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Kreek Africa: Finding Meaningful Work Through Freelancing

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By Adedapo Adesanya

Over the years, the method of working has experienced various changes, and so have the reasons for doing so.

Finding and engaging in meaningful work has also become popular as many different employment options are springing up; freelancing is one of them. Meaningful work simply explains having a genuine connection between the work you do and your life’s purpose, and with freelancing platforms like Kreek Africa, it is possible.

Very often, it is assumed that one has to be a part of an organization for them to engage in meaningful work. But for those interested in having full control of their careers, or those who aren’t ‘fortunate’ enough to be a part of a company, freelancing can still be rewarding with the right platform. According to the Harvard business review, there are six drivers that made work meaningful for freelancers, and Kreek Africa offers these.

The first driver of meaningful work is balance, and this refers to freelancers having the time for other things outside of work. And a freelance website like Kreek Africa means freelancers can work from any location and at any time. It also gives them the liberty to schedule their work life and their personal life. Right next to balance comes autonomy, where freelancers have control over their careers.

On the Kreek Africa platform, you decide what work to participate in based on reviews of clients that have already gone through a rigorous authentication process as a way of ensuring safety. That means freelancers can participate in online jobs that add value to their work while earning an income. There is nothing like office politics to get in the way, and professionals can give off their best with no interference.

Apart from these two, advancement is another important driver of meaningful work. And with a wide pool of projects with different levels, freelancers have the opportunity to engage in those that challenge them and put their qualifications to good use. It allows them to take more responsibly in their work as there will be no red tape processes. The accountability for their work is also a great way to gain some credibility, independence, and status in their field. Freelancers can also benefit from the variety of projects on the platform as well, which will help them grow in their chosen fields.

The last two drivers, service and affiliation, also make work more meaningful for freelancers as it gives a sense of being part of something bigger. Kreek Africa is dedicated to projecting the talent that Africa has by creating a platform for its citizens. With foreign or Western platforms, many African freelancers may face one form of discrimination or the other, which makes work challenging and slow. Kreek Africa eliminates this and, in the process, redefines the African economy. The platform makes it easier for those who prefer working for themselves, which is a large portion of Africans to achieve their goals and dreams.

Meaningful work isn’t only good for freelancers, and companies that use the platform can also benefit. They can choose their freelancers, pay for work that they are satisfied with, and get things done the smart way. This saves money and time, and in times like these, where human contact is quite challenging yet important to business, gives organizations a way out.

So, why is meaningful work important? The long and short of it all is that engaging in meaningful work provides a sense of fulfilment that promotes giving off your best and going the extra mile. It positively affects the way you go about things and improves overall satisfaction with work. And while finding meaningful work by yourself is great as a freelancer, it will be even better to have a platform that makes this simpler, and that is where Kreek Africa comes in.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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CBN Denies Forceful Mass Retirement Amid Restructuring

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CBN IMTOs

By Adedapo Adesanya

The Central Bank of Nigeria (CBN) has dismissed claims of forced mass retirement as part of efforts by Governor Yemi Cardoso to restructure the workforce of the organisation.

In a statement released on Wednesday, the Acting Director of Corporate Communications, Mrs Hakama Sidi Ali, clarified that its Early Exit Package (EEP) is entirely voluntary and without any negative repercussions for eligible staff.

According to the statement, the decision to implement the exercise was the outcome of extensive consultations with the bank’s Joint Consultative Council (JCC), a body representing staff interests.

Mrs Sidi Ali explained that the EEP, a longstanding policy previously accorded to the executive cadre, has now been made available to eligible staff at all levels.

“For some time, staff representatives through the JCC had called on management to approve the early exit package for all cadres. Following these discussions, management decided to meet this popular demand,” she said in the statement.

Addressing concerns about potential repercussions for staff who decline the package, Mrs Sidi Ali reaffirmed management’s commitment to supporting employees’ professional growth and well-being, describing the concerns as unfounded.

She further emphasized that the initiative is an internal corporate matter designed to promote career development for staff.

According to wide spread reports, there have been plans to retire approximately 1,000 employees by the end of the year with a payoff estimated to cost over N50 billion.

The mass retirement, which was announced in a circular issued three weeks ago, mandates affected employees to apply for the Early Exit Package (EEP).

The statement allegedly warned employees with less than one year of service or unconfirmed appointments to refrain from applying for the program, noting that the application would remain open until December 7, with an effective exit date of December 31, 2024.

It was reported that the entire EEP was valued at N50 billion.

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CBN Okays Appointment of Benson Ogundeji as Greenwich Merchant Bank CEO

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Benson Ogundeji Greenwich Merchant Bank CEO

By Modupe Gbadeyanka

The Central Bank of Nigeria (CBN) has approved the appointment of Mr Benson Ogundeji as the chief executive of Greenwich Merchant Bank Limited.

The board of the financial institution for businesses had picked Mr Ogundeji as its substantive CEO but awaited the authorisation of the banking sector regulator.

He brings over three decades of extensive banking experience to this role as a seasoned financial services professional, who previously served as Executive Director at Greenwich Merchant Bank from July 2020, where he played a pivotal role in the bank’s successful transition from the legacy Greenwich Trust Limited to a merchant bank.

In this capacity, he provided oversight for Corporate Banking, Treasury and Global Markets.

Throughout his career, Mr Ogundeji has demonstrated exceptional expertise in business development and operational excellence.

Before joining the firm, he held various senior leadership roles at prominent financial institutions, including Ecobank Nigeria, GTBank, and other notable banks, where he consistently displayed exceptional leadership skills.

His appointment comes at a crucial time as Greenwich Merchant Bank commences the next phase of its growth plans. Having related closely with the new CEO, as an Executive Director and acting CEO in the last four years, the board has expressed confidence about his ability to lead the bank in delivering our strategic goals.

“The board is pleased to announce the appointment of Benson Ogundeji as our Managing Director/Chief Executive Officer,” the chairman of Greenwich Merchant Bank, Mr Kayode Falowo, stated.

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WTO General Council Reappoints Ngozi Okonjo-Iweala as DG

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Green Hydrogen Ngozi Okonjo-Iweala

By Adedapo Adesanya

The General Council of the World Trade Organisation (WTO) has reappointed its Director-General, Mrs Ngozi Okonjo-Iweala, for a second term, effective  September 1, 2025.

On October 8, the WTO formally commenced the process for appointing its next Director-General, with members given until the 8th of November to submit nominations.

She was elected unopposed after no candidates stepped forward for the position of Director-General had emerged by the nomination deadline, other than the incumbent Director-General.

DG Okonjo-Iweala’s current term comes to an end on August 31, 2025.

She first assumed office as Director-General on March 1 2021, becoming the first woman and first African to lead the WTO.

Her reappointment comes after a special formal meeting of the General Council which started on Thursday, November 28 and culminated on Friday.

The first day of the General Council meeting saw members hear a presentation from Mrs Okonjo-Iweala on her vision for the WTO, followed by a question-and-answer session.

The second day then provided an opportunity for members to decide on the appointment of the next Director-General, to which they gave the Nigerian former finance minister another four years at the helm of affairs.

Speaking on her achievement, the Chairman of the trade body’s council, Ambassador Petter Ølberg of Norway praised her achievements, stating: “The General Council commends Dr. Ngozi Okonjo-Iweala for her outstanding leadership during her first term. Amid significant global economic challenges, she strengthened the WTO’s ability to support its members and set a forward-looking agenda for the organization.

“Her leadership was instrumental in securing meaningful outcomes at pivotal moments, including the 12th and 13th Ministerial Conferences (MC12 and MC13), where major milestones were achieved.”

“As we look ahead, the Council fully supports Dr Okonjo-Iweala’s commitment to ensuring that the WTO remains responsive, inclusive, and results-driven. Her leadership will be critical as the organization continues to advance a resilient, rules-based, and equitable global trading system.”

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