General
Brandcare Digital Reveals That Why Multilingual SEO Is Essential for Dubai’s Diverse Market
Dubai – a bustling metropolitan city that serves as a melting pot of cultures and languages. Because it has residents from more than 200 nationalities all over the world, a single language cannot become the communication channel between people. For this reason, plenty of languages are spoken here from Arabic and English to Urdu and French.
Now, business owners competing in this city must focus on these points when competing in the market. That’s where the right Dubai SEO company steps in. Because a single-language SEO cannot bring positive results, these professionals can help to apply multilingual SEO on your website and boost your online presence.
Diversity Isn’t Just a Buzzword – It’s Reality
Almost 88% of Dubai’s population is made up of expatriates. The city serves as a hometown for people from different countries in the world like Egypt, India, Pakistan, Philippines, and a lot more. This diversity directly impacts the search behavior of people in the UAE.
While some potential customers may be searching for your products or services in English, others might be looking for them in Arabic or Urdu. It is why multilingual SEO is a primary strategy that business owners must apply on their websites. If they ignore it, professionals can lose a huge chunk of interested customers from reaching their businesses.
Build Trust by Speaking Their Language
Have you ever gone through an experience where you visit a website for its products and services but you are unable to understand its language? The thought seems frustrating and many would plan not to visit such a website again. The same situation is experienced by many users in Dubai when business owners don’t respect their particular language.
For this reason, you must try to connect with an ideal SEO company that can optimize your website for multiple languages. It is a way to prove that you value the cultural and linguistic backgrounds of many. Also, it helps to gain customer trust and provide a seamless user experience in order to increase the conversion rate.
More Languages, More Visibility
The primary goal of SEO is to make sure your business is available to the audience. Fortunately, multilingual SEO brings in the opportunity for business owners to appear frequently in search results across multiple languages. Let’s suppose, your website is optimized in five different languages.
It means, your platform will get a chance to appear in Google search results for five different languages. In response, you will receive higher engagement, greater traffic, and more conversions in less time.
The right Dubai SEO company will ensure that your entire web content like metadata, keywords, descriptions, and structure are optimized for each language. It is the simplest way to connect with Dubai’s multilingual audiences.
Dominate Local and Global Markets
The best part about Dubai is that the businesses in this city get a chance to connect with the global market. You can easily target expats living within the city or connect with international travelers. By applying multilingual SEO, professionals can make sure that a diverse amount of the population feels connected easily.
Since Dubai is highly recognized for its shopping ventures and attracts a huge amount of Russian tourists, clothing store owners can prioritize languages like English, Arabic, and Russian for their web content.
Avoid the “Google Translate” Trap
In the urge to apply multilingual SEO, often businesses take help from Google Translate. Though it makes a convenient tool for professionals, experts consider it inaccurate for translating on a professional level. Hence using it can negatively impact your brand’s image.
Fortunately, you can hire an experienced SEO Dubai company to create localized web content for your website. It proves that you value the cultural nuances of others and always try to adapt to multiple cultural contexts.
Final Thoughts
In conclusion, business owners must understand that multilingual SEO is not just about translating a website. It is a gateway to create meaningful connections with a diverse audience. To help your brand stand out in a market as vibrant as Dubai, Make sure to partner with the right SEO company.
Do not let language become a barrier between your business and your success!
General
ANLCA Airport Chapter Scores Salamatu High on Stakeholder Engagement, Trade Facilitation
By Bon Peters
The Airport Chapter of the Association of Nigerian Licensed Customs Agents (ANLCA) at Omagwa Rivers State has praised the Customs Area Controller for Customs Area 1 Command, Comptroller Salamatu Atuluku.
At the end-of-the-year party attended by stakeholders, including the leader of the association’s chapter, Mr Charles Onyema, said the customs officer has done well in stakeholder engagement and trade facilitation.
At the event held last Friday, he said his association has been enjoying a very cordial relationship with other organisation in the ecosystem.
“You can see what is happening today, everybody is working together and our operations here are seamless,” he noted.
He stated that apart from creating a very robust business environment for his members and other stakeholders to operate, he has taken a decision to build and commission a befitting ANLCA Secretariat which would be completed soon and be commissioned by the ANLCA national president, Mr Emenike Nwokeoji.
The ANLCA chapter chief said since “Comptroller Salamatu Atuluku assumed office at Customs Area 1, Port Harcourt Command, it has been a different ball game, facilitating trade and increasing Revenue generation.”
“I remember I told her she was a mother during her maiden visit to the airport.
“You know when you have a woman in charge of an affair, food will not lack, compassion will not lack and motherly love will not lack.
“She is very wonderful in stakeholder engagement, revenue generation and trade facilitation,” Mr Onyema enthused.
Projecting into the future, Mr. Onyema said the year 2026 would be better for his members, adding that he has advised them on financial discipline which he said would help them during the trying period.
General
FG Declares Holidays for Christmas, New Year Celebrations
By Adedapo Adesanya
The federal government has declared Thursday, December 25, and Friday, December 26, 2025, as public holidays to mark Christmas and Boxing Day respectively.
The government also declared Thursday, January 1, 2026, for the New Year celebration.
The declaration was contained in a statement issued on Monday by the Permanent Secretary of the Ministry of Interior, Mrs Magdalene Ajani, on behalf of the Minister of Interior, Mr Olubunmi Tunji-Ojo.
According to the statement, the Minister urged Nigerians to reflect on the values of love, peace, humility and sacrifice associated with the birth of Jesus Christ.
Mr Tunji-Ojo also called on citizens, irrespective of faith or ethnicity, to use the festive season to pray for peace, improved security and national progress.
He further advised Nigerians to remain law-abiding and security-conscious during the celebrations, while wishing them a Merry Christmas and a prosperous New Year.
Business Post reports that on these public holidays – the foreign exchange market, the Nigerian Exchange (NGX), as well as the NASD Over-the-Counter (OTC) Securities Exchange will not open to trade.
General
Dangote Refinery Warns Against Artificial Petrol Scarcity
By Modupe Gbadeyanka
Local crude oil refiner, Dangote Petroleum Refinery, has kicked against attempts to put consumers of premium motor spirit (PMS), otherwise known as petrol, under untold hardship in the country.
The company, which commenced nationwide sales of the product at a pump price of N739 per litre across all MRS Oil Nigeria Plc filling stations, appealed to Nigerians to report any of its marketers who sell above this price.
“Any attempt to create artificial scarcity or manipulate supply to frustrate recent price reductions is unpatriotic and unacceptable.
“We urge regulatory authorities to remain vigilant and take firm action against such practices, especially during this critical festive period,” the Lagos-based refinery said in a statement.
It noted that the significant price reduction was part of its mission to deliver affordable fuel to consumers and stabilize the downstream petroleum market.
With over 2,000 MRS stations nationwide, the new pricing is expected to be implemented across all outlets, ensuring that the benefits of this reduction reach consumers nationwide.
Dangote Refinery applauded marketers who have embraced the new pricing regime and urged others to follow suit in the interest of national economic recovery.
“We commend MRS and other marketers who have demonstrated patriotism by reflecting the reduced price at the pump. We call on others to join this effort as a show of support for Nigeria’s economic recovery,” the refinery stated.
Historically, the festive season has been associated with fuel scarcity and sharp price hikes. However, Dangote Refinery has delivered a decisive market intervention—crashing pump prices at a time when Nigerians typically brace for hardship. Backed by a guaranteed daily supply of 50 million litres, this initiative fundamentally alters the supply dynamics during the holiday period.
By refining locally at scale, the refinery is reducing Nigeria’s exposure to volatile global markets, conserving foreign exchange, stabilizing the Naira, and strengthening energy security. This sustained price cut and steady supply are providing relief to households, businesses, and transport operators nationwide.
Consumers were advised to resist purchasing fuel at inflated prices when cheaper, high-quality alternatives are readily available.
“We encourage Nigerians to avoid buying PMS at excessively high prices when they can access locally refined fuel at N739 per litre from over 2,000 MRS stations nationwide. Report any MRS station selling above N739 per litre by calling 0800 123 5264,” the refinery said.
“We also call on other petrol station operators to patronize our products so that the benefits of this price reduction can be passed on to Nigerians across all outlets, ensuring broad-based relief and a more stable downstream market,” it added, reaffirming its commitment to steady supply, price moderation, and energy security, emphasizing that its operations are anchored on long-term national interest rather than short-term market pressures.
“Our objective remains clear: to ensure consistent supply of high-quality petroleum products at affordable prices for Nigerians, while supporting economic stability and reducing dependence on imports,” the refinery concluded.
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