By Modupe Gbadeyanka
The Group Principal Consultant of Adstrat BMC, Mr Charles O’Tudor, has stepped down from his position as CEO/Principal Consultant of the company and has appointed Mr Daniel Victory Momoh, a strategist and conceptual thinker that has worked closely with the brand since May 2019 as the new leader.
He announced this at the Season 05 of the Charles O’Tudor Brand Masterclass held at the Marriott Hotel, GRA, Ikeja on November 27, 2021.
The event was a huge success as brilliant minds and industry thought leaders were present to stimulate the minds of the audience, which was a mix of young entrepreneurs and business moguls in the corporate world.
Thought leads present were Mr Fela Durotoye (President of the GEMSTONE Nation Builders Foundation), Mr Lanre Olusola (Chief Catalyst at Olusola Lanre Coaching Academy), Udo Okonjo (CEO of Fine and Country West Africa) and Olawale Ayilara (CEO/Founder of Landwey).
The masterclass started off with a saxophone interlude, the dexterous Bamise Odusote delivered sonorous tunes to set the mood for the event.
The first presentation on Audacious Branding was delivered by the main speaker and convener Charles O’Tudor highlighting the meaning and essence of being an audacious brand in your industry, which will help set the pace for global positioning.
The next presentation was by Mr Durotoye, who urged the audience to focus on brand beliefs and value add, what your brand believes in will set the pace for what your market will believe in.
Mr Olusola on his part spoke on the importance of wisdom, creating and preserving your name, recognising your gift, using it to serve humanity and solving problems at deep levels.
Mrs Okonjo spoke on developing key strategies to expand market reach. She also said that audacious branding is an idea that helps you choose who and how to play within your industry, identifying and developing the right mindset it takes to win.
Mr Olawale Ayilara stimulated the audience to think beyond their environment, stating that your brand can be present in a particular location but have a mindset that is not tied to or limited to that location. To achieve the status of an audacious brand, you have to define what you want your audience perception to be like.
The main highlight of the event was the presentation of an award plaque to Mrs Unyime King to honour the late Ubong King. The award was presented by Charles O’Tudor, Mr Ayilara and Mr Lanre.
At the event also, the Charles O’Tudor Foundation was unveiled.
