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Fadairo Becomes Heirs Holdings Marketing, Corporate Communications Director

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Heirs Holdings

Fadairo Becomes Heirs Holdings Marketing, Corporate Communications Director

By Modupe Gbadeyanka

Ms Pelumi Fadairo has been appointed as the Director of Marketing and Corporate Communications of Heirs Holdings.

The appointee, a brilliant marketing and brand strategist, will in her new role drive Heirs Holdings’ strategic marketing objectives and co-ordinate its brand management.

Before joining Heirs Holdings, Ms Fadairo was the CMO of BizzCloud, a Netherlands-based software company, where she designed and executed strategy and go-to-market plans.

During her time at the firm, she led the internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience.

Ms Fadairo also provided consultancy for clients across the fintech, cloud services, cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies.

Commenting on the appointment, Chairman of Heirs Holdings, Mr Tony Elumelu, stated that, “As we are increasingly impacting lives across Africa, through our investments and our commitment to growing social and economic wealth, the role of marketing and communications is increasingly important.

“Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent.”

On his part, the Group CEO of Heirs Holdings, Mr Emmanuel Nnorom, who said Heirs Holdings was at an important growth stage, noted that “Pelumi’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns” was needed “as we expand and deepen our investments within the twenty African countries where we operate.”

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

Jobs/Appointments

JTI Nigeria Remains Top Employer for 4th Consecutive Year

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Top Employer in Nigeria JTI Nigeria

By Aduragbemi Omiyale

For the fourth consecutive year, the Nigerian subsidiary of Japan Tobacco International (JTI), Habanera Limited, has been recognised as a Top Employer, while the parent firm retained its position for the 9th consecutive year.

This latest certification recognises the excellent working condition provided at the organisation as excelling in each of the assessment categories, which included outstanding HR policies and practices, employee well-being, diversity and inclusion and exceptional learning and development opportunities.

Speaking on this year’s recognition as a Top Employer in Nigeria, the General Manager of JTI’s entity in Nigeria, Mr Thomas Adams, said, “We are extremely delighted to be recertified by Top Employer Institute as a Top Employer both in Nigeria and globally. This award is a confirmation of the efficiency of our people policies, which continue to create an optimal environment for our talents to grow, thrive and fulfil their potential.”

Mr Adams further stated that, “At JTI, investment in our people is at the heart of everything we do. From the provision of equal opportunities, an open environment, and development programmes to general employee well-being initiatives, we continue to offer the right resources for our people to attain their personal and career aspirations.

“This latest award will push us to continue prioritising our people by keeping them safe, engaged and inspired towards ensuring JTI remains a great place to work for our valued talents and an attractive destination for future talents.”

The Top Employer certification is awarded by the Top Employers Institute, which conducts an annual international audit of leading employers around the world.

The research firm assesses participating companies in nine key areas: talent strategy, workforce planning, on-boarding, learning and development, performance management, and leadership development.

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Puchercos Retires as Dangote Cement CEO, Pathak Takes Over

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Michel Puchercos

By Dipo Olowookere

Mr Michel Puchercos will, on February 28, 2023, retire as the Group Managing Director/Chief Executive Officer of Dangote Cement Plc, a statement from the company has disclosed.

From March 1, 2023, Mr Arvind Pathak will take control of the position following his approval by the board of the cement manufacturing firm.

Mr Puchercos stunned the cement industry three years ago when he resigned from a rival organisation, Lafarge Africa Plc, to take charge of Dangote Cement.

But after three years of piloting the affairs of Dangote Cement and repositioning it for greatness, he is bowing out in style and handing over the baton to Mr Pathak.

In a statement issued to the Nigerian Exchange (NGX) Limited on Thursday, the company thanked Mr Puchercos “for his commitment and contributions to the board and [wished] him well in his future endeavours.”

In the statement signed by the acting company secretary, Mr Edward Imoedemhe, Dangote Cement described Mr Pathak as “an experienced business leader who worked as MD and CEO of Birla Corporation Ltd before this appointment.”

Also, he was the Chief Operating Officer and Deputy Group Managing Director of Dangote Cement Plc until 2021.

With over 30 years of experience in the cement industry, he has worked most of his tenure in turning around businesses, operations and maintenance of plants, as well as leading important greenfield projects.

The leading cement firm noted that the appointment of Mr Pathak would be included in the agenda at the next Annual General Meeting for ratification by the shareholders in accordance with the Companies and

Allied Matters Act.

While welcoming Mr Pathak back to the Dangote family, the board of the organisation wished him “success in his new role.”

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Seyi Layade Joins Insight Publicis Management Team

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Seyi Layade

By Modupe Gbadeyanka

The management team of Insight Publicis has been strengthened with the addition of Ms Seyi Layade as the new Account Management Director.

A statement from the firm, which is a member of West Africa’s largest integrated marketing communications group, Redefini, and global Publicis Groupe, it was stated that she would be expected to use her wealth of experience to take the organisation into a greater height.

Before joining Insight Publicis, the appointee served as the Group Operations Manager for SPV Communications of the Omnicom Group and then, as Group Head, Innovation and Client Service at Ogilvy Nigeria, leading such brands as Coca-Cola, Airtel, Bill and Melinda Gates Foundation, PZ Cussons, Unified Payments and Mondelez International (Cadbury Nigeria), as well as MTN Nigeria.

Ms Layade is an advocate for collaboration and innovation for business growth.

At SPV Communications, she directed a first-of-a-kind business model, championing collaboration for the delivery of many exciting campaigns associated with the MTN brand in Nigeria. Thereafter, her innovation led to the expansion of the previously core-creative Ogilvy Nigeria business into activations and PR.

In her new role, Ms Layade will bring to bear her experience in the dynamic marketing communications industry. With more than 12 years in brand management, business development, and marketing strategy, she will be responsible for consolidating Insight Publicis’ quality service commitments to its diverse clientele, as well as leading the execution of the company’s strategic priorities.

Commenting on the appointment, the Group CEO of Redefini, Mr Tayo Oyedeji, expressed confidence in having Ms Layade on board.

“The management team is pleased to welcome Seyi to Insight Publicis. She represents a set of values that we hold dearly as a company. Her experience and expertise are a veritable asset for the course we continue to chart,” he said of the graduate of Banking and Finance from the Olabisi Onabanjo University (OOU), Ago-Iwoye, Ogun State.

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