Publiseer Unveils Improved Platform for African Creatives

June 12, 2020
Chidi Nwaogu of Publiseer

A new and improved platform to assist creatives in Africa has been launched by Publiseer. The platform was unveiled few days ago via its social media pages, including LinkedIn.

Although this is a completely new platform, its existing 5,000+ creatives can log in with their email address, while new creatives can register for an account.

Both creatives can submit new content for distribution, and find all the content they’ve submitted to Publiseer for distribution on the ‘Your Content’ page.

Creatives can update their royalty payout information from the ‘Payout’ page, and see their current payout information on record. This information can be updated automatically by simply filling out the ‘Update Payout Details’ form.

Royalty and units sold accrued on the old platform have been migrated to the new platform. As earlier stated, although this is a completely new platform, Publiseer worked to ensure that the experience for its existing creatives is seamless. Existing creatives may however need to clear the cache of their browser for a seamless experience.

With the launch of its new platform, Publiseer finally added ‘Publiseer for Developers’ as a service. Now, it distributes video games developed by African developers on premium gaming platforms like Steam and Itch.io.

It is safe to say that Publiseer is now a complete digital media company playing in e-publishing, digital music, video-on-demand, and video gaming.

“During this pandemic, Publiseer has experienced a spike in sales. It appears that people are relying heavily on ebooks, audiobooks, and digital music to occupy or entertain themselves during these trying times.

There has been a huge surge in new book submissions, as it appears a lot of writers are using this period to finish their manuscripts. However, there has been a huge decline in new music submissions, most likely because musicians are unable to hit the recording studio and create new music, according to the co-founder and CEO of Publiseer, Mr Chidi Nwaogu.

“So, this got us wondering, ‘How can musicians create new music from their bedrooms or their living rooms, with nothing but a laptop?’ While looking for an answer to that question, we stumbled on Soundation and BandLab, which are online-based music studios that let musicians produce, record, and mix songs directly in a web browser, and we are working with them to assist our recording artists to create new music while at home,” he said.

Most importantly, to help creatives during this pandemic and trying times, Publiseer has temporarily cut down its share in the revenue generated from the sales of the creative works it distributes.

Usually, Publiseer takes 25 percent, but to give its creatives more income stream during this pandemic to support their family and loved ones, Publiseer has temporarily reduced its share from 25 percent to 12.5 percent, which is exactly a 50 percent cut. This is until everything returns to normal.

Publiseer is a digital platform that helps independent and underserved African writers, musicians, filmmakers, and game developers, typically those from low-income communities, to earn above the minimum wage and live above the poverty line from the sales of their creative works.

Publiseer achieves this by helping them distribute, protect, promote, and monetize their creative works worldwide, at no charge to the creative, but for a share in the revenue, it generates for them.

So far, Publiseer has helped 5,000+ African creatives from Nigeria, Ghana, Kenya, South Africa, and Egypt, to earn over $200,000 in revenue since inception in August 2017.

Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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