Modupe Gbadeyanka
By Modupe Gbadeyanka
The winner of MarkHack 2.0. will smile home with $10000, the organisers have announced as they called for entries for this year’s edition.
MarkHack is Nigeria’s first-ever marketing and media hackathon, and the second edition MarkHack 2.0 will bring together the brightest minds in the creative industry to develop innovative solutions to real-time marketing and media challenges.
The programme is an initiative of GDM Group, in partnership with the Eko Innovation Centre, and it was designed to support the growth and development of marketing and media industries.
The organisers disclosed that the hackathon, which is themed Unlocking The Power Of The Creative Economy this year, will inspire the next generation of marketing and media professionals in Nigeria.
Markhack 2.0. will run for three months, and it features a launch event, pitch sessions, workshops, masterclasses, and mentorship sessions to help participants develop their skills and provide them with the resources they need to turn their ideas into market-ready products.
Finalists will have a chance to join an accelerator program with up to $10,000 equity investment and a chance to be mentored by industry experts for three months.
“Marketing is the most effective engine of economic development as it can rapidly develop entrepreneurs and significantly transform the media and marketing industries in Nigeria,” the chief executive of GDM Group, Mr Victor Afolabi, said.
He further stated that MarkHack was conceptualized to make a difference with the goal of bringing together innovators, entrepreneurs, policymakers, marketing professionals, disruptors and corporate bodies to create solutions to real-life marketing challenges in an intense period of 3 months, using creativity, technology, mentoring, resulting in prototypes, fresh new concepts, and innovative usages of tech for marketing and media.
Nigeria’s creative industry is the country’s second-largest employer and has the potential to produce 2.7 million jobs by 2025, with a major contribution from entertainment and media (The lifeblood of marketing).
With this rise of digital media, social platforms, and the increasing use of technology, the creative industries stand among the most dynamic sectors in the world economy, providing new opportunities for developing countries Like Nigeria to leapfrog into emerging high-growth areas of the world economy.
Business Post reports that applications for MarkHack 2.0. are open for innovations in immersive experiences, content marketing, and robo-marketing.
With the support of industry experts, investors, and potential partners, participants can turn their ideas into market-ready products and make a real impact on the industry.
