P&G Donates Pampers to Promote Maternal, Infant Health
By Ahmed Rahma
Leading consumer goods company, Procter & Gamble (P&G) has donated over 180,000 Pampers diapers to promote maternal and infant health in hard to reach communities in Nigeria.
The diapers were donated to Tabitha Cumi Foundation (TCF) through the company’s Pampers Rigakafi III program to support the non-profit organisation’s initiative known as Help Mama Keep Baby, which hopes to reduce infant mortality and increase the immunisation rate in Nigeria.
According to the Executive Director of TCF, Adetayo Erinle, “The Pampers Rigakafi III program will be implemented through our Help Mama Keep Baby project from October 2020 to March 2021 in 40 communities and primary health centres in the FCT, Niger and Nasarawa States.
“The implementation of the program in the TCF will go beyond the distribution of Pampers as our team will also support with awareness campaigns on immunization, general hygiene, COVID-19 precautionary measures and gender-based violence awareness, prevention and response.
“P&G has chosen the right partner as TCF reaches the underserved communities,” Erinle assured.
Speaking at the presentation of the items in Abuja, the P&G Senior Director for Africa, Global Government Relations and Public Policy, Mrs Temitope Iluyemi, stated that the company intends to use this initiative as incentives for mothers to bring their babies to the hospital for immunisation and general health checks.,
She said this is because P&G sees itself as “a force for good and are committed to improving the lives of people in the communities where we live and work.”
“The third phase of the Rigakafi program builds on the very successful models from our first and second phases which involved partnerships with the state and federal governments to improve infant health outcomes,” she noted.
Mrs Iluyemi added that, “With this partnership with TCF, a non-profit, we hope to further intensify the impact of our intervention on infant health, most especially in hard-to-reach areas.
“The donation of over 180,000 Pampers diapers to TCF’s Help Mama Keep Baby project will drive increased immunization, ante-natal and post-natal care within the rural and peri-urban communities of the FCT, Niger, and Nasarawa states.”
Business Post reports that P&G has donated over 2.5 million Pampers diapers to the federal and state governments under the Pampers Rigakafi scheme.