General
Dangote, GTCO, Channels TV, Others Among Most Admired Brands in Nigeria
By Modupe Gbadeyanka
Dangote, Guaranty Trust Holding Company (GTCO), Channels TV and DStv have made the list of the most admired brands in Nigeria as a result of the trust consumers have for them.
The companies made the list at the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa held at the Eko Hotel & Suites, Lagos on Wednesday, May 25.
The firms were selected based on a survey across 29 countries that represent as much as 85 per cent of Africa’s gross domestic product (GDP) and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.
Analysis of the survey showed that against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the COVID-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4 per cent to 17 per cent from an all-time low of 13 per cent in 2020 and 2021.
Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4 per cent surge by African brands to 17 per cent share of the Top 100 brands in Africa.
Overall, South Africa’s MTN has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.
Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa.
South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28 per cent, Kenya with flag carrier, Kenya Airways, at 8 per cent and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4 per cent.
Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83 per cent of the most admired brands in Africa. Coca Cola, which has been in the Top 5 for 10 consecutive years is the #1 overall most admired brand in Nigeria.
In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GTBank for the third consecutive year dominate the rankings with 68 per cent of the share to 32 per cent for non-African brands.
DStv has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.
Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries.
GTCO’s Group CEO, Mr Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.
The founder and chairman of Brand Africa and Brand Leadership, Thebe Ikalafeng, while commenting on the results, stated that, “As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well for an African renaissance led by competitive world-class African brands.”
“With an increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.
Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since its inception in 2010 disclosed that “despite volumes of brands analysed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”
General
TGI Group, Wilmar to Form $12bn West Africa Food Giant in Major Merger
By Adedapo Adesanya
Tropical General Investments (TGI) Group and Singapore-based Wilmar International have agreed to combine their Nigeria and Republic of Benin operations into a 50:50 joint venture aimed at building a dominant integrated food and agribusiness platform across West Africa, targeting a market estimated at $12 billion.
The proposed merger will consolidate operations across several value chains, including agriculture, oil palm plantations, edible oils, edible nuts, rice, food manufacturing, and distribution, creating one of the region’s largest end-to-end food production and supply chains.
Under the arrangement, both firms will integrate their complementary strengths, with Wilmar contributing global expertise in palm oil, speciality fats, and large-scale agribusiness operations, while TGI brings established local manufacturing capacity, consumer brands, and an extensive distribution network across Nigeria and neighbouring markets.
Chairman and Chief Executive Officer of Wilmar International, Mr Kuok Hong, said the partnership would enhance both firms’ ability to serve Africa’s expanding consumer base, describing Nigeria and Benin as strategic growth markets.
“For more than four decades, TGI Group has built a leading position in Nigerian food manufacturing and distribution. This partnership will leverage Wilmar’s global scale and expertise as well as TGI’s local knowledge to deliver innovative food solutions across Africa,” added TGI Group founder and chairman, Mr Cornelis Vink.
On his part, Vice Chairman of TGI Group, Mr Farouk Gumel, said the deal reflects confidence in Nigeria’s long-term economic prospects, adding that it would deepen domestic value addition, strengthen food security, support smallholder farmers, and create jobs.
Adding his input, Wilmar’s Africa Head, Mr Santosh Pillai, described the transaction as a strategic fit, noting that the combined entity would have the scale, local insight, and operational depth needed to better serve consumers in the region.
The companies said the transaction is expected to be completed in the 2026 financial year, subject to regulatory approvals and other customary conditions.
General
Nigeria Edges Toward State Policing Amid Rising Security Challenges
By Adedapo Adesanya
The Presidency has said Nigeria is moving closer to establishing state police, with progress made towards the constitutional framework required to decentralise policing.
The development follows months of consultations involving the Presidency, the National Assembly, and security authorities aimed at strengthening the country’s security architecture and comes amid increased security challenges across the country.
The Chief of Staff to the President, Mr Femi Gbajabiamila, disclosed this on Thursday while briefing State House correspondents after a consultative meeting on state police convened by the Presidency at the State House in Abuja.
According to a statement issued by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, deliberations on the proposed state police framework began several months ago following a directive from President Bola Tinubu.
“We started deliberations in the last three or four months on how to go about the establishment of state police as directed by Mr President.
“Establishing state police is not something that you do with the snap of the fingers. There is a lot involved in terms of constitution and legalities, and thank God, we have now gained a lot of traction.
“Hopefully, the amendment will come shortly, and the details of the amendment will come after that,” he was quoted as saying.
The president’s chief of staff explained that the immediate priority is securing constitutional amendments, while enabling legislation would follow.
“Right now, what we are looking at is the constitutional amendment itself, and then the enabling law would follow thereafter. That is what we have been deliberating on in the last couple of hours,” he added.
Mr Gbajabiamila noted that there is now broad national support for the initiative, saying the debate has shifted from whether state police should be established to determining the most effective legal and institutional framework for its operation.
He added that Tinubu, a long-time advocate of state police, would receive a comprehensive report on the outcome of the consultations.
Thursday’s meeting was attended by Deputy Senate President Mr Jibrin Barau, Deputy Speaker of the House of Representatives, Mr Benjamin Kalu, Inspector-General of Police, Mr Tunji Disu and other senior government officials.
The latest meeting forms part of ongoing efforts by the federal government to develop a workable framework for state police, which proponents argue would improve internal security, strengthen intelligence gathering at the grassroots level, and enhance the ability of state governments to respond to emerging security threats.
Nigeria’s policing system is currently controlled by the federal government through the Nigeria Police Force. However, growing security challenges have intensified calls for a decentralised policing structure.
The renewed push for state police also comes amid growing concerns over insecurity and mass kidnappings across parts of the country.
Among recent incidents was the May 15 attack on three schools in Oriire Local Government Area of Oyo State, where 39 pupils and seven teachers were abducted. The incident triggered widespread outrage, protests, and an indefinite strike by teachers in the state.
General
AFC Mobilises $2bn From Global Lenders for African Infrastructure Projects
By Adedapo Adesanya
The Africa Finance Corporation (AFC) has raised $2 billion via a syndicated loan, with considerable participation from Asian and European banks seeking to capitalise on growing demand for infrastructure projects across the continent.
Barclays Bank, Commerzbank, First Abu Dhabi Bank PJSC, and FirstRand Bank led the debt facility. Other participating lenders include Export-Import Bank of India, Bank of Communications, Industrial and Commercial Bank of China, and Industrial Bank of Korea, among others.
Each region accounted for about 35 per cent of the creditors, according to a statement by AFC.
AFC chief executive, Mr Samaila Zubairu, said the money would enable more master planning around infrastructure and industrial planning for economies, regions and economic corridors across the continent.
According to Mr Zubairu, the lender is also in discussions to invest in a proposed oil refinery to be built by billionaire Aliko Dangote in East Africa.
The financer initially sought $1.6 billion via the facility but scaled it up to $2 billion amid strong demand from Asian financial institutions.
“In this round, we saw a lot more of Asian banks. We have banks from China, Hong Kong, and Korea. They are a lot more engaged,” he said.
Mr Zubairu said the loan underscored AFC’s strong track record, pointing to its financing for projects including Nigeria’s 650,000 barrels per day Dangote oil refinery and Africa’s largest copper smelter in the Democratic Republic of Congo.
“There’s a lot more confidence, a lot more partners,” Mr Zubairu said of those participating in the loan. “We are constantly demonstrating that Africa is executing. Africa is building.”
“The capital that we raise goes into African infrastructure build out, African industrialisation build up – essentially creating jobs for Africans,” Mr Zubairu said.
The AFC chief said the lender is also working to reform capital rules and create structures that will allow more African money to stay on the continent and be invested in crucial infrastructure projects.
AFC, founded in 2007, has assets surpassing $19 billion and counts 48 African countries as members.
In January, the infrastructure-focused multilateral lender secured an A rating from S&P. It has an A3 rating from Moody’s, an AAAspc rating from S&P Ratings (China) and an A+ rating from the Japan Credit Rating Agency.
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