General
Nigeria’s GBS Market at $286.8m, S/Africa at $4.7bn, Egypt at $4bn
By Modupe Gbadeyanka
There are strong indications that in 2023, the global business services (GBS) market in Africa will worth $19.8 billion, higher than the current value, $15.1 billion.
According to the 2021 Africa GBS Benchmarking and Market Report by Knowledge Executive, the African continent will play a major part in the sector in the future because of its vast labour.
In the report, it was stated that business process outsourcing (BPO) and information technology outsourcing (ITO) are at the forefront of Africa’s rapid growth rates.
This growth, it said, is bolstered by multiple factors, including improved economic governance, relative political stability, an abundance of educated youth within the continent’s labour pool, comparatively lower salary and labour costs, in addition to focused efforts from African policymakers to support this crucial sector.
The report stated that the past year has accelerated outsourcing adoption to reduce costs and maintain revenue across the globe – and Africa has emerged as a significant beneficiary.
It was disclosed that the continent was in the developing stage of the GBS lifecycle, but already showing signs of global competitiveness and rapid maturity.
According to the report, South Africa is the continent’s largest GBS player by market share (domestic and international), valued at an estimated $4.7 billion.
The local sector employs over 261,082 domestic and international service workers from the country’s sizeable English-speaking workforce with competencies across most outsourcing services, including digitally-enabled contact centres and customer experience lifecycle management services. Surveyed enterprise executives rated the country best for contact centre voice, back-office processing and customer administration service delivery.
Egypt has the second largest domestic and international GBS market share on the continent, valued at $4 billion (excluding IT services).
The country offers a highly-skilled, multilingual, diverse talent pool, with competitive labour costs and the second-largest youth population in Africa (36.3 million citizens aged between 18-35 years). The native Arabic language also opens Egypt to the Arabic market of 300 million consumers.
Africa’s largest economy by GDP ($448 billion), Nigeria, boasts a well-established ICT sector – the largest on the continent.
This feature serves as an excellent foundation for developing the country’s GBS market, which is already valued at an estimated $286.8 million and employing approximately 16,540 workers.
Coupled with a focus on sector-specific skills and education, the country stands poised to take advantage of the largest population of English speakers in Africa and the highest number of youths aged between 18-35 years in Africa (53 million).
Smaller nations are also capitalising on this increasing international demand. Rwanda is an emerging GBS market with a large population of English and French speakers able to service English and Francophone countries. It offers reliable and advanced communications infrastructure with 95% LTE network coverage.
Botswana is another emerging GBS location. The country boasts macroeconomic stability and offers attractive investment incentives and a growing pool of educated, English-speaking workers.
Senegal has become a popular French alternative market for BPO services. Ghana boasts a scalable pool of English-speaking and computer literate talent and a growing youth population. Zimbabwe has bold GBS development plans based on its highly educated talent pool for niche services.
Investing and buying on the continent continues to be a venture filled with potential and undiscovered returns. And as more international businesses look to do so, insights such as those gleaned from the Africa GBS Benchmarking and Market Report will be invaluable in making informed decisions on outsourcing, co-sourcing or expansion.
The report said it got its findings from interviews with over 140 global enterprise executives from North America and European organisations that outsource, or plan to outsource, to Africa.
In addition, profiling surveys were conducted on over 500 GBS service providers and delivery centres across 19 African countries. These markets represent a mix of mature, emerging and nascent GBS locations in Africa that now serve as key locations for global and local investors and buyers.
General
Women Need to Own Their Stories, Collaborate—Ayo Mario-Ese
By Modupe Gbadeyanka
Celebrated broadcaster with Arise TV, Mrs Ayo Mario-Ese, has charged women to be open to collaboration and not limit themselves.
The charming media personality was one of the panellists at the UBA Business Series themed Introducing Gen W – The Evolved Woman, held at the UBA House in Lagos last Thursday.
At the event moderated by popular actor, Mr Tobi Bakre, the Morning Show anchor on Arise TV expressed worry about females who are usually laidback about speaking up and sharing their achievements, and said that women need to own their stories.
“A lot of women are doing phenomenal work and are sometimes afraid of showcasing what they are doing. As an evolved woman, you have to find out what you are comfortable doing, create your own unique offering, and also be open to collaboration,” she submitted.
Another panellist, Ms Joycee Awosika, described an evolved woman as one who has awareness of who she is.
“That woman does not need to ask to sit at the table; she is creating her own table and adding value. As your company is growing, you must grow too, and always do an audit of where you need to become a better leader,” the energy economist stated.
For a digital entrepreneur, Ms Tomike Adeoye, the question of what a woman is bringing to the table has now become obsolete, as the evolved woman is now bringing their own table.
“She is now more vocal about their struggles, setting the standards, and she is not ready to give up on her dreams,” she declared.
For the founder of Fine-Funky, Ms Olufunke Davies, she remarked that, “Creating unique designs that are affordable remains my driving force and something that has helped me grow as an evolved woman.”
In her remarks, the Group Head for Brand, Marketing and Corporate Communications at UBA, Ms Alero Ladipo, said, “Raising each woman is actually not that hard, because everyone has their community as well as their story; and so as women, we need to take a position so that we can give to others.”
She said the Gen W platform of the lender is dedicated to the evolved woman, adding, “Through expert insights, real stories, and practical resources, the platform connects women who are building brands, creating businesses, growing careers, and leading across industries. They also have access to a plethora of discounted products and loans. The best part: it is open to every woman. No UBA account needed. This is Gen W, for the evolved woman.”
This edition of the UBA Business Series was hosted to mark International Women’s Month.
General
Navy Intensifies Crackdown on Oil Theft in Rivers, Calabar
By Adedapo Adesanya
The Nigerian Navy has intensified its crackdown on crude oil theft and illegal bunkering, destroying a reactivated illegal refinery site in Rivers State and intercepting suspected stolen petroleum products in Calabar.
The Director of Naval Information, Captain Abiodun Folorunsho, disclosed this in a statement on Sunday in Abuja, revealing that personnel of the Nigerian Navy Ship SOROH, operating under Operation Delta Sentinel, destroyed a reactivated illegal refinery site at Okolomade Community in Abua-Odual Local Government Area (LGA) of Rivers State.
He said the action followed credible intelligence that a previously dismantled illegal refining site had resumed operations.
According to him, an Anti–Crude Oil Theft (Anti-COT) team deployed to the location discovered that the dismantled refining oven had been reconstructed.
“Further exploitation of the area led to the discovery of additional refining equipment and storage facilities containing about 3,000 litres of product suspected to be illegally refined Automotive Gas Oil (AGO),” he said.
Mr Folorunsho added that the illegal refining infrastructure—including ovens, storage tanks, hoses, connected pipes and newly acquired metal components used for illegal refining—was destroyed in line with operational procedures.
He said personnel of the Nigerian Navy Ship Victory, in another operation, intercepted about 3,950 litres of suspected stolen petroleum products at the Nigerian Ports Authority (NPA) area in Calabar, Cross River.
He said the interception was based on credible intelligence on suspected siphoning of petroleum products from vessels berthed at the port.
The naval patrol team, according to him, swiftly deployed to the area and traced the illegally siphoned products to a trailer park within the port facility.
“On sighting the naval patrol team, the suspected perpetrators fled the scene, after which the area was cordoned off and the illegally siphoned products secured,” he said.
The official said further inspection led to the recovery of about 3,950 litres of Automotive Gas Oil stored in drums and jerrycans, which had been evacuated to the naval base for further necessary action in line with extant regulations.
He noted that the successes aligned with the directive of the Chief of the Naval Staff, Vice Adm. Idi Abbas, to intensify operations against crude oil theft and other maritime crimes across Nigeria’s maritime domain.
The captain reiterated the Navy’s commitment to sustaining the operational tempo of Operation Delta Sentinel through intensified surveillance, patrols and intelligence-driven operations aimed at combating crude oil theft, illegal bunkering and other forms of economic sabotage.
General
Mastering SEO: Proven Methods to Grow Your Online Presence
Search Engine Optimization isn’t what it used to be.
Gone are the days of stuffing keywords, buying random backlinks, and expecting overnight rankings. Today, SEO is a sophisticated blend of technical precision, content authority, brand positioning, and strategic digital PR.
At RiseGrower.com, we’re launching with one mission:
To help brands grow through ethical, scalable, authority-driven SEO.
This isn’t just another SEO agency. This is the next evolution of ranking strategy.
🌍 SEO in 2026: What Has Changed?
Search engines—especially Google—have become dramatically smarter.
Modern ranking systems analyze:
- Topical authority
- Content depth and expertise
- User engagement signals
- Link quality (not quantity)
- Brand credibility
- Search intent satisfaction
SEO today is no longer about “gaming the algorithm.” It’s about becoming the most trusted answer in your industry.
That’s where RiseGrower comes in.
🚀 What RiseGrower.com Is Built For
We specialize in performance-focused SEO strategies designed to:
- Increase organic traffic
- Improve high-intent keyword rankings
- Strengthen domain authority
- Build sustainable backlink profiles
- Turn search visibility into revenue
Our approach combines:
- Advanced technical SEO audits
- Strategic content architecture
- Authority guest posting campaigns
- White-hat link acquisition
- On-page optimization
- Data-driven reporting
We don’t chase vanity metrics. We build growth systems.
🧠 Our Philosophy: Authority Wins
Search engines reward expertise and trust.
That’s why our strategy centers around three pillars:
1️⃣ Topical Authority
We help brands dominate entire keyword clusters—not just single keywords.
2️⃣ Editorial Authority
Through high-quality guest posting on real industry publications, we build contextual backlinks that move rankings safely and effectively.
3️⃣ Technical Excellence
From crawl optimization to structured data, we ensure search engines fully understand and prioritize your content.
🔥 Why Most SEO Strategies Fail
Many businesses struggle with SEO because:
- They focus only on backlinks without strategy
- They publish content without search intent research
- They ignore technical site health
- They chase short-term wins instead of long-term growth
SEO is not a trick.
It’s a system.
RiseGrower builds systems.
📊 Our Approach Is Data-Driven
Every campaign starts with:
- Competitive analysis
- Keyword gap research
- Link profile audit
- SERP intent mapping
We analyze what’s ranking—and why.
Then we engineer a strategy that outperforms it.
🏢 Who We Work With
RiseGrower is built for ambitious brands:
- SaaS companies
- eCommerce brands
- Agencies
- Startups
- Enterprise businesses
- Niche industry leaders
If your goal is sustainable organic growth, you’re in the right place.
⚖️ White-Hat SEO Only
We believe in:
- Real editorial placements
- Ethical outreach
- Genuine authority building
- Search engine compliance
We do not use:
- Private Blog Networks (PBNs)
- Spammy link schemes
- Automated backlink tools
- Manipulative ranking shortcuts
Long-term growth requires integrity.
📈 The Rise of Performance-Based SEO
The future of SEO isn’t “deliverables.”
It’s measurable outcomes.
At RiseGrower, we align our strategy with:
- Ranking milestones
- Traffic growth targets
- Lead generation goals
- Revenue impact
Because rankings are only valuable if they drive business growth.
🌟 What Makes RiseGrower Different?
We blend:
- SEO strategy
- Digital PR
- Authority guest posting
- Content intelligence
- Conversion-focused thinking
We don’t just improve rankings.
We build market leaders.
🔮 The Future of Search
AI-generated content is flooding the internet. Competition is rising daily.
Search engines will increasingly reward:
- Authentic expertise
- Brand mentions
- Trusted backlinks
- Valuable long-form content
- Real-world credibility
The brands that invest in authority now will dominate tomorrow.
RiseGrower was created for that future.
🚀 Launching Soon
RiseGrower.com is preparing to launch with a clear promise:
Growth through strategic SEO authority.
If you’re ready to:
- Outrank competitors
- Scale organic traffic
- Build long-term visibility
- Turn search into revenue
We’re ready to grow with you.
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