Sterling Bank ‘Skate and Clean’ Lagos with Olamide

July 24, 2017
Sterling Bank ‘Skate and Clean’ Lagos with Olamide

By Dipo Olowookere

In recent times, the city of Lagos has witnessed the effect of global warming with flood submerging some areas.

In some of the cases, the flash floods were caused by indiscriminate throwing of refuse, which sometimes block the drainages.

The state government and some other organisations have taken steps to stop this and Sterling Bank is one of them.

Over the weekend, some residents of Lagos were treated to a fun way to make the mega city clean with an initiative started by Sterling Bank Plc called Skate and Clean.

Skate and Clean was initiated by Sterling Bank as a pre awareness campaign for the Sterling Environmental Makeover (STEM) programme.

STEM is Sterling Bank’s corporate social responsibility initiative which promotes practices that protect the environment for the benefit of humanity in 14 states of the federation.

This year’s flagship cleaning exercise is at the popular Computer Village market on Saturday, August 12, 2017.

This weekend was a boring weekend for Lagosians due to flash floods, but the resilient city got its groove back thanks to a colourful flash mob of street sweepers that toured the metropolis for three days doing choreographed dances while “cleaning” on the go.

The youthful and colourful team of street sweepers on skates were led by A-list hip hop artiste, Olamide Adedeji popularly known as Olamide Baddo.

Quite a spectacle, they wore and added class to the bright orange overall uniform of the Lagos Waste Management Authority (LAWMA) employees, courtesy of Sterling Bank.

During the period, using the power of music and dance, the youthful street sweepers toured Lagos on skates cleaning and dancing to a special theme song produced by Olamide Baddo.

In the melodious theme song, Olamide Baddo waxed lyrical while imploring Nigerians to keep their environment clean and shun dumping of refuse in drainages.

In addition, the timely Skate and Clean flash mob vigorously proclaimed the positive STEM message on hygiene and sanitation in order to influence lifestyle change among Nigerians.

The Skate and Clean flash mob attracted a large crowd and following as they move around commercial and residential hot spots that include Apongbon, Marina, Osborne, Ojota, Maryland, Ikorodu and Victoria Island, all in Lagos.

The crowd rocked and danced to the hip, melodious and club ready STEM theme song recorded by Olamide Baddo to tackle the menace of indiscriminate dumping of refuse in the drainage and its negative impact on the environment. The star artiste urged the crowd to protect and keep the environment clean.

Last year, the MD/CEO of Sterling Bank, Mr Yemi Adeola and popular Nollywood actor, Funke Akindele, popularly known as Jenifa, made the news when they led employees of the bank to clean up Oyingbo – one of the oldest and busiest markets in Lagos.

This year, corporates that include L’Oréal, Guinness Nigeria, British Council, Megaletrics Limited, Viacom, DAAR Communication, Businessday Newspaper, Seahorse Shawarma and Wecyclers, are partnering with Sterling Bank to make the national cleaning exercise a success.

Launched eight years ago as a cleaning exercise promoting sanitation and hygiene, STEM has evolved into a national force championing the cause of the environment.

It presently covers public enlightenment campaigns, partnership with waste management agencies in 14 states, tree planting to combat desertification in parts of Northern Nigeria and an annual national cleaning exercise.

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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