Kulture Wave Beauty, UNESCO Partner to Tackle Skin Bleaching in Africa

March 9, 2023
skin bleaching in Africa

By Adedapo Adesanya

Cardi B’s skincare brand, Kulture Wave Beauty, is partnering with the United Nations Educational, Scientific and Cultural Organization (UNESCO) to help mitigate the devastating effects of skin bleaching in Africa.

Skin bleaching is a dangerous and harmful practice that can lead to serious health problems, including cancer, and has become prevalent in many African countries, where it is associated with beauty and social status.

The popular rapper recently announced the projected launch of her own line of skincare products that are designed to celebrate melanin-rich skin and discourage people from using dangerous chemicals on their bodies.

According to a recent report by the World Health Organisation (WHO), an estimated 77 per cent of women in Nigeria use skin-lightening products. This number is even higher in other countries like Togo (88 per cent), South Africa (80 per cent), and Senegal (59 per cent).

In a statement, the company, “Kulture Wave Beauty by Cardi B believes that all skin colours are beautiful and aims to promote self-love and confidence through its products.”

The brand’s decision to act against skin bleaching in Africa is part of its larger mission to empower women and promote positive body image and it is doing that by joining forces with UNESCO alongside Rwanda’s president Paul Kagame.

“The country has enforced a ban on skin-lightening products, with the president stating, “these practices are quite unhealthy, among other things, includes the use of prohibited chemicals.”

Rwanda has been joined by Ghana, which has also issued its ban on skin-lightening products.

Speaking on this, Cardi B, CEO of Kulture Wave Beauty, said, “I’m proud to be part of a brand that stands for inclusivity and celebrates diversity. Skin bleaching is a harmful practice that perpetuates unrealistic beauty standards and can have severe health consequences.

“We want to help women embrace their natural beauty and feel confident in their skin,” she said.

The statement added that Kulture Wave Beauty’s line of natural and safe skincare products will help to combat the harmful effects of skin bleaching and promote healthy skin practices in Africa.

“This partnership is an important step in raising awareness about the dangers of skin bleaching and promoting healthy skin care habits in Africa,” it added.

Kulture Wave Beauty, in partnership with the Grammy-winning artist Cardi B and KWBI Management, LLC, recently launched to offer a range of high-quality six-phase skincare product line that is designed to celebrate diversity and promote self-love.

Adedapo Adesanya

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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