Global Experts to Analyse Reporting Problem in PR

By Modupe Gbadeyanka

Friday, June 26, 2026, will provide an opportunity for some global experts in Public Relations reporting to analyse what need to change in the ecosystem.

The international panel of communications, media intelligence, and measurement professionals is being convened by P+ Measurement Services.

P+ Measurement Services is Nigeria’s leading independent media intelligence and PR measurement agency, helping organizations evaluate reputation, communication performance, and media impact through data-driven insights and globally recognized measurement standards.

At the virtual session themed Why Most PR Reports Fail: How Smarter Insights Can Change That, panellist will discuss how organisations can move beyond reporting outputs and activity metrics toward intelligence that supports business strategy, reputation management, and leadership decision-making.

The session will feature insights from Todd Murphy, Executive Director, Global Media Insights at Infoesearch and President of FIBEP; Paige Lingwood, Insights Consultant at CARMA; Tolulope Akin Aribisala, Managing Director of LSF PR; and Chidimma Ugbojiaku, Assistant Vice President, External and Government Relations, Brand and Corporate Communications.

Drawing from their experiences across communications, research, media intelligence, and stakeholder engagement, the speakers will share practical approaches to building reports that deliver relevance, context, and measurable value to organisations.

The event is open to communications professionals, public relations practitioners, corporate affairs leaders, media intelligence specialists, researchers, and executives seeking to strengthen the role of measurement in strategic decision-making.

A statement from the organisers disclosed that participation is free, but registration is required via https://bit.ly/4uL8tZf.