Connect with us

General

Google Search Trends Show Nigerians Adapting to New Economic Realities

Published

on

Nigerians power new digital economy through skill learning

By Aduragbemi Omiyale

Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.

Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.

The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.

These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.

“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.

“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.

It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.

The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.

Shifting Focus to New Business Ventures

Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.

The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.

AI and Trending Skills Take Centre Stage

The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.

The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.

Top searched “how to start a business”, (past 12 months, Nigeria)

  1.  how to start a real estate business

  2.  how to start cocoa export business in nigeria

  3. how to start a ghostwriting business

  4.  how to start a clothing business

  5.  how to start importation business

  6.  how to start a logistics business

  7.  how to start a farming business in nigeria

Top searched “how to start”, past 12 months (related to jobs and skills)

  1.  how to start freelancing with no experience

  2.  how to start a fashion brand

  3.  how to start a brand

  4.  how to start a business online

  5.  how to start creating content

  6.  how to start programming

Top trending “how to learn”, (past 12 months vs prior 12 months) 

  1.  how to learn forex trade (+300%)

  2.  how to learn make up (+270%)

  3.  how to learn photoshop (+180%)

  4.  how to learn computer step by step (+160%)

  5.  how to learn microsoft excel (+160%)

  6.  how to learn ghostwriting (+160%)

  7.  how to learn ai (+160%)

  8.  how to learn self control (+130%)

  9.  how to learn excel for beginners (+120%)

  10.  how to learn coding for beginners free (+110%)

  11.  how to learn mathematics (+50%)

  12.  how to learn python (+30%)

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

General

Customs, NMDPRA Strengthen Interagency Efforts Against Fuel Diversion

Published

on

petrol diversion

By Adedapo Adesanya

The Nigeria Customs Service (NCS) and the Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA) are strengthening their collaboration to combat the diversion of petroleum products intended for domestic use and to safeguard Nigeria’s energy security.

This renewed partnership was highlighted during a meeting between Comptroller General of Customs, Mr Adewale Adeniyi and the NMDPRA Executive Director of Distribution Systems, Storage and Retailing Infrastructure, Mr Ogbugo Ukoha, at Customs House, Maitama, Abuja.

During the engagement, Mr Adeniyi reaffirmed the service’s commitment to strengthening inter-agency cooperation, particularly in safeguarding Nigeria’s domestic energy security and ensuring that petroleum products meant for local consumption are not diverted to neighbouring countries.

He noted that collaboration between both agencies had already produced measurable results, especially through Operation Whirlwind, which he described as a model for intelligence sharing, joint enforcement and coordinated field operations.

He said the Nigeria Customs Service remains fully aligned with ongoing reforms in the petroleum regulatory space and will continue to provide technical input, operational feedback and border management expertise to support the implementation of new guidelines being developed by the NMDPRA.

He commended the Authority for its efforts to harmonise legacy processes with the Petroleum Industry Act, stressing that clear and efficient export point procedures are essential as Nigeria moves from being a net importer to an emerging exporter of petroleum products.

“We welcome every initiative that strengthens energy security and ensures that the gains made in reducing cross border diversion are not reversed. Our shared responsibility is to protect national interest, support legitimate trade and maintain a transparent system that stakeholders can rely on. We will continue to work closely with sister agencies to achieve these outcomes,” he stated.

In his remarks, the Executive Director, Mr Ukoha, said the NMDPRA enjoys a longstanding and productive working relationship with the Nigeria Customs Service, noting that Operation Whirlwind remained the high point of that collaboration.

He explained that both agencies deployed personnel, exchanged intelligence and jointly monitored petroleum products in border corridors, leading to a marked reduction in cross border diversion.

Ukoha said the purpose of the visit was to brief the CGC on newly developed guidelines for designating export points for petroleum products as Nigeria’s refining capacity expands.

He said the NMDPRA is engaging key institutions, including Customs, the Central Bank of Nigeria (CBN), the Federal Ministry of Industry, Trade and Investment, and the Nigerian Navy, to ensure the guidelines reflect operational realities before implementation.

The NMDPRA executive recalled several field operations and strategic engagements with the Customs leadership, including the joint launch of Operation Whirlwind in Yola, where both agencies reinforced their commitment to curbing diversion and securing the domestic supply chain.

He added that while enforcement had played a major role in reducing irregular movements of petroleum products, the removal of fuel subsidy had significantly reduced the economic incentive for cross border smuggling.

According to him, the authority will continue to work closely with the Customs Service to sustain progress and ensure that petroleum exports are properly regulated without exposing the country to energy security risks.

Continue Reading

General

Supreme Court Empowers Tinubu to Declare Emergency Rule, Suspend Elected Officials

Published

on

supreme court Nigeria

By Adedapo Adesanya

The Supreme Court has upheld the power of the President to declare a state of emergency in any state to prevent a breakdown of law and order or degeneration into a state of chaos or anarchy.

In a split decision of six-to-one, the apex court held that the President, during a state of emergency, can suspend elected officials, but within a limited period.

In the lead majority judgment, Justice Mohammed Idris held that Section 305 of the Constitution empowers the President to deploy extraordinary measures to restore normalcy where emergency rule is declared.

Justice Mohammed Idris noted Section 305 was not specific on the nature of the extraordinary measures, thereby granting the President the discretion on how to go about it.

The judgment was on the suit filed by Adamawa State and 10 other Peoples Democratic Party-led states challenging the propriety of the state of emergency declared by President Bola Tinubu in Rivers State, during which elected state officials, including Governor Siminalayi Fubara, were suspended for six months.

On March 18, President Tinubu declared a state of emergency in Rivers State following a reported attack on crude oil pipelines; and in the same breath, suspended the sitting governor and his deputy, Mrs Ngozi Odu. He then put in place a sole administrator.

This was challenged at the apex court by some states.

Justice Idris, in the earlier part of the judgment, upheld the preliminary objections raised by the two defendants against the competence of the suit.

In upholding the objections raised by the Attorney General of the Federation (AGF) and the National Assembly (the defendants), Justice Idris held that the plaintiffs (the 11 PDP states) failed to establish any cause of action capable of activating the original jurisdiction of the apex court.

He struck out the suit for want of jurisdiction, proceeded to also determine the case on the merits, and dismissed it.

However, Justice Obande Ogbuinya dissented and held that the case succeeded in part.

Among others, Justice Ogbuinya held that although the President could declare a state of emergency, he cannot use such powers as a tool to suspend elected state officials, including governors, deputy governors, and members of parliament.

Continue Reading

General

AI in Agriculture, Retail Sectors May Lead to Double Digit Growth by 2035

Published

on

ai in agriculture

By Adedapo Adesanya

High-impact sectors, including agriculture, wholesale and retail, will see double digit increases with the integration of artificial intelligence (AI) across Africa by 2035.

This is according to a new report by the African Development Bank (AfDB) developed under the G20 Digital Transformation Working Group, Africa’s AI Productivity Gain: Pathways to Labour Efficiency, Economic Growth and Inclusive Transformation, which establishes a strategic roadmap for unlocking the economic and social potential of AI across the continent.

The study, carried out by consulting firm Bazara Tech, finds that inclusive AI deployment could generate up to $1 trillion in additional GDP by 2035 equivalent to nearly one-third of the continent’s current economic output.

The report added that this is underpinned by Africa’s growing digital capacity, favorable demographics, and ongoing sectoral reforms, making it one of the most promising regions for AI-driven growth globally.

According to the report the AI dividend is expected to be concentrated in select high-impact sectors, rather than spread evenly across Africa’s economy. Analysis identified five priority sectors—agriculture (20 per cent), wholesale and retail (14 per cent), manufacturing and Industry 4.0 (9 per cent), finance and inclusion (8 per cent), and health and life sciences (7 per cent)—which together are projected to capture 58 per cent of the total AI gains, or approximately $580 billion by 2035. These sectors combine economic size, readiness to adopt AI, and strong potential to deliver inclusive development outcomes.

“We have set out the key actions in this report, identifying the areas where initial implementation should be focused,” said Mr Nicholas Williams, Manager of the ICT Operations Division at AfDB.

“The bank is ready to release investment to support these actions. We expect the private sector and the government to utilize this investment to ensure we achieve the identified productivity gains and create quality jobs,” he added.

The report also revealed that realising the potential of AI depends on five interlinked enablers: data, compute, skills, trust, and capital. Reliable and interoperable data forms the foundation for AI insights, while scalable compute infrastructure ensures solutions can be deployed efficiently across the continent.

It noted that a skilled workforce is essential to develop, implement, and maintain AI systems, and trust built through governance, and regulatory frameworks underpins adoption.

The report also noted that the enablers, together with adequate capital investment to de-risk innovation and accelerate deployment, would “foster a cycle of AI-driven growth.”

The report also outlines a three-phase roadmap toward Africa’s AI readiness: ignition (2025-27), consolidation (2028-31) and scale (2032-35).

“Achieving early milestones by 2026 will set Africa’s AI flywheel in motion,” said Mr Ousmane Fall, Director of Industrial and Trade Development at the bank. “Africa’s challenge is no longer what to do — it is doing it on time.”

Continue Reading

Trending