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Seyi Tinubu Covers July/August Issue of Pleasures Magazine

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The image many have of a meeting of leaders of business and government is of a room filled with people aged 50-70, even 80 years old, discussing the narratives that will shape the world. But the decisions from such meeting will not impact their generation, they will impact young people.

Over 50% of the world’s population is under the age of 27. So, if someone is going to decide to shape the future, the youth, have to be part of that dialogue; a bigger part of this narrative of co-creating the future.

Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, realized this early on and founded the Global Shapers Community to empower young people to play an active role in shaping local, regional and global agendas.

With the largest youth population in history, there is an unprecedented opportunity for young people to take an active role in shaping the future. This generation has inherited enormous global challenges but has the ability to confront the status quo and offer youth-led solutions for change. They are today’s leaders.

The theme of the July / August issue of the Pan-African Entrepreneurial and Luxury magazine, PLEASURES MAGAZINE is “Creating a Shared Future in a Fractured World”, a special edition to celebrate young achievers who are changing our world in no small ways, these two keeps moving the needle especially in the area of entrepreneurship. They are taking more risks than ever before and building phenomenal businesses and taking decisions that are tackling problems and creating lots of jobs in the process. They are real change agents.

Seyi Tinubu, CEO of advertising giant, Loatsad Promomedia and Noella Tinubu Foundation, a non-profit organization in the interview with Pleasures magazine, highlighted his entrepreneurial journey and the impact of his Noella Tinubu Foundation, an initiative to empower and encourage youths to become change-makers in society by helping them to identify their passion and use that passion to create solutions that empower Nigerian communities and drive greater economic growth.

On the making of Seyi Tinubu

One of the refreshing aspects of the founder of Noella Tinubu Foundation, Seyi Tinubu’s interview with Pleasures Magazine is that he comes across as someone who doesn’t believe in mincing words. Be it the conviction with which he talks about his enterprise and what it has achieved so far, or his refusal to accept the status quo just because of a that’s-the-way-it-has-always-been-done sort of mentality, this Nigerian entrepreneur and the son of one of the leading Nigerian politicians, Asiwaju Bola Ahmed Tinubu seems to be charged up with a vision of a better future for the world at large.

The Noella Tinubu Foundation, founded by Seyi and his wife Layal started out, as a result of the yearnings of people who always ask the couple for support and help in one area or another. So, they both thought it would be best to set up a foundation where they can use a platform to empower people, both entrepreneurs and their startup businesses as well as other areas requiring support to keep their initiatives running. It has since grown into becoming “a global millennial startup movement for social good,” with Seyi and his team essentially developing entrepreneurial pipelines across Africa that transform business minds into change agents for sustainable impact.

“I love innovations and I see the future being tech driven. With that said, the Noella Tinubu Foundation is not limited to creating programs for tech entrepreneurs.” Seyi said in the interview.

With this being the case, PLEASURES MAGAZINE beamed the impact of the foundation and in his response to the question, Seyi said: “We’ve come up with initiatives such as scholarships to deserving students, empowering kids and youths with educational materials, training and skills empowerment, and other outreach programs to orphans, widows and children.”

“The Noella Tinubu Foundation has grown to a full-blown movement which is leading an entire generation to change the world,” he declares. “By 2050, the population in Africa is set to double to two billion with nearly half of that being under 25 years old. I believe that a rise in the younger population alongside entrepreneurship is significant to stir up a job creation wave. Reason why the NoellaTinubu Foundation was set up as a platform to empower and encourage youths to become change makers in society by helping them identify their passion to create solutions that empower Nigerian communities and drive greater economic growth. We give help to various individuals, bodies, groups, etc as a way to increase not just their livelihood, career, business, interests, etc.

We run workshops, training, invest, scale; all for the purpose of changing the trajectory of students on college campuses across Africa. Our aim is to provide a risk-free opportunity, and then back it up with the support required to have change.

We are distinguished in that we are a pipeline creator, the most fundamental piece of the startup funnel. We turn ordinary students into impact entrepreneurs, because we start with people, not ideas.”

As Seyi rightly notes, the NTF has transformed from what it was in its initial days- but it’s a change that has been for the better. “The objective of our foundation is to shortcut the entrepreneurial journey for young people, and get them to realize that you can build a billion-dollar business by creatively thinking about some of our world’s toughest challenges.”

According to him, “We pick an exciting area of impact that can be addressed and then we write a detailed opportunity map, outlining where billion-dollar companies could be generated. By focusing our entire network on one topic, it changes the paradigm of a generation, and exposes market inefficiencies in the current development space, which can be solved through business approaches. This year’s challenge is on rethinking how to harness the power of energy to transform 10 million lives. We used to focus on the bottom of the pyramid, but I have shifted our focus on empowering more people to reach the middle class. Tackling poverty is not enough; we must move the lower third into economic independence.”

Another sector Seyi is making marks is the advertising sector. Although he is trained as a lawyer, his entry into the lucrative advertising industry has rewritten how the industry is run in Nigeria. His company Loatsad Promomedia is the rave of the industry now. With Seyi at the helm, Loatsad Promomedia has provided services for various clients in Telecommunications, Energy, Banking, Food and Beverages, Pharmaceuticals, Media, Real Estate, Education and Government, including Lagos State Advertising Agency (LASAA).

In 2017, his innovative imputes into the industry earned him a prestigious Young Entrepreneur of The Year Award. In recognising and rewarding excellence in Nigeria’s Entrepreneurs, Advertising and Marketing Communications sectors.

Mr Seyi’s giant strides are even more appreciated by many, in his effort to live off the illustrious name of his father. He remains one of the most inventive and energetic minds in Nigerian technology today.

This issue also includes a look at the numerous positive initiatives of Queen Rania Foundation for Education and Development, founded by Queen Rania Al Abdulahi of Jordan. And on the two years crowning achievements of Mohammed bin Salman, crown prince of Saudi Arabia.

Plus, a special profiling of 50 African Women Entrepreneurs to watch out for on the global stage.

And as usual, the magazine is incomplete without your usual light stories and other human interest narratives such as the heart touching grass to grace story of Joana Gyan, Ghana’s queen of Gold export. Read the interesting tourist sites in Africa, these and many more reports combine in making the magazine a collector’s item and reading pleasure for all and sundry.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Lagos to Get New Building Code in 2025

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3-storey building collapses mushin2

By Adedapo Adesanya

The Lagos State Government has expressed its readiness to get a brand-new Building Code next year, to achieve the high-performance standards needed to make Lagos a sustainable and Smart City.

The government’s readiness was disclosed at the Lagos State Executive Council Retreat on the Domestication of the Lagos Building Code, organised by the Office of the Special Adviser on e-GIS and Urban Development, held at Ikeja GRA on Wednesday.

Speaking during the retreat, Lagos State Governor, Mr Babajide Sanwo-Olu emphasised the need for more collaboration among all the ministries and agencies in the built sector, to ensure the state development in line with global best practices.

He said the motive behind the Lagos Building Code is to have a building regulation that would make Lagos much more resilient.

“We (Lagos State Government) are the first to domesticate the National Building Code, which is the creation of the Federal Government. We are not doing anything outside the vision at the sovereign and sub-sovereign levels. But what is unique about our own is the fact that all the cabinet members see the need to have an input because it would be an outcome that would affect lives and different ministries and agencies.

“So, there is a need for everybody to have a say, and at the end of the day, collectively we will resolve to have a way.

“What we are trying to do is for Lagos State to do what is obtainable internationally: have a building regulation in which we have a standard of construction in design, manner of land use occupancy, and use of building materials, which we believe would eventually improve and help with health, safety, and occupancy issues.

“It is all about building sustainably, making Lagos a lot more resilient and able to absorb shock in the future and able to stand in the comity of developed cities and city-states as we see in various parts of the world,” he said.

The Special Adviser to the Governor on eGIS and Urban Development, Mr Olajide Babatunde, stated that the Lagos Building Code is to complement the existing regulatory framework and provide a comprehensive solution to the challenges of land use, physical development, and urban planning.

Mr Babatunde said the Lagos Building Code will regulate building control, planning permission, and address the issues of setbacks; take care of the safety and sustainability of the environment; and also prevent the collapse of buildings.

“We have been working on the domestication of the National Building Code, and by next year, we are going to have our own brand-new Lagos Building Code. We have worked with professional bodies and people from academia, market women, and the public in general, and through a participatory approach, we can come out with a document that is acceptable to everyone and useful to the entire state,” he said.

Also speaking, the Special Adviser to the Governor on Infrastructure, Mr Olufemi Daramola, described the Lagos State Building Code initiative by the Babajide Sanwo-Olu administration as the next step to Green Lagos that will enable the state to plan buildings properly and ensure durable infrastructure in the state.

During the retreat, members of the Lagos State Executive Council brainstormed and advocated aggressive sensitisation for residents of the State on the Lagos Building Code before implementation.

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Apostle Femi Lazarus Emerges Most Streamed Podcast in Nigeria on Spotify

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Apostle Femi Lazarus

By Modupe Gbadeyanka

A report released by Spotify has revealed that in 2024, Apostle Femi Lazarus was the most streamed podcast on its platform, closely followed by Motivation Daily by Motiversity.

Podcasts are one of Africa’s favourite ways to tell stories. With almost 4 billion minutes of podcast audio played in Sub-Saharan Africa in 2024, the continent’s appetite for this content is loud and clear.

South Africa, Nigeria, and Kenya listened to the most shows this year, with South Africa contributing over 2 billion minutes. If you started playing podcasts on one device today, it would make for about 30 centuries of listening.

“The numbers don’t lie. Podcasting is here to stay because it lets creators take control of their narratives and tell these stories on their terms while bringing their community along for the journey,” the Sub-Saharan Africa Podcast Manager for Spotify, Ncebakazi Manzi, stated.

Motivational shows around issues like managing finances, relationships, personal goals and health remain popular across the three leading countries. Shows like “The Diary Of A CEO with Steven Bartlett”, “Motivation Daily by Motiversity” and “The Success Addicted Podcast” have attracted listeners who want to get their lives in order and learn from the stories of inspirational people.

Audiences in Nigeria and South Africa embrace shows about spirituality. “Christian Motivation” had one of the most shared episodes in South Africa while “Apostle Joshua Selman” maintained his popularity in Nigeria for another year. As the continent’s second-largest podcast market, Nigeria listened to 700 million minutes in 2024 and it created half of the new shows published in Sub-Saharan Africa this year.

Even though spirituality dominated Nigeria’s top charts, the continued popularity of shows like “I Said What I Said” and “The HonestBunch Podcast” tell us that listeners also want conversation-style shows. Listeners in Kenya and South Africa also showed an affinity toward these shows.

A good laugh with friends

The “ShxtsnGigs” podcast, an opinion show hosted by two best friends James and Fuhad, tapped into audiences’ hunger for conversational shows. The humorous podcast has made its way to the top charts in six of the top 10 podcast-playing African countries. In Kenya, The 97s Podcast has been inspired by this approach where funny and frank chats between hosts Trevor, Frank and Dante have led the podcast to take the number-one spot in the country for the first time.

Kenya’s broader listening data shows that relationships are a meaningful taking point. Seven of the 10 most shared episodes in the country discuss love, sex lives and dating. Julia Gaitho’s “So This Is Love” holds three out of the top five most shared podcast episodes in the country. Her interviews resonated because she draws lessons from her guest’s stories about lost lovers.

Some listeners just wanted to laugh through the pain. Ensemble shows like “Mic Cheque Podcast” and “The Sandwich Podcast” made Kenyans feel like they were hanging out with a close circle of friends. When difficult topics come up, moments of infectious laughter help lighten the mood.

Women creators like Murugi Munyi, Julia Gaitho, Sharon Machira and Lydia K.M. take this comedic approach to a new level on shows like “The Messy Inbetween” and ‘It’s Related, I Promise’. This genre contributed heavily to the country’s 400 million podcast minutes streamed in 2024.

Below are the most streamed and shared podcasts for the year;

 

TOP SHARED PODCAST EPISODES IN SOUTH AFRICA

TOP SHARED PODCAST EPISODES IN KENYA

TOP SHARED PODCAST EPISODES IN NIGERIA

  1. Serial Killers – Killer Nurse Kristen Gilbert

  2. True Crime News: The Podcast – Pam Hupp charged with murder of Betsy Faria

  3. The Diary of a CEO – The Happiness Expert That Made 51 Million People Happier

  4. The Joe Rogan Experience – #2152 – Terrence Howard

  5. The Joe Rogan Experience – #2219 – Donald Trump

  1. The Sandwich Podcast – MAISHA YA STUNNA Ft (LIL MAINA)

  2. So This Is Love – Melody and Kev ep1

  3. So This Is Love – Mathew & Scarlet – S4 | E1

  4. So This Is Love – Njoki & Njue – S4 | E2

  5. Heart II Heart With Mike and Shiko – EP 1 | Genesis – How it all began

  1. David’s Christian Centre – Worship with Minister Dunsin Oyekan (A) | Mainland

  2. Apostle Femi Lazarus – Trauma

  3. Apostle Femi Lazarus – How To Deal With Pain That Is Not Going Away

  4. Success Addicted Podcast with the voice of Earl Nightingale ; Napoleon Hill ; Jim Rohn and many more – How To Start Working On Your Goals and Visions, Even If You Don’t Like This (Proven Strategies and Hacks) | Jim Rohn

  5. Apostle Femi Lazarus – Trauma & Marriage

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Watt Renewable Secures $15m Loan for Hybrid Solar Power Plants in Nigeria

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Oluwole Eweje WATT Renewable Corporation

By Dipo Olowookere

A $15 million debt facility has been obtained by Watt Renewable Corporation from the AfriGreen Debt Impact Fund to finance hybrid solar power plants to be built and operated by the former, especially in Nigeria.

WATT intends to use the projects to serve commercial and industrial clients in Nigeria, particularly in the telecommunication and financial services sectors.

By integrating solar hybrid solutions, the firm aims to significantly reduce diesel consumption and CO2 emissions, enabling its clients to achieve substantial energy cost savings while promoting environmental sustainability.

As a pioneer in renewable energy solutions, WATT continues to drive innovation in Nigeria’s energy sector.

The company’s robust roll-out plan includes deploying hundreds of hybrid solar power sites nationwide to meet the growing energy demands of commercial & industrial clients.

This strategic expansion aligns with WATT’s vision to revolutionize energy access across Africa, enabling sustainable development and reducing reliance on fossil fuels.

The funds from AfriGreen provide the critical capital needed to accelerate WATT’s ambitious projects, strengthening its market position and empowering businesses with reliable and affordable energy solutions.

Business Post gathered that to mitigate the currency risk for WATT in the event of devaluation of the Nigerian Naira, AfriGreen is offering a local currency facility that matches the payment structure of the power purchase agreements.

“We are thrilled to partner with AFRIGREEN on this transformative journey to expand reliable and sustainable energy solutions across Africa.

“With this support, it enables us to accelerate our shared mission of providing hybrid solar power to businesses, reducing carbon emissions, and supporting economic growth while enhancing energy security for our clients,” the Managing Director of WATT, Mr Oluwole Eweje, said.

“We are delighted to support WATT in rolling out hundreds of hybrid sites across the country.

“This represents another key transaction for AFRIGREEN in Nigeria. The combination of high energy prices, good solar irradiation, and strong demand from industrial and commercial energy users makes this market particularly attractive for companies like WATT.

“By leveraging these favourable market conditions alongside WATT’s exceptional operational performance and a well-structured financing solution, we are setting the stage for a strong and lasting business partnership,” the Managing Director of AfriGreen, Mr Alexandre Gilles, stated.

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