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Google Search Trends Show Nigerians Adapting to New Economic Realities

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Nigerians power new digital economy through skill learning

By Aduragbemi Omiyale

Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.

Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.

The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.

These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.

“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.

“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.

It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.

The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.

Shifting Focus to New Business Ventures

Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.

The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.

AI and Trending Skills Take Centre Stage

The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.

The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.

Top searched “how to start a business”, (past 12 months, Nigeria)

  1.  how to start a real estate business

  2.  how to start cocoa export business in nigeria

  3. how to start a ghostwriting business

  4.  how to start a clothing business

  5.  how to start importation business

  6.  how to start a logistics business

  7.  how to start a farming business in nigeria

Top searched “how to start”, past 12 months (related to jobs and skills)

  1.  how to start freelancing with no experience

  2.  how to start a fashion brand

  3.  how to start a brand

  4.  how to start a business online

  5.  how to start creating content

  6.  how to start programming

Top trending “how to learn”, (past 12 months vs prior 12 months) 

  1.  how to learn forex trade (+300%)

  2.  how to learn make up (+270%)

  3.  how to learn photoshop (+180%)

  4.  how to learn computer step by step (+160%)

  5.  how to learn microsoft excel (+160%)

  6.  how to learn ghostwriting (+160%)

  7.  how to learn ai (+160%)

  8.  how to learn self control (+130%)

  9.  how to learn excel for beginners (+120%)

  10.  how to learn coding for beginners free (+110%)

  11.  how to learn mathematics (+50%)

  12.  how to learn python (+30%)

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Crude Oil Tanker Seized Near Venezuela Not Registered in Nigeria—NIMASA

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MV Skipper

By Adedapo Adesanya

The Nigerian Maritime Administration and Safety Agency (NIMASA) has clarified that the crude oil vessel, MV Skipper, intercepted by the United States Coast Guard, in collaboration with the US Navy for its alleged involvement in crude oil theft and other transnational crimes is not registered in Nigeria.

NIMASA said the Very Large Crude Carrier (VLCC) SKIPPER with IMO Number 9304667 is not a Nigerian-flagged vessel, and its purported owners, Thomarose Global Ventures Limited, are not registered with NIMASA as a shipping company.

An analysis of the vessel’s movement carried out NIMASA through its Command, Control, Communication, Computers and Intelligence (C4i) Centre showed that the facility was last sighted on Nigerian waters on July 1, 2024.

“After departing Nigerian waters, the vessel continued on its international voyage pattern and was tracked operating in the Arabian Sea (Asia) and later in the Caribbean region, where the US interdiction eventually took place.

“Records indicate that SKIPPER, which was formerly owned by Triton Navigation Corp, has undergone multiple name changes over time.

The Director General of NIMASA, Mr Dayo Mobereola, reaffirmed the agency’s commitment to collaborate with all relevant stakeholders, including US authorities, in the ongoing investigations, noting that in a statement that criminality will not be tolerated on Nigerian waters.

Last week, US forces seized an oil tanker carrying a Panama flag believed to be the VLCC Skipper, after satellite imagery showed the vessel secretly loading over 1.8 million barrels of sanctioned Merey crude at Venezuela’s José Terminal.

The vessel had been transmitting falsified AIS positions during the operation, a tactic increasingly used by “dark fleet” tankers tied to Venezuelan and Iranian trades. It was later revealed that the seized tanker Skipper, was carrying crude contracted by Cubametales, Cuba’s state-run oil trading firm.

The seizure of the sanctioned oil tanker has sharply escalated tensions between the US and Venezuela. The US government also said it is preparing to intercept more ships transporting Venezuelan oil.

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SERAP Threatens to Sue AGF Fagbemi Over Failure to Enforce NDDC Judgment

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SERAP

By Adedapo Adesanya

The Socio-Economic Rights and Accountability Project (SERAP) has urged the Attorney General of the Federation and Minister of Justice, Mr Lateef Fagbemi, “to immediately enforce the judgment compelling and directing him and president Bola Tinubu to widely publish the names of those indicted in the alleged misappropriation of N6 trillion meant to implement the abandoned 13,777 projects and in the running of the Niger Delta Development Commission (NDDC) between 2000 and 2019.”

The judgment was delivered on Monday, November 10, 2025, by Justice Gladys Olotu following a Freedom of Information suit number: FHC/ABJ/CS/1360/2021 brought by SERAP.

The court also ordered Mr Fagbemi and the president “to publish and make available to the public the NDDC forensic audit report submitted to the federal government on September 2, 2021.”

In the letter dated December 13, 2025 and signed by SERAP deputy director, Mr Kolawole Oluwadare, the organisation said: “The continuing failure and/or refusal to publicly acknowledge the judgment and immediately enforce it makes a mockery of the country’s legal and judicial processes and the rule of law.”

It warned that the ongoing failure and/or refusal to enforce the judgment is a fundamental breach of both the letter and spirit of the Nigerian Constitution and a direct assault on the rule of law.

“Obeying the judgment would reinforce the primacy of the Nigerian Constitution, and the country’s international obligations and show respect for the rule of law.

“The Attorney General is the Chief Law Officer of the Federation and as such has the responsibility to uphold the Nigerian Constitution, advise the government to ensure that its actions conform with judicial decisions, obey the rule of law and generally act in the public interest,” it disclosed.

The group noted that, “We would be grateful if the recommended measures are taken within 7 days of the receipt and/or publication of this letter. If we have not heard from you by then, SERAP shall consider pursuing contempt proceedings against you to compel you to uphold the Nigerian Constitution and the rule of law.”

“SERAP notes the recent public commitments by President Tinubu to ‘improve the welfare of the Niger Delta region and address the challenges facing the region.’ Immediately enforcing the NDDC judgment would ensure the fulfilment of these commitments,” it concluded.

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NCSP Strengthens Strategic Investment Cooperation With China

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trade relations between Nigeria and China

By Adedapo Adesanya

The Nigeria–China Strategic Partnership (NCSP) recently hosted a high-level delegation from Newryton International Industrial Development Company Limited, a leading Chinese investment and industrial development consortium, to advance discussions on deepening bilateral trade, industrial cooperation, and development financing between both countries.

The Newryton delegation, led by Mr David Chen, Assistant Secretary-General of the China Hainan Investment Council, had earlier engaged with the Nigerian Association of Commerce, Industry, Mines and Agriculture (NACCIMA). They were accompanied to the NCSP by Mr Joe Onyuike, Vice-Chairman of NACCIMA’s Agriculture and Livestock Trade Group, who conveyed NACCIMA’s support for the delegation’s engagements.

Discussions centered on the establishment of a Nigeria–China Trade and Investment Platform, including a proposed Promotion Centre in China to support Nigerian products, investors, and state governments.

The consortium also presented opportunities within Hainan Province’s Free Trade Port (FTP), which offers preferential policies that Nigerian businesses can leverage to expand exports and attract new investments.

In his address on behalf of Newryton, Mr Pong outlined plans to collaborate with NCSP in accessing FOCAC-supported financing for strategic investments in agriculture, energy, mining, solid minerals processing, and related sectors. The delegation identified aquaculture as a key area of interest and referenced the forthcoming Global Aquaculture Conference in Hainan Province, encouraging Nigerian stakeholders to participate.

They also expressed readiness to strengthen cooperation in vocational training and employment under the Belt and Road Initiative (BRI).

Welcoming the delegation on behalf of the Director-General, Martins Olajide, NCSP’s Head of Internal Operations, reaffirmed the organisation’s commitment to fostering mutually beneficial partnerships.

He highlighted NCSP’s strong interest in the proposed Nigeria–China Trade and Investment Platform and the development of the Nigerian Oil Palm Industrial Park as a flagship demonstration project.

Also speaking at the meeting, Ms Judy Melifonwu, NCSP’s Head of International Relations, underscored the opportunities presented by China’s zero-tariff policy and the forthcoming NAQS–GACC protocol on the export of Nigerian aquaculture products. She noted that these frameworks would significantly enhance Nigeria’s competitiveness in emerging global markets.

Both parties expressed commitment to advancing discussions toward a structured cooperation framework covering all priority areas.

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