Jobs/Appointments
Laura Oloyede Joins Mediacraft to Drive Next Growth Phase
By Dipo Olowookere
To drive its next growth phase and help to achieve its business objectives, a leading full-service public relations and integrated brand communications consultancy firm, Mediacraft Associates Limited, has hired the services of Ms Laura Oloyede.
Ms Oloyede is joining the organisation as the new General Manager/Chief Operating Officer effective Monday, September 19, 2022.
As GM/COO, she will oversee the brand and corporate communications, business development, and client relations activities of Mediacraft.
She had functioned in a similar role at Prima Garnet Ogilvy Group, where she was GM/COO of Cutler Ogilvy PR and Lampost Experiential with oversight for operational excellence and sustainable profitability.
“We are quite excited that Laura has accepted this new challenge and will join us as we recalibrate our business to make it more nimble for our next growth phase,” the Group CEO of Mediacraft, Mr John Ehiguese, said.
He further said, “Laura has extensive communications, marketing and leadership experience in the industry and has demonstrated her ability to drive business growth. We are confident that the new energy and thinking she would be bringing will help drive Mediacraft forward.”
While reacting to her appointment, which followed an extensive selection process that considered both internal and external candidates, Ms Oloyede said, “I am very pleased to be joining Mediacraft Associates, certainly a leader in the PR industry. The prospect of working alongside the CEO, an industry giant, and his competent team truly excites me.”
“Mediacraft Associates has successfully transformed into a full-fledged integrated marketing communications company over the last few years, managing communications for some of the biggest brands in the country, including the Stanbic IBTC Group, Interswitch Group, and Olam Group.
“I am certainly looking forward to helping the business further strengthen its industry leadership in line with its growth objectives,” she added.
Ms Oloyede has a broad, integrated marketing communications experience spanning over two decades in the industry and has held various job roles on both client and agency sides.
Her strengths include corporate communications, brand positioning, reputation management, stakeholder management, brand and marketing PR, and crisis communications management.
She holds a first degree In Estate Management from the Federal University of Technology, Minna, Niger State, and a post-graduate diploma in Marketing from the University of Liverpool, UK.
Ms Oloyede has worked for and managed some leading multinational companies across different economic sectors, including financial services, FMCG, oil & gas, automobile, aviation, telecoms, and entertainment.
She has led the strategic communications drive for Coca-Cola, Ford Motors, Old Mutual, Nigerian Breweries, MultiChoice, Peugeot, and StarTimes, among others. Over the last decade, before this appointment, Oloyede had functioned as the spokesperson for Ford Motors in sub-Sahara Africa.
Ms Oloyede had also served as the Vice President for Marketing and Communications for Nigeria’s first concessioned 50km Lekki-Epe Expressway. She has led agencies’ strategic and operational direction, including business development, financial management and organizational growth.
By Adedapo Adesanya
Energia Limited has announced the appointment of Mr Oladimeji Bashorun as its chief executive to lead its next phase of growth following the exit of Mr Chidi Egonu.
Mr Bashorun, who previously served as the company’s Chief Operating Officer (COO), steps into the role after years of providing strategic and operational leadership within the organisation.
During his tenure as COO, he was at the helm of the company’s operations, driving operational efficiency and supporting the company’s long-term growth strategy.
A seasoned oil and gas professional with over two decades of industry experience, Mr Bashorun held several technical and leadership roles at Shell Petroleum Development Company and later at Sahara Upstream before joining Energia.
In these positions, he contributed to operational leadership, asset management, and initiatives focused on improving operational stability and performance, according to a statement by the company.
Commenting on the appointment, Mr George Osahon, Chairman of the Energia board, said: “Oladimeji Bashorun has demonstrated exceptional leadership and deep industry expertise during his time as Chief Operating Officer.
“His commitment to operational excellence and strategic growth has been instrumental to Energia’s progress.
“The board is confident that under his leadership as the Chief Executive Officer, the Company will continue to strengthen its position as a key player in the industry, while delivering sustained value to its stakeholders.”
Speaking on his new role, Mr Bashorun said, “I am honoured to assume the role of Chief Executive Officer of Energia. Working closely with a talented team that drives the company’s success, I look forward to building on our achievements and advancing Energia’s commitment to operational excellence, responsible energy development, and value creation for our stakeholders.”
Under his leadership, Energia said it will continue to focus on strengthening operational performance, expanding strategic opportunities, and contributing to Nigeria’s energy security, while maintaining its commitment to environmental stewardship and community development.
By Aduragbemi Omiyale
Sunu Assurances Plc has appointed Mr Olayinka Adaramola to its board as an executive director.
The appointee will be in charge of Technical Operations, a statement signed by the company secretary, Taiwo Kuku, disclosed.
Mr Adaramola is an astute insurance professional with over two decades of experience in underwriting, claims and strategic operations, combining technical expertise with academic excellence.
He obtained his Higher National Diploma (HND) in Insurance from Lagos State Polytechnic, Isolo, in 1996 and MBA in Marketing from Ladoke Akintola University of Technology, Ogbomosho, in 2009.
He began his professional career in September 1998 in the General Accident Department of Leadway Assurance Company Limited, where he honed his skills in underwriting different classes of insurance business and survey inspections.
Prior to joining the board of SUNU Assurances Nigeria in February 2026, he served as the Executive Director, Technical Operations of Capital Express Indemnity Insurance Limited.
He has attended various courses within Nigeria and the United Kingdom. He is an Associate Member of the Chartered Insurance Institute of Nigeria (CIIN).
In a related development, Sunu Assurances has announced the resignation of Mrs Olajumoke Bakare from its board with effect from April 1, 2026.
Mrs Bakare served as an independent non-executive director on the board after receiving regulatory approval for her appointment on April 7, 2022.
During her tenure, she served diligently on various board committees and contributed meaningfully to the board’s deliberations.
In accepting her resignation, the board expressed its profound appreciation for Mrs Bakare’s distinguished service, noting her thoughtful contributions, sound judgment, and principled approach to matters before the board.
It further acknowledged that her input significantly influenced both its decisions and overall effectiveness, reinforcing a culture of strong governance rooted not only in technical competence but also in integrity, trust, and composure.
By Aduragbemi Omiyale
The chairman of Creditville Limited, Mr Michael Uwakwe, has been appointed to the board of Chams Holding Company Plc as a non-executive director.
His appointment, according to a statement from the organisation, was effective Wednesday, April 1, 2026.
The board expressed confidence in his dynamic leadership, saying it will foster collaboration, inspire teams, and deliver transformative results for stakeholders.
Mr Uwakwe, who retired from TotalEnergies after 30 years of active service, chairs Creditville Limited, a financial services company involved in consumer lending, equipment leasing, capital market operations and real estate.
He is a Human Resources professional by qualification, training and experience with a deep interest in analysing financial markets around the globe. He is also well-versed in all aspects of investment analysis, asset allocation, and risk management and is a PENCOM-approved member of the Investment Strategy Committee of the Total Closed Pension Fund.
Mr Uwakwe sits on the board of Redwood Asset Management Company Limited, a SEC-approved Fund & Portfolio Manager.
He is a Fellow of the National Institute of Credit Administration of Nigeria, a member of the Chartered Institute of Personnel & Development (UK), a member of the British Psychological Society (London), and an Associate Member of the Nigeria Institute of Management.
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