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Kreek Africa: Finding Meaningful Work Through Freelancing

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By Adedapo Adesanya

Over the years, the method of working has experienced various changes, and so have the reasons for doing so.

Finding and engaging in meaningful work has also become popular as many different employment options are springing up; freelancing is one of them. Meaningful work simply explains having a genuine connection between the work you do and your life’s purpose, and with freelancing platforms like Kreek Africa, it is possible.

Very often, it is assumed that one has to be a part of an organization for them to engage in meaningful work. But for those interested in having full control of their careers, or those who aren’t ‘fortunate’ enough to be a part of a company, freelancing can still be rewarding with the right platform. According to the Harvard business review, there are six drivers that made work meaningful for freelancers, and Kreek Africa offers these.

The first driver of meaningful work is balance, and this refers to freelancers having the time for other things outside of work. And a freelance website like Kreek Africa means freelancers can work from any location and at any time. It also gives them the liberty to schedule their work life and their personal life. Right next to balance comes autonomy, where freelancers have control over their careers.

On the Kreek Africa platform, you decide what work to participate in based on reviews of clients that have already gone through a rigorous authentication process as a way of ensuring safety. That means freelancers can participate in online jobs that add value to their work while earning an income. There is nothing like office politics to get in the way, and professionals can give off their best with no interference.

Apart from these two, advancement is another important driver of meaningful work. And with a wide pool of projects with different levels, freelancers have the opportunity to engage in those that challenge them and put their qualifications to good use. It allows them to take more responsibly in their work as there will be no red tape processes. The accountability for their work is also a great way to gain some credibility, independence, and status in their field. Freelancers can also benefit from the variety of projects on the platform as well, which will help them grow in their chosen fields.

The last two drivers, service and affiliation, also make work more meaningful for freelancers as it gives a sense of being part of something bigger. Kreek Africa is dedicated to projecting the talent that Africa has by creating a platform for its citizens. With foreign or Western platforms, many African freelancers may face one form of discrimination or the other, which makes work challenging and slow. Kreek Africa eliminates this and, in the process, redefines the African economy. The platform makes it easier for those who prefer working for themselves, which is a large portion of Africans to achieve their goals and dreams.

Meaningful work isn’t only good for freelancers, and companies that use the platform can also benefit. They can choose their freelancers, pay for work that they are satisfied with, and get things done the smart way. This saves money and time, and in times like these, where human contact is quite challenging yet important to business, gives organizations a way out.

So, why is meaningful work important? The long and short of it all is that engaging in meaningful work provides a sense of fulfilment that promotes giving off your best and going the extra mile. It positively affects the way you go about things and improves overall satisfaction with work. And while finding meaningful work by yourself is great as a freelancer, it will be even better to have a platform that makes this simpler, and that is where Kreek Africa comes in.

Adedapo Adesanya is a journalist, polymath, and connoisseur of everything art. When he is not writing, he has his nose buried in one of the many books or articles he has bookmarked or simply listening to good music with a bottle of beer or wine. He supports the greatest club in the world, Manchester United F.C.

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Chemical and Allied Products Appoints Jethro Iruobe as Executive Director

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Jethro Iruobe

By Aduragbemi Omiyale

The chief operating officer of Chemical and Allied Products (CAP) Plc, Mr Jethro Iruobe, has been appointed as an executive director.

A statement from the organisation disclosed that the appointment is effective June 25, 2026.

In his new role, Mr Iruobe will participate in the formulation and execution of the company’s strategic priorities, provide executive leadership across critical functions, and contribute to its continued growth, sustainability and success.

The new board member joined the firm in 2019 as Head of Human Resources before growing to become the COO, with responsibility for Human Resources, Corporate Communications, Administration, Fleet and Commercial Excellence.

He has over 19 years of experience across a range of industries, including financial services, consulting, FMCG and manufacturing, having begun his career in banking before kicking off his HR career at KPMG and going on to hold senior roles at Promasidor Nigeria, Coca-Cola HBC and TGI Nigeria.

Throughout his career, he has supported organisations in building high-performing teams and driving sustainable business growth.

Beyond his corporate responsibilities, he is a columnist with Business Day Newspaper, a trained relationship counsellor and co-author, and a recipient of awards in both the human resources profession and other platforms.

Mr Iruobe holds a Bachelor’s degree in Mathematics and Economics from the University of Benin and a Master of Business Administration (MBA) from the Manchester Business School, United Kingdom. He is a certified Project Management Professional (PMP) and also holds the Global Professional in Human Resources (GPHR) certification awarded by the Human Resource Certification Institute.

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Board Picks Malolan Sampath as Champion Breweries CEO After Adoga’s Exit

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Malolan Sampath

By Aduragbemi Omiyale

Mr Malolan Sampath has been appointed as the new chief executive of Champion Breweries Plc, effective September 1, 2026.

The appointment of a new chief executive was approved by the board of the brewery giant following the resignation of Mr Inalegwu Adoga.

To ensure continuity during the transition pending Mr Sampath’s assumption of office, the board has appointed Mr Rasheed Ademola Adebiyi, Executive Director of Finance, to take charge of the affairs of the organisation.

In a statement, the board said it remains committed to the highest standards of corporate governance and to delivering a seamless leadership transition and sustainable value to shareholders and other stakeholders.

The new Sheriff in town, expected to take over next quarter, was described as an accomplished executive with over 26 years of international leadership experience across the beverage, FMCG, manufacturing and agro-industrial sectors, having built and led businesses up to $500 million in scale.

His beverage and brewing experience includes serving as Managing Director of Unique Beverages in Angola and as Sales & Marketing Director for a PepsiCo bottling franchise, in addition to earlier brewing-sector experience.

Most recently, he held the dual role of Managing Director (NPK Joint Venture) and Chief Marketing Officer at Indorama Eleme Fertilisers in Nigeria and previously served as Chief Executive Officer of Global Industries Limited, a Wilmar International joint venture in Zambia.

He holds a Postgraduate Diploma in Management (MBA) from the Symbiosis Centre for Management & HRD, Pune, and a Bachelor of Business Administration from the University of Chennai.

The board expressed confidence that his expertise in manufacturing excellence, commercial execution and business transformation will support the company’s strategic objectives and long-term growth.

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Julius Berger Appoints Muiz Banire, Chinazo Okoye to Board

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muiz banire

By Aduragbemi Omiyale

Erudite legal practitioner, Mr Muiz Banire (SAN), has been appointed to the board of a construction giant, Julius Berger Nigeria Plc.

He joins the board of the organisation as a non-executive director, with effect from July 1, 2026, alongside Mrs Chinazo Okoye, who is an alternate director to Dr Ernest N. Azudialu-Obiejesi.

A statement from the company secretary, Ms Cecilia Ekanem Madueke, said Mrs Okoye is a graduate of the University of Michigan, Ann Arbor, Michigan, USA, and holds a Bachelor of Science in Mechanical Engineering, Master of Engineering Degree in Mechanical Engineering from the Cornell University, Ithaca, New York, USA, and a Master of Science Degree in Professional Accountancy from the University of London, London, UK.

She is a Chartered Certified Accountant (ACCA) of the Association of Chartered Certified Accountants. She has worked in various positions in various companies and is currently the Managing Director of Amaranta Trading Limited.

As for Mr Banire, he is a graduate of the University of Lagos and holds a Master of Laws Degree as well as a Doctor of Philosophy Degree from the same university.

He was called to the Nigerian Bar in 1989. He also holds a Master Certificate in the Arbitration Master Course from the Lagos Court of Arbitration Training Institute. He was admitted to the Inner Bar and conferred with the rank of Senior Advocate of Nigeria (SAN). He is a Member of the International Bar Association, the Institute of Chartered Secretaries and Administrators, an Associate Member of the Chartered Institute of Arbitrators, a Fellow of the Institute of Transport Administration of Nigeria, and the Nigerian Institute of Management. He is registered with the Law Society of England.

He had served in various capacities in the Legal profession, academic community and publicly. He was conferred with the National Honour of the Officer of the Order of the Niger (OON).

He is the Founder and Principal Partner, M. A. Banire & Associates, Member of the Board of Trustees, Fountain University, Osogbo, Osun State, and Pro-Chancellor of the University of Uyo, Akwa Ibom State.

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