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Nigeria Leads 10 Biggest Beer Drinking Countries

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Nigeria Leads 10 Biggest Beer Drinking Countries

Nigeria Leads 10 Biggest Beer Drinking Countries

By Dipo Olowookere

The list of top 10 biggest beer drinking countries in Africa has been released by a market research group called Global Data, formerly known as Canadean and the lead spot was occupied by Nigeria, the most populous nation in the continent.

As a result of its population, Nigeria led the chart with 12.28 litres of beer consumed per year.

Beer makes up just 16 percent of alcohol consumption in Nigeria, while other drinks make up 84 percent due to the high popularity of home-brewed beverages.

Africa is by far the fastest growing region for beer consumption and research showed that over 5 percent annual growth of beer consumption in Africa, compared with 3 percent for Asia and less than 1 percent for Western Europe.

“There is untapped potential,” Global Data Analyst Andrew Curran said, noting that although, Ivory Coast is outside the top 10 beer consuming countries in Africa, it is showing more or less matching growth rates to the top 10.

Nigeria is being followed on the top 10 beer consuming countries in Africa by Uganda, which consumes 11.93 litres per year; Botswana is third, with 7.96 litres per year, leaving Kenya in the fourth position, with 9.72 litres per year.

While Namibia and Burundi consume 9.62 litres per year and 9.47 litres per year, respectively, South Africa and Gabon consume 9.46 litres per year and 9.32 litres per year, respectively.

Rwanda consumes 9.10 litres of beer per year, while Tanzania consumes 7.7 litres of beer per year.

However, Global Data’s research identified Ivory Coast as one of the continent’s most dynamic economies, with annual growth of over 8 percent, and her beer market is also expected to expand.

“The Ivory Coast is outside the top 10 beer consuming countries in Africa, but it is showing more or less matching growth rates to the top 10,” the report said, adding that Ivory Coast has also gained importance since the recent merger between rivals SAB Miller and InBev.

According to Curran, SAB Miller and InBev have consolidated their dominance in South Africa and forced Heineken to focus on the francophone West.

He believes that success in the Ivory Coast could lead to further gains in the region, such as in Burkina Faso and Benin,

Global Data’s report of Ivory Coast’s push to the top 10 biggest beer drinking countries in Africa came on the heels of Dutch multinational Heineken’s investment of $160 million in the West African country’s beer market.

Heineken recently launched a new brewery named Brassivoire in association with distribution specialists CFAO on the outskirts of the Ivorian economic capital Abidjan.

The $160 million state-of-the-art facility has capacity to produce 160 million liters of beer a year. The brewery will produce Heineken Ivoire beer, the result of extensive research into local tastes.

Brassivoire has around 200 highly-skilled local employees, who have received over 3000 hours of training between them, according to General Manager Alexander Koch.

The Dutch beer giant Heineken, which is the world’s second largest brewer, is targeting the Ivory Coast, and has said that its Ivoire brand has been well received and intends to scale up production.

The vast majority of beer consumers in Ivory Coast are provided by French company Castel Groupe, which owns popular brands including Solibra, Flag and Castel. Castel Groupe previously held near monopoly on Ivorian beer market.

However, with the inauguration of a new $160 million state-of-the-art plant, Heineken has made an ambitious play for the fast-growing Ivorian beer market.

“It (Ivory Coast) has a young population, a high rate of urbanization – almost 50 per cent already – a dynamic economy and there is only one player so far,” says Heineken CEO Jean-Francois Van Boxmeer.

What this means is that the battle for the soul of Ivory Coast’s beer market may have commenced. Already, Heineken believes its new Ivoire beer can eat into Castel’s market share, with its relatively low price and a product designed for local consumers.

“We researched for years,” Koch said, adding, “We developed the bottle, the name, the color code, even the recipe together with the Ivorian consumer.”

He said the new beer has performed well so far, and production will soon increase. “The Ivoire brand has had an incredibly good reception from the Ivorian consumer,” Koch stated, adding, “We are currently running at full capacity and will bring forward some of our investments to meet demand.”

Source: The Nation

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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Violent Protest Erupts in Ibadan Over Naira Scarcity

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protest in Ibadan

By Aduragbemi Omiyale

There are reports of a violent protest in Ibadan, the Oyo State capital, over the scarcity of old and new Naira notes, Business Post has gathered.

It was learned that residents of the ancient city are venting their anger over the hardship caused by the policy of the Central Bank of Nigeria (CBN) and the federal government.

The central bank redesigned the N200, N500, and N1,000 notes and asked citizens to return their old banknotes because they would cease to be legal tender.

However, since the introduction of the new currency notes in circulation on December 15, 2022, many Nigerians have not been able to withdraw their money from banks, fuelling anger in the land.

On Friday afternoon, some residents of Ibadan took to the streets to express their frustration at the development, which is coming at a time consumers have to queue for petrol. They had bonfires on the road and disrupted business activities in some areas of the city.

Recall that today, the Governor of Oyo State, Mr Seyi Makinde, announced the suspension of his campaign activities over the scarcity of Naira and fuel.

Also on Friday, the Governors of the ruling All Progressives Congress (APC) met with President Muhammadu Buhari to appeal to him to change his mind on the Naira swap policy because of the effect on the people and the 2023 general elections starting later this month.

The President had earlier been asked not to show up in Kano State because of fears of a violent protest over the development. After the deadline was moved forward, the Governor of the state, Mr Abdullahi Ganduje, said he was safe to visit the ancient city.

However, during his visit to Kano, there were reports of a demonstration, with a chopped stoned by some residents of the state and convoys attacked by angry protesters.

The government claimed the protest was not directed at President Buhari, while the opposition party, Peoples Democratic Party (PDP), said otherwise.

protest in Ibadan

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APC Governors Beg Buhari to Allow Use of Old, New Naira Notes

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APC Governors

By Aduragbemi Omiyale

President Muhammadu Buhari has been urged to allow the use of old and Naira notes as legal tender in the country until the former is naturally mopped up from the circulation.

This appeal was made on Friday by Governors elected on the platform of the ruling All Progressives Congress (APC) during a meeting with Mr Buhari at the Presidential Villa, Abuja.

In a brief chat with reporters after the meeting, the Governor of Kano State, Mr Abdullahi Ganduje, said after the request was made to the President, he promised to look into it.

The Central Bank of Nigeria (CBN) last month redesigned the N200, N500, and N1,000 banknotes and said the old currency denominations would cease to be legal tender from January 31, 2023.

However, two days before the deadline, the Governor of the CBN, Mr Godwin Emefiele, after a meeting with President Buhari in his hometown in Daura, Katsina State, said the deadline had been shifted to February 10, 2023, noting that Nigerians had a grace period of February 17, 2023, to return the old notes to the bank.

On Tuesday, January 31, he appeared before the House of Representatives ad-hoc committee on the CBN policy to say Nigerians could still take their old notes to banks after the deadline, promising that citizens will not lose their funds.

Today, the APC Governors met with Mr Buhari to discuss the scarcity of Naira in the financial system and also the lingering fuel scarcity.

One of the Governors present at the gathering, Mr Nasir El-Rufai of Kaduna State, had claimed this week that the scarcity of cash and petrol was the handiwork of some elements in the Villa, who do not want the party to succeed in the forthcoming elections.

“We spoke with the President to allow the old and new notes to co-exist until the old notes die a natural death,” Mr Ganduje told newsmen while walking out after the meeting.

“Sir, did you discuss the petrol scarcity with him,” one of the reporters asked the Kano Governor, and he responded, “Yes.”

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Oyo Governor Suspends Campaign Activities Over Fuel, Naira Crisis

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Makinde campaign activities

By Aduragbemi Omiyale

Due to the unending fuel and new Naira notes crisis rocking the country, Governor Seyi Makinde of Oyo State has suspended his campaign activities.

Mr Makinde is seeking another term in office under the platform of the Peoples Democratic Party (PDP).

He commenced his campaign activities last month, asking residents of the state to give him another chance to serve them.

But the scarcity of premium petrol spirit (PMS), otherwise known as petrol, and cash has put Nigerians under untold hardship.

Governor Makinde, during the flag-off of the Omi-Adio-Ido Road on Friday, said in solidarity with the people over anti-people economy policies of the All Progressives Congress (APC) led federal government, he would be suspending his campaign.

A statement by the Commissioner for Information, Culture and Tourism, Mr Wasiu Olatubosun confirmed this.

In the statement, Mr Makinde, who was in Ido to continue his campaign, directed that all campaign activities be suspended until further notice.

Mr Olatubosun said Governor Makinde noted that the suffering of his people was too much, saying he was elected to protect their interests and well-being.

The Commissioner said his boss, in an emotionally laden voice, directed leaders of the party in Oyo State to suspend the campaign.

“As a mark of honour to citizens and residents of Oyo State, the Governor of Oyo State, Seyi Makinde, has directed that all campaign activities of the party at all levels be suspended until further notice,” the statement read.

“Governor Seyi Makinde’s love for his people necessitated this unprecedented move at this time. We urge all residents and citizens of the State to remain calm as we navigate through this difficult period together,” he added.

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