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Seyi Tinubu Covers July/August Issue of Pleasures Magazine

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The image many have of a meeting of leaders of business and government is of a room filled with people aged 50-70, even 80 years old, discussing the narratives that will shape the world. But the decisions from such meeting will not impact their generation, they will impact young people.

Over 50% of the world’s population is under the age of 27. So, if someone is going to decide to shape the future, the youth, have to be part of that dialogue; a bigger part of this narrative of co-creating the future.

Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, realized this early on and founded the Global Shapers Community to empower young people to play an active role in shaping local, regional and global agendas.

With the largest youth population in history, there is an unprecedented opportunity for young people to take an active role in shaping the future. This generation has inherited enormous global challenges but has the ability to confront the status quo and offer youth-led solutions for change. They are today’s leaders.

The theme of the July / August issue of the Pan-African Entrepreneurial and Luxury magazine, PLEASURES MAGAZINE is “Creating a Shared Future in a Fractured World”, a special edition to celebrate young achievers who are changing our world in no small ways, these two keeps moving the needle especially in the area of entrepreneurship. They are taking more risks than ever before and building phenomenal businesses and taking decisions that are tackling problems and creating lots of jobs in the process. They are real change agents.

Seyi Tinubu, CEO of advertising giant, Loatsad Promomedia and Noella Tinubu Foundation, a non-profit organization in the interview with Pleasures magazine, highlighted his entrepreneurial journey and the impact of his Noella Tinubu Foundation, an initiative to empower and encourage youths to become change-makers in society by helping them to identify their passion and use that passion to create solutions that empower Nigerian communities and drive greater economic growth.

On the making of Seyi Tinubu

One of the refreshing aspects of the founder of Noella Tinubu Foundation, Seyi Tinubu’s interview with Pleasures Magazine is that he comes across as someone who doesn’t believe in mincing words. Be it the conviction with which he talks about his enterprise and what it has achieved so far, or his refusal to accept the status quo just because of a that’s-the-way-it-has-always-been-done sort of mentality, this Nigerian entrepreneur and the son of one of the leading Nigerian politicians, Asiwaju Bola Ahmed Tinubu seems to be charged up with a vision of a better future for the world at large.

The Noella Tinubu Foundation, founded by Seyi and his wife Layal started out, as a result of the yearnings of people who always ask the couple for support and help in one area or another. So, they both thought it would be best to set up a foundation where they can use a platform to empower people, both entrepreneurs and their startup businesses as well as other areas requiring support to keep their initiatives running. It has since grown into becoming “a global millennial startup movement for social good,” with Seyi and his team essentially developing entrepreneurial pipelines across Africa that transform business minds into change agents for sustainable impact.

“I love innovations and I see the future being tech driven. With that said, the Noella Tinubu Foundation is not limited to creating programs for tech entrepreneurs.” Seyi said in the interview.

With this being the case, PLEASURES MAGAZINE beamed the impact of the foundation and in his response to the question, Seyi said: “We’ve come up with initiatives such as scholarships to deserving students, empowering kids and youths with educational materials, training and skills empowerment, and other outreach programs to orphans, widows and children.”

“The Noella Tinubu Foundation has grown to a full-blown movement which is leading an entire generation to change the world,” he declares. “By 2050, the population in Africa is set to double to two billion with nearly half of that being under 25 years old. I believe that a rise in the younger population alongside entrepreneurship is significant to stir up a job creation wave. Reason why the NoellaTinubu Foundation was set up as a platform to empower and encourage youths to become change makers in society by helping them identify their passion to create solutions that empower Nigerian communities and drive greater economic growth. We give help to various individuals, bodies, groups, etc as a way to increase not just their livelihood, career, business, interests, etc.

We run workshops, training, invest, scale; all for the purpose of changing the trajectory of students on college campuses across Africa. Our aim is to provide a risk-free opportunity, and then back it up with the support required to have change.

We are distinguished in that we are a pipeline creator, the most fundamental piece of the startup funnel. We turn ordinary students into impact entrepreneurs, because we start with people, not ideas.”

As Seyi rightly notes, the NTF has transformed from what it was in its initial days- but it’s a change that has been for the better. “The objective of our foundation is to shortcut the entrepreneurial journey for young people, and get them to realize that you can build a billion-dollar business by creatively thinking about some of our world’s toughest challenges.”

According to him, “We pick an exciting area of impact that can be addressed and then we write a detailed opportunity map, outlining where billion-dollar companies could be generated. By focusing our entire network on one topic, it changes the paradigm of a generation, and exposes market inefficiencies in the current development space, which can be solved through business approaches. This year’s challenge is on rethinking how to harness the power of energy to transform 10 million lives. We used to focus on the bottom of the pyramid, but I have shifted our focus on empowering more people to reach the middle class. Tackling poverty is not enough; we must move the lower third into economic independence.”

Another sector Seyi is making marks is the advertising sector. Although he is trained as a lawyer, his entry into the lucrative advertising industry has rewritten how the industry is run in Nigeria. His company Loatsad Promomedia is the rave of the industry now. With Seyi at the helm, Loatsad Promomedia has provided services for various clients in Telecommunications, Energy, Banking, Food and Beverages, Pharmaceuticals, Media, Real Estate, Education and Government, including Lagos State Advertising Agency (LASAA).

In 2017, his innovative imputes into the industry earned him a prestigious Young Entrepreneur of The Year Award. In recognising and rewarding excellence in Nigeria’s Entrepreneurs, Advertising and Marketing Communications sectors.

Mr Seyi’s giant strides are even more appreciated by many, in his effort to live off the illustrious name of his father. He remains one of the most inventive and energetic minds in Nigerian technology today.

This issue also includes a look at the numerous positive initiatives of Queen Rania Foundation for Education and Development, founded by Queen Rania Al Abdulahi of Jordan. And on the two years crowning achievements of Mohammed bin Salman, crown prince of Saudi Arabia.

Plus, a special profiling of 50 African Women Entrepreneurs to watch out for on the global stage.

And as usual, the magazine is incomplete without your usual light stories and other human interest narratives such as the heart touching grass to grace story of Joana Gyan, Ghana’s queen of Gold export. Read the interesting tourist sites in Africa, these and many more reports combine in making the magazine a collector’s item and reading pleasure for all and sundry.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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US Suspends Immigrants Visa for Nigerians, 74 Others

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US Immigrants Visa

By Adedapo Adesanya

Nigeria is among 75 countries the US government will suspend the processing of immigrant visas for its citizens.

According to the US State Department, the citizens of the 75 countries are those whose nationals are deemed likely to require public assistance while living in the United States.

The State Department, led by Secretary Marco Rubio, said it had instructed consular officers to halt immigrant visa applications from the countries affected in accordance with a broader order issued in November that tightened rules around potential immigrants who might become “public charges” in the US.

Business Post gathered that alongside Nigeria are Afghanistan, Albania, Algeria, Antigua and Barbuda, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belarus, Belize, Bhutan, Bosnia, Brazil, Burma, Cambodia, Cameroon, Cape Verde, Colombia, Cote d’Ivoire, Cuba, Democratic Republic of the Congo, and Dominica.

Others include Egypt, Eritrea, Ethiopia, Fiji, Gambia, Georgia, Ghana, Grenada, Guatemala, Guinea, Haiti, Iran, Iraq, Jamaica, Jordan, Kazakhstan, Kosovo, Kuwait, Kyrgyzstan, Laos, Lebanon, Liberia, Libya, Macedonia, Moldova, Mongolia, Montenegro, Morocco, Nepal, Nicaragua, Pakistan, Republic of the Congo, Russia, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Syria, Tanzania, Thailand, Togo, Tunisia, Uganda, Uruguay, Uzbekistan, and Yemen.

The suspension, which will begin on January 21, will not apply to applicants seeking non-immigrant visas, or temporary tourist or business visas.

“The Trump administration is bringing an end to the abuse of America’s immigration system by those who would extract wealth from the American people,” the department said in a statement.

“Immigrant visa processing from these 75 countries will be paused while the State Department reassess immigration processing procedures to prevent the entry of foreign nationals who would take welfare and public benefits.”

President Donald Trump’s administration has already severely restricted immigrant and non-immigrant visa processing for citizens of dozens of countries, many of them in Africa.

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Nigeria Hires $9m American Lobby Firm to Counter Christian Genocide Claims

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By Adedapo Adesanya

Nigeria has reportedly engaged the services of a Washington-based lobbying firm, DCI Group, in a $9 million contract aimed at communicating its efforts to protect Christians in Nigeria to the United States government.

According to The Africa Report, the amount appears to be a record for African lobbying in the US capital, citing documents filed with the US Department of Justice by Aster Legal, a Kaduna-based law firm, acting on behalf of National Security Adviser (NSA), Mr Nuhu Ribadu.

The agreement, signed on December 17, 2025, between Mr Oyetunji Olalekan Teslim, Managing Partner of Aster Legal, and Mr Justin Peterson, Managing Member of DCI Group, authorises the US firm to assist the Nigerian government “in communicating its actions to protect Nigerian Christian communities and maintaining US support in countering West African jihadist groups and other destabilizing elements.”

Under the terms of the contract, DCI Group will receive $750,000 monthly, amounting to $9 million over 12 months. The deal runs initially for six months, until June 30, 2026, with an automatic renewal clause for another six-month period.

A clause in the agreement also allowed either party to terminate the deal “for any reason without penalty” by giving 60 days’ advance written notice.

It was reported that on December 12, 2025, Nigeria paid DCI Group 50 per cent or $4.5 million prepayment covering the first six months of the retainership agreement. A second installment is due at the end of the initial contract period.

This comes amid recent threats by US President Donald Trump to invade the country after its redesignation of Nigeria as a “country of particular concern,” citing alleged attacks against Christian communities. However, the Nigerian government has repeatedly denied claims of a Christian genocide, insisting that violence in the country affects all regardless of their affiliations.

Following an engagement late last year, the federal government pledged to “engage with the American government through diplomatic and legal channels” to address the allegations. Since late November, the US has been conducting intelligence-gathering flights over large parts of Nigeria.

On Christmas Day, the US military launched airstrikes against Islamic State (IS) terrorist enclaves in Bauni Forest, Tangaza Local Government Area of Sokoto State, marking a significant escalation in US counterterrorism involvement in Nigeria.

On Tuesday, the US delivered critical military supplies to Nigeria to bolster the country’s operations, the US military’s Africa Command (AFRICOM) said.

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Nigeria, UAE Seal Trade Pact, to Co-host Investopia

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tinubu ADSW 2026

By Adedapo Adesanya

President Bola Tinubu has said Nigeria would co-host Investopia with the United Arab Emirates (UAE) in Lagos in February, an initiative aimed at attracting global investors and accelerating sustainable investment inflows.

President Tinubu made this announcement on the sidelines of the 2026 Abu Dhabi Sustainability Week (ADSW), where Nigeria also concluded a Comprehensive Economic Partnership Agreement (CEPA) with the UAE to deepen trade and cooperation in renewable energy, infrastructure, logistics, and digital trade.

“We warmly invite our partners to join us and help build the next chapter of sustainable and shared prosperity for Nigeria, Africa, and the world, ” President Tinubu said.

He described CEPA as a historic and strategic agreement that will also enhance cooperation in aviation, logistics, agriculture, and climate-smart infrastructure, creating enduring opportunities for the people of the two countries, stating that Investopia will bring together investors, innovators, policymakers, and business leaders to transform opportunities into commitment and ideas into investment.

Mr Tinubu told the summit that Nigeria aims to mobilise up to $30 billion annually in climate and green industrial finance as it accelerates energy transition reforms and expands nationwide electricity access.

“The foundation of every modern economy is electricity. As an emerging economy in the Global South, we understand the delicate balance between industrialisation and decarbonisation, ensuring neither is pursued at the expense of the other.

”We are calling for a fundamental shift in the global financial architecture: a move away from the restrictive requirement of sovereign guarantees, which unfairly penalise developing economies.

”Instead, the focus should be on blended finance and first-loss capital mechanisms that allow private sustainable capital flows directly into our green projects without further straining national balance sheets,” he said.

According to President Tinubu, Nigeria has strengthened its climate governance framework with the adoption of a National Carbon Market Activation Policy and the launch of a National Carbon Registry.

He explained that these measures are aimed at improving transparency and investor confidence.

Mr Tinubu highlighted the Electricity Act 2023 as a central pillar of Nigeria’s energy reforms, noting that it enables decentralised power generation and distribution to underserved communities.

He added that Nigeria’s climate investment drive includes a $500 million distributed renewable energy fund backed by the Nigeria Sovereign Investment Authority, as well as a $750 million World Bank programme expected to expand clean electricity access to more than 17.5 million people.

President Tinubu reaffirmed Nigeria’s target of net-zero emissions by 2060, under its Energy Transition Plan, while pursuing industrial growth and universal energy access.

He invited foreign investors to partner in Nigeria’s lithium and critical minerals sector, stressing that the government prioritises local processing and value addition.

President Tinubu noted that Nigeria’s ongoing economic reforms are producing tangible results, including a 21 per cent growth in non-oil exports.

”These reforms, alongside wider fiscal and monetary measures, are delivering results. Non-oil exports have grown by 21 per cent, supported by a more diversified product base. Capital importation has risen, and Nigeria now has over 50 billion dollars in investment commitments across key sectors.

”We are ready to work with partners across the world to ensure that the next era of development is not only green and inclusive, but just and enduring,” he said.

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