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Dangote, GTCO, Channels TV, Others Among Most Admired Brands in Nigeria

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Channels TV

By Modupe Gbadeyanka

Dangote, Guaranty Trust Holding Company (GTCO), Channels TV and DStv have made the list of the most admired brands in Nigeria as a result of the trust consumers have for them.

The companies made the list at the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa held at the Eko Hotel & Suites, Lagos on Wednesday, May 25.

The firms were selected based on a survey across 29 countries that represent as much as 85 per cent of Africa’s gross domestic product (GDP) and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

Analysis of the survey showed that against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the COVID-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4 per cent to 17 per cent from an all-time low of 13 per cent in 2020 and 2021.

Nigerian brands, Dangote (#22), Glo (#32), Jumia (#42) and Nasco (#75) are among the 17 African brands that have heralded a 4 per cent surge by African brands to 17 per cent share of the Top 100 brands in Africa.

Overall, South Africa’s MTN has returned to the Top 10 as the highest ranking African brand and traded places with Dangote as the #1 African brand recalled when prompted to consolidate its status as the #1 African brand.

Dangote, the pre-eminent African brand founded in 1981 by Nigerian Aliko Dangote, emerged as the #1 brand that symbolises African pride in a question where Brand Africa sought to establish which brand in Africa is a flag carrier and embodiment of rising optimism and pride in Africa.

South Africa, led by MTN, leads the African list, with Nigeria, led by Dangote, the overall #1 brand, at 28 per cent, Kenya with flag carrier, Kenya Airways, at 8 per cent and Ethiopia, with its flag carrier brand, Ethiopian Airline at 4 per cent.

Non-African brands, led by overall pace-setter Nike for the 5th consecutive year, continue to dominate with a share of 83 per cent of the most admired brands in Africa. Coca Cola, which has been in the Top 5 for 10 consecutive years is the #1 overall most admired brand in Nigeria.

In a separate list of the Top 25 most admired financial services brands, African brands, led by Nigeria’s GTBank for the third consecutive year dominate the rankings with 68 per cent of the share to 32 per cent for non-African brands.

DStv has consolidated its position as the #1 African media brand for the second year running, while Channels TV led as the #1 Nigerian media brand, in a category that is fast going digital and mobile.

Recognising that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognised those leaders who are the catalyst for growth for Made in Africa brands both in corporate and in those who have championed and supported the development of great local brands in supporting industries.

GTCO’s Group CEO, Mr Segun Agbaje and Nigerian doyenne of marketing, founder and chairman of Troyka Group were awarded the inaugural Africa Brand Leadership Excellence awards for inspiring brand-led excellence that drives the growth of made in Africa brands.

The founder and chairman of Brand Africa and Brand Leadership, Thebe Ikalafeng, while commenting on the results, stated that, “As we emerge out of the pandemic and Africa seeks to assert itself, the results are very inspiring and bode well for an African renaissance led by competitive world-class African brands.”

“With an increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.

Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since its inception in 2010 disclosed that “despite volumes of brands analysed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Olatubosun Suggests Home-grown Method of Teaching Yoruba Culture

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Yoruba culture

By Modupe Gbadeyanka

The Commissioner for Information, Culture and Tourism in Oyo State, Mr Wasiu Olatubosun, has suggested that the Yoruba culture can be taught effectively through a home-grown teaching method.

At the 2022 Ijala Are-Ode Cultural Festival in Ibadan, the Commissioner emphasised that for the Yoruba race to conquer the world, its people must appreciate who they are, learn the things of the race, and behave truly like omoluabis.

He informed participants of the programme with the theme Ijala: Beyond Social Gyration to Intellectual Exposition of Yoruba Cultural Heritage that the state government, under Governor Seyi Makinde, has shown commitment to resuscitating the Yoruba culture and tradition among the younger generation through a re-introduction of history classes to public schools in the state.

Mr Olatubosun, who was represented by the Permanent Secretary of the Ministry, Mr Oye Oyedele, assured that the state government would continue to promote the growth of the language and the culture of Yoruba.

In his contribution, a veteran actor and Araba Awo of Osogbo, Mr Yemi Elebuibon, urged Africans to develop their culture, observing that it is a must to “first appreciate who they are and what they are.”

He also warned the Yorubas against jettisoning Ifa science and technology, adding that if care is not taken, in no distant future, people of the Yoruba tribe will soon be paying the Europeans for Ifa divination.

During his lecture, a scholar, Prof. Akinkunmi Adegbola Alao, said there was a need to go back to the basics, look beyond the social gyrations derived from Ijala by hunters, and find ways to deploy the intellectual foundation of Ijala in Yoruba cultural heritage, urging historians to research Yoruba cultural values that can benefit the society constantly.

He noted that although the immediate purpose of any traditional music performance is to entertain, the genre of music could influence a renaissance of Yoruba Culture and traditions, appealing to Africans, especially the Yorubas, to embrace and leverage indigenous technology to develop human society.

“We need to go back to the basics. Go beyond just the gyrations of individuals, amusing themselves, to unearth the intellectual premise of this rich cultural tradition,” he said.

Speaking on what led to the celebration of Ijala by hunters in those days, Mr Alao noted that the neglect by the political class gave room for chanting Ijala by the hunters to celebrate their contributions to society.

He applauded the efforts of hunters in maintaining peace within the boundaries of their society, admonishing the political class to stop forthwith diminishing their importance.

“The nature of their profession takes them away from domestic politics. They are always engaged in warfare and deep forest hunting, and so many other activities outside the immediate precinct of the established kingdoms. So many times, they are not on the ground to take part in the political process, so the political class diminished their importance,” he observed.

“But they resorted to Ijala to celebrate themselves, to call attention to their importance and to let people know they have contributed a lot to the development of the society,” he continued.

The culture enthusiast commended the Oyo State Government for partnering Ona-ara Development Forum in celebrating the Ijala are-ode cultural renaissance.

“Rather than denouncing our hunters, we must encourage them to use their knowledge towards the development of human society positively,” he noted, stating that the festival will open doors of opportunities to hunters, showcasing talents and the importance of the hunters’ guild.

Speaking earlier, the Chairman Organising Committee, Ijala Are-Ode Cultural Festival, Mr Dipo Gbenro, noted that the Ona Ara Development Forum seeks the development of Ona-Ara.

He also revealed that the forefathers of all Ona-Ara indigenes were hunters and warriors who played pivotal roles in the Agbekoya war, stating that Ijala is expository of intellectual content, spells history, and family lineage.

“Ijala explores and exposes the inadequacies of our leaders, promotes social relations and is rich with powerful words,” he said.

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NDLEA Welcomes Training Support from French Police

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NDLEA drug syndicate

By Adedapo Adesanya

The Chairman/Chief Executive Officer of the National Drug Law Enforcement Agency (NDLEA), Mr Mohamed Buba Marwa, has commended the support from the Police Nationale (RAID) of France, especially in the areas of training and equipment.

The NDLEA boss said this in Abuja on Friday when the Police Attaché at the French Embassy in Nigeria, Mr Emmanuel Verin, led a team of French VIP trainers including Mr Cedric B. and Mr Christophe J. who were in the country to train a number of NDLEA officers in special operations, paid him a courtesy visit.

Speaking at the event, Mr Marwa said, “I would like to appreciate the French government for its support as one of our leading partners. We have received tremendous help from France not only in terms of training but also equipment.

“The support was capped with my recent visit to France, where we received a warm reception at all the institutions visited, and the training promised was promptly organized. We’re grateful for that, and we are looking forward to more collaboration and support.”

In his response, Mr Verin said, “we’re proud to work with NDLEA because your officers and men are very smart and professional, and that’s why you’re getting results; hence, our priority in terms of support for NDLEA is in the area of training.

“Our trainers who have been here to train your men are specialists and top in the field. We’ll do this for a very long time, and we’re glad to work with you.”

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Paris Club Refund: Governors Move to Legally Block $418m Payment

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Paris Club refund

By Adedapo Adesanya

The Nigeria Governors’ Forum (NGF) has said that it will explore all legal options on the disbursement of the $418 million Paris Club refund and promissory notes to ensure resources meant for state governments are not illegally paid to consultants.

The forum disclosed this in a statement issued by its Chairman, Governor Aminu Tambuwal, after the teleconference meeting of the 36 state governors.

“Regarding the $418 million Paris Club Refund and promissory notes issued to consultants by the Federal Ministry of Finance and the Debt Management Office (DMO), the forum remains resolute in exploring all legal channels available to it in ensuring that resources belonging to states are not unjustly or illegally paid to a few in the guise of consultancy,” it said.

The Sokoto state governor said the group had also instructed its lawyers to approach the Federal High Court on the proposed privatisation of 10 National Integrated Power Projects (NIPPs) by the federal government.

“The forum, following its advocacy that the proposed privatisation of 10 NIPPs by the Federal Government should be stopped, instructed its lawyers to approach the Federal High Court, which at present has issued a court order restraining all the parties in the suit from taking any step or action that will make or render the outcome of the motion on notice seeking for interlocutory injunction nugatory.

“The effect of the order of the court is that respondents cannot proceed with the proposed sale of the power plants belonging to the Niger Delta Power Holding Company Limited (NDPHCL) until the hearing and determination of the motion on notice for interlocutory injunction,” he said.

Mr Tambuwal added that sequel to discussions between sub-sovereigns at the recently concluded 2nd African Sub-Sovereign Government Network (AfSNET) Conference, the forum agreed to pursue support for enhanced dialogue, cooperation and collaboration between sub-sovereign governments around intra-African trade, investment, industrialisation, and development.

He said that such would be done through membership in the Forum of Regions of Africa (FORAF) and its partnership with the African Export-Import (AFREXIM) Bank.

The governor said that the forum was also monitoring the flood situation across the country and working with the Federal Government to prepare emergency interventions to ameliorate the impact of the floods on food security.

Mr Tambuwal said that the forum was working with the Federal Government through the National Economic Council (NEC) and in collaboration with the Federal Ministry of Agriculture and Rural Development (FMARD).

Others, according to him, include the Federal Ministry of Humanitarian Affairs, Disaster Management and Social Development (FMHDSD), National Emergency Management Agency (NEMA), Central Bank of Nigeria (CBN), Federal Ministry of Finance, Budget and National Planning (FMFBNP) and the World Bank.

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