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MumsVillage Joins e-Commerce Business

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Leading parenting website for expert advice and online community support in Kenya, MumsVillage, has announced its foray into e-commerce with the launch of the MumsVillageShop.

The platform aims to become a one-stop-shop for mum and baby products and transforming the shopping experience for such products. The MumsVillageShop reflects the changing preferences of consumers to shop online in Kenya given the convenience and access to quality products with expert advice and brand variety.

The product categories on the site include diapers and wipes, baby gear, toys and books, feeding accessories and safety related products.

Parents will have access to global brands such as Aveeno, Avent, Cussons Baby, Johnson and Johnson, Fisher Price, Huggies, Lifebuoy, Pampers and Tommee Tippee and local Kenyan brands Fluffy Buttah, Grounded, Kijani, Marini Naturals and Tinga Tinga Tales.

MumsVillage attracts thousands of parents in Kenya who get the information they need through its hyper-localised content. The topics range from general parenting advice and information, to health and local family events.

MumsVillage has been recognized in the media industry for its ground-breaking video content including the award-winning digital talk show, the MumsVillageShow which is now available to matatu commuters via Moja (BRCK) and digital series on honest conversations on overcoming Gender Based Violence.

“We have grown to become a trusted source for parenting information and community connection in Kenya,” said Isis Nyong’o-Madison, CEO, MumsVillage. Explaining her rationale behind diversifying into e-commerce, she said.

“The MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility, in a way, to ensure that the MumsVillage community remains a supportive place to raise families.”

This development comes on the back of its participation in impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator since March this year. MumsVillage also gained support for its e-commerce foray through its participation in the Unilever-DFID TRANSFORM partnership and Alibaba efounders Fellowship.

“It is great to see one of the members from the first class of the eFounders program bring their vision to life. The program aims to empower young entrepreneurs to be champions for an inclusive digital economy, and the growth of MumsVillage serves as a positive indicator for the advancement of e-commerce in the region.” said a spokesperson of Alibaba and UNCTAD eFounders Program

One of the unique features of the MumsVillageShop is the Villagepreneur program that provides opportunities for entrepreneurial mothers to set up their online storefronts and help shoppers compare and select the right products, giving them a seamless shopping experience.

One such mum-preneur who has listed herself for the program is a 35-year-old Interior designer, Nelly Maina from Nairobi, “I am passionate about child safety and comfort. I am excited to be part of the Villagepreneur program because it will allow me to sell quality products while advising mums on the best products to ensure the safety of their children. You can find me decorating interior spaces during my free time,” she says.

A report by financial analysts at Citibank estimated Kenya’s e-commerce market could be worth Sh70 billion in the near term, Sh120 billion in the medium term and Sh500 billion in the long-term. Google’s Consumer Connected Study 2017, attributed the growth in online shopping in Kenya to social media channels such as Facebook, Instagram and Twitter contributing to 15% of the total online shopping spend.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Kwara Governor Removes Deputy Chief of Staff, Others in Minor Shake-up

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AbdulRahman AbdulRazaq

By Aduragbemi Omiyale

The Governor of Kwara State, Mr AbdulRahman AbdulRazaq, has removed his Deputy Chief of Staff and the Principal Private Secretary.

In a statement on Monday by his Deputy Chief Press Secretary, Mr Mashood AbdulRafiu Agboola, it was disclosed that the Governor also removed all Special Advisers, Advisers, Senior Special Assistants, and Special Assistants in the “minor cabinet shake-up.

It was explained that the action was to extend opportunities to more party members and inject fresh energy into the administration.

Mr AbdulRazaq directed them to hand over all government properties in their custody to the Office of the Secretary to the State Government.

He thanked the affected appointees for selfless service to the state and his administration, wishing them well in their future endeavours.

“His Excellency expresses his gratitude to all the appointees for their priceless service to the state. He wishes them the best in their future endeavours,” the statement noted.

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Xenophobia: FG Evacuates More Nigerians as South Africa Protests Loom

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By Adedapo Adesanya

The federal government has announced that another batch of Nigerians will be evacuated from South Africa on Tuesday as part of ongoing efforts to safeguard citizens ahead of planned anti-immigrant protests in the country.

Anti-immigrant groups in South Africa have set a June 30 deadline for immigrants to leave the country, planning widespread demonstrations on that date and threatening a national shutdown if the country’s government does not take significant action on immigration.

According to the spokesperson for the Ministry of Foreign Affairs, Mr Kimiebi Ebienfa, an Air Peace aircraft departed Nigeria on Monday and is expected to return to Lagos on Tuesday morning with another group of Nigerians who opted for voluntary evacuation.

The latest operation comes as anti-immigration groups prepare to stage demonstrations from June 30. The government has continued its evacuation programme for Nigerians who have indicated a willingness to return home.

Providing details of the latest flight, Mr Ebienfa said, “Nigeria will resume the evacuation of our nationals from South Africa today.

“Air Peace aircraft will depart Nigeria today, Monday, June 29, 2026, at 3:00 pm and is expected to arrive in South Africa at approximately 9:00 pm local time.

“The return flight is scheduled to depart South Africa at 12:00 midnight and is expected to arrive at Murtala Mohammed International Airport, Lagos, on Tuesday morning.”

He added that 271 Nigerians are expected to arrive on the evacuation flight.

President Tinubu approved the voluntary evacuation programme earlier this month to enable Nigerians willing to leave South Africa to return home safely.

Earlier in June, the federal government disclosed that five Air Peace evacuation flights had been approved after more than 500 Nigerians were screened for repatriation. The Ministry of Foreign Affairs said the flights were intended to ensure that all registered Nigerians who wished to return would be evacuated safely.

Before the latest operation, 328 Nigerians had already been repatriated in two batches. The first flight, which landed on June 11, brought back 262 returnees, while a second batch of 66 arrived in Lagos on June 25.

The evacuation exercise is being coordinated by the Federal Government in partnership with Air Peace and other relevant agencies.

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Why Ad Platform Policy Changes Are a Hidden Risk in Every Outsourced Paid Media Relationship

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The rules governing digital advertising landscapes are never set in stone. Major platforms like Google, Meta, and TikTok frequently update their privacy frameworks, compliance requirements, and algorithmic bidding logic without giving agencies much time to prepare. When a marketing team decides to delegate its active campaigns to an external production partner, these sudden policy shifts can introduce a major element of vulnerability into the relationship. Integrating a professional white label ppc management structure allows your business to scale production and tap into high-level optimization talent without building a massive internal department. However, if your fulfillment partner is not built to monitor, interpret, and rapidly deploy adjustments in response to changing platform guidelines, your clients risk facing sudden account suspensions or massive spikes in customer acquisition costs.

Decoupling Technical Adaptability from Account Ownership

When an advertising platform changes its rules, the changes need to be made away in the live ad accounts. This is so the ads do not stop working. Sometimes there is a problem when one team thinks another team is taking care of making sure the ads follow the rules. The team that is supposed to make sure everything is working thinks the other team is doing this job. This can cause problems like missing information and ads that do not work. To keep your clients happy, you need a plan that says who is in charge of checking for rule changes, who updates the ad information, and who updates the ad text rules when the advertising platform changes its rules. You need to know who does what so everything runs smoothly. Advertising platforms and ad accounts are important for your clients.

Managing the Financial Fallouts of Compliance Delays

The real-world financial cost of failing to adapt to sudden policy changes can ruin an agency’s reputation and cause high client turnover. If an automated ad platform updates its rules for a specific industry—such as healthcare, real estate, or finance—and your campaign structure fails to adjust within the grace period, entire accounts can be paused overnight. While your backend team works to fix the errors, your client loses valuable inbound leads while their fixed overhead costs remain. Agencies must make sure their fulfillment partners don’t just focus on basic optimization but also maintain a proactive stance toward platform compliance to prevent budget waste and operational downtime.

Maintaining Strategic Alignment Through Platform Shifts

Relying on a partner to manage the daily execution of your paid media means you must remain highly aligned on how macro-level platform changes alter your broader strategy. When networks restrict traditional targeting methods, your backend white label ppc management team must quickly pivot to alternative solutions, such as first-party data loops or contextual targeting systems. If your vendor operates on autopilot without adjusting to these shifts, your campaigns will slowly lose efficiency as the old targeting methods become obsolete. Regular strategy sessions are essential to confirm that your optimization partners are actively adjusting their setups to remain effective beneath the latest network rules.

Building a Resilient Operations Partnership

To do well with ad networks, you need to work together with your partners and be able to change quickly. You also need to be open with each other. Ad agencies can not just set up their paid media. Forget about it. They need to keep an eye on it and make changes when needed. If you work closely with the company that provides your white-label service, you can protect your business from losing money. You should expect this company to tell you about changes to the network rules and to take action. The best partnerships are the ones where people work together all the time and make changes fast. This helps your clients make money consistently from their investments even when the rules of the ad networks change. Modern ad networks are always changing, so you need to be able to change with them to do well. Modern ad networks require a lot of work to navigate successfully.

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