Jobs/Appointments
MTN Nigeria Appoints Egerton Idehen Chief Broadband Officer
By Aduragbemi Omiyale
MTN Nigeria now has a new Chief Broadband Officer (CBBO) and he is Mr Egerton Idehen, who joined the organisation in 2002 as a Call Centre Agent.
The leading technology company disclosed in a statement that the appointment of Mr Idehen is effective April 2025.
The appointee holds an MBA from Nanyang Technological University, Singapore, and a Postgraduate Certificate in Business Administration from the University of Leicester, UK. He is currently pursuing a Doctorate in Business Administration (DBA) in Spain.
His executive training includes advanced programs at UC Berkeley, Wharton School, and Georgetown University, which have equipped him with cutting-edge insights in leadership, finance, and public policy.
Commenting on the development, the chief executive of MTN Nigeria, Mr Karl Toriola, said, “Our vision at MTN is to always prioritize our customers.
“Egerton has been instrumental in our customer-centric approach to service delivery. He is exceptionally qualified for the role as we aim to expand our fibre penetration in Nigeria, ensuring superior connectivity for our customers.
“I am confident that MTN will benefit immensely from his extensive experience, his proven track record in developing successful strategies, and his ability to drive business growth and create value.”
After joining the firm in 2002, Mr Idehen quickly advanced to Call Centre Manager. He has held various pivotal roles, including Customer Relationship Manager for the High Value Segment, Regional Head and Senior Manager of Customer Care, Senior Manager of Consumer Billing, Credit, and Digital Support, and General Manager of Customer Operations.
Through his foresight and expertise in scaling operational efficiency, Mr Idehen expanded MTN’s service agent workforce from 1,000 to over 10,000 in just two years. This expansion ensured seamless support for over 70 million customers through the pioneering Service Everywhere initiative.
During his tenure as High Value Segment Manager, he increased MTN’s premium customer portfolio by 3 per cent, reduced churn by 5 per cent, and met call centre performance targets with 80 per cent service levels and 90 per cent answer rates, all while keeping agent attrition below 4 per cent.
His innovative approach also led to a 50 per cent improvement in service levels and a 15 per cent reduction in operational costs by strategically outsourcing 1,500 call centre seats and 5,000 agents.
Mr Idehen has been a pioneer in digital transformation within the Customer Relations and Experience function, increasing digital customer interactions from under 5 per cent to 64 per cent and launching Africa’s first fully digital telco retail store.
He also spearheaded the design and launch of MTN’s flagship airport lounge, widely regarded as Nigeria’s finest, significantly enhancing the brand experience for high-value customers and reinforcing MTN’s premium positioning. He has received several accolades, including the Best Team Manager Award and recognition for Customer Service Excellence.
By Aduragbemi Omiyale
Nigerian Breweries Plc has announced the appointment of Mr Thibaut Boidin as its new chief executive, replacing Mr Hans Essaadi, who resigns from the position from June 30, 2025.
The brewer confirmed this development in a statement submitted to the Nigerian Exchange (NGX) Limited on Thursday.
It was disclosed that Mr Essaadi is leaving the seat to take up another role in Poland as the head of Heineken in the European nation.
He drafted to head Nigerian Breweries on July 31, 2021, and his tenure has been marked by significant milestones, including delivering a net revenue of over N1 trillion amidst one of the most challenging economic landscapes in Nigeria in recent history.
His clarity and resilience steered the company through foreign exchange constraints, high inflation, and liquidity pressures, while keeping the organisation fundamentals firmly on track.
He oversaw the firm’s recent business recovery plan which included the raising of N550 billion via a rights issue, the biggest equity raising effort in the Nigerian capital market, and has helped to put the company back on the path of profitability.
His successor will be expected to build on these legacies, particularly because of his experience in the field.
He is currently the Managing Director of Heineken Romania, one of Heineken’s largest operations in Eastern Europe.
He joined the organisation in 2017 as Deputy CEO of France Boissons and added to his scope in 2020 the role of Heineken France Chief Transformation Officer. He was also the Chief
Transformation Officer of Heineken Europe based in Amsterdam before his current role in Romania.
Prior to joining Heineken, Mr Boidin had served as an Officer in the French Armed Forces across different continents before transitioning to the corporate world where he held senior/executive and Managing Director positions in French organisations, including Elis and Veolia.
By Dipo Olowookere
Ms Idu Okwuosa-Okeahialam has been appointed as the new Managing Director of Royal Exchange Plc after successfully undergoing the necessary process prior to her appointment.
Her appointment was approved by the board of the company, a statement from the organisation to the Nigerian Exchange (NGX) Limited disclosed.
It was stated that Ms Okwuosa-Okeahialam will assume the new position from Wednesday, May 21, 2025. She is expected to support the company’s continued growth and success.
Royal Exchange expressed confidence that the new leader of the management team is armed with the requisite skills and experience to make a meaningful contribution to the board.
She is expected to provide strategic leadership while exploring new opportunities for the business.
Ms Okwuosa-Okeahialam is a finance professional with over 15 years’ core experience spanning across various industries including oil & gas; banking; and financial services.
She is experienced in funds management, compliance and risk administration, sales, client relationship management and customer experience.
By Modupe Gbadeyanka
Mr Abdallah Simba has been chosen to lead the operations of Japan Tobacco International (JTI) in Nigeria effective Thursday, May 1, 2025, succeeding Mr Thomas Adams, who has led the Nigerian business successfully over the past four years.
The new General Manager of the organisation in Nigeria recently served as the Country Manager for Slovakia, where he successfully led profitable multicategory growth and operational strengthening, positioning the business for long-term sustainability.
A statement from the tobacco firm said Mr Simba’s appointment underscores its commitment and ambition to deepen its footprint in the Nigerian market.
“I am delighted to lead JTI Nigeria at this time. Nigeria is an important market with tremendous potential, and I look forward to working with the amazing team here to continue to grow our business in a sustainable manner,” Mr Simba said of his new role.
Mr Simba brings nearly two decades of commercial and strategic leadership experience to the role, having held key positions across multiple markets and at JTI’s global headquarters in Geneva, Switzerland.
He joined JTI in Tanzania in 2005 in Marketing before taking on an international assignment in Ireland in 2009. He later transitioned into broader commercial roles, leading various Sales and Trade Marketing capabilities with increasing responsibility.
In 2013, Mr Simba moved to JTI’s global headquarters in Geneva, where he progressed into senior roles within the Global Commercial Strategy function.
In these roles, he led the optimization of business models, guided market strategies, and up-skilled commercial teams across a wide range of markets.
The new General Manager for Nigeria holds a Bachelor of Science degree from Southern New Hampshire University in International Business.
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