Health
Coca-Cola Unveils $20m ‘Safe Birth Initiative’ In Nigeria, Ivory Coast

By Dipo Olowookere
The management of Coca-Cola Company has set aside $20 million to support one of its new ideas tagged ‘The Safe Birth Initiative.’
The programme is aimed to support the Ministries of Health in Ivory Coast and Nigeria to tackle the high incidence of maternal and newborn mortalities in the two countries.
At a courtesy visit to the Ivorian President, Mr Alassane Ouattara, the Group President of Coca-Cola Europe, Middle East & Africa (EMEA), Mr Brian Smith, explained that the initiative will focus on strengthening the capacity of maternity and neonatal units in selected public hospitals in Ivory Coast and Nigeria.
He said with $2 million grant from Coca-Cola to Medshare International Inc, the US-based not-for-profit NGO will source essential equipment, kits and supplies worth about $20 million to enable safe deliveries and post-delivery emergency care for both mothers and their newborns.
The programme, he said, will also include the training of biomedical technicians and other appropriate hospital personnel by Medshare International on the operation, repair and maintenance of the donated equipment as well as the reactivation of a huge stock of faulty or abandoned equipment in public hospitals which is a major challenge for the country’s healthcare delivery system.
This intervention comes as Ivory Coast, which has enjoyed stability and one of the fastest economic growth rates since the end of a civil war in 2011, grapples with some of the highest maternal and newborn mortality ratios globally.
According to UNICEF’s 2016 State of the World’s Children report, 38 out of every 1,000 babies die within the first 28 days of birth while 645 out of 100,000 women die during or shortly after child birth due to avoidable conditions. This translates to 31,000 newborns and 5,400 maternal deaths annually in a country with a population of 24 million people.
In Nigeria on the other hand, about 40,000 women and 260,000 newborns (excluding 300,000 stillborn) die during or shortly after childbirth annually.
About 29 percent of the newborn deaths (90,000) occur in the first 24 hours of birth. For this reason, neonatal mortality is considered as one of the worst public health crises in Nigeria and a major priority for the government in its resolve to meet the Sustainable Development Goals (SDGs).
Mr Smith noted that, “The commitment to help promote sustainable development in our communities is a fundamental part of Coca-Cola’s strategy for sustainable business growth.
“This program which demonstrates this commitment will help save the precious lives of many mothers and newborns and also support the remarkable efforts of the Ivorian government at rebuilding this vibrant country.”
In his remarks, President Ouattara welcomed Coca-Cola’s support for the Health Ministry, noting that maternal and child health was an area the country recorded a weak performance under the Millennium Development Goals (MDGs).
“Your new program will translate to improved healthcare and budget savings which will be channelled to other needs” President Ouattara said, adding that his Administration has been able to drive fast growth in the economy at an average rate of 9 percent over the last 5 years. “Our emphasis now is to boost social expenditure with a focus on health, education and youth employment in order reduce the poverty level further from 50 percent to about 25 percent by the end of my current tenure.”
On her part, the Ivorian Minister of Health, Dr Goudou Coffi, noted that improvement of maternal and newborn healthcare is one of the public health priorities of the country and thanked Coca-Cola for the initiative.
“Coca-Cola’s support through the Safe Birth Initiative will significantly strengthen our healthcare capacity and boost our resolve towards achieving the Sustainable Development Goals (SDG) targets in relation to maternal and newborn mortalities,” she said.
President of Coca-Cola West Africa Business Unit, Peter Njonjo, stated that, “Coca-Cola has a special relationship with women who are pillars of our business, especially in Africa where women play a dominant role in our distribution and retail network. Just like our 5by20 Initiative, the Safe Birth Initiative which we will be implementing in Ivory Coast and Nigeria is a platform enabling us to promote the wellbeing of women, in this case, as it relates to the special but vulnerable experience of childbirth.”
Health
Oyo Enrols 10,000 Primary School Pupils for Healthcare Insurance Scheme

By Modupe Gbadeyanka
About 10,000 primary school pupils have been enrolled by the Oyo State government for its healthcare insurance programme as part of efforts towards ensuring the children are of sound minds.
The beneficiaries were chosen from 90 schools across 18 local government areas of the state, and were presented their insurance scheme ID cards on Thursday at the Ibadan Civic Centre, Idi-ape, Ibadan, by the Deputy Governor, Mr Bayo Lawal.
He applauded the partnership and collaboration between the Oyo State Health Insurance Agency (OYSHIA) and the Oyo State Universal Basic Education Board (OYOSUBEB) in providing healthcare opportunities to public school children in the state.
“This scheme will ensure that our children have sound minds, while they learn in conducive environments.
“This event is a collective effort in securing a brighter future of Oyo State pupils,” the deputy governor said.
Mr Lawal also charged OYSHIA to double its efforts in extending the scheme to every school in the State, urging parents and guardians to key into the scheme.
In her goodwill message, the Chief of UNICEF in the Lagos Field Office, Ms Celine Lafoucriere, noted that the launch of the Oyo State Public Primary School Pupils Health Insurance Scheme would give access to affordable, quality healthcare; a fundamental right for every child.
“This initiative reinforces our collective commitment to universal health coverage, ensuring that no child faces financial obstacles to accessing healthcare.
“Universal health coverage is more than a healthcare goal—it’s a social and economic necessity. When children have access to healthcare, they can focus on education, grow into productive adults, break the cycle of poverty, and contribute to the success of Oyo State and Nigeria.
“This scheme exemplifies this by focusing on public primary school children, especially in hard-to-reach areas. With 90 schools already enrolled across 18 LGAs, our goal is to ensure all 33 LGAs in Oyo state are covered, leaving no child behind.
“UNICEF remains steadfast in supporting the government and communities toward universal health coverage,” she stated.
On her part, the Commissioner for Health, Dr Oluwaserimi Ajetunmobi, applauded OYSHIA and OYOSUBEB for their commitment towards healthy basic school pupils, assuring them of her Ministry’s unparalleled commitment to the scheme.
Also speaking, the Chairman of OYOSUBEB, Mr Nureni Aderemi Adeniran, applauded OYSHIA, pledging the board’s commitment to the smooth take-off and sustainability of the scheme.
“At OYOSUBEB, we operate on the principle of taking care of the pupils under our care as though they are ours,” he said, adding that the scheme would enable the beneficiaries to receive quality healthcare without paying exorbitantly to access it.
Earlier, the Executive Secretary of OYSHIA, Dr Olusola Akande, said the new door being opened today, is focusing on providing access to healthcare for 10,000 public primary school pupils in the first instance, noting that the agency will also commence an enrolment of additional 5,500 pupils into the scheme from next week.
He praised UNICEF, through whose support the agency has been able to improve on its awareness campaign and increased the communities under the Community Based Health Insurance scheme by 100 per cent.
He equally stressed the unparalleled commitment of SUBEB chairman to the scheme, stating, “His open door policy and unrestricted access ensured we were able to keep to our timeline.”
Health
naturalX Secures €100m to Drive Consumer Health in Europe

By Adedapo Adesanya
A venture capital fund focused on consumer health startups that are reshaping the future of healthcare, naturalX Health Ventures has announced a €100 million fund to accelerate this revolution in Europe.
This makes the fund the first specialized fund focused exclusively on the intersection of consumer and health in the European market.
The fund will focus primarily on Series-A investments while remaining flexible to participate in late Seed and Series-B rounds. Typical first investments range from €3-5 million, with up to €10 million available per company.
To companies, naturalX can act as either lead investor or co-investor, targeting consumer health startups across Europe with selected investments in North America.
naturalX was founded by Mr Marvin Amberg, a German serial entrepreneur with experience launching consumer and health startups, in cooperation with Schwabe Group, a global leader in plant-based pharmaceuticals. The fund defines consumer health as the intersection of wellness and medicine, where science-backed products and services put the consumer in focus.
During its 18-month ramp-up phase, naturalX has already made several investments, including mybacs, Flow Neuroscience, Kyan Health, and Meela, while also investing in healthcare-focused VC funds to build a strong ecosystem around their thesis.
Speaking on the development, the founder of the firm, Mr Marvin Amberh “I am very excited to double down on our thesis with the official launch of naturalX. The consumer health space has been overlooked by investors.”
“We see an inflection point in Europe now, as consumers are finally taking more charge of their own health. Startups in the space need a partner with a shared vision,” he added.
The fund’s launch comes at a pivotal moment in consumer health after the COVID-19 pandemic accelerated consumers focus on proactive health management, further boosted by easier access to data through technology, including AI.
naturalX targets solutions across proactive health, including sleep, gut health, prevention, and longevity. The fund also places special emphasis on mental health, recognizing the growing need for consumer-centric therapeutic solutions in this underserved area.
The investment strategy bridges Schwabe Group’s deep pharmaceutical expertise with modern digital health innovation.
“We analysed the US health market and in many successful startups, the consumer is already at the centre. Our thesis is that this is just the beginning, and the European market will develop in a similar pattern. While we start to see some examples of consumer-focused healthcare companies in Europe reaching meaningful scale and significant funding, such as Oura or Neko Health, we think this market deserves more attention,” added Mr Amberg.
“naturalX led our Series-A round and has been an exceptional partner, bringing not only capital but also invaluable knowledge of the nutritional supplement and broader consumer health market. Their pragmatic, fast decision-making allows us to focus on growing our business,” said Mr Carl-Philipp von Polheim, Founder of mybacs, a leading DTC probiotic subscription startup.
“At Kyan Health, we are dedicated to proactive mental health management—empowering individuals before issues escalate. naturalX shares this vision, recognizing that prevention is key to lasting impact. Their deep expertise and strategic approach make them an ideal partner in driving meaningful change for millions,” said Mr Vlad Gheorghiu, Founder of Kyan Health, a leading mental health platform for employees.
Health
MultiChoice Donates Medical Items to Sickle Cell Foundation

By Modupe Gbadeyanka
Some medical items worth about N1.6 billion have been donated by MultiChoice Nigeria to the Sickle Cell Foundation Nigeria (SCFN) located in Lagos.
The medical supplies were given by the leading pay TV provider as part of its commitment to improving healthcare delivery in the country.
This initiative underscores the dedication of MultiChoice, which operates the popular DStv and GOtv, to making a meaningful impact through strategic partnerships that address critical healthcare challenges and enriching lives of vulnerable populations across Africa.
“We remain dedicated to improving the well-being of our communities through strategic interventions that create a lasting impact.
“The Sickle Cell Foundation plays a crucial role in advancing healthcare for individuals living with sickle cell disorder, and we are proud to support their important mission with this donation,” the chief executive of MultiChoice West Africa, Mr John Ugbe, said.
It was gathered that the vital medical items donated included personal protective equipment (PPE) isolation gowns, test kits, and medical infrared thermometers.
They are aimed at supporting the foundation’s ongoing efforts to provide healthcare services to individuals living with sickle cell disorder and enhancing preparedness for medical emergencies across their nationwide partner hospital network.
The chief executive of SCFN, Dr Annette Akinsete, while receiving the items, commended MultiChoice for its continued support to the organisation.
“On behalf of the foundation, I appreciate MultiChoice for this gesture. This is a big deal to us. MultiChoice has always been a huge supporter of the Foundation, and we appreciate what you have done and are still doing.
“A bulk of these items will go to Massey Street Children’s Hospital and some will be sent to our partner hospitals across the country,” the medical practitioner said.
Recall that in 2009, MultiChoice Nigeria signed a Memorandum of Understanding (MoU) with the SCFN. It has continued to support the foundation through various interventions including donation of vehicles, partnership on counselling workshops, fundraising and broadcast of awareness documentaries on key facts about sickle cell disease on its DStv and GOtv platforms.
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