By Modupe Gbadeyanka
A new marketing platform, Zoho Marketing Plus, designed to improve the effectiveness of digital marketing strategies of organisations has been introduced by Zoho Corporation.
According to the leading global technology company, this application will bring together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organisation with a single, shared view of critical information for improved collaboration and results.
It will give marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.
CMOs require their teams to leverage technology solutions that capture customer insights in ways that add value both to the business and customers. Through automation and business intelligence, the platform synchronises engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.
The Zoho Marketing Plus is embedded with a vast array of integrated capabilities aimed at helping digital marketers achieve greater results through simplified processes, tighter collaboration, shared assets, and consistent data.
“Consumers and digital marketing continue to evolve at warp-speed, and marketers are struggling to keep up. It’s becoming increasingly difficult to properly manage multiple campaigns, channels, customer profiles, data, and ROI,” the President for MEA at Zoho, Hyther Nizam, stated.
“The complexity of data and personalisation at scale only raises pressure on marketers and CMOs to deliver effective campaigns and revenue. By eliminating redundancies and confusion arising from multiple siloed solutions, Zoho Marketing Plus maximises productivity and teamwork, allowing marketers to stay nimble and collaborative amid evolving customer needs.
“When marketers aren’t bogged down by operations, they can deliver creative campaigns that promote meaningful relationships between the brand and customers,” Nizam added.
It was gathered that the unified platform empowers marketing teams to build continuous and consistent experiences for end customers and deliver more personalised journeys through improved collaboration, streamlining management of marketing projects, unified digital brand asset creation, strong marketing automation capabilities, omnichannel engagement, supported integrations, and accurate and real-time measurement.
Facility Managers in Nigeria Empower 25 Technical School Students
By Modupe Gbadeyanka
It was a day of joy for facility managers in Nigeria as they rolled out drums to celebrate the 25th anniversary of the Nigerian chapter of the International Facility Management Association (IFMA).
The celebrants converged on MUSON Centre, Onikan, Lagos on Thursday, May 12, 2022, to mark the day, which coincided with World Facility Management Day.
At the event themed Leading a Sustainable Future, aimed at strengthening goals to achieve an improved facility maintenance culture in Nigeria, five students each from five Government Technical Colleges in Lagos, including Government Technical College, Ikotun; Government Technical College, Ikorodu; Government Technical College, Epe; Government Technical College Agidingbi, were equipped with toolboxes, safety jackets and safety helmets as their discipline of learning falls within facility management. The 25 students were promised employment upon completion of their education by some industry operators in attendance.
In his welcome address, the President of IFMA, Nigeria Chapter, Mr Segun Adebayo, applauded the Federal Ministry of Works and Housing under Mr Babatunde Raji Fashola, for a commendable job in ensuring the assent of Executive Order 11 on National Public Buildings Maintenance.
“The effort of the Ministry of Works & Housing on this laudable achievement has indeed renewed our hope of providing professional attention to the country’s numerous facilities and her growing infrastructure. In fact with this feat, I am delighted to say that maintenance culture has fully resurrected in our nation,” the President of IFMA Nigeria said.
While speaking on the future goals of the association, Mr Adebayo revealed their readiness to continue to provide leadership and direction in the built environment through innovative initiatives, use of technology, specialized trainings and strategic collaboration that translate to the actualization of a transformative future in the built environment.
According to him, the theme of the event clearly validates the leadership of the association in the industry and also confirms them as a forward-thinking association, noting that, “This you can see in our endless advocacy and strategic collaborations with credible public and private institutions.”
He urged everyone present to be steadfast in the practice of facility management in order to lead a sustainable future.
In his keynote address, Mr Fashola reiterated the relevance of facility management, saying, “It is important to mention that facility management is a very expansive area of human activity that involves a diversity of skills whose impact will remain with us for a long time.”
He admonished the private sector to take ownership and responsibility for facility management because, according to him, the private sector accounts for the majority of buildings and infrastructure in Nigeria.
Present at the event were professionals across the construction industry, real estate and facility management professionals including Ms Nike Adekanbi, the General Manager, Lagos State Infrastructure and Asset Management Agency; Engr Femi Akintunde, Group Managing Director/CEO, Alpha Mead Group; Professor Modupe Omirin, Dean of Faculty of Environmental Sciences, University of Lagos; Arc. Tina Onokwai, Director of Federal Public asset Maintenance in the Ministry of Works & Housing and other members of the association.
IFMA Nigeria was founded in 1995 by a special group of professionals drawn across the industries within the built environment including Architects, Civil Engineers, Electrical Engineers, and Builders, amongst others who had a burning desire to provide Nigeria with the opportunity of developing a maintenance culture that will shape the future of the country.
The association, in collaboration with the University of Lagos, has pioneered a professional master’s degree programme in Facility Management.
Famous Black and White Logos: Features and Benefits
Despite the fact that many consider black and white logos to be old-fashioned and too simple, experience with their use shows their high efficiency and the presence of a large number of advantages. In any case, history knows many cases when black and white logos became super recognizable and turned into a real brand.
You can develop a black and white logo in the logo maker Turbologo for a couple of mipnuts.
What is a logo
A logo is a symbol (containing a picture, an inscription, or both of these elements in any proportions). Its main purpose is to make the company recognizable and distinguishable from firms engaged in similar activities.
A company with a unique and attractive brand name attracts customers. In addition, such brands inspire more trust among the potential audience.
The logo is not just a stylish picture – it has several significant “missions”:
- Creation of brand image. A brand name can convey a lot of information about a company. In addition to the specialization of the brand, the logo tells potential customers and the strengths of the products sold and the services provided. A high-quality logo will show the audience that you are responsible for your business;
- Advertising. The emblem presents the brand on the market, increases its significance. With the help of the logo, customers can find out the necessary information about the company and, if they wish, apply for services or goods. It is also effective to use the logo in business correspondence;
- Market identification. The logo helps customers who are already familiar with the brand to recognize it among other companies;
- Protection from unfair competition. Some firms copy products that belong to another (often promoted) brand. And the logo helps to show customers which of the goods is really genuine;
- Reputation building. If a consumer once used the services of your organization and was satisfied, then he is more likely to contact you again;
- Good quality guarantee. Products marked with the brand name are genuine. This protects customers from buying fakes.
Black and white logos are quite popular in the modern world. They have both advantages and disadvantages. They are economical (they do not require large development and printing costs to use), are minimalist, unobtrusive, are associated with luxury service companies (as large companies choose simple logos), and stand out against the background of the color emblems of competitors.
While the combination of different shades in a logo can look great, sometimes a black and white theme gets the point across better.
These colors are powerful in their simplicity, and they are suitable for almost any platform.
It can be printed on a T-shirt.
It can be pasted on a wall, pictured on a billboard, or even printed on a car window.
Instagram profile , or used as a Facebook cover.
It can be printed on the athlete’s equipment to promote the brand.
If you want a logo that can fit into any setting, go for the black and white option.
Printing in other colors can be expensive, but binary colors such as black and white are cost effective.
Black and white paints are readily available compared to other colors.
In addition, a binary logo is likely to use less power than a color logo.
Famous black and white logos
Today, dozens of extremely successful black and white brand logos are familiar. This color scheme has significantly increased recognition and has become a real “highlight” of companies such as:
- Nissan is a famous car manufacturer from Japan.
- Sony is a company engaged in the creation of technology, as well as the production of films and video games.
- Bentley is a popular automotive giant from the UK.
- BBC is the most famous news agency in the world, headquartered in London.
- Nike is a giant in the sportswear and footwear industry;
- Wikipedia is an international scientific and educational project known to every person who has ever sat down at a computer and used the Internet.
- Walt Disney is a company familiar from childhood that produces animated films, as well as feature films such as Pirates of the Caribbean.
- Gillette is a world-famous brand that produces blades, razors, creams and other shaving accessories.
- Playboy is a legendary adult magazine.
These are just some of the options for black and white logos that have become famous throughout the world and are known to almost every consumer on Earth. As can be seen from the examples presented, many world-famous brands prefer the combination of black and white to color versions of the logo.
Reducing the color gamut can be a key choice to bring your symbol to high standards, versatility and modernity.
Now is the time to make a black and white symbol that will exalt the brand that has appeared on the market. You can make a black and white logo yourself or by ordering it. The first option is much cheaper, and thanks to the emergence of numerous resources, the logo can be made by yourself, using special designers for this. It doesn’t take much time, but the result is amazing.
LandWey to Deliver over 1000 Houses to Nigerians Soon
By Modupe Gbadeyanka
Over 1,000 houses would be delivered to Nigerians by the end of the second quarter of 2022, the managing director of Landwey Investment Limited, Ms Shola Bello, has disclosed.
This is part of the efforts being made by Landwey, which is one of Nigeria’s largest residential developers, in reducing the housing deficit in the country.
Ms Bello, in a chat with newsmen on Monday, noted that the company has been able to deploy measures to mitigate the challenges posed by the COVID-19 pandemic and the resultant economic recession in the real estate sector in Nigeria.
“2022 began on a rough note for most real estate developers in Nigeria. This has been made obvious by the growing apprehension amongst some clients over the viability of their investment owing to delayed delivery of housing units and some publications addressing these issues.
“Many developers in Nigeria have openly addressed some of the challenges experienced in the course of construction and delivery of housing projects, a challenge which is largely attributed to the impact of the 2020 Covid-19 pandemic and the resultant economic recession.
“In the past few years, many developers have had to navigate the harsh economy and its severe impact on all businesses across many industries. While it may appear that many of these businesses have recovered from the impact, the story is not quite the same for the real estate industry.
“The industry has felt its huge blow from resultant factors ranging from scarcity of labour, a challenge we have since overcome, scarcity of building materials, unfavourable importation policies, long project approval timelines as well as other environmental limitations.
“However, our clients are always at the forefront of everything that we do, therefore, we have had no other choice but to unearth new and creative solutions in order to mitigate the rippling effects of the pandemic and the harsh realities of the global economy,” she told journalists.
The real estate guru lamented that most real estate development companies had to reassess and adjust their operations to acclimate to the “new atmosphere by working and negotiating potential changes in project completion timelines and the management of their internal and external workforce, communicating challenges and progress updates routinely with investors and reviewing supply agreements with suppliers while also determining the impacts of delays in our delivery obligations as well as other potential risk factors.”
She added that after what appeared to be a challenging Q1, the company is now making a headway on housing project delivery with a mass delivery of homes scheduled to take place at the end of the second quarter.
“I can assure you, by the third quarter of 2022, we would be well on our way to completing at least 1000 homes,” Ms Bello concluded.
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