Hectares of Degraded Land

Published

on

tree planting nigeria

By Aduragbemi Omiyale

Over 1.14 million hectares of degraded land have been restored by the Nigerian government, with more than 1.5 million trees planted across the country in the past year.

This information was revealed by the Minister of Environment, Mr Balarabe Abbas Lawal, at the 2026 Top Management Retreat and National Tree Planting Campaign in Maiduguri, Borno State.

He said these achievements were made through initiatives of the federal government like the Agro-Climatic Resilience in Semi-Arid Landscapes (ACReSAL) project and the National Agency for the Great Green Wall.

According to him, the restoration of the land and the planting of trees demonstrate a clear national commitment to securing environmental sustainability while advancing economic growth.

The Minister reemphasised that the environment is not an abstract concept, pointing out that “it is the air we breathe, the land that feeds us, the rivers that sustain communities, and the climate that shapes the future.”

He praised Governor Babagana Zulum of Borno State for his giant strides in the environment sector in the state, urging other state governors to emulate him by providing sponsorship for their students to the various Federal Colleges of Forestry Resources Management institutions located across the six geo-political zones of the country to encourage and boost Forest education in the country.

He described the decision of Mr Zulum to sponsor 540 indigenes of the state to a forestry college in Maiduguri as commendable.

Mr Lawal also informed the participants of the programme that the Presidential Executive Order on the Prohibition of Exportation of Wood and Allied Products, 2025, is a key policy instrument under President Bola Tinubu’s administration, saying it protects Nigeria’s forest resources, curbs illegal logging, and encourages tree planting as a national duty.

He pledged the Federal Ministry of Environment’s continued partnership with state governments on afforestation, ecosystem restoration, and other interventions tailored to their needs.

“Nigeria’s environmental future can be secured by protecting natural heritage, strengthening climate resilience, and advancing inclusive and sustainable development for present and future generations,” he declared.

Continue Reading