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Brandcare Digital Reveals That Why Multilingual SEO Is Essential for Dubai’s Diverse Market

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unconventional SEO tips and tricks

Dubai – a bustling metropolitan city that serves as a melting pot of cultures and languages. Because it has residents from more than 200 nationalities all over the world, a single language cannot become the communication channel between people. For this reason, plenty of languages are spoken here from Arabic and English to Urdu and French.

Now, business owners competing in this city must focus on these points when competing in the market. That’s where the right Dubai SEO company steps in. Because a single-language SEO cannot bring positive results, these professionals can help to apply multilingual SEO on your website and boost your online presence.

Diversity Isn’t Just a Buzzword – It’s Reality

Almost 88% of Dubai’s population is made up of expatriates. The city serves as a hometown for people from different countries in the world like Egypt, India, Pakistan, Philippines, and a lot more. This diversity directly impacts the search behavior of people in the UAE.

While some potential customers may be searching for your products or services in English, others might be looking for them in Arabic or Urdu. It is why multilingual SEO is a primary strategy that business owners must apply on their websites. If they ignore it, professionals can lose a huge chunk of interested customers from reaching their businesses.

Build Trust by Speaking Their Language

Have you ever gone through an experience where you visit a website for its products and services but you are unable to understand its language? The thought seems frustrating and many would plan not to visit such a website again. The same situation is experienced by many users in Dubai when business owners don’t respect their particular language.

For this reason, you must try to connect with an ideal SEO company that can optimize your website for multiple languages. It is a way to prove that you value the cultural and linguistic backgrounds of many.  Also, it helps to gain customer trust and provide a seamless user experience in order to increase the conversion rate.

More Languages, More Visibility

The primary goal of SEO is to make sure your business is available to the audience. Fortunately, multilingual SEO brings in the opportunity for business owners to appear frequently in search results across multiple languages.  Let’s suppose, your website is optimized in five different languages.

It means, your platform will get a chance to appear in Google search results for five different languages.  In response, you will receive higher engagement, greater traffic, and more conversions in less time.

The right Dubai SEO company will ensure that your entire web content like metadata, keywords, descriptions, and structure are optimized for each language.  It is the simplest way to connect with Dubai’s multilingual audiences.

Dominate Local and Global Markets

The best part about Dubai is that the businesses in this city get a chance to connect with the global market. You can easily target expats living within the city or connect with international travelers. By applying multilingual SEO,  professionals can make sure that a diverse amount of the population feels connected easily.

Since Dubai is highly recognized for its shopping ventures and attracts a huge amount of Russian tourists, clothing store owners can prioritize languages like English, Arabic, and Russian for their web content.

Avoid the “Google Translate” Trap

In the urge to apply multilingual SEO, often businesses take help from Google Translate. Though it makes a convenient tool for professionals, experts consider it inaccurate for translating on a professional level. Hence using it can negatively impact your brand’s image.

Fortunately, you can hire an experienced SEO Dubai company to create localized web content for your website. It proves that you value the cultural nuances of others and always try to adapt to multiple cultural contexts.

Final Thoughts

In conclusion, business owners must understand that multilingual SEO is not just about translating a website. It is a gateway to create meaningful connections with a diverse audience. To help your brand stand out in a market as vibrant as Dubai, Make sure to partner with the right SEO company.

Do not let language become a barrier between your business and your success!

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

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Rivers Speaker, 15 Other Lawmakers Leave PDP for APC

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rivers speaker Martin Amaewhule defect

By Modupe Gbadeyanka

The Speaker of the Rivers State House of Assembly, Mr Martin Amaewhule, has defected to the All Progressives Congress (APC).

At the plenary on Friday, Mr Amaewhule joined the ruling party from the opposition Peoples Democratic Party (PDP), along with 15 other members of the state parliament.

This development comes some months after they had earlier declared their support for the APC in the wake of a crisis with the state governor, Mr Sim Fubura.

The lawmakers had an issue with Mr Fubura, which led to a state of emergency declared on the oil-rich state by President Bola Tinubu in March 2025.

This embargo was only lift in September 2025 after the duration of the six-month emergency rule in the state.

A few days ago, members of the Rivers Assembly passed a vote of confidence on President Tinubu, backing him to remain in office till 2031, when he would have spent eight years in office if re-elected in 2027.

Announcing their defection today, the lawmakers pinned their decision on the crisis rocking the PDP at the national level.

It is not certain if their political godfather, Mr Nyesom Wike, who is the current Minister of the Federal Capital Territory (FCT), will join them in APC.

Mr Wike, who governed Rivers State from 2015 to 2023, has been accused of instigating the crisis in the opposition PDP. He was expelled from the party last month at a national convention held in Ibadan, Oyo State.

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Nigeria Risks Brain Drain in Energy Sector—PENGASSAN

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energy sector

By Adedapo Adesanya

The Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) has warned that Nigeria risks massive brain drain in the oil and gas sector due to poor remuneration.

The president of PENGASSAN, Mr Festus Osifo, said at the end of the National Executive Council (NEC) meeting of the union on Thursday in Abuja that the industry was facing challenges arising from Naira devaluation and inflation, noting that, oil and gas skills remained globally competitive.

Painting an example, he said, “A drilling engineer in Nigeria does the same job as one in the US or Abu Dhabi,” noting that the union must take steps to bridge the wage gap to prevent members from leaving the country for better opportunities abroad.

“If we don’t act, the brain drain seen in other sectors will be child’s play,” he said.

According to him, PENGASSAN has recorded significant gains through collective bargaining across oil and gas branches.

“We signed numerous agreements across government agencies, IOCs, service and marketing sectors,” he said.

He said the agreements brought relief to members facing rising costs of living, adding that, the association’s duty is to protect members’ jobs and enhance their pay.

Mr Osifo urged companies delaying salary reviews and those foot-dragging as a result of the prevailing economic realities, to do the needful.

He said the industry employed some of the nation’s best talents, making competitive pay critical to retaining skilled workers.

“This industry recruits the best. Companies must provide the best conditions,” he said.

On insecurity, Mr Osifo urged government to take decisive action against terrorism and kidnappings across the country.

“We are tired of condemnations. government must expose sponsors and protect citizens,” he said.

He urged government at all levels to prioritise tackling insecurity through better funding and equipment for security agencies.

Mr Osifo said PENGASSAN supported calls for state police to improve local security response, adding that decentralising policing will protect citizens better than rhetoric.

He also said economic indicators meant little, if food prices remained high and farmers could not return to farms due to insecurity.

“Nigerians want to see food on the table, not macroeconomic figures,” he said, urging the government to coordinate fiscal and monetary policies to ensure economic gains reach households.

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Bill Seeking Creation of Unified Emergency Number Passes Second Reading

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Unified Emergency Number

By Adedapo Adesanya

Nigeria’s crisis-response bill seeking to establish a single, toll-free, three-digit emergency number for nationwide use passed for second reading in the Senate this week.

Sponsored by Mr Abdulaziz Musa Yar’adua, the proposed legislation aims to replace the country’s chaotic patchwork of emergency lines with a unified code—112—that citizens can dial for police, fire, medical, rescue and other life-threatening situations.

Lawmakers said the reform is urgently needed to address delays, miscommunication and avoidable deaths linked to Nigeria’s fragmented response system amid rising insecurity.

Leading debate, Mr Yar’adua said Nigeria has outgrown the “operational disorder” caused by multiple emergency numbers in Lagos, Abuja, Ogun and other states for ambulance services, police intervention, fire incidents, domestic violence, child abuse and other crises.

He said, “This bill seeks to provide for a nationwide toll-free emergency number that will aid the implementation of a national system of reporting emergencies.

“The presence of multiple emergency numbers in Nigeria has been identified as an impediment to getting accelerated emergency response.”

Mr Yar’adua noted that the reform would bring Nigeria in line with global best practices, citing the United States, United Kingdom and India, countries where a single emergency line has improved coordination, enhanced location tracking and strengthened first responders’ efficiency.

With an estimated 90 per cent of Nigerians owning mobile phones, he said the unified number would significantly widen public access to emergency services.

Under the bill, all calls and text messages would be routed to the nearest public safety answering point or control room.

He urged the Senate to fast-track the bill’s passage, stressing the need for close collaboration with the Nigerian Communications Commission (NCC), relevant agencies and telecom operators to ensure nationwide coverage.

Senator Ali Ndume described the reform as “timely and very, very important,” warning that the absence of a reliable reporting channel has worsened Nigeria’s security vulnerabilities.

“One of the challenges we are having during this heightened insecurity is lack of proper or effective communication with the affected agencies,” Ndume said.

“If we do this, we are enhancing and contributing to solving the security challenges and other related criminalities we are facing,” he added.

Also speaking in support, Senator Mohammed Tahir Monguno said a centralised emergency number would remove barriers to citizen reporting and strengthen public involvement in security management.

He said, “Our security community is always calling on the general public to report what they see.

“There is a need for government to create an avenue where the public can report what they see without any hindrance. The bill would give strength and muscular expression to national calls for vigilance.”

The bill was referred to the Senate Committee on Communications for further legislative work and is expected to be returned for final consideration within four weeks.

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