Jumia Appoints NBA Star Andre Iguodala to Board

LOS ANGELES, CA - JANUARY 06: Golden State Warriors Guard Andre Iguodala (9) looks on before an NBA game between the Golden State Warriors and the Los Angeles Clippers on January 06, 2018 at STAPLES Center in Los Angeles, CA. (Photo by Brian Rothmuller/Icon Sportswire) (Icon Sportswire via AP Images)

By Dipo Olowookere

A member of the three-time reigning NBA champion, Golden State Warriors, Andre Iguodala, has been appointed to the board of directors of leading e-commerce platform in Africa, Jumia.

A statement from the company emphasised that as Jumia’s ambassador charged with promoting business development and technology in Africa, Mr Iguodala will bring his network in the technology industry, interest in Africa and vast experience as an athlete on one of the most successful teams in NBA basketball history. 

“Because of my Nigerian heritage, Jumia’s use of technology to deliver innovative online services to consumers and improve the quality of everyday life in Africa is very important to me,” the NBA star said, noting that, “I’m thrilled to be a part of this unique enterprise that is shaping the future of digital Africa”

In addition to his numerous basketball achievements, Mr Iguodala is widely recognized for his interest and knowledge in technology and e-commerce.

He has invested in over 40 companies through F9 Strategies, including GOAT, Zoom, HIMS, Lime, Walker & Co., Thrive Global, AllBirds, Casper, STANCE and Carta, to name a few.

Mr Iguodala has also partnered with Bloomberg to create the annual Players Technology Summit, which convenes top executives and leaders in the technology, venture capital and sports communities.

Pointing out the influence and appeal that the NBA star brings to the board, Jumia Co-Founders Sacha Poignonnec and Jeremy Hodara said, “Andre is a role model to many of us, and we are very proud to have him join Jumia and help us drive the company forward.

“We appreciate his commitment and passion for the tech industry and for Africa, and we can’t wait to collaborate and accelerate our impact on the continent.

“Finally, having Andre join our board sends the world the message that Africa has successful companies and great entrepreneurs, and that athletes can play a key role in contributing to their success.”

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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