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MumsVillage Joins e-Commerce Business

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Leading parenting website for expert advice and online community support in Kenya, MumsVillage, has announced its foray into e-commerce with the launch of the MumsVillageShop.

The platform aims to become a one-stop-shop for mum and baby products and transforming the shopping experience for such products. The MumsVillageShop reflects the changing preferences of consumers to shop online in Kenya given the convenience and access to quality products with expert advice and brand variety.

The product categories on the site include diapers and wipes, baby gear, toys and books, feeding accessories and safety related products.

Parents will have access to global brands such as Aveeno, Avent, Cussons Baby, Johnson and Johnson, Fisher Price, Huggies, Lifebuoy, Pampers and Tommee Tippee and local Kenyan brands Fluffy Buttah, Grounded, Kijani, Marini Naturals and Tinga Tinga Tales.

MumsVillage attracts thousands of parents in Kenya who get the information they need through its hyper-localised content. The topics range from general parenting advice and information, to health and local family events.

MumsVillage has been recognized in the media industry for its ground-breaking video content including the award-winning digital talk show, the MumsVillageShow which is now available to matatu commuters via Moja (BRCK) and digital series on honest conversations on overcoming Gender Based Violence.

“We have grown to become a trusted source for parenting information and community connection in Kenya,” said Isis Nyong’o-Madison, CEO, MumsVillage. Explaining her rationale behind diversifying into e-commerce, she said.

“The MumsVillageShop meets the need for parents to have a central place to search, select and buy from a wide range of local and global brands, all from the comfort of their homes and offices. The well-known adage ‘It takes a village to raise a child’ is a reflection of our responsibility, in a way, to ensure that the MumsVillage community remains a supportive place to raise families.”

This development comes on the back of its participation in impact investor Gray Matters Capital’s digital accelerator program – GMC Calibrator since March this year. MumsVillage also gained support for its e-commerce foray through its participation in the Unilever-DFID TRANSFORM partnership and Alibaba efounders Fellowship.

“It is great to see one of the members from the first class of the eFounders program bring their vision to life. The program aims to empower young entrepreneurs to be champions for an inclusive digital economy, and the growth of MumsVillage serves as a positive indicator for the advancement of e-commerce in the region.” said a spokesperson of Alibaba and UNCTAD eFounders Program

One of the unique features of the MumsVillageShop is the Villagepreneur program that provides opportunities for entrepreneurial mothers to set up their online storefronts and help shoppers compare and select the right products, giving them a seamless shopping experience.

One such mum-preneur who has listed herself for the program is a 35-year-old Interior designer, Nelly Maina from Nairobi, “I am passionate about child safety and comfort. I am excited to be part of the Villagepreneur program because it will allow me to sell quality products while advising mums on the best products to ensure the safety of their children. You can find me decorating interior spaces during my free time,” she says.

A report by financial analysts at Citibank estimated Kenya’s e-commerce market could be worth Sh70 billion in the near term, Sh120 billion in the medium term and Sh500 billion in the long-term. Google’s Consumer Connected Study 2017, attributed the growth in online shopping in Kenya to social media channels such as Facebook, Instagram and Twitter contributing to 15% of the total online shopping spend.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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FG to Partner Stakeholders for Affordable, Inclusive Housing

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Karmod Prefabricated Housing Estate

By Aduragbemi Omiyale

The federal government has promised to collaborate with stakeholders in the real estate sector to drive affordable and inclusive housing, aligning with broader initiatives aimed at improving access to decent homes for low-income and informal-sector workers.

The Minister of Housing and Urban Development, Mr Muttaka Rabe Darma, made this pledge at the 2026 Abuja International Housing Show (AIHS), where industry heavyweights like Dangote Cement, HBM Nigeria and others showcased their products.

Mr Darma noted that the government was ready to partner with organisations to address Nigeria’s housing challenges, remarking that the exhibition’s theme, Housing Solutions for Low-Income and Informal Workers in Africa, aligned with government efforts to expand access to affordable and inclusive housing.

He lauded Dangote Cement and others for their significant contribution to affordable housing and infrastructure development in Nigeria, describing them as key partners in efforts to bridge the nation’s housing deficit and improve access to quality building materials.

The Minister also commended Mr Aliko Dangote for his commitment to Africa’s industrialisation and economic transformation, noting that his investments continue to drive sustainable growth across the continent.

In the same vein, the chief executive of AIHS, Mr Festus Adebayo, described Dangote Cement as a dependable partner whose consistent support has contributed to the growth and success of the annual housing exhibition.

Dangote Cement’s Regional Sales Director for North Central, Mr Bankole George, who represented the National Sales Director, Dolapo Alli, said housing remains critical to dignity, social stability, economic productivity and inclusive development.

He identified major barriers to affordable housing as high land costs, expensive building materials, limited access to mortgage financing, weak rental systems and planning regulations.

He advocated innovative housing finance models tailored to low-income earners and informal workers, including micro-mortgages, rent-to-own schemes, cooperative savings programmes, employer-assisted housing and incremental housing loans.

The exhibition attracted thousands of policymakers, investors, housing professionals, exhibitors and delegates from several countries, reinforcing its status as one of Africa’s leading platforms for housing and urban development dialogue.

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FG Tasks Bloggers, Content Creators on Ethical Journalism, Nation Building

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By Aduragbemi Omiyale

Young bloggers, online content creators and digital influencers have been charged to embrace ethical journalism, responsible storytelling and fact-based reporting as they shape public opinion in the digital age.

This task was given by the Minister of Information and National Orientation, Mr Mohammed Idris, during the Niger State Bloggers, Online Publishers and Content Developers Forum on Monday in Abuja.

In a statement on Tuesday by his Special Assistant on Media, Mr Rabiu Ibrahim, the Minister said digital platforms offer enormous opportunities for innovation and civic engagement but must be used responsibly to promote truth, national unity and constructive public discourse.

He urged bloggers and content creators to verify information before publication, reject misinformation and disinformation, avoid sensationalism, and use their platforms to educate, inspire and promote national development.

Mr Idris also encouraged young Nigerians to see digital content creation not only as a source of income but also as a tool for civic engagement and nation-building, stressing that ethical communication is essential to strengthening democracy and public trust.

He further encouraged aspiring bloggers and digital entrepreneurs to continue developing their skills and uphold professional standards that will strengthen the credibility of Nigeria’s online media ecosystem.

“There is no democracy that can thrive without a responsible media. You cannot carry freedom and abandon responsibility,” he stated, adding that the government remains committed to protecting press freedom while encouraging ethical journalism.

The Minister also highlighted the establishment of the International Media and Information Literacy Institute (IMILI), the world’s first UNESCO Category 2 Institute dedicated exclusively to Media and Information Literacy, describing it as a major step in promoting digital literacy and responsible online engagement.

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2027: Obi Signs One-Term Agreement With Kwankwaso, NDC

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By Adedapo Adesanya

The vice-presidential candidate of the Nigeria Democratic Congress (NDC), Mr Rabiu Kwankwaso, disclosed that Mr Peter Obi, the party’s presidential candidate, signed agreements committing himself to serving only one four-year term if elected in 2027.

Mr Kwankwaso explained that the documents comprised a formal agreement involving the political party and a separate personal accord between himself and Mr Obi.

According to Mr Kwankwaso, the deal stipulates that the presidency will return to Northern Nigeria in 2031 upon the completion of an Obi-led administration’s four-year tenure, if elected next year.

“We have agreed to formalise it in writing,” Mr Kwankwaso stated. “We have executed one document for the party and another between the two of us,” he revealed during an appearance on Channels Television’s Politics Today late on Monday.

He reiterated that Mr Obi would honour his pledge and resist pressure to seek a second term, expressing confidence in the former Anambra State governor, noting that his interactions had convinced him that he would respect the agreement.

“I personally believe him, and, based on what I now know about him, I do not believe he will change his mind when the time comes,” he said. “We are all gentlemen.”

Mr Kwankwaso added that he and Mr Obi would continue to collaborate after the proposed administration completes its term.

“The agreement is that after four years, we will continue to work together as a group, as a party, and as friends and brothers,” he said. “After our four-year term, from 2027 to 2031, power returns to the North. That is the consensus.”

The former defence minister did not state that he would be the NDC presidential candidate in 2031; his comments referred broadly to the presidency returning to the North, rather than to his personal political ambitions.

Mr Obi has repeatedly pledged to serve only one term if elected; however, he has yet to publicly confirm the specific details of the documents described by Mr Kwankwaso.

In the 2023 Presidential polls, Mr Obi was the Labour Party presidential candidate while Mr Kwankwaso contested on the platform of the New Nigeria Peoples Party (NNPP).

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