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Google Search Trends Show Nigerians Adapting to New Economic Realities

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Nigerians power new digital economy through skill learning

By Aduragbemi Omiyale

Latest data from Google has showed the interests of Nigerians to adapt to the new economic realities triggered by the reforms of the administration of President Bola Tinubu.

Since assuming office in May 2023, Mr Tinubu has carried out some bold economic reforms that have forced citizens to change their lifestyles.

The government removed subsidies on premium motor spirit (PMS), otherwise known petrol, and has liberalised the exchange rate regime. Next year, the new tax laws are expected to take effect.

These reforms have affected many Nigerians, and according to the new Google Search trends, Nigerians are increasingly leveraging the internet to acquire new skills and start entrepreneurial ventures, with a strong focus on using Artificial Intelligence (AI) to advance their careers.

“The search trends reflect the ambition and adaptability of Nigerians. The data shows a clear pattern of people using technology, and in particular AI, to build their skills, create new opportunities, and navigate a changing professional landscape.

“We are committed to providing the tools that empower this growth and innovation,” the West Africa Director at Google, Mr Olumide Balogun, said.

It was observed that in the past 12 months, search interest for how to make money with AI increased by over 40 per cent.

The entrepreneurial spirit is also evident, with searches for how to start a business from home almost doubling (+90 per cent) and how to start a business with no money increasing by more than 80 per cent year-over-year.

Shifting Focus to New Business Ventures

Nigerians are actively exploring a diverse range of business ideas through Google Search. The top searched how to start a business queries in the past 12 months include how to start a real estate business, how to start cocoa export business in Nigeria, how to start a ghostwriting business, how to start a clothing business, and how to start an importation business. These searches imply a strong entrepreneurial drive and a desire for financial independence among Nigerians, as they actively seek new avenues for income generation and skill development.

The data also reveals a strong interest in digital and creative careers, with top searches for how to start related to jobs and skills including how to start freelancing with no experience, how to start a fashion brand, and how to start creating content.

AI and Trending Skills Take Centre Stage

The desire to upskill is a major theme, particularly with the rise of AI. how to learn AI jumped by 160 per cent over the past 12 months, placing it among the top trending how to learn searches in Nigeria.

The data revealed that more experienced dramatic increases, with how to learn forex trade up by 300 per cent, how to learn make up rose by 270 per cent, how to learn photoshop went up by 180 per cent, and how to learn computer step by step grew by 160 per cent.

Top searched “how to start a business”, (past 12 months, Nigeria)

  1.  how to start a real estate business

  2.  how to start cocoa export business in nigeria

  3. how to start a ghostwriting business

  4.  how to start a clothing business

  5.  how to start importation business

  6.  how to start a logistics business

  7.  how to start a farming business in nigeria

Top searched “how to start”, past 12 months (related to jobs and skills)

  1.  how to start freelancing with no experience

  2.  how to start a fashion brand

  3.  how to start a brand

  4.  how to start a business online

  5.  how to start creating content

  6.  how to start programming

Top trending “how to learn”, (past 12 months vs prior 12 months) 

  1.  how to learn forex trade (+300%)

  2.  how to learn make up (+270%)

  3.  how to learn photoshop (+180%)

  4.  how to learn computer step by step (+160%)

  5.  how to learn microsoft excel (+160%)

  6.  how to learn ghostwriting (+160%)

  7.  how to learn ai (+160%)

  8.  how to learn self control (+130%)

  9.  how to learn excel for beginners (+120%)

  10.  how to learn coding for beginners free (+110%)

  11.  how to learn mathematics (+50%)

  12.  how to learn python (+30%)

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NIMASA Launches Zero Tolerance Campaign for Nigeria’s Maritime Sector

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NIMASA revenue

By Adedapo Adesanya

The Nigerian Maritime Administration and Safety Agency (NIMASA) has commenced special operational enforcement code named Operation Zero Tolerance for Non-Compliance in the Nigerian maritime domain.

The directive was issued through a Marine Notice, pursuant to the agency’s statutory mandate under the NIMASA Act 2007, the Coastal and Inland Shipping (Cabotage) Act 2003, the Merchant Shipping Act 2007, and other applicable regulations.

Under this operation, all Ship/Vessel Owners, Operators, Managers, International and National Oil Companies, Masters and Officers of Merchant Ships, Shipping Companies, Shipping Agents, Charterers, Offshore Installations and Platforms Operators, Vessel Operators at the Free Trade Zones (FTZ), and Maritime Stakeholders operating or intending to operate within Nigerian waters are required to ensure full compliance with statutory requirements contained in existing maritime laws and regulations.

These include proper vessel registration, valid certifications, updated ownership documentation, adherence to Cabotage provisions relating to vessel ownership, registration, manning, and build.

The notice also emphasised the importance of timely payment and remittance of all statutory levies and fees as prescribed by law.

As part of the enforcement process, NIMASA will conduct random and targeted vessel inspections, verify documentation against its databases, and carry out physical and documentary compliance assessments at ports, terminals, and offshore locations. Operators will also be required to present proof of payment of all applicable levies and fees upon request.

To allow stakeholders the opportunity to regularize their operations, NIMASA has granted a thirty (30) day window from January 5, 2026 for a self-audit and voluntary compliance.

The agency warned that failure to comply after the expiration of the grace period will attract enforcement actions, including vessel detention, monetary penalties, withdrawal of waivers or operational licences, and denial of port clearance until full compliance is achieved.

The Director General of NIMASA, Mr Dayo Mobereola has assured all stakeholders of the Agency’s commitment to promoting indigenous shipping development, enhancing maritime safety and security, protecting the marine environment, and ensuring strict compliance with Nigeria’s maritime laws.

“We therefore urge all stakeholders to do their part so that together, we can build on the gains of previous regulatory achievements, which is enhanced safety, a secure maritime environment and sustainable utilisation of our marine resources,” the DG added.

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US Drone Firm, Tompolo’s Tantita to Curb Oil Theft in Nigeria

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Tompolo oil theft

By Adedapo Adesanya

Nigeria’s private security firm, Tantita Security Services Limited (TSSL), has entered into an agreement with a United States–based Textron Systems for the supply of unmanned aerial vehicles (drones) in a move aimed at curbing crude oil theft in the country.

Textron Systems said the drones would support security operations around Nigeria’s oil and gas infrastructure, which has continued to face threats from crude oil theft, vandalism and sabotage.

The deal also includes provisions for training and the possible acquisition of additional aircraft as Tantita expands its operations, building on a previous US Foreign Military Sales delivery of Aerosonde drone systems to Nigeria.

The Aerosonde Mk. 4.7 is designed to operate without a runway, using a hybrid quadrotor system for vertical takeoff and landing before transitioning to fixed-wing flight. The system can carry multiple payloads and conduct extended surveillance missions.

Speaking on the development, Executive Director, Operations and Technical, Mr Waredi Enisour, said Tantita officials were in the United States to inspect the drone operations and understudy the associated technical processes.

Mr Enisour added that with the latest technological acquisitions by Tantita, incidents of crude oil theft are expected to decline significantly, as the drones will provide extensive surveillance coverage across the Niger Delta region.

He disclosed that Tanttia is the first private security firm in Nigeria to acquire the Aerosonde UAV which hosts ISR capabilities.

Tantita is a company owned by a former militant leader, Mr Government Ekpemupolo, commonly known as Tompolo. Over the years, the federal government has collaborated with the former militant leader for the protection of critical oil and gas infrastructure and securing permanent peace in the oil-rich Niger Delta Region.

Oil and gas remains Nigeria’s economic mainstay, contributing nearly 90 per cent of forex earnings and 70 per cent of national revenue. However, constant oil theft over the years has made it impossible for the country to hit its peak production of 2.5 million barrels recorded in 2005, although improvement has occurred in recent years, there have been more hands-on approach.

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Adelabu Says Missing N128bn Happened Before Appointment as Power Minister

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Adebayo Adelabu

By Adedapo Adesanya

The Minister of Power, Mr Adebayo Adelabu, has dismissed allegations of N128 billion in misappropriated public funds linked to his ministry and the Nigerian Bulk Electricity Trading Plc (NBET), insisting the irregularities occurred before his administration.

In a statement issued by his Special Adviser on Strategic Communications and Media Relations, Mr Bolaji Tunji, the minister, who is rumoured to be gunning for the Oyo State Governor position, clarified that he assumed office in August 2023, while the audit report under scrutiny pertains to the 2022 financial year.

The Socio-Economic Rights and Accountability Project (SERAP) in a statement issued on Sunday tasked President Bola Tinubu to investigate allegations that more than N128 billion could not be accounted for by the ministry and NBET Plc.

The group urged Mr Tinubu to give directive to the Attorney General of the Federation and Minister of Justice, Mr Lateef Fagbemi (SAN), and the appropriate anti-corruption agencies to look into the allegations of the missing N128 billion.

It declared that anyone suspected to be responsible should face prosecution as appropriate, especially if there is sufficient admissible evidence, and any missing or diverted public funds should be fully recovered and remitted to the treasury.

In his response, the Minister said he has no objection to calls for investigation, but noted that it was important to clearly state that he was appointed in August 2023, whereas the audit report in question relates to the 2022 financial year.

“The issues raised in the referenced audit report pertain entirely to a period before the minister’s tenure. The call for investigation, therefore, has no bearing on the operations or financial activities of the ministry under the current administration.

“The Office of the Minister reaffirms its commitment to transparency and accountability and will co-operate fully with any legitimate process aimed at addressing legacy issues in the power sector, while remaining focused on its mandate of delivering stable and reliable electricity to all Nigerians,” the statement declared.

The statement also highlighted Mr Adelabu’s reputation for transparency and due process, noting that he is “widely regarded for his strict adherence to due process, probity, transparency, and accountability, as demonstrated in his previous roles in both the public and private sectors, and remains resolute in safeguarding this reputation.”

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