Connect with us

General

Brandcare Digital Reveals That Why Multilingual SEO Is Essential for Dubai’s Diverse Market

Published

on

unconventional SEO tips and tricks

Dubai – a bustling metropolitan city that serves as a melting pot of cultures and languages. Because it has residents from more than 200 nationalities all over the world, a single language cannot become the communication channel between people. For this reason, plenty of languages are spoken here from Arabic and English to Urdu and French.

Now, business owners competing in this city must focus on these points when competing in the market. That’s where the right Dubai SEO company steps in. Because a single-language SEO cannot bring positive results, these professionals can help to apply multilingual SEO on your website and boost your online presence.

Diversity Isn’t Just a Buzzword – It’s Reality

Almost 88% of Dubai’s population is made up of expatriates. The city serves as a hometown for people from different countries in the world like Egypt, India, Pakistan, Philippines, and a lot more. This diversity directly impacts the search behavior of people in the UAE.

While some potential customers may be searching for your products or services in English, others might be looking for them in Arabic or Urdu. It is why multilingual SEO is a primary strategy that business owners must apply on their websites. If they ignore it, professionals can lose a huge chunk of interested customers from reaching their businesses.

Build Trust by Speaking Their Language

Have you ever gone through an experience where you visit a website for its products and services but you are unable to understand its language? The thought seems frustrating and many would plan not to visit such a website again. The same situation is experienced by many users in Dubai when business owners don’t respect their particular language.

For this reason, you must try to connect with an ideal SEO company that can optimize your website for multiple languages. It is a way to prove that you value the cultural and linguistic backgrounds of many.  Also, it helps to gain customer trust and provide a seamless user experience in order to increase the conversion rate.

More Languages, More Visibility

The primary goal of SEO is to make sure your business is available to the audience. Fortunately, multilingual SEO brings in the opportunity for business owners to appear frequently in search results across multiple languages.  Let’s suppose, your website is optimized in five different languages.

It means, your platform will get a chance to appear in Google search results for five different languages.  In response, you will receive higher engagement, greater traffic, and more conversions in less time.

The right Dubai SEO company will ensure that your entire web content like metadata, keywords, descriptions, and structure are optimized for each language.  It is the simplest way to connect with Dubai’s multilingual audiences.

Dominate Local and Global Markets

The best part about Dubai is that the businesses in this city get a chance to connect with the global market. You can easily target expats living within the city or connect with international travelers. By applying multilingual SEO,  professionals can make sure that a diverse amount of the population feels connected easily.

Since Dubai is highly recognized for its shopping ventures and attracts a huge amount of Russian tourists, clothing store owners can prioritize languages like English, Arabic, and Russian for their web content.

Avoid the “Google Translate” Trap

In the urge to apply multilingual SEO, often businesses take help from Google Translate. Though it makes a convenient tool for professionals, experts consider it inaccurate for translating on a professional level. Hence using it can negatively impact your brand’s image.

Fortunately, you can hire an experienced SEO Dubai company to create localized web content for your website. It proves that you value the cultural nuances of others and always try to adapt to multiple cultural contexts.

Final Thoughts

In conclusion, business owners must understand that multilingual SEO is not just about translating a website. It is a gateway to create meaningful connections with a diverse audience. To help your brand stand out in a market as vibrant as Dubai, Make sure to partner with the right SEO company.

Do not let language become a barrier between your business and your success!

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via [email protected]

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

Supreme Court Returns Anyanwu as PDP National Secretary

Published

on

Sam Anyanwu

By Modupe Gbadeyanka

Mr Samuel Anyanwu has been reinstated as the National Secretary of the People’s Democratic Party (PDP) by the Supreme Court.

In a judgement on Friday, the apex court nullified the judgement sacking of the former federal lawmaker from the position.

Mr Anyanwu, who represented Imo East Senatorial District at the National Assembly from 2015 to 2019, had been at loggerheads with Mr Udeh-Okoye over the position of the opposition party’s scribe.

He had been the National Secretary of the PDP since November 2021,but was removed from office on December 20, 2024, by a Court of Appeal.

He challenged this judgement of the appellate court and today, the Supreme Court nullified the decision of the lower court, returning him to the position.

The apex court held that the plaintiff (now 1st defendant) had no jurisdiction to file the suit as the suit was within the internal affairs of a political party, emphasising that, “Jurisdiction is very important, hence the trial court and the court below were wrong to rule on the merits of a matter they had no jurisdiction in the first place.”

Continue Reading

General

Sterling One Foundation, Oduwole, Sanwo-Olu Seek Opportunities for Youth

Published

on

zuriel oduwole sterling one foundation sanwo-olu

By Aduragbemi Omiyale

The need for a sustained action in creating opportunities for young leaders in Nigeria has again been emphasised by Nobel Peace Prize nominee, Ms Zuriel Oduwole, and Sterling One Foundation.

This issue and gender equality came up when Ms Oduwole and Sterling One Foundation visited Governor Sanwo-Olu of Lagos State recently.

At 22 years old, Ms Oduwole is the youngest Nigerian ever nominated for the Nobel Peace Prize and the first to be recognized in this category. Her global advocacy in education, gender equality, and youth inclusion has influenced policies and engaged key decision-makers across multiple countries.

At the meeting, she emphasized the power of storytelling in driving social change, saying, “I have seen the power of storytelling in changing perceptions and opening doors for young people.

“When we share our stories, we inspire action. I am grateful to our partners for amplifying young voices and creating opportunities that make a real difference.”

Her remarks highlight the role of storytelling in influencing narratives that drive meaningful change.

By amplifying diverse voices and ensuring that young people, especially women and girls, have platforms to be heard, storytelling becomes a powerful tool for influencing policies, shifting mindsets, and creating lasting impact in communities. The need for sustained efforts to support and invest in these platforms has never been more critical.

Also, Sterling One Foundation highlighted its investment in social impact across critical sectors.

The chief executive of the organisation, Ms Olapeju Ibekwe, also highlighted the importance of telling African stories and driving impact through intentional programming, while also reflecting on this year’s International Women’s Day theme, Accelerate Action.

“At Sterling One Foundation, we are intentional about telling African stories that reflect the strength and potential of our people. This is evident in our focus areas and programming, where we have deliberately mainstreamed gender equality and women’s empowerment.

“This aligns with the call to ‘Accelerate Action’ this International Women’s Day, reinforcing the urgency of breaking barriers for women and girls.

“We are proud of Zuriel Oduwole for amplifying these values on the global stage, and we remain committed to creating an environment where young changemakers, especially women and girls, have the support and opportunities they need to lead and succeed,” Ms Ibekwe stated.

In his remarks, Mr Sanwo-Olu recognized Ms Oduwole’s contributions and her historic Nobel Peace Prize nomination, describing it as a milestone for Nigeria and the African continent.

“This achievement reflects the resilience and determination of our people. In the past five years, we have faced COVID-19, economic challenges, and instability, yet we have continued to create opportunities for young Nigerians in technology, finance, and entertainment.

“Lagos is proud to support Zuriel’s journey and work with the Sterling One Foundation to expand opportunities for the next generation,” the Governor said.

Continue Reading

General

National Assembly Legitimizes Tinubu’s State of Emergency in Rivers

Published

on

akpabio abbas national assembly

By Adedapo Adesanya

The National Assembly, comprising the Senate and the House of Representatives, has approved President Bola Tinubu’s proclamation of a state of emergency in Rivers State, invoking its constitutional powers under the amended 1999 Constitution.

Recall that President Tinubu on Tuesday declared a state of emergency on the state following a political crisis in the oil-rich state.

He also suspended Governor Siminalayi Fubara and Deputy Governor, Mrs Ngozi Odu, as well as members of the Rivers State House of Assembly for a six-month period and appointed a retired military chief, Mr Ibok-ete Ibas, as the sole administrator for the state. He was sworn in on Wednesday.

However, the decision was earlier without the approval of the National Assembly. He later approached the parliament to legalize it.

At the plenary on Thursday, the House of Representatives, through a voice vote, approved the request of Mr Tinubu, mandating a review of the situation at any time, but no later than six months.

Per the Constitution, the National Assembly has also imposed a joint committee of both chambers, to oversee the administration of affairs in Rivers State during the emergency period.

Additionally, the Senate has resolved to establish a mediation committee consisting of eminent Nigerians to help resolve the state’s political crisis.

The constitution requires the upper and lower chambers of the federal parliament to approve the state of emergency by two-third majority each.

Continue Reading

Trending