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Everybody Needs PR—Yomi Badejo-Okusanya

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yomi badejo okusanya Everybody Needs PR

By Aduragbemi Omiyale

The Group Managing Director of CMC Connect BCW, Mr Yomi Badejo-Okusanya (YBO), has emphasised the importance of Public Relations to organisations and individuals, saying everybody needs PR.

Mr Badejo-Okusanya, who doubles as the president of the African Public Relations Association (APPA), therefore, submitted that efforts should be made to have a better understanding of the profession, noting that PR is different from journalism but both work together to achieve great results.

He called on organisations, leaders, nations, policy and decision-makers to never overlook the value that PR brings to the table.

“Many still bear in mind that PR is only about press releases and organising events whilst those with an understanding of the weight PR professionals pull as a result of their expertise have yielded great results for themselves,” he said.

Mr Badejo-Okusanya, while speaking on the first-ever World PR Day held on July 16, 2021, charged practitioners to push forward the agenda of PR in their daily dealings, stressing that “PR needs PR.”

The APRA leader said the decision to set aside a day for PR and a unified global agenda was indeed a welcome development, stressing that, for the past 33 years, APPA has been able to gather PR Practitioners in Africa and recently across the globe under one roof to push forward the agenda of PR, the profession itself and discuss issues, trends and solutions to PR needs.

“I am delighted because this day speaks to the fact that our effort is yielding results in ways that will take the profession to the level where it belongs and better utilized by organisations, businesses, nations, brands, individuals, decision and policymakers.

“Truth is, everybody needs PR. It is part of our daily lives and PR is about telling a compelling story! This call for unity on a day such as this will bring about great opportunities and collaborations that will be beneficial to our profession in the long run,” he said.

Aduragbemi Omiyale is a journalist with Business Post Nigeria, who has passion for news writing. In her leisure time, she loves to read.

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Nigeria’s New Alphanumeric Postcode System to Launch October 1

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Alphanumeric Postcode System

By Adedapo Adesanya

The Minister of Communications, Innovation and Digital Economy, Mr Bosun Tijani, has announced that Nigeria will launch a new alphanumeric postcode system on October 1, 2026, with every home expected to have a unique postcode.

Mr Tijani disclosed the development in a video post on X, describing the new system as a more precise and digitally oriented approach to addressing locations across the country.

He said the initiative would mark a significant shift in Nigeria’s postal addressing system by assigning unique postcodes to individual homes.

The initiative marks a major step in Nigeria’s digital transformation agenda. By replacing the outdated numeric-only system, the alphanumeric codes provide a more flexible and scalable framework that can accommodate the country’s rapid urban growth and diverse settlement patterns.

For emphasis, an alphanumeric postcode system is a postal indexing system that uses a combination of both letters (alpha) and numbers (numeric), along with spaces or punctuation, to identify specific geographic locations, streets, or individual buildings for mail delivery.

​Unlike purely numeric postcode systems (such as the 5-digit US ZIP Code or 5-digit codes used in some European countries), alphanumeric codes offer a much higher number of unique combinations using fewer total characters. This flexibility allows postal authorities to pinpoint locations with incredible precision, often down to a single side of a street or a specific large building.

“On October 1st 2026 Nigeria’s new Alphanumeric Postcode System goes live,” Mr Tijani said.

“For the first time, every home will be assigned a unique postcode that’s simple, precise and built for a digital future,” he added.

The minister urged Nigerians to prepare to generate their individual postcodes ahead of the launch.

The new system is expected to strengthen Nigeria’s digital addressing infrastructure and improve the identification and location of homes and properties for postal and other location-based services.

The initiative is being implemented in collaboration with the Nigerian Postal Service (NIPOST) as part of broader efforts to modernise the country’s addressing and digital infrastructure.

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Tinubu Directs Finance Minister to Give Reforms Scorecard to Nigerians

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Tinubu's Portrait

By Modupe Gbadeyanka

The Minister of Finance and Coordinating Minister of the Economy, Mr Taiwo Oyedele, has been directed to give an account to Nigerians on how the current government has fared since its inception on May 29, 2023.

This directive was given by President Bola Tinubu in a message posted on his verified social media handles on Wednesday.

This coincides with the commencement of campaigns for the 2027 presidential election scheduled for January 16.

According to the timetable of the Independent National Electoral Commission (INEC), candidates seeking to become the country’s president are eligible to kick off their campaigns from today, Wednesday, August 19, 2026.

In his message today, Mr Tinubu said, “When we began this journey of reform in 2023, I promised that the difficult decisions we were making would serve the purpose of building an economy that works better for you and a country that is stronger for our children.

“Today, your government presents The Reforms Scorecard. It sets out what our reforms have achieved, what they have cost us, and the greater costs and harms we have prevented by acting when we did.

“I have therefore directed the Minister of Finance and Coordinating Minister of the Economy, Taiwo Oyedele, to give an account to Nigerians, to explain the numbers, the choices we have made, the progress recorded, and the work that remains.

“You deserve to see the numbers. You deserve to know what has changed and what these reforms mean for you, your family, your business and our country.

“This is your government. This is your country. This is our account to you.”

Shortly after he took the oath of office over three years ago, President Tinubu declared that subsidies on petroleum products were gone. He later approved foreign exchange (FX) reforms, which devalued the Nigerian Naira, shooting from about N800 per Dollar to nearly N2,000 per Dollar. However, it is currently slightly above N1,340 per Dollar in the official market.

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NNPC, Agip Intensify Efforts to Develop 500m-Barrel Deepwater Assets

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By Adedapo Adesanya

The Nigerian National Petroleum Company (NNPC) Limited and the Nigerian Agip Exploration (NAE) Limited are advancing discussions on the development of deepwater assets estimated to hold 500 million barrels of oil reserves.

The development followed a meeting between the chief executive of the state oil company, Mr Bayo Ojulari, and Agip’s Vice Chairman and Managing Director, Mr Maurizio Pinna, in Abuja.

The talks focused on ongoing work on deepwater acreage jointly held by NNPC, NAE and Shell Nigeria Exploration and Production Company (SNEPCo) as well as plans to bring the associated resources into production.

According to NNPC, the acreage comprises the Zabazaba and Etan deepwater fields, with estimated reserves of about 500 million barrels.

The fields are located in Nigeria’s deepwater terrain and are considered significant to the country’s efforts to expand its upstream oil production base, particularly as operators seek to advance projects capable of delivering additional barrels over the medium to long term.

While details of the expected production timeline were not disclosed, the meeting underscores renewed industry focus on unlocking Nigeria’s deepwater resources and growing crude oil production.

The acreage comprises licences converted from OPL 245 and is operated by NAE in partnership with NNPC Limited and SNEPCo.

Mr Ojulari and Mr Pinna also reviewed the work currently underway on the assets and the expected production outlook, with the discussions centred on advancing deepwater development.

The engagement comes amid renewed efforts to attract investment into Nigeria’s offshore petroleum resources and increase national oil production.

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