By Dipo Olowookere
Foremost independent PR measurement and evaluation agency in Nigeria, P+ Measurement Services, is celebrating its third anniversary.
P+ Measurement Services has been providing detailed and unbiased media monitoring, measurement and performance audit services in Nigeria.
Its clientele includes local and multinational companies in the banking, insurance, assets management, oil & gas, breweries, airlines, government, NGOs and PR & Advertising agencies.
The company was established in 2015 by a PR expert, Mr Philip Odiakose, and the firm is now one of the top three service providers in West Africa.
The company dedicates majority of its resources to research and development, timely delivery of services, human capacity development, and new product and service offerings, in support of Nigeria’s constantly growing communications industry.
To commemorate its third anniversary, P+ Measurement Services has re-launched its website, moved to a new service centre located in the central business district of Lagos and is organizing the AMEC’s measurement month with staff, shareholders and partners.
The third anniversary celebration of P+ Measurement Services is a look back to the company’s history and achievements in redefining the Nigerian marketing communications landscape through the introduction of independent PR measurement and evaluation services.
Speaking at the anniversary, Mr Philip Odiakose, Lead Consultant, P+ measurement Services said. “I would like to take this opportunity to express my gratitude to our various stakeholders for their support over the years including our clients, regulatory body, suppliers, media partners, other business partners and above all, my colleagues.
“With their continual support and with the foundation built in the past, I have great confidence that P+ Measurement Services will do much better in the coming years.”
“We have already built a strong base of operations, we have established the importance of independent media monitoring, measurement and evaluation and we have even moved into a bigger office to accommodate more business,
“I believe all of this goes to show that we are here for the long haul, providing quality insight that informs profitable business decisions,” he added.
80% of Buhari’s Ministers, Appointees Grossly Incompetent—CNPP
By Aduragbemi Omiyale
The Conference of Nigeria Political Parties (CNPP) has claimed that 80 per cent of the Ministers and appointees of President Muhammadu Buhari are grossly incompetent.
The group, which made this claim in a statement signed by its Secretary General, Mr Willy Ezugwu, on Tuesday, called for an overhaul of the cabinet and an injection of fresh hands.
“It is about time President Muhammadu Buhari overhauled his cabinet and injected fresh hands with new ideas into the federal cabinet to redeem his image within the remaining one year of his administration.
“By our several assessments, at least, 80 per cent of President Buhari’s ministers and appointees have proved to be grossly incompetent in the last seven years.
“Worse still, many of the appointees swim in unprecedented corruption that was unimaginable even in the years of the Peoples Democratic Party (PDP) governments.
“President Buhari as a former Head of State could not afford about N53 million presidential nomination forms seven years ago and the ease with which virtually all his ministers bought the exorbitant presidential and governorship forms of the ruling All Progressives Congress (APC) should be the clearest signal that most of the presidential appointees have been corruptly enriching themselves.
“For us, the recent corruption case involving the country’s Accountant-General is one of the least among the appointees. And if a financial gatekeeper like the Accountant-General of the Federation can be involved in such a monumental fraud, then President Buhari’s administration has a lot of image redemption activities to carry out before 2023.
“This can be best achieved by the immediate replacement of most of the current ministers and appointees who have obviously not delivered meaningful democratic dividend since their appointment,” the CNPP stated.
Meanwhile, the group has applauded the Governor of the Central Bank of Nigeria (CBN), Mr Godwin Emefiele, for withdrawing a suit he filed against the Independent National Electoral Commission (INEC) and the Attorney-General of the Federation (AGF) and Minister of Justice, Mr Abubakar Malami, over his alleged 2023 presidential ambition.
The central banker had approached the court to argue that the electoral body and the nation’s chief law officer do not have the right to stop him from becoming the president of Nigeria next year while still being in office as CBN governor.
After he could not submit his presidential forms procured for him from the APC, Mr Emefiele withdrew the suit from the court.
This action sweetened CNPP, which described it as “a step in the right direction,” commending the banker “for being a good listener and respecter of public opinion.”
In a statement signed by its Secretary General, Mr Willy Ezugwu, on Tuesday, the group also appealed to President Muhammadu Buhari to sack “incompetent and corrupt Ministers” in his cabinet.
Facility Managers in Nigeria Empower 25 Technical School Students
By Modupe Gbadeyanka
It was a day of joy for facility managers in Nigeria as they rolled out drums to celebrate the 25th anniversary of the Nigerian chapter of the International Facility Management Association (IFMA).
The celebrants converged on MUSON Centre, Onikan, Lagos on Thursday, May 12, 2022, to mark the day, which coincided with World Facility Management Day.
At the event themed Leading a Sustainable Future, aimed at strengthening goals to achieve an improved facility maintenance culture in Nigeria, five students each from five Government Technical Colleges in Lagos, including Government Technical College, Ikotun; Government Technical College, Ikorodu; Government Technical College, Epe; Government Technical College Agidingbi, were equipped with toolboxes, safety jackets and safety helmets as their discipline of learning falls within facility management. The 25 students were promised employment upon completion of their education by some industry operators in attendance.
In his welcome address, the President of IFMA, Nigeria Chapter, Mr Segun Adebayo, applauded the Federal Ministry of Works and Housing under Mr Babatunde Raji Fashola, for a commendable job in ensuring the assent of Executive Order 11 on National Public Buildings Maintenance.
“The effort of the Ministry of Works & Housing on this laudable achievement has indeed renewed our hope of providing professional attention to the country’s numerous facilities and her growing infrastructure. In fact with this feat, I am delighted to say that maintenance culture has fully resurrected in our nation,” the President of IFMA Nigeria said.
While speaking on the future goals of the association, Mr Adebayo revealed their readiness to continue to provide leadership and direction in the built environment through innovative initiatives, use of technology, specialized trainings and strategic collaboration that translate to the actualization of a transformative future in the built environment.
According to him, the theme of the event clearly validates the leadership of the association in the industry and also confirms them as a forward-thinking association, noting that, “This you can see in our endless advocacy and strategic collaborations with credible public and private institutions.”
He urged everyone present to be steadfast in the practice of facility management in order to lead a sustainable future.
In his keynote address, Mr Fashola reiterated the relevance of facility management, saying, “It is important to mention that facility management is a very expansive area of human activity that involves a diversity of skills whose impact will remain with us for a long time.”
He admonished the private sector to take ownership and responsibility for facility management because, according to him, the private sector accounts for the majority of buildings and infrastructure in Nigeria.
Present at the event were professionals across the construction industry, real estate and facility management professionals including Ms Nike Adekanbi, the General Manager, Lagos State Infrastructure and Asset Management Agency; Engr Femi Akintunde, Group Managing Director/CEO, Alpha Mead Group; Professor Modupe Omirin, Dean of Faculty of Environmental Sciences, University of Lagos; Arc. Tina Onokwai, Director of Federal Public asset Maintenance in the Ministry of Works & Housing and other members of the association.
IFMA Nigeria was founded in 1995 by a special group of professionals drawn across the industries within the built environment including Architects, Civil Engineers, Electrical Engineers, and Builders, amongst others who had a burning desire to provide Nigeria with the opportunity of developing a maintenance culture that will shape the future of the country.
The association, in collaboration with the University of Lagos, has pioneered a professional master’s degree programme in Facility Management.
Famous Black and White Logos: Features and Benefits
Despite the fact that many consider black and white logos to be old-fashioned and too simple, experience with their use shows their high efficiency and the presence of a large number of advantages. In any case, history knows many cases when black and white logos became super recognizable and turned into a real brand.
You can develop a black and white logo in the logo maker Turbologo for a couple of mipnuts.
What is a logo
A logo is a symbol (containing a picture, an inscription, or both of these elements in any proportions). Its main purpose is to make the company recognizable and distinguishable from firms engaged in similar activities.
A company with a unique and attractive brand name attracts customers. In addition, such brands inspire more trust among the potential audience.
The logo is not just a stylish picture – it has several significant “missions”:
- Creation of brand image. A brand name can convey a lot of information about a company. In addition to the specialization of the brand, the logo tells potential customers and the strengths of the products sold and the services provided. A high-quality logo will show the audience that you are responsible for your business;
- Advertising. The emblem presents the brand on the market, increases its significance. With the help of the logo, customers can find out the necessary information about the company and, if they wish, apply for services or goods. It is also effective to use the logo in business correspondence;
- Market identification. The logo helps customers who are already familiar with the brand to recognize it among other companies;
- Protection from unfair competition. Some firms copy products that belong to another (often promoted) brand. And the logo helps to show customers which of the goods is really genuine;
- Reputation building. If a consumer once used the services of your organization and was satisfied, then he is more likely to contact you again;
- Good quality guarantee. Products marked with the brand name are genuine. This protects customers from buying fakes.
Black and white logos are quite popular in the modern world. They have both advantages and disadvantages. They are economical (they do not require large development and printing costs to use), are minimalist, unobtrusive, are associated with luxury service companies (as large companies choose simple logos), and stand out against the background of the color emblems of competitors.
While the combination of different shades in a logo can look great, sometimes a black and white theme gets the point across better.
These colors are powerful in their simplicity, and they are suitable for almost any platform.
It can be printed on a T-shirt.
It can be pasted on a wall, pictured on a billboard, or even printed on a car window.
Instagram profile , or used as a Facebook cover.
It can be printed on the athlete’s equipment to promote the brand.
If you want a logo that can fit into any setting, go for the black and white option.
Printing in other colors can be expensive, but binary colors such as black and white are cost effective.
Black and white paints are readily available compared to other colors.
In addition, a binary logo is likely to use less power than a color logo.
Famous black and white logos
Today, dozens of extremely successful black and white brand logos are familiar. This color scheme has significantly increased recognition and has become a real “highlight” of companies such as:
- Nissan is a famous car manufacturer from Japan.
- Sony is a company engaged in the creation of technology, as well as the production of films and video games.
- Bentley is a popular automotive giant from the UK.
- BBC is the most famous news agency in the world, headquartered in London.
- Nike is a giant in the sportswear and footwear industry;
- Wikipedia is an international scientific and educational project known to every person who has ever sat down at a computer and used the Internet.
- Walt Disney is a company familiar from childhood that produces animated films, as well as feature films such as Pirates of the Caribbean.
- Gillette is a world-famous brand that produces blades, razors, creams and other shaving accessories.
- Playboy is a legendary adult magazine.
These are just some of the options for black and white logos that have become famous throughout the world and are known to almost every consumer on Earth. As can be seen from the examples presented, many world-famous brands prefer the combination of black and white to color versions of the logo.
Reducing the color gamut can be a key choice to bring your symbol to high standards, versatility and modernity.
Now is the time to make a black and white symbol that will exalt the brand that has appeared on the market. You can make a black and white logo yourself or by ordering it. The first option is much cheaper, and thanks to the emergence of numerous resources, the logo can be made by yourself, using special designers for this. It doesn’t take much time, but the result is amazing.
Latest News on Business Post
- Access Bank Deploys Strategies to Dominate Agency Banking May 25, 2022
- Chelsea £4.25bn Takeover Complete as UK, Abramovich Agree May 25, 2022
- Nigeria’s Crude Oil Refining Capacity to Hit 1.2 million bpd in 5 Years—NCDMB May 25, 2022
- 80% of Buhari’s Ministers, Appointees Grossly Incompetent—CNPP May 25, 2022
- Identity Management System Will Reduce Unclaimed Dividends—SEC May 25, 2022
- LBS, NowNow Unveil Financial Literacy Initiative May 25, 2022
- CSCS Lifts Unlisted Securities Market by 0.24% May 25, 2022
- Naira Appreciates at I&E Amid 1.3% Rise in FX Transactions May 25, 2022
- Stocks Post Highest Daily Loss in 11 Months After CBN’s Rate Hike May 25, 2022
- Oil Market Down Amid Supply, Economic Worries May 25, 2022