General
UF Agency: Maximising Online Visibility for Fintechs with Strategic PR
UF Agency helps businesses cut through the noise and stand out in the fiercely competitive fintech and online trading space with tailored press release creation and distribution services.
Crafting effective PR campaigns is at the core of UF Agency. With years of experience, UF Agency has emerged as the preferred choice for fintech brands seeking the most effective means to build a powerful brand image online and reach their target audience.
The full-suite marketing services provider has carved out a unique niche for itself with its press release writing and distribution services. Customised to the needs of each business, the focus is on strengthening brand authority and reputation for companies looking to make a significant impact.
Why PR should be a core part of fintech marketing
By leveraging PRs, businesses not only enhance their online presence but also engage their target audience, driving the achievement of specific marketing goals. This is particularly crucial for fintech providers and brokers who need to build trust and establish thought leadership to stand out in a saturated market.
According to recent reports, 84% of businesses state that press releases are an extremely effective tool to publicise company news, with 68% recognising the positive impact of PRs on brand and product visibility. However, 42% say that reaching the right media outlets is the biggest challenge for their PR campaigns.
This is where the expertise of a PR services provider, like UF Agency, comes into play. Through its established network of renowned media partners, the agency can ensure high-impact and cost-effective results that are measurable.
What can you expect from UF Agency
In fintech and online trading, brands need to navigate complex regulatory requirements unique to this industry. UF Agency sets itself apart by developing impactful and regulation-compliant PR strategies, aligned with each business’s unique marketing KPIs.
From start to finish, the agency handles all your PR needs following a step-by-step approach:
- Discovery: Understanding the brand to propose the most impactful focus areas.
- Strategy: Tailoring the PR roadmap to align with the specific business objectives.
- Creation: Crafting press releases that resonate with the target audience, localising content in line with industry jargon and optimising for search engines.
- Distribution: Ensuring that each press release reaches the right audience through the most appropriate media outlets.
What UF Agency helps you achieve?
Getting noticed by the right audience:
Strategic PR distribution to boost brand awareness and recognition.
Maximising click-throughs:
SEO techniques, social media amplification and persuasive CTAs to prompt the desired actions.
Managing unexpected situations:
Crisis communication press releases to respond immediately to potential negative situations, protecting brand reputation.
Establishing industry leadership:
A tailored PR strategy aligned with your USPs to carve out a strong public profile.
Maintaining a lasting presence:
Evergreen content that resonates with readers for the long term.
Global Reach. Local Touch
Just how important could UF Agency prove to be in handling your full-scope PR campaigns? UF Agency ensures your brand’s story takes center stage by securing coverage in highly respected global and regional media outlets across LatAm, Africa, Europe, the Middle East, Asia and Oceania, speaking to readers directly in their native language.
The goal is clear: to boost online visibility, acquire high-quality backlinks and elevate brand awareness far and wide.
“We understand the industry inside and out. To ensure maximum reach, regardless of whether you need global visibility or want to establish leadership in a specific region, we’ve built an extensive network of partnerships with impactful media outlets,” said Dusan Camilovic, CEO at UF Agency.
“We make sure that a brand’s message speaks directly to their target audience, maximising exposure and share of voice – factors often underestimated, yet crucial for driving growth,” he added.
Seeking to amplify your online footprint with strategic PR? Contact the UF team today to schedule your consultation.
General
SEC, FMBN Partner on Non-Interest Mortgage Framework
By Aduragbemi Omiyale
The Securities and Exchange Commission (SEC) and the Federal Mortgage Bank of Nigeria (FMBN) have announced a strategic collaboration to develop a robust Non-Interest Mortgage (NIM) ecosystem.
This significant move is part of efforts to address the nation’s massive housing deficit and deepen financial inclusion.
At a high-level meeting in Abuja of Friday, both parties agreed to create and regulate viable Sharia-compliant financing structures that will enable millions of Nigerians, particularly those excluded from conventional interest-based loans, to access affordable homeownership.
With Nigeria’s housing deficit estimated to be over 28 million units, the initiative is being hailed as a potential game-changer. It directly addresses a key barrier to homeownership: the affordability and religious compliance of mortgage products for a significant segment of the population.
The successful implementation of this framework is expected to not only reduce the housing deficit but also stimulate the construction industry, create jobs, and foster greater financial inclusion, ultimately contributing to national economic growth.
How Non-Interest Mortgage Model Works
Unlike conventional mortgages that charge interest, non-interest financing is based on principles of risk-sharing, asset-backing, and equitable returns. The models under consideration include:
- Musharakah (Diminishing Partnership): The bank and the customer jointly purchase a property. The customer gradually buys out the bank’s share through periodic payments, eventually becoming the sole owner.
- Ijara (Lease-to-Own): The bank buys the property and leases it to the customer for a fixed period. A portion of the rental payments goes towards the eventual ownership transfer.
- Murabaha (Cost-Plus Sale): The bank acquires the property and sells it to the customer at a pre-agreed markup, payable in instalments.
SEC DG Speaks
Commenting on the development, the Director-General of SEC, Mr Emomotimi Agama, said his agency would provide the necessary regulatory guidance and framework to facilitate the issuance of Sukuk (imic bonds) and other non-interest capital market products to fund these mortgages.
“Our collaboration with FMBN is pivotal to unlocking long-term financing for the housing sector. By creating a clear regulatory pathway for non-interest mortgage-backed securities, we can attract ethical investors, both domestic and international, to channel funds into this critical area. This will create a virtuous cycle of funding, construction, and ownership,” he stated.
What FMBN CEO also said
On his part, the chief executive of FMBN, Mr Shehu Osidi, said the partnership marks a critical step in fulfilling the bank’s mandate to provide affordable housing for all Nigerians.
“For a long time, a substantial number of our citizens have been unable to participate in the National Housing Fund (NHF) scheme due to the interest-based nature of conventional mortgages.
“This partnership with SEC is a strategic response to that gap. We are committed to developing non-interest mortgage products that are not only ethical and inclusive but also financially sustainable,” he noted.
An expert opinion
A housing and finance expert, Mr Ebilate McYoroki, welcomed the development he described as “long overdue.”
“This is a masterstroke in financial inclusion. It taps into a vast pool of potential homeowners and investors who have previously been on the sidelines. If implemented transparently, it could significantly accelerate the pace of housing delivery in the country,” he submitted.
General
PENGASSAN Seeks Better Pension Benefits for Oil, Gas Workers
By Adedapo Adesanya
The Petroleum and Natural Gas Senior Staff Association of Nigeria (PENGASSAN) is seeking a change to the poor state of pension in the country’s oil and gas industry.
As a result, the union has expressed deep concern over the poor growth of pensions and widening disparities in retirement benefits for energy workers.
PENGASSAN said many retirees under the Closed Pension Fund Administrations (CPFAs) were trapped in a system that had failed to reflect current economic realities, leaving their pensions stagnant despite rising inflation and devaluation of the Naira.
The president of PENGASSAN, Mr Festus Osifo, while speaking at a one-day summit organised by the union in Abuja this week, said the problem stemmed from policy gaps in Nigeria’s pension system and inconsistent adjustments by oil companies operating CPFAs.
He explained that the 2004 Pension Reform Act introduced the contributory pension scheme while allowing some oil and gas firms to continue running the defined benefits model under CPFAs. However, the 2014 amendment to the law barred new employees from joining the defined benefits system, placing them under the contributory scheme.
According to him, while a few companies have mechanisms for regular pension growth, the majority still depend on management discretion, leaving retirees to face hardship as their fixed benefits lose value over time.
Mr Osifo also criticized the way some companies calculate their pension funds and urged the National Pension Commission (PenCom) to tighten its monitoring of the process, noting that the agency must ensure that pension funds remain adequate to cater for both current retirees and future beneficiaries.
The labour leader further disclosed that PENGASSAN would embark on sustained advocacy across the oil and gas sector to address identified gaps in pension management and improve the welfare of retirees, adding that the union will engage management of CPFAs that fail to meet their obligations to ensure equity and fairness for pensioners.
“Over time, we have realised that there is a serious gap in the system. In many organisations, people who retired several years ago still earn the same amount, even though the cost of living has skyrocketed.
“Only about 10 per cent of CPFAs review their pension benefits yearly, while nearly 90 per cent maintain static payments, depending solely on management discretion.
“PenCom must ensure that pension funds are sufficient to take care of today’s retirees and those that will join them in the future. We have observed gaps in how life expectancy and other variables are calculated, and these affect the overall fund balance.
“One of the institutions that have functioned excellently in Nigeria is PenCom. I pray they continue to maintain that high standard so that Nigeria will not happen to them.
“Those organisations doing what is right, we appreciate them. But for those that are not, we will engage them to make the lives of our pensioners more rewarding. It is our duty to take care of those who laboured before us because tomorrow we will also become pensioners,” he stated.
General
Former Anambra Governor Willie Obiano Debunks Déath Rumour
By Modupe Gbadeyanka
A former Governor of Anambra State, Mr Willie Obiano, has refuted reports that he passed away in London, the United Kingdom.
It was earlier reported that the politician breathed his last after a battle with an illness believed to be cancer.
He was reported to have suffered from “severe heart failure and complications related to urinary cancer,” with his health declining in the past months.
However, in a post on Friday evening, Aguleri-born former banker with Fidelity Bank Plc said, “I am alive, hale, hearty, and in excellent health. By the special grace of God, I am doing very well.”
The graduate of the University of Lagos (UNILAG) said he “woke to hear of a rumour making the rounds about my wellbeing.”
“It is unfortunate that some individuals still find joy in spreading falsehood simply for reasons yet to be established. But we will continue to rise above such mischief.
“To everyone who reached out with calls, messages, and prayers, I sincerely appreciate your concern. Your love and goodwill mean more than words can express,” he wrote, asking well-wishers to “disregard the rumour entirely.”
Mr Obiano was born on August 8, 1955. He became the Governor of Anambra State after the former presidential candidate of the Labour Party (LP) in the 2023 election, Mr Peter Obi, finished his tenure as Governor of the same state.
He was succeeded by the current Governor of Anambra State, Mr Charles Soludo, who secured a second term in office last weekend.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy2 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn
-
Banking3 years agoSort Codes of UBA Branches in Nigeria











