By Dipo Olowookere
On Thursday, August 27, 2020, the Minister of Information and Culture, Mr Lai Mohammed, is expected to grace the 7th edition of the Lagos Public Relations Stakeholders’ Conference.
A statement from the organisers disclosed that the theme for this year’s programme, which is taking place virtually, is Adopting Proper Communication Strategy, Channels and Technology for National Peace and Security.
The country at the moment is facing a huge security challenge and it was because of this the organisers settled for the theme to collate views of experts and make recommendations for the government.
The conference will engage government, corporate organisations, national security agencies, women leaders, groups, media and communication professionals.
Participants will discuss government policies, communication strategies, and technological applications that will help to achieve improved national peace and stability in line with the United Nations’ Sustainable Development Goals.
This is because the annual confab has evolved over the years to become a bridge-building talker-shop for stakeholders to interact, discuss and proffer solutions to the social, political and economic challenges plaguing our nation.
The event, hosted by Addefort Limited, is in partnership with the Lagos State Chapter of the Nigerian Institute of Public Relations (NIPR) and will have the Programme Specialist, Women, Peace and Security, United Nations Women, Mr Peter Mancha, as another speaker.
Others include the Governor of Lagos State, Mr Babajide Sanwo-Olu; Speaker, Federal House of Representatives, Mr Femi Gbajabiamila; Executive Secretary/CEO, Lagos State Security Trust Fund, Dr Abdurrazaq Balogun; President, African Public Relations Association, Mr Yomi Badejo-Okusanya, amongst others.
According to the Chairman, Lagos NIPR, Mr Segun Mcmedal, the conference is going virtual this year following government directives on social distancing to check the spread of the COVID-19 ravaging the globe. The virtual conference offers the opportunity to reach a wider audience in an online community before, during and post-event.
On his part, the Project Coordinator and Lead Consultant, Addefort Limited, Mr Olabamiji Adeleye, said, “The conference will identify dependable channels for public engagement towards achieving national peace and stability in Nigeria.”
The Lagos Public Relations Stakeholders’ Conference is the creation of Addefort Limited, a public relations and concept development firm. This edition is coming in collaboration with Lagos NIPR and Peace and Conflict Resolution Resource Centre (PEACrEc).
