By Dipo Olowookere
One of the leading media and marketing communications consulting firms in Nigeria, BHM, has announced the appointment of two new Executive Directors, Femi Falodun and Moruff Adenekan to its Board of Directors.
The new board was strategically constituted in line with the company’s corporate governance structure and is expected to steer BHM in the right direction towards realizing its corporate mission and vision.
Femi Falodun is currently the Chief Digital Officer for BHM. Under his leadership, BHM launched its digital agency, ID Africa, which became profitable within two years, establishing itself as a force to reckon with in digital communication and creative content marketing on the African continent.
Reacting to his appointment, Femi said, “I feel deeply honoured to take on this new role at BHM. It is a fantastic opportunity to contribute more at a strategic level to the realisation of our corporate vision and mission. I eagerly look forward to working with the Board and excellent staff across different units to strengthen BHM’s standing as an industry leader.”
Femi has a B.Sc. in Biochemistry, an MBA, and post-graduate diploma in Marketing. Before joining BHM in 2014, he spent 6 years at Zenith Bank Plc, working in Operations, Marketing and Consumer Banking functions.
Adenekan who was just recently announced as the new General Manager/COO of BHM was before his appointment, Head of Operations at C&F Porter Novelli Lagos. Prior to C&F Porter Novelli, Adenekan had worked with Chain Reactions Nigeria, Medallion Consulting, Commstrat Associates and Campaign & Concept Advertising and serviced clients in sectors such as fast moving consumer goods, pharmaceuticals, telecommunications, media, utilities, government among many others.
In his comment, Moruff said: “I am excited to join the BHM Board; the company has done well for itself. The task ahead is to take the firm to the next stage of growth and development. I look forward to working with other members of the Board and creating a proactive, productive and energetic team.”
In a statement confirming the appointments, Founder and CEO, BHM, Ayeni Adekunle said, “We are confident that the new people coming on board will add great value to our Board of Directors and that BHM will benefit from their experience, insights, judgment and counsel”.
In addition to these board announcements, BHM has also announced the official appointment of two new business heads, Jide Taiwo and Philip Ugbah.
Jide Taiwo was appointed as the Executive Editor of the company’s internet media and entertainment division. Jide started his career as a freelance journalist in 2008 and became Editor for Bubbles Magazine where he was for three years.
Jide commented on his appointment saying, “I am honoured to be entrusted with the responsibility of leading NET and her other titles in consolidating on all the gains made in the last seven years of our existence. In the postmodern era in which we all live in now, the media’s role is more important than ever and the team and I are excited to be in the forefront of shaping Nigeria’s entertainment, news and lifestyle subcultures.”
Jide brings with him a strong storytelling background and will lead the media teams- including Newsroom, Nigerian Entertainment Today 234Star.com and others into the exciting future of media and content distribution.
Philip Ugbah was named Head Corporate and Financial Services of BHM. He joined BHM early 2015 and has since worked on some of Nigeria’s biggest brands, specializing in corporate and financial services.
In the last three years, Philip has successfully stabilized the corporate business unit of BHM, winning and running business in Nigeria and overseas.
Before joining BHM, Philip worked as a project management consultant, delivering projects in FMCG and downstream Oil and Gas servicing sectors.
A graduate of University of Benin, Philip has undergone various trainings in PR, Business Strategy, communication and general management including Project management. In his day-to-day, he will lead the team of experienced PR executives in the management of all corporate and financial services accounts within the agency’s portfolio.
Confirming this next step in his career, Philip expressed his excitement at the opportunities it holds, saying, “Being selected to lead a team of brilliant minds is indeed a great honour. I am excited at this next step in my career, I look forward to the challenges that come with the new position and the opportunities it avails me to learn and contribute at a strategic level to the business growth of clients as well as the attainment of the company’s goals”
Further commenting on these appointments, Ayeni said, “We are building our company for the next 50 years and as is reflected in our mission, we want to be the world’s most innovative media and marketing solutions organization using methods and techniques that were thought impossible and solutions that put people first. The focus on people is the cornerstone of this strategy. With the requisite investment in our people, we are structuring the company to achieve its mission and deliver value above and beyond the expectation of our clients.”
BHM is a media and marketing communications consulting company headquartered in Lagos, Nigeria. The company works with partners and customers from diverse market segments, the public, and hitherto uncultivated audiences to deliver the best possible results in a system that’s full of promises.
In the same vein, Nigerian Entertainment Today has confirmed the appointment of Njideka ‘Enjay’ Akabogu as the Editor of the fashion, ladies and lifestyle platform, 234Star.com.
She officially assumes her new role on September 4, 2017 and will be responsible for driving 234Star to achieve business goals and objectives as well as spearhead the development, communication and implementation of effective growth strategies and processes for the platform.
Having worked in different capacities in fashion and lifestyle journalism, Njideka will be bringing her skills, talent and experience to her new title at the NET News LTD-owned platform.
The Information Science graduate and fashion enthusiast reacted to her appointment saying, “Not to sound cliché, but being entrusted with this platform is a dream come true for me. For a girl who grew up buried in the pages of old fashion and lifestyle magazines, actually being called upon to head one is such a big deal and I look forward to working with the team to build a bold, fun and super chic platform that will feel like home to every Nigerian and indeed, African woman.”
Prior to her appointment, Miss Akabogu was a content and community manager at Lagos-based digital agency, ID Africa where she created content and worked on projects for clients including 7Up, Lagos State Government, MTV Base and Accelerate TV among others.
Before her eventful stint at ID Africa, she worked as an editor at OnoBello.com where she oversaw content creation and worked on very successful PR campaigns for a number of fashion brands.
234Star.com is a fun platform set up to connect the world with the best of African women, fashion, beauty, weddings, relationships, sex, food and lifestyle in general through stories, videos, photos and games that cut across different demographics and social strata.
234star.com was initially built as Star.Ng in July 2015 and officially in launched in August 12 2015.
It rebranded to 234star.com in June 2017 and currently has a database of nearly 20,000 users with 5,000 new users per month. On social media, the platform has a cumulative monthly reach of over 700,000.
Modupe Gbadeyanka 
Aduragbemi Omiyale