Brands/Products
Interswitch’s Cherry Eromosele Shines at WIMCA Awards
By Modupe Gbadeyanka
It was a day of honour and pride for the Group Chief Marketing and Communications Officer of Interswitch Group, Ms Cherry Eromosele, at the Women in Marketing & Communications Conference/Awards (WIMCA) held at the MUSON Centre, Onikan in Lagos recently.
The communications expert was recognised for her outstanding performance, excellence and contribution to the growth of Nigeria’s integrated marketing communications industry.
Ms Eromosele was announced as the winner of the award for ‘Most Outstanding Marketing Professional of the Year (Financial Technology Category), reaffirming her position as a leader in the marketing space.
WIMCA was instituted in 2014 to celebrate women and corporate organisations for outstanding achievements in the marketing and communications industry while creating a platform for networking among them.
She dedicated the award to Interswitch and her amazing team for their support and commitment towards the delivery of top-notch marketing solutions.
“I am excited and grateful for the recognition by WIMCA. It is humbling to be mentioned among the exceptional women being honoured today. While this award shows that our marketing efforts are commendable, it is also a challenge to improve on what we are already doing.
“Indeed, this award will spur me to constantly raise the bar in my contributions to the growth of the marketing communications industry in the country and beyond,” she said while receiving the award.
Ms Eromosele is a multiple award-winning marketing professional with over 25 years of versatile, multi-industry leadership experience. She is known for her hard work, professionalism and contributions to the growth of the marketing communications industry.
The Interswitch chief has received numerous recognitions, which include: Global Top 100 B2B Marketing Leaders in Technology in 2021 – the latest annual list released by the global business leadership community, HotTopics (HT); Marketing Personality of the Year in Nigeria by Marketing Edge; and special recognition amongst the Top 50 Marketing Professionals in West Africa at the 7th edition of the annual Marketing World Awards held in Accra, Ghana.
Publisher of Brand Communicator, and Convener of WIMCA, Mr Joshua Ajayi, said the event was the fifth time stakeholders were gathered in the Nigerian marketing industry to discuss and set agenda on wide-ranging issues in the industry.
According to him, the event was put together to celebrate and reward outstanding women and corporate organisations for their contributions to the growth of their various industries and the country at large.
Mr Ajayi also revealed that the platform was designed to provide mentorship opportunities for young and prospective professionals and to ignite the potential in women towards attaining enviable heights in the marketing industry.
Other guests at the event included Mr Adebola Williams, Group CEO, RED for Africa; Mr Steve Babaeko, CEO, X3M Ideas; and Mrs Funmilayo Falola, Head, Brands, Marketing Communications and Investor Relations, Wema Bank Plc.
By Modupe Gbadeyanka
To make finding the right service provider or reaching the right customer seamless, popular local information portal, Connect Nigeria, has introduced a Quote Request platform.
Connect Nigeria described the new system as “a digital solution designed to make connecting with service providers faster, easier, and more reliable.”
It said the Quote Request was built for consumers who need services quickly and want trusted options without the stress of searching endlessly; and service providers and businesses looking for real, high-intent customers without spending heavily on marketing.
“Whether you need a caterer for an event, a plumber for your home, or a designer for your brand, the platform is designed to connect you with the right people,” Connect Nigeria added.
“By connecting demand directly with supply, the platform creates a more structured and dependable marketplace,” it further stated.
At its core, the Quote Request simplifies the entire process of finding and offering services.
To use the service, users have to submit a request describing the service or product needed, which is then sent to verified vendors on the platform. Interested providers respond within 1–2 days, and users compare offers and choose what works best for their needs and budget.
“Instead of searching for vendors, the vendors come to you, with relevant, tailored responses,” Connect Nigeria explained.
The company expects this new platform to eliminate the stress of endless online searches, delayed or vague responses, and uncertainty about service quality.
As for businesses, it solves poor visibility, inconsistent customer flow, and lost opportunities due to slow response times.
Connect Nigeria Quote Request mobile app is now available on the Google Play Store and Apple App Store.
By Aduragbemi Omiyale
An institutional investor, First Ally Capital, has strengthened a leading Nigerian financial technology company, Mathesis Analytics, to scale its proprietary credit decisioning infrastructure.
It made this possible by injecting fresh capital into the firm, which specialises in AI-powered credit decisioning infrastructure, an action that will directly support the growth and scaling of Mathesis’ core mission of providing the intelligence and infrastructure needed to bridge the credit gap for millions of unscored or underscored individuals across Nigeria.
With this investment, Mathesis will enable financial institutions to confidently assess and extend credit to borrowers who lack a formal credit history by leveraging an expanded pool of alternative behavioural and transactional data.
To date, Mathesis’ systems have supported more than 8 million loans for over 2 million unique borrowers in Nigeria, and the company is actively deploying its infrastructure to establish a growing pan-African footprint.
With the investment from First Ally Capital, Mathesis is well positioned to transform how the credit ecosystem operates, driving financial inclusion in partnership with lenders across the continent.
A significant barrier to credit access in Nigeria, which prides itself on being Africa’s largest economy, is data fragmentation. Borrowers frequently build positive financial behaviours across multiple digital platforms by repaying microfinance loans, saving through fintech wallets, or servicing Buy Now, Pay Later (BNPL) facilities.
However, under traditional credit infrastructure, these achievements remain invisible to new lenders.
Mathesis addresses this challenge through the concept of Personal Equity—the quantified expression of an individual’s financial behaviour aggregated across every institution with which they have transacted.
By translating these disparate signals into a precise, portable measure of creditworthiness, Mathesis creates a comprehensive credit identity that reflects the full breadth of a person’s financial life.
“True financial inclusion cannot be achieved in a vacuum; it requires structural collaboration in which lenders and fintech companies work as partners within the ecosystem.
“This investment from First Ally Capital validates our approach to reshaping credit infrastructure. By quantifying Personal Equity, we empower lenders to safely look beyond the constraints of formal credit histories and recognise a borrower’s true creditworthiness. This capital enables us to accelerate our pan-African expansion while maintaining the robust, institutional-grade infrastructure our partners rely on,” the chief executive of Mathesis Analytics, Winston Osuchukwu, stated.
On his part, the chief executive of First Ally Capital, Mr Ebenezer Olufowose, said, “At First Ally Capital, we pride ourselves on being a one-stop destination for financial solutions, offering a diverse portfolio of services ranging from investment banking and asset management to trusteeship, inclusive banking, and real estate.
“Our investment in Mathesis Analytics reflects our strong belief in the company’s vision and our commitment to supporting forward-thinking enterprises that deliver excellence.”
By Aduragbemi Omiyale
The chief executive of Canal+ Africa, Mr David Mignot, has disclosed that MultiChoice is now fully integrated into the media group.
Mr Mignot disclosed this via a statement issued on Thursday, noting that this development marks a new phase in the evolution of one of Africa’s leading pay television operators.
He noted that the integration positions MultiChoice within a global media organisation with an extensive international footprint.
“MultiChoice is now a full subsidiary of a truly international media group operating in 70 countries. The group was founded in France, is listed in London and Johannesburg, and has a strong African presence with operations in more than 45 countries,” Mr Mignot said.
The statement underscores the scale of the combined business, highlighting Canal+’s global reach alongside its significant investments across Africa.
The completion of the transaction is expected to strengthen MultiChoice’s position in the African media and entertainment market by giving it access to the broader resources, expertise and international capabilities of the Canal+ Group, while reinforcing the group’s commitment to the continent.
MultiChoice operates across sub-Saharan Africa through platforms including DStv and GOtv, serving millions of subscribers with entertainment, sports and news content.
