Appzone Realigns Team for Effective Brand Positioning

March 9, 2021

By Modupe Gbadeyanka

The management team of Appzone Group, a leading fintech in sub-Saharan Africa, has been reorganised to make it a truly Pan-African brand with global appeal.

This was done with the introduction of two experts in the industry into the team. They are Efosa Aiyevbomwan and Omonuwa Olulano, who become the Group Chief Marketing Officer and Group Chief Human Resources Officer, respectively.

The CEO of the firm, Mr Obi Emetarom, described the development as a step in the right direction because the duo will “bring a wealth of experience” to the company.

According to him, “Both appointments are critical as they reflect two important elements of our corporate strategy: exceptional talent and effective brand positioning.”

“Omonuwa’s role will ensure we improve our industry-renowned penchant for attracting the top one per cent of premium talent, while Efosa will lead Appzone’s positioning strategy as a truly Pan-African brand with global appeal,” he added.

Ms Omonuwa Olulano is armed with 13 years of experience spanning financial services, e-commerce, non-profit and technology.

The graduate of Electrical and Electronic Engineering from the University of Benin was formerly the Vice President for People and Culture at SoftCom and HR Business Partner at Konga.

On his part, Mr Efosa Aiyevbomwan has extensive experience in the technology, entertainment, broadcast media and consulting sectors.

He was previously the Head of Communications (West Africa) at Uber and has also held managerial roles at Universal Music Group and MultiChoice Nigeria.

Appzone, with over 160 professionals and clients in seven countries, processes $2 billion in transactions annually, serving 18 commercial banks and over 450 microfinance institutions across the continent.

Modupe Gbadeyanka

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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