By Aduragbemi Omiyale
For her hard work, commitment and dedication, the management of Interswitch Group has promoted Ms Cherry Eromosele to the position of Executive Vice President (EVP) in charge of Marketing and Communications across its countries of operation.
The graduate of Biology from the University of Benin, in a post, confirmed her elevation when she wrote, “If I have seen farther, it is because I have stood on the shoulders of giants. Sincere appreciation to all (too many to mention here) who have mentored and shaped my career outlook over the years.
“As we continue our quest at Interswitch Group to inspire Africa to greatness through innovation, value-creation, and excellence, I couldn’t be more thrilled to start this exciting chapter. The best is yet to come!”
The respected marketing communications professional will be expected to provide leadership and direction, as well as inspire the foremost payment giant’s marketing and corporate communications teams across all its operations in Africa to execute dynamic marketing, communications and stakeholder engagement programmes and initiatives, geared toward achieving critical objectives of maintaining and enhancing brand awareness, preference and equity, customer acquisition, transaction growth and sustainable social responsibility.
She will also be accountable for developing and institutionalizing sound and sustainable processes that help realize Interswitch’s brand, marketing and communications objectives, whilst providing strategic marketing counsel to the Board/C-level & Business Leadership.
Before joining Interswitch, Ms Eromosele worked with Diageo where she progressed through the ranks to become Marketing Manager, Guinness Brands. She later joined MTN as Senior Manager, Segment Marketing, and later GlaxoSmithKline (GSK) as Head of Marketing for Nutritionals.
She has completed executive programs from Columbia University, Cranfield University, Wharton Business School, Kellogg Business, Lagos Business School and The Fintech Program at Oxford University Business School.
An alumnus of the Senior Management Programme (SMP) of Lagos Business School (LBS), she is a fellow of the Nigerian Institute of Marketing.
Ms Eromosele is a dynamic and performance-driven professional with over 25 years of versatile, multi-industry functional and leadership experience. She has distinguished herself professionally with a proven track record of success in product and marketing innovation, hence her recognition as one of the amazons changing the landscape in the global marketing space.
Last year, she was recognised as one of the Global Top 100 B2B Marketing Leaders in Technology in 2021 in the annual list released by the global business leadership community, HotTopics.HT.
