General
Egbin Power Tasks Women to Remain Bold in Pursuit of Excellence
By Modupe Gbadeyanka
The need for increased participation of women in every facets of life for a sustainable future has again been emphasised by a leading power generation company in Nigeria, Egbin Power Plc.
At an event to commemorate 2025 International Women’s Day, the organisation underscored the invaluable contributions of women in the power sector and other sectors.
The chief executive of the GenCo, Mr Mokhtar Bounour, reaffirmed Egbin Power’s commitment to fostering gender equality, diversity, and inclusion, urging women to remain bold in the pursuit of excellence and confident in their various endeavours.
“At Egbin Power, we believe that diversity is not just a goal but a necessity for innovation and growth. Women play a vital role in society and the industry, and their contributions continue to drive our success.
“Today, we celebrate their achievements and reaffirm our pledge to create a workplace where every woman can thrive,” he stated.
Mr Bounour also commended women all over the world, and Nigerian women, particularly for their immense role in various fields and at the home front, noting that their significant impact is meaningful and has contributed to the development of the sector at large.
Part of Egbin Power’s initiative to mark the 2025 International Women’s Day included presentations, mentorship sessions, and an interactive workshop where two guest speakers engaged female employees in activities designed to broaden their horizons and empower women to thrive in their personal and professional lives.
One of the highlights was a presentation titled Accelerate Action: A Call to Do More, delivered by a guest speaker, the Managing Director of MML Consulting Ltd, Ms Ijeoma Nwakuche.
While providing insights on overcoming challenges, especially in a male-dominated industry, Ms Nwakuche noted that “women still need equality and equity in the world today; hence it is important to reinforce the call for women to rise up, to be seen, heard, and recognised for the things they deserve, particularly in the workplace.”
According to her, International Women’s Day provides organisations, governments, and individuals the opportunity to encourage women to believe in themselves, think boldly, and act decisively.
She commended the board and management of Egbin Power for their robust support of women in the organisation through various platforms, stressing these initiatives demonstrate that the company encourages women and provides an enabling environment for them to succeed.
The Managing Director of CECCY Health, Dr. Yomi Jaye, who was also a guest speaker, spoke on Mental Health and Lifestyle Approaches for Women.
He emphasised the need for women to prioritise their health to enable them actively play their roles in every field of life and at home, stating the importance of a healthy diet, quality sleep, and exercise in contributing to emotional and mental well-being.
To inspire women to utilise their unique skills and talents, the Chief Corporate Service Officer of Egbin Power, Mr Emmanuel Udu, spoke on Turning Your Passion into a Side Hustle, emphasizing that passion can be a powerful catalyst for entrepreneurship.
“By identifying what they love to do and the skills they have, women can transform their interests into viable business ventures that not only provide personal fulfilment but also financial independence,” Mr Udu noted.
At the event, the CEO of Egbin Power recognized some outstanding women for their contributions to the organization and the sector.
The CEO’s Special Awards were presented to recipients including Jadesola Ogundipe in Electrical Department; Endurance Otaru in Business Operations Department and Engr. Temitope Abdulsalam, a Senior Manager, TCN–Egbin Sub-Region.
By Modupe Gbadeyanka
Over 50 skilled technicians drawn from various states across the South-West region of Nigeria converged on Ibadan, Oyo State, on Friday for a comprehensive technical and sensitisation training programme for set-top box installers and associated reception equipment technicians.
This training was organised by the National Broadcasting Commission (NBC) in partnership with the Nigerian Communications Satellite Limited (NIGCOMSAT) to guarantee a smooth, efficient, and error-free rollout of Nigeria’s digital broadcasting migration.
Nigeria’s journey toward digital terrestrial television has spanned nearly two decades. The country formally adopted the digital switchover policy in 2008 in line with the International Telecommunication Union’s (ITU) 2006 global mandate, which set a June 2015 deadline for member states.
Successive missed targets in 2017 and beyond stemmed from funding constraints, policy inconsistencies, infrastructure gaps, and logistical challenges. While pilot projects were implemented in Plateau, Lagos, Kano, Enugu, Kwara, Osun, Kaduna, and the Federal Capital Territory, nationwide coverage remained a distant goal.
After substantial public investment exceeding N60 billion with limited results, the federal government unveiled a bold, renewed strategy in 2025 titled The Big Picture on June 17, 2026, with a firm analogue switch-off date set for December 31, 2028.
The new framework introduces a hybrid broadcasting model that intelligently combines Digital Terrestrial Television (DTT), Direct-to-Home (DTH) satellite delivery via NIGCOMSAT-1R, and Internet Protocol (IP)-based distribution.
By prioritising satellite technology, Nigeria leverages its sovereign satellite assets to significantly reduce dependence on expensive terrestrial transmission infrastructure. This approach is projected to accelerate digital television rollout by over 65 per cent while delivering near-instantaneous national coverage.
The Head of the Digital Switchover (DSO) unit and Deputy Director of Public Affairs at the NBC, Mrs Clementine Usman-Wamba, noted that the Ibadan session is the first of many planned across Nigeria’s geopolitical zones.
The Ibadan training directly addresses the technical demands of this hybrid ecosystem. Installers will be equipped with skills in satellite dish alignment for DTH, terrestrial antenna optimisation for DTT signals, and the configuration of hybrid reception devices.
Given the significant departure from analogue systems and earlier pilots, this sensitisation is essential to minimise installation errors, reduce service disruptions, and ensure that even households in rural and underserved communities can enjoy seamless access to superior digital broadcasts.
The FreeTV platform, built on open-standard DVB-S2 technology, will offer up to 100 free-to-air high-definition channels to an estimated 40 million television households across the country.
For terrestrial reception, Nigeria has adopted the advanced DVB-T2 standard with MPEG-4 AVC compression, which supports up to 20 channels per frequency—far more efficient than previous systems.
Consumers can access the service using affordable DVB-S2-compatible set-top boxes (priced between N15,000 and N25,000) or smart TVs with built-in DVB-T2 digital tuners.
Beyond technical excellence, the DSO represents a major national economic transformation project. The reallocation of broadcast spectrum (the “digital dividend”) will unlock new opportunities in telecommunications and broadband services. The advertising market is projected to expand by up to N605.2 billion, while local manufacturing and assembly of reception equipment is expected to generate over 20,000 jobs.
By Adedapo Adesanya
The Nigerian Maritime Administration and Safety Agency (NIMASA) has introduced the Blue Economy Accelerator Programme, a strategic initiative to identify, nurture, and accelerate innovative startups that will contribute to the sustainable growth of Nigeria’s marine and blue economy.
The Blue Economy Accelerator Programme is aimed at attracting young, vibrant minds with innovative ideas capable of transforming Nigeria’s maritime ecosystem.
The Director-General of NIMASA, Mr Dayo Mobereola, said that through the initiative, participants will receive structured business development support, industry mentorship, and technical guidance to convert promising concepts into viable ventures that address critical challenges and opportunities within the blue economy.
“The programme reflects NIMASA’s commitment to supporting the implementation of the vision of the Federal Ministry of Marine and Blue Economy in unlocking the immense potential of the blue economy by empowering young innovators, entrepreneurs, and technology-driven enterprises. We at NIMASA want to provide a platform for investors to identify young talents and invest in them,” he said.
The NIMASA DG commended the Minister of Marine and Blue Economy, Mr Adegboyega Oyetola, for codifying the Marine and Blue Economy Policy as a clear roadmap for the sector’s development and also urged young Nigerians to embrace the programme, which has the potential to transform raw talents into big investments in the maritime sector.
Applications are open to startups and innovators developing solutions across several strategic sectors, including marine waste management and the blue circular economy; aquaculture And sustainable fisheries; maritime technology and logistics innovation; ocean energy including wave, tidal, and offshore renewable energy; marine tourism and coastal recreation; marine biotechnology such as, ocean data and analytics; green Shipping, including vessel decarbonization; smart port solutions; autonomous marine vehicles; biofouling prevention technologies; and coastal resilience through nature-based coastal defence solutions.
The first phase of the programme is expected to attract a minimum of 150 high-quality applications from within and outside the country, provided they are Nigerian citizens.
By Modupe Gbadeyanka
Governor Babajide Sanwo-Olu of Lagos State will declare open the 53rd Annual General Meeting (AGM) and Congress of the Association of Advertising Agencies of Nigeria (AAAN) taking place from July 23–24, 2026, at the Providence Hotel, Ikeja GRA, Lagos.
The event is expected to bring together leaders from advertising, marketing, media, government and the wider creative economy to examine the forces reshaping the industry.
A statement from the group stated that the programme, themed AdVolution: The End of Advertising as We Know It and How to Win What Comes Next, will have the Minister of Information and National Orientation, Mr Mohammed Idris Malagi; the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), Mr Lekan Fadolapo, and others in attendance.
The conference will feature keynote presentations by the CMO of Fidelity Bank, Mr Meksley Nwagboh, and the chief executive of Big Cabal Media, Tomiwa Aladekomo. They will share insights on the evolving advertising landscape and the opportunities shaping its future.
This year’s congress comes at a time when artificial intelligence, digital platforms, changing consumer behaviour and the creator economy are transforming how brands connect with audiences and deliver value.
The conference will examine some of the industry’s most pressing issues, including the shift from interruption-based advertising to participation-led engagement, the evolution of agencies into technology-driven ecosystems, the rise of the creator economy and the growing need to move beyond traditional commission models towards measurable business impact.
The president of AAAN, Mr Lanre Adisa, described this year’s theme as both timely and necessary.
“This year’s AGM comes at a defining moment for our industry. AdVolution captures the reality we are all facing: a period of big change that is reshaping how we work, create and deliver value. This gathering is an opportunity for industry players to come together, exchange ideas and shape the next chapter of advertising in Nigeria,” he stated.
Activities will commence on July 23 with a members-only Business Session featuring the President’s stewardship address, committee reports and deliberations on the Association’s progress and strategic direction.
The main conference takes place the next day and will conclude with the AAAN Gala and Awards Night, celebrating outstanding contributions to Nigeria’s advertising industry.
