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Laura Oloyede Joins Mediacraft to Drive Next Growth Phase

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Laura Oloyede

By Dipo Olowookere

To drive its next growth phase and help to achieve its business objectives, a leading full-service public relations and integrated brand communications consultancy firm, Mediacraft Associates Limited, has hired the services of Ms Laura Oloyede.

Ms Oloyede is joining the organisation as the new General Manager/Chief Operating Officer effective Monday, September 19, 2022.

As GM/COO, she will oversee the brand and corporate communications, business development, and client relations activities of Mediacraft.

She had functioned in a similar role at Prima Garnet Ogilvy Group, where she was GM/COO of Cutler Ogilvy PR and Lampost Experiential with oversight for operational excellence and sustainable profitability.

“We are quite excited that Laura has accepted this new challenge and will join us as we recalibrate our business to make it more nimble for our next growth phase,” the Group CEO of Mediacraft, Mr John Ehiguese, said.

He further said, “Laura has extensive communications, marketing and leadership experience in the industry and has demonstrated her ability to drive business growth. We are confident that the new energy and thinking she would be bringing will help drive Mediacraft forward.”

While reacting to her appointment, which followed an extensive selection process that considered both internal and external candidates, Ms Oloyede said, “I am very pleased to be joining Mediacraft Associates, certainly a leader in the PR industry. The prospect of working alongside the CEO, an industry giant, and his competent team truly excites me.”

“Mediacraft Associates has successfully transformed into a full-fledged integrated marketing communications company over the last few years, managing communications for some of the biggest brands in the country, including the Stanbic IBTC Group, Interswitch Group, and Olam Group.

“I am certainly looking forward to helping the business further strengthen its industry leadership in line with its growth objectives,” she added.

Ms Oloyede has a broad, integrated marketing communications experience spanning over two decades in the industry and has held various job roles on both client and agency sides.

Her strengths include corporate communications, brand positioning, reputation management, stakeholder management, brand and marketing PR, and crisis communications management.

She holds a first degree In Estate Management from the Federal University of Technology, Minna, Niger State, and a post-graduate diploma in Marketing from the University of Liverpool, UK.

Ms Oloyede has worked for and managed some leading multinational companies across different economic sectors, including financial services, FMCG, oil & gas, automobile, aviation, telecoms, and entertainment.

She has led the strategic communications drive for Coca-Cola, Ford Motors, Old Mutual, Nigerian Breweries, MultiChoice, Peugeot, and StarTimes, among others. Over the last decade, before this appointment, Oloyede had functioned as the spokesperson for Ford Motors in sub-Sahara Africa.

Ms Oloyede had also served as the Vice President for Marketing and Communications for Nigeria’s first concessioned 50km Lekki-Epe Expressway. She has led agencies’ strategic and operational direction, including business development, financial management and organizational growth.

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Jobs/Appointments

WACT-APM Terminals Appoints Obadagbonyi as Managing Director

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Courage Obadagbonyi

By Adedapo Adesanya

WACT-APM Terminals Nigeria has announced the appointment of Mr Courage Obadagbonyi as Managing Director, effective July 1, 2026, succeeding Mr Jeethu Jose and becoming the first Nigerian to hold the post.

The appointment reflects the organisation’s continued focus on developing strong leadership from within its global talent pool while ensuring sustained growth and operational excellence.

A seasoned executive with more than two decades of international experience, Mr Obadagbonyi has held leadership roles across finance, operations and general management at leading global organisations, including APM Terminals, General Electric and Lafarge.

Prior to this appointment, he served as Chief Financial Officer (CFO) for the APM Terminals Nigeria cluster, with responsibility for financial strategy across Nigeria and San Pedro, Côte d’Ivoire.

He also served in an acting capacity as Managing Director of APM Terminals Apapa between 2025 and March 2026, further strengthening his operational leadership experience.

With experience spanning sectors such as oil and gas, power generation, logistics and healthcare, Mr Obadagbonyi brings deep expertise in financial management, risk optimisation and business performance.

Speaking on his appointment, he said, “I look forward to building on the strong foundation already in place at WACT. The terminal plays a critical role in connecting businesses in Eastern Nigeria to global markets, and we will continue to focus on safe, reliable and efficient operations.”

On his part, the Chief Executive Officer of APM Terminals Nigeria, Mr Frederik Klinke, noted that the appointment reflects the company’s commitment to leadership development and long-term growth.

“Across APM Terminals globally, we see strong collaboration and talent development across our teams. This appointment reflects the depth of experience within our organisation and our continued focus on building capabilities that support sustainable growth. Nigerians have continued to distinguish themselves through exceptional performance and leadership. Colleagues from our Apapa and Onne terminals have contributed their expertise internationally while also bringing back valuable best practices to strengthen operations in Nigeria.”

He added that Mr Obadagbonyi’s experience would support the next phase of operational excellence and value delivery at WACT.

The outgoing MD, Mr Jose, said, “It has been a privilege to lead WACT-APM Terminals Nigeria during a period of meaningful progress. The team has built a strong platform for the future, and I am confident in the continued success of the organisation.”

West Africa Container Terminal (WACT)-APM Terminals in Onne, Rivers State, is one of Nigeria’s leading container terminals, having commenced commercial operations in 2006.

The company has continued to invest in capacity expansion and modernisation, including a $115 million terminal upgrade project launched in 2020. The upgrade also includes the deployment of reefer racks with a 600-plug capacity, as well as the expansion of the existing yard, a new workshop, a new terminal auto gate, modernised offices and state-of-the-art technology. These investments have enhanced efficiency, strengthened service delivery and reinforced WACT’s role as an important gateway for trade beyond Lagos.

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Unilever Nigeria Appoints Modupe Femi-Okunbanjo to Board

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Modupe Femi-Okunbanjo

By Aduragbemi Omiyale

A new member has joined the board of Unilever Nigeria Plc, and she is Mrs Modupe Femi-Okunbanjo, who was appointed as an executive director of the organisation.

Her appointment, according to a statement from the company, is effective June 30, 2026. It followed the resignation of Mr Ibrahim Sodipe as an executive director of the firm with effect from June 30, 2026.

Mr Sodipe was praised for his valuable service and significant contributions to the entity, particularly in driving improved turnover and profitability and supporting Unilever Nigeria’s continued progress towards sustainable and profitable growth.

Mrs Femi-Okunbanjo was described as an accomplished finance and governance leader who, for more than 15 years, has steered finance teams, shaped strategy, and strengthened risk management frameworks in the fast-moving consumer goods and telecommunications sectors.

She is currently the Financial Controller of Nigeria and Regional Controls Lead for West Africa at Unilever Nigeria, where she oversees financial governance, regulatory compliance, and enterprise risk management.

Her work has been pivotal in embedding ethical leadership and data-driven decision-making at board level, while ensuring organisations remain resilient in the face of shifting market dynamics.

The new board member has established a reputation for elevating financial reporting, advancing audit excellence, and strengthening governance frameworks, thereby positioning organisations for sustainable growth and long-term value creation.

In her previous roles, she has a consistent track record of delivering margin expansion, enhancing governance & control environments, and leading transformation in challenging macroeconomic conditions.

She is equally committed to developing future talent and advancing financial literacy among younger generations.

Prior to her joining Unilever Nigeria Plc in 2018, Mrs Femi-Okunbanjo held key roles at UAC of Nigeria Plc, Helios Towers Nigeria, and Makasa Sun Nigeria Limited, where she pioneered control frameworks from the ground up, eliminating revenue leakages, digitising operations and embedding financial discipline.

A Fellow of the Institute of Chartered Accountants of Nigeria (ICAN) and a Member of the Chartered Institute of Management Accountants (CIMA), she holds a Bachelor’s degree in Accounting from Lagos State University and an MBA with Specialisation in Strategy from the Edinburgh Business School, Heriot-Watt University, UK.

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Chemical and Allied Products Appoints Jethro Iruobe as Executive Director

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Jethro Iruobe

By Aduragbemi Omiyale

The chief operating officer of Chemical and Allied Products (CAP) Plc, Mr Jethro Iruobe, has been appointed as an executive director.

A statement from the organisation disclosed that the appointment is effective June 25, 2026.

In his new role, Mr Iruobe will participate in the formulation and execution of the company’s strategic priorities, provide executive leadership across critical functions, and contribute to its continued growth, sustainability and success.

The new board member joined the firm in 2019 as Head of Human Resources before growing to become the COO, with responsibility for Human Resources, Corporate Communications, Administration, Fleet and Commercial Excellence.

He has over 19 years of experience across a range of industries, including financial services, consulting, FMCG and manufacturing, having begun his career in banking before kicking off his HR career at KPMG and going on to hold senior roles at Promasidor Nigeria, Coca-Cola HBC and TGI Nigeria.

Throughout his career, he has supported organisations in building high-performing teams and driving sustainable business growth.

Beyond his corporate responsibilities, he is a columnist with Business Day Newspaper, a trained relationship counsellor and co-author, and a recipient of awards in both the human resources profession and other platforms.

Mr Iruobe holds a Bachelor’s degree in Mathematics and Economics from the University of Benin and a Master of Business Administration (MBA) from the Manchester Business School, United Kingdom. He is a certified Project Management Professional (PMP) and also holds the Global Professional in Human Resources (GPHR) certification awarded by the Human Resource Certification Institute.

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