Experts to Discuss Synergy Between PR and Measurement

By Modupe Gbadeyanka

Some experts in the public relations (PR) industry have been invited by a leading media intelligence agency, P+ Measurement Services, to share their views on a few persistent problems in the sector.

The invited resource persons would discuss the synergy between PR and measurement at the 21st edition of #EvaluatePR themed Advancing the Synergy between Public Relations and Measurement Practitioners, the company said in a statement.

Chineze Amanfo, Lead, Public Relations, 9Mobile; Sean Williams, Assistant Professor of Media and Communication at Bowling Green State University, Ohio; Maya Koleva, Head of Research and Insight at Commetric, London and David Olajide, who is a Consultant at Curzon PR, Nigeria, are the panellists lined up for this edition, the statement added.

It stated that the event would be held virtually via the Google Meet platform on Friday, September 23, 2022, at 12:00pm (West African Time).

P+ Measurement said #EvaluatePR is a platform put in place in a bid to fully evaluate and sustain communication and public relations best practices around the globe, as well as offer solutions to persistent problems in the PR industry.

#EvaluatePR is an enlightening, interactive, and informative event featuring communications, public relations, and media intelligence practitioners who will be sharing their experiences, advice, and insights on Media Intelligence, Monitoring, Research, Performance audit, Measurement and Evaluation in an interactive session.