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Report Shows Hilda Baci Cook-a-thon Garners 85% Positive Sentiment

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Hilda Baci Cook-a-thon

By Modupe Gbadeyanka

The buzz created a few days ago by the Hilda Baci Cook-a-thon may be going down gradually, the chef benefitted from the media hype and attention she attracted during the period.

Hilda Baci, born Hilda Bassey Effiong, attempted to ink her name in the highly prestigious Guinness World Records by becoming the world’s longest-cooking champion.

Though she broke the record of over 85 hours when she cooked for 100 hours, her feat is yet to be officially acknowledged. This could take more than a month to be ratified.

A leading Media Intelligence Consultancy, P+ Measurement Services, conducted a media performance audit on Hilda’s Baci Cook-a-thon by critically examining the media sentiment, media reach, media share by countries and sponsorships.

According to the analysis, the positive sentiment garnered 85 per cent, which Hilda Baci can leverage to build brand loyalty and increase engagement with her audience; while the negative sentiment of 15 per cent suggests that any issues or concerns raised during the event were addressed promptly and effectively.

The analysis of media share by country highlights the top five countries with the highest earned media coverage of Hilda Baci, with 67 per cent of the media coverage from Nigeria, followed by the USA with 15 per cent.

The United Kingdom had 4 per cent, Ghana accounted for 3 per cent, and Canada accounted for 1 per cent. The remaining countries had a relatively lower media share, indicating varying degrees of interest and coverage.

Hilda Baci’s Cook-a-thon was analysed using data harvested from traditional and digital media. These media types provided significant insights on the reach, impact, and characteristics of the event, with 87 per cent generated from digital media and 13 per cent from traditional media, providing a sense of credibility and authenticity to the event.

The audience reach of 4,812,704,500 is a testament to the popularity and success of the Cook-a-thon media engagement. The traditional media gained 13 per cent, and the digital media gained 87 per cent based on the media type analysed. The high percentage of online media mentions also suggests that digital media played a significant role in driving awareness and engagement about the event.

The Amore Gardens, the top sponsor, received 18 per cent of the media attention, followed by Uber with 14 per cent, BaigeWallet in third with 13 per cent, and Arla and Woodscope in lower positions with 10 per cent and 9 per cent, respectively.

It is important to note that media prominence doesn’t necessarily equate to the level of financial or logistical support provided by each sponsor. It reflects the volume of media exposure and visibility they received during the event period.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Adelabu Calls for Calm After 100 Days of UCH Power Outage

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UCH Power Outage

By Adedapo Adesanya

The Minister of Power, Mr Bayo Adelabu, on Monday addressed students of the University College Hospital (UCH), Ibadan who are staging a peaceful protest on the lingering power cut at the school.

Business Post reports that the outage has lasted over 100 days, with Monday making it 101 days since the hospital was disconnected from the grid in October 2024 by Ibadan Electricity Distribution Company (IBEDC) over an outstanding debt of about N500 million.

The Student Union of the University of Ibadan in conjunction with the College of Medicine staged a peaceful protest to draw the attention of the Federal Government to the development but nothing has been done to the effect.

The protesters demanded an immediate reconnection of UCH and the implementation of a 50 per cent tariff reduction they claim the Minister promised the hospital.

Meanwhile, Mr Adelabu appealed to the students to allow for dialogue while proposing a truce between the IBEDC and UCH.

The students carried placards with different inscriptions such as +100 Days of Darkness: Save UCH; Save ABH Hall; Save Falade Hall; Give Us Light; This Is Not How We Want To Live; Medical School Is Hard Enough—Give Us Light; All We Are Saying, Give Us Light, among others.

The students had protested on January 26, 2025, to the State and Federal Secretariats, Agodi, Ibadan, with the hope that the management would fix the issue, but with the 100-day milestone, the new protest hopes there will be resolution

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Regional Imbalance: CNPP Proposes Creation of Five States

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Conference of Nigeria Political Parties CNPP

By Modupe Gbadeyanka

The National Assembly has been advised to consider the creation of five additional states to address regional imbalance in the number of states in the country’s six geopolitical zones to ensure equity, fairness, and justice in the distribution of resources and opportunities among various regions.

Over the weekend, the nation was busy with proposal from some Nigerians on the creation of additional 31 states to bring the total to 67 states.

Reacting to this, the Conference of Nigeria Political Parties (CNPP) submitted that instead of creating almost double of what the country currently has, five fresh states should be created from four regions.

In a statement signed by its Deputy National Publicity Secretary, Mr James Ezema, the CNPP argued that, “Democracy does not support injustice. The basic principles of democracy derive from free, fair, justice, and equitable distribution of resources, and the rule of law.”

The group emphasized that addressing the imbalance in the number of states in each geopolitical zone was crucial for promoting unity, stability, and progress in Nigeria.

“The CNPP proposes that each of the six geopolitical zones should have seven states each, based on economic viability and other relevant factors for the new states to be created.

“Specifically, the North Central and North West zones already have seven states, while the rest of the zones have six states each, except the South East region with only five states.

“There is the need to create one additional state each for the South West, North East, and South-South zones and two additional states should be created in the South East zone.

“Once this is achieved, the National Assembly can consider creating additional states in each of the six geopolitical zones.

“The CNPP believes that this is a necessary step towards ensuring that every region in Nigeria has an equal opportunity to develop and contribute to the growth and prosperity of the nation.

“We urge the National Assembly to take this matter seriously and work towards creating a more just and equitable society for all Nigerians.

“The CNPP has consistently advocated for good governance, transparency, and accountability in Nigeria. The CNPP as the umbrella body of all registered political parties and political associations in Nigeria remains committed to promoting the principles of democracy and ensuring that the rights and interests of all Nigerians are protected and advanced,” it noted.

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Nigeria, Bahrain to Strengthen Trade, Investment Ties

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virtual free trade zones

By Adedapo Adesanya

Nigeria and Bahrain are working to strengthen diplomatic ties, focusing on trade, investment, and oil and gas cooperation.

The two countries recently engaged in bilateral discussions aimed at facilitating foreign direct investment, enhancing trade and investment opportunities and equally fostering cooperation in the oil and gas sectors.

A statement on Sunday by the spokesman of the Minister of Foreign Affairs, Mr Alkasim AbdulKadir, said his boss, Mr Yusuf Tuggar, recently visited Manama in the Kingdom of Bahrain and engaged in bilateral discussions with his Bahraini counterpart, Mr Abdullatif bin Rashid Al Zayani.

It was revealed that the meeting focused on strengthening diplomatic relations, facilitating foreign direct investment from Bahrain, enhancing trade and investment opportunities, and fostering cooperation in the oil and gas sectors, with particular emphasis on onshore projects and the development of the 8th train LNG.

Train 8 is part of efforts for Nigeria to boost its Liquified Natural Gas (LNG) capacity but it hasn’t been able to do so because of low investments and insecurity with its energy infrastructure.

The Ministry also said the both parties also deliberated on the training of Nigerian diplomats and collaboration within multilateral forums.

He disclosed that both ministers signed a Joint Communiqué, officially establishing diplomatic relations between the Federal Republic of Nigeria and the Kingdom of Bahrain, noting that this agreement marks a significant milestone in fostering closer ties and mutual cooperation between the two nations.

He said this development aligns with Bahrain’s ongoing efforts to strengthen international partnerships, stating that recently, Mr Abdullatif bin Rashid Al Zayani, chaired the third meeting of the national committee for monitoring the implementation of the outcomes of the Bahrain Summit Initiatives, underscoring the kingdom’s commitment to global collaboration.

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