Everybody Needs PR—Yomi Badejo-Okusanya

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By Aduragbemi Omiyale

The Group Managing Director of CMC Connect BCW, Mr Yomi Badejo-Okusanya (YBO), has emphasised the importance of Public Relations to organisations and individuals, saying everybody needs PR.

Mr Badejo-Okusanya, who doubles as the president of the African Public Relations Association (APPA), therefore, submitted that efforts should be made to have a better understanding of the profession, noting that PR is different from journalism but both work together to achieve great results.

He called on organisations, leaders, nations, policy and decision-makers to never overlook the value that PR brings to the table.

“Many still bear in mind that PR is only about press releases and organising events whilst those with an understanding of the weight PR professionals pull as a result of their expertise have yielded great results for themselves,” he said.

Mr Badejo-Okusanya, while speaking on the first-ever World PR Day held on July 16, 2021, charged practitioners to push forward the agenda of PR in their daily dealings, stressing that “PR needs PR.”

The APRA leader said the decision to set aside a day for PR and a unified global agenda was indeed a welcome development, stressing that, for the past 33 years, APPA has been able to gather PR Practitioners in Africa and recently across the globe under one roof to push forward the agenda of PR, the profession itself and discuss issues, trends and solutions to PR needs.

“I am delighted because this day speaks to the fact that our effort is yielding results in ways that will take the profession to the level where it belongs and better utilized by organisations, businesses, nations, brands, individuals, decision and policymakers.

“Truth is, everybody needs PR. It is part of our daily lives and PR is about telling a compelling story! This call for unity on a day such as this will bring about great opportunities and collaborations that will be beneficial to our profession in the long run,” he said.

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