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Google to Extend Financial Services Verification Program to More Countries

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financial services certification program

By Modupe Gbadeyanka

Tech giant, Google, has promised to extend its financial services verification program to more countries after bringing 11 nations into the scheme as of 2022 as part of efforts to protect its users from fraud and scams, which it said increased in the year under review.

The financial services certification program requires advertisers to demonstrate that they are authorized by their local regulator to promote their products and services.

This measure adds a new layer of security against fraudsters and further safeguards people from financial scams.

According to Google, actions are quickly taken when coordinated threats are identified, with additional restrictions put in place to block the ability of fraudsters to harm consumers.

“Over a one-month period, we blocked and removed tens of thousands of malicious advertisements and took action against the accounts associated with the bad ads.

“Overall, in 2022, we blocked or removed 142 million advertisements for violating our misrepresentation policy and 198 million advertisements for violating our financial services policy,” a blog post from the reputable platform on its 2022 Ads Safety Report said.

As for the efforts to prioritise child safety, Google said it has always blocked harmful ads targeted at young kids, especially by filtering “mature ad categories such as sexually explicit content and ads for gambling, alcohol and pharmaceutical drugs.”

“When it comes to designing products and creating policies, one of our top priorities is to ensure the safety of kids and teens around the world.

“This includes blocking ad targeting based on age, gender or interests and preventing additional age-sensitive ad categories from serving to teens. We began rolling out these changes in Europe and completed that process globally last year.

“We also now prohibit ads promoting dating apps, contests and sweepstakes, as well as weight loss products to people under 18,” it further disclosed.

Commenting on how it has tackled misinformation, Google said the reliance on its platform for the hunt for credible information influenced the creation of “policies against harmful health claims and demonstrably false claims that could undermine trust and participation in elections.”

“In 2022, we blocked ads from running on over 300,000 publisher pages that violated these policies and blocked over 24 million policy-violating ads from serving.

“In addition, we blocked and removed over 51.2 million ads for inappropriate content including hate speech, violence and harmful health claims and 20.6 million ads for dangerous products or services such as weapons and explosives,” it stated.

Looking ahead to 2023, the search engine said it would continue to provide a safe and trustworthy ads experience for users.

“As 2023 continues, we will stay diligent in our efforts to combat abuse across our platforms while helping advertisers and publishers grow their businesses,” it assured.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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OCN Dangles €30,000 Before Ogun-based Entrepreneurs, Calls for Entries

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Orange Corners Nigeria

By Dipo Olowookere

Entrepreneurs living in Ogun State have been given an opportunity to get about €30,000 in funding support their businesses for expansion.

The beneficiaries would be expected to come up with innovative solutions to challenges in the circular economy.

They will undergo a six-month training programme designed to prepare them for the tasks ahead.

Apart from the monetary benefits, the intending participants, who must be between the ages of 18 and 35, will receive enterprise development training and capacity building, have access to local and international markets, enjoy mentorship from industry experts and peer networks, and get personalized coaching and business support.

Business Post reports that this platform was provided by the Orange Corners Nigeria (OCN) Incubation Programme.

The initiative has already called for applications for the 13th cohort, with the deadline fixed for Sunday, May 18, 2025.

Applicants must operate in the circular economy, agriculture, health, renewable energy, or technology sectors to qualify for the scheme exclusively for Ogun residents.

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Nigerian Government Launches Committee to Slash Food Cost by 50%

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Healthy Food

By Adedapo Adesanya

The Nigerian government has inaugurated a special inter-ministerial committee on research and innovation to ensure food security in Nigeria and slash the cost of food by 50 per cent.

The team was also charged on energy security and curtailing the nation’s dependence on import.

The Vice President, Mr Kashim Shettima, inaugurated the panel at the State House Abuja with a charge to them to work towards cutting down Nigeria’s import bills by 50 per cent.

He said the group is part of ongoing efforts by the administration of President Bola Tinubu to pool intellectual and financial capital to “create the cockpit from which Nigeria’s innovation economy will be piloted.”

“We are here to breathe life not into this Committee, but into a bold mission: to build Nigeria into an innovation-driven, trillion-dollar economy within a decade. The future we desire is not something we inherit. It is something we build,” he declared.

On its terms of reference, Mr Shettima said it is to coordinate action in five strategic sectors with the power to transform society.

He listed the committee to include  “Agriculture and Climate Resilience, where research innovation must feed our people and protect our planet; Manufacturing Excellence, where we break our dependency on imports and build proudly Nigerian supply chains; Healthcare Innovation, where we shift from importing medicines to exporting medical breakthroughs; Natural Resource Optimisation, where we stop selling raw materials and start exporting ingenuity; and Energy Security, where we power our economy and secure our future.”

The Vice President explained that a major target for setting up the panel was to reduce Nigeria’s food import bill by 50 per cent, maintaining that “in each of these areas, we will pursue missions, not just metrics.

“We will not be content with data for dashboards—we want deliverables that change lives. What will it take to reduce our food import bill by 50 per cent? How do we triple local pharmaceutical production? Let us align policy, research, and investment to answer these questions and achieve measurable, meaningful outcomes,” he added.

Mr Shettima disclosed that the team is a prelude to a Presidential Plenary on Innovation approved by President Tinubu, saying the high-level plenary, which will be held annually, will be presided over by the President himself.

“This committee is only the beginning. President Tinubu has approved a Presidential Plenary on Innovation—an annual high-level forum that will bring together academia, research institutes, industry, civil society, and the Nigerian people to align our national innovation priorities.

“This plenary will be addressed by Mr President himself, because innovation is a presidential area of priority. It is central to his vision for a new Nigeria,” the VP explained in a statement.

Present at the inauguration were the ministers of Innovation, Science, and Technology, Mr Uche Nnaji, Agriculture and Food Security, Mr Abubakar Kyari; Communications, Innovation, and Digital Economy, Mr Bosun Tijani; Mr Balarabe Lawal; Mr Idi Mukhtar and representatives of the Ministers of Education, Budget and Economic Planning, and Foreign Affairs, among other members of the committee.

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FG Promises Payment of 50% of N4trn Gencos Debt

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GenCos

By Adedapo Adesanya

The federal government has made a pledge to electricity generating companies known as Gencos on the payment of 50 per cent of a N4 trillion debt to avert a promised halt in electricity generation in the country.

The Minister of Power, Mr Adebayo Adelabu, made this promise on Thursday, saying that while the government can’t pay the entire N4 trillion, it would clear N2 trillion before the end of the year.

Business Post reports that of the N4 trillion owed, N2 trillion is for electricity generated in 2024, while around N1.9 trillion represents legacy debts.

On Monday, GenCos threatened to shut down the country’s power generation over the debt owed by the federal government.

The GenCos lamented that the mounting liabilities were crippling their ability to operate and threatening a total shutdown of electricity generation in Nigeria.

Mr Adelabu said the government has put in place measures to defray the debt through budgetary allocation and promissory notes.

“Almost all of the debt is inherited, while about half came from 2024.

“There are plans under way to clear the debt; while I am not sure that the debt will be cleared 100 per cent, it will be paid gradually.

“The modes of payment are of two ways: we have some budgetary allocation that will facilitate cash payment, and we are also in discussion with Gencos to get them some promissory notes. I can tell you that before now to the end of the year, we are going to pay close to N2 trillion of the 4 trillion,” he said.

He also revealed that Nigeria has achieved a 35 per cent reduction in electricity subsidies following a tariff increase implemented last year for some users.

The government last year eliminated subsidies for the 15 per cent of customers classified as premium users of electricity, including households and businesses consuming larger amounts of electricity under Band A, meaning they paid higher than other classes from Band B to E.

Mr Adelabu said this targeted tariff adjustment has yielded significant results, with “the market generating an additional N700 billion  in revenue, reflecting a 70 per cent increase.”

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