Business Post Contributor
By Sodeinde Temidayo David
Nigeria e-commerce company, Konga, has launched a new initiative called the Konga Yakata to commemorate this year’s Black Friday, a period considered to be the busiest shopping day of the year on the platform.
The Konga Yakata is set to bring smart deals that would be of interest to customers. It is slated to go live on Thursday, November 11 and end on Sunday, December 12, 2021.
According to the company, this year’s edition is set to take an extra dimension as millions of shoppers await what has been described for the first time as Konga Yakata Plus.
Shopping discounts would be offered by the company to buyers of various purchased goods through the Konga Yakata.
The 2021 edition of the sales fiesta is set to run across the various platforms in the Konga Group including online, offline or physical stores across Nigeria, discounted flights tickets and hotels to various locations around the world via Konga Travels and Tours, as well as huge deals on KongaPay, its Central Bank of Nigeria (CBN)-licensed fintech subsidiary, among others.
In addition to offering discounts unmatched in the market, Konga has stated that the event would include other special offers, such as flash sales, treasure hunts, freebies and bundled products, among others.
Also, the management of the e-commerce group said it is introducing a new Corporate Social Responsibility (CSR) initiative in partnership with Access Bank Plc.
Through this collaboration, shoppers can enjoy a further 10 per cent discount on their purchases, subject to the availability of the lump sum amount provided by the bank to subsidize purchases for Konga customers during the 30 days of Konga Yakata.
Secured under the auspices of Konga Kares, its CSR arm, Konga, in partnership with Access Bank is supporting the free delivery of essential and quality food items to needy Nigerians across the country which can be purchased on its platform during the Yakata sales.
Also, shoppers can purchase food items through Konga and donate to friends, families, the less privileged and communities of their choice across Nigeria.
Access Bank has promised to subsidise the cost of free delivery of the food items to the last mile beneficiaries across Nigeria. The quality food items will go live for purchase in dedicated gift bundles on Thursday, November 11, 2021, which coincides with the commencement of the Konga Yakata sale.
Equally important, Access Bank is offering an extra 10 per cent discount to shoppers on Konga who pay for purchases with their Access debit card. This offer cuts across customers purchasing gift bundles of food items for donation to the needy under the Konga Kares programme, as well as shoppers on Konga Yakata.
